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    Facebook Marketing Strategies: 2
    Facebook Marketing Strategies: 2
    Facebook Marketing Strategies: 2
    Ebook59 pages27 minutes

    Facebook Marketing Strategies: 2

    By Violet Jeanes

    ()

    Read preview

    About this ebook

    Why Facebook?
     

    Welcome to the world of Facebook, a world so unique, genuine and full of possibilities! It is a special place uniting all populations, genders and ages. The platform initially started off as a form of online student directory that consisted of photos and basic information, and has since evolved into a universal website that would allow people from all over the world to connect with each other.

     In today's modern economy, the huge amounts of competition that startups and companies face often push them to constantly evolve and diversify to stay relevant to their customers. Businesses that fail to do so will find it hard to survive in the economy, much less thrive in it. However, Facebook is a good example of a company that is able to do that.

    For more than ten years, it has been one of the leading platforms for connecting people, and is constantly updating and diversifying their business, even buying the rights to Instagram and Whatsapp to ensure they constantly have a source of income. 

    Of course, simply being a social media platform means that there is no physical product being sold, and the business means nothing without its users. In terms of Facebook, this refers to business trying to market their products, and regular users of the service.
     

    LanguageEnglish
    PublisherViolet Jeanes
    Release dateJul 9, 2020
    ISBN9781393050940
    Facebook Marketing Strategies: 2
    Author

    Violet Jeanes

    Violet Jeanes is a successful entrepreneur who has dabbled in various fields such as the tuition industry and has also diversified herself into writing business and marketing tools to help others achieve their dreams as well. From a young age, Violet has always been keen on starting her own business. She has ventured into understanding the many workings of being an entrepreneur - including marketing and advertising strategies. Over the years, she has become a successful entrepreneur that has secured a place in various industries, ranging from tuition agencies to dating agencies. With years of experience in the business and marketing domain under her belt, her success then inspired her to write about business and marketing tools which she believes will help propel others like her into the limelight as well. Though she has authored many self-help books, some of her most notable works include: Facebook Marketing Strategies: Discover Endless Possibilities, Reimagining the World, Top 20 Social Media Marketing Tips: Tips you should know before you start your social media marketing and Top 20 New & Innovative Business Ideas: Business Ideas that you can use right away today. Her life had not always been smooth sailing though, having had failed business ventures along the way. With this being said, she uses her experience and knowledge to compile tips and strategies into her books with the goal of enlightening young entrepreneurs and helping them start up their own businesses with ease. Her ultimate dream is to inspire change in society, to be able to create a whole new generation of entrepreneurs who will be able to wield new developments in technology to their advantage, and thus be able to start and grow their own ventures.  

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      Book preview

      Facebook Marketing Strategies - Violet Jeanes

      Discover Endless Possibilities

      Reimagining the World

      ––––––––

      Facebook Marketing Strategies

      Violet Jeanes

      ––––––––

      Why Facebook? 

      Welcome to the world of Facebook, a world so unique, genuine and full of possibilities! It is a special place uniting all populations, genders and ages. The platform initially started off as a form of online student directory that consisted of photos and basic information, and has since evolved into a universal website that would allow people from all over the world to connect with each other.

      In today’s modern economy, the huge amounts of competition that startups and companies face often push them to constantly evolve and diversify to stay relevant to their customers. Businesses that fail to do so will find it hard to survive in the economy, much less thrive in it. However, Facebook is a good example of a company that is able to do that.

      For more than ten years, it has been one of the leading platforms for connecting people, and is constantly updating and diversifying their business, even buying the rights to Instagram and Whatsapp to ensure they constantly have a source of income.

      Of course, simply being a social media platform means that there is no physical product being sold, and the business means nothing without its users. In terms of Facebook, this refers to business trying to market their products, and regular users of the service.

      Marketing a product comes in 2 main forms- reaching out to customers via  individuals that receive various forms of benefits from selling a product (outbound), or creating engaging content to attract individuals to buy your products (inbound). As our world becomes more technology-oriented, more and more businesses insist on creating engaging content instead of commissioning marketing individuals to reach out to potential customers. Why is this the case?

      In the case of outbound marketing, the main factor engaging customers is the people, the marketing individuals that are made to engage potential customers- but there is a limitation to how many people you can reach out to, and your potential customers are capped. Simply put, you can only attract as many people as your marketers reach out to.

      The whole process goes a lot more smoothly nowadays. Businesses attract

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