Positive beliefs about the validity and reliability of website information are important for users and the success of a site. Users may use these beliefs in making judgments about the veracity of the iriformational content that they... more
Positive beliefs about the validity and reliability of website information are important for users and the success of a site. Users may use these beliefs in making judgments about the veracity of the iriformational content that they encounter on the Internet. This research exami ned several compo nents associated with Web sites that could affect credibility beliefs about Web site information: domain suffixes (e.g., .com, .edu), quality seals, and organizations/domain names. Two studies were carried out involv ing a total of 433 participants. One had 24 7 participants (171 undergraduates and 76 non-student adults) and the other had 186 participants (89 undergraduates and 97 non-students). Results indicated that participants who reported spending greater time on the Internet showed significantly higher trust ratings on several comp onents than those who reported spending less time on the Internet. Participants had difficulty discriminating between actual and fictitious quality seals and organization/domain names, with several fictitious ones judged as or more trustworthy than actual ones.
