The aim of this dissertation, was to evaluate the contribution of Athens DMO’s towards the rising popularity of the city of Athens as an international destination within the context of Destination Marketing. More specifically, the... more
The aim of this dissertation, was to evaluate the contribution of Athens DMO’s towards the rising popularity of the city of Athens as an international destination within the context of Destination Marketing.
More specifically, the dissertation had the following objectives:
1. To identify the activities which are performed by DMOs for promoting Athens and to evaluate the strategic role of DMO’s.
2. To identify the importance of destination marketing through its application in the Greek Tourism Industry and the particular case of Athens.
3. To portrait the opinions and activity planning of Greek DMO’s Executives, who are considered to be experts in the tourism field.
4. To provide insights and new trends of high informational value about the Tourism Industry in Athens.
5. To highlight the latest incentives and programming concerning the city’s future developments.
6. To identify the key problems that Athens face as a tourist destination and to recommend points for improvement from the DMOs perspective.
First of all, the results of this study indicated that DMOs are playing a crucial role for the promotion of Athens as a tourist destination. More specifically, DMOs key responsibilities include: the promotion of Athens with the use of audiovisual media, development of sophisticated online marketing strategies, creation of high quality published material; participation in international tourism fairs for developing relationships with key stakeholders, development of network synergies with airline companies, and DMOs from other countries, production of promotional products such as umbrellas, bags, blocks, postcards and other souvenirs and conduction of market research studies for evaluating the current activities and designing future actions.
Entrepreneurship in tourism and hospitality industry. The book proposes an analysis of the realities faced by the Romanian tourism sector and establishes a profile for entrepreneurs in this field, showing great interest in economic... more
Entrepreneurship in tourism and hospitality industry.
The book proposes an analysis of the realities faced by the Romanian tourism sector and establishes a profile for entrepreneurs in this field, showing great interest in economic theory and practice especially for tourism.
Antreprenoriat in turism si industria ospitalitatii
Cartea propune o analiză asupra realităţilor cu care se confruntă sectorul turismului românesc şi stabileşte un profil pentru întreprinzătorii din acest domeniu, prezentând un mare interes pentru teoria şi practica economică şi managerială şi, cu precădere, pentru domeniul turismului
Entrepreneurship in tourism and hospitality industry. The book proposes an analysis of the realities faced by the Romanian tourism sector and establishes a profile for entrepreneurs in this field, showing great interest in economic theory... more
Entrepreneurship in tourism and hospitality industry. The book proposes an analysis of the realities faced by the Romanian tourism sector and establishes a profile for entrepreneurs in this field, showing great interest in economic theory and practice especially for tourism. ------- Antreprenoriat in turism si industria ospitalitatii Cartea propune o analiză asupra realităţilor cu care se confruntă sectorul turismului românesc şi stabileşte un profil pentru întreprinzătorii din acest domeniu, prezentând un mare interes pentru teoria şi practica economică şi managerială şi, cu precădere, pentru domeniul
The purpose of the study was to collect opinions of Krakow's tourism entrepreneurs about the impact of the pandemic on their activities and their expectations concerning tools of marketing communication that could facilitate recovery. The... more
The purpose of the study was to collect opinions of Krakow's tourism entrepreneurs about the impact of the pandemic on their activities and their expectations concerning tools of marketing communication that could facilitate recovery. The respondents were asked to assess the drop in sales of tourism services, their opinions concerning the prospect of a tourist traffic recovery, possible measures that could facilitate the recovery and what they expected the local government to do in this respect. In recent years Kraków has become one of Poland's most rec-ognisable destinations, benefiting from increasing revenues generated by a systematically growing number of visitors. This growth has even prompted concerns about overtourism in Kraków. The outbreak of the COVID-19 pandemic has dramatically affected the entire supply chain in the tourism industry, leaving the city empty of tourists and causing a financial breakdown for many companies. In order to diagnose the scale of the crisis triggered by the pandemic, the authors conducted a CAWI survey of Kraków based tourism entrepreneurs in the middle of March. The development of the epidemic and steps taken to protect the tourism sector from mid-March to the end of June 2020 were used to validate views formulated by the respondent. The results of the survey reveal the level of economic losses anticipated by tourism entrepreneurs and their predicted occurrence over time, opinions about the likely sequence in which particular tourism products in Kraków are going to recover, as well as expectations concerning the tools of marketing communication that could facilitate the recovery.
