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    Market Research
    Market Research
    Market Research
    Ebook38 pages18 minutes

    Market Research

    By Dr.V.V.L.N. Sastry

    ()

    Read preview

    About this ebook

    Market research is any set of skills utilized to collect data and better comprehend a corporation's target market (McQuarrie, 2005). Companies utilize this data to design improved products, advance user experience, and craft an advertising message that entices excellent leads and advances conversion rates. To understand market research better we are going to analyze strategies and procedures for quality of Service, ISO 9000, lean manufacturing, six sigma, zero defects, customer orientation, distribution (business) and agricultural marketing, nation branding and visual marketing, online advertising, and Ad serving, App store optimization, article marketing and classified advertising.

    LanguageEnglish
    PublisherDr.V.V.L.N. Sastry
    Release dateNov 23, 2020
    ISBN9781393613558
    Market Research

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      Book preview

      Market Research - Dr.V.V.L.N. Sastry

      Market Research

      Bright & Young Publishers

      ABOUT THE AUTHOR

      Dr.V.V.L.N. Sastry holds M.B.A (USA), LL.M (UK), ACMA (India), FCMA, CGMA (CIMA, UK), M.Sc. in Information Systems and Management from University of Roehampton, Ph.D. in Banking, Ph.D. in Computer Science, Ph. D in Financial Management, D.B.A from Calwest, and Ph.D. in Criminal Law and Public Policy from Walden University, U.S.A. Sastry brings over 20 years of experience in the banking, investment banking, software industry and law. He is the author of more than 1000 published articles on varied subjects in the areas of IT, Banking, Finance, Economics and Law. He also has authored several books in the said fields. Rated among the top researchers in the worldwide applied solutions, his research contributions are well received across the world.

      ABOUT THE BOOK

      Market research is any set of skills utilized to collect data and better comprehend a corporation's target market (McQuarrie, 2005). Companies utilize this data to design improved products, advance user experience, and craft an advertising message that entices excellent leads and advances conversion rates. To understand market research better we are going to analyze strategies and procedures for quality of Service, ISO 9000, lean manufacturing, six sigma, zero defects, customer orientation, distribution (business) and agricultural marketing, nation branding and visual marketing, online advertising, and Ad serving, App store optimization, article marketing and classified advertising.

      Introduction

      Market research is any set of skills utilized to collect data and better comprehend a corporation's target market (McQuarrie, 2005). Companies utilize this data to design

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