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    SEO services
    SEO services
    SEO services
    Ebook161 pages1 hour

    SEO services

    By Marcelo Gameiro

    ()

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    About this ebook

    Business who are struggling how to best advertise online, probably have tough of what is SEO and why is that so important? If that is you keep reading because you will learn what it is SEO, why is it so important and how to decide between hiring or doing SEO by yourself.

     

    ●Are you new in the digital world and are looking forward to market your products or services on online platforms?

    ●Do you have any idea about Search Engine Optimization (SEO)? Do you want to know how SEO works and what its importance is for online marketing?

     

    If yes, you need to continue reading the following lines as these are all about SEO and will help you understand every bit of it.

     

    If you are not a new business, you probably had to face the decision to move from traditional marketing to online. In that case, you would have to learn things such as online marketing tools and concepts like SEO. Is it worth learning, and do it by yourself, or is it better to hire someone else to do it for you? If you find yourself in such a dilemma, this book will help.

     

    The book "What do you need to know before deciding between hiring SEO services or doing it by yourself?" is perhaps the most comprehensive guide related to SEO that throws light on all the relevant and significant aspects of Search Engine Optimization. The book does not jump to the technical ideas straightaway. Instead, it follows a step-by-step approach so that the amateurs of the field can have a thorough understanding of the topic. The book mainly revolves around the discussion about the very basic concepts of SEO, along with throwing light on the elements associated with this domain. It follows by talking precisely about the strategies used for running SEO campaigns.

     

    After a detailed introduction, the book moves on to talking about the history of internet research to let people understand how things work on these platforms. It will also give information about how online mechanisms have changed since the arrival of smart phones. In addition to that, the book also discussed SEO in terms of the e-commerce business industry as the online business industry is now booming more than ever.

     

    The book is written in the simplest possible manner by considering that the readers have no prior idea about these ideologies and mechanisms. Therefore, everything is discussed in detail by combining the technical terms and discussing them in terms of simple terminologies. A person who has no idea about online marketing and search engine optimization will find this book extremely helpful as it is easy to understand.

     

    However, the major portion of the book revolves around whether the people should do the SEO tasks themselves or they should be hiring specialists to do the job? It turns out that unless a person is extremely expert in the field, he must be taking the services of the professionals who have been in the industry for long enough now.

     

    Once you are done with reading the whole book, you will have a clear understanding of about:

     

    ● SEO History & Basics

    ● Major SEO Strategies

    ● SEO & E-Commerce

    ● Thinks to Remember While hiring SEO Experts

     

    If you are convinced about the significance of the above-mentioned concepts and you think that such know-how can prove to be beneficial for you, then you need to make up your mind to buy this book at the earliest. Hence, waste no more time and move your cursor towards the Buy Now button to get the maximum benefit from this comprehensive SEO-based knowledge.

    LanguageEnglish
    PublisherMGameiro LLC
    Release dateJun 13, 2022
    ISBN9786599575099
    SEO services
    Author

    Marcelo Gameiro

    ►Marcelo Gameiro (born 1970) Londrina-Brazil, ● Military service - 1989, ● LDS mission - 1990 to 1991, ● Agronomy engineer - 1994, ● Master in Remote Sensing - 1997, ● MBA - 1999 (USA), ● Environmental Risk Assessment - 2008, ● TESOL Certificate - 2017 (BYU Idaho - USA). In China as a University teacher since 2018, taught many subjects like International Forward Management / European Union Economics and Policies / Human Resources / International Economic Cooperation / International Settlement / Professional development / Managerial Accounting / how to teach math.

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      Book preview

      SEO services - Marcelo Gameiro

      Introduction

      Internet is the genesis of another revolution going on right now. The online marketplaces dominate the world's markets, and shifting to online trends is at its peak across the globe. 

      Why are people moving their businesses online? Because it sells more. There were 4.66 billion active internet users as of January 2021 (Statista.com). The numbers are convincing enough for anyone who disagrees with the internet as a revolutionary in the domain of all kinds of businesses. Why? Because more the people, the higher the sales will be. Why do you have to pay more for a property right in the middle of Wall Street? Because of exposure. Everybody knows about Wall Street.

      There is a constant challenge of being seen on the internet. If you are visible enough, you will cash out whatever you want to. Therefore, visibility is a huge factor in success in the online marketplace. 

      There are short-term and long-term methods to be seen online. Different kinds of ads that pop up in random places on your screen are one of the fastest ways to get noticed and get a lot of clicks. PPC, SMM, Google ads, you name it. However, there's a downside to shortcuts. There always is one. In this case, it's a short span of attention. The online attention and exposure that a PPC ad can get you are very short-lived and will be just enough to get some clicks, some purchases, and creating hype. 

      Do you want more? Well, there is something permanent in this domain as well. People call it SEO (Search Engine Optimization). SEO is the finest way to get maximum engagement on the internet, which has success as a byproduct. This book is aimed to walk you from A to Z of SEO, its importance, the hows, and the whys, and most importantly, what is SEO?

      The Online Market Paradigms

      If you're still reading, you must have read a sentence or two that lay emphasis on the importance of being visible online. Views and clicks are money in the online business. That's what you are paid for.

      Optimizing the content you upload, i.e., text, images, videos, is how you improve your position on the online platforms. The long-term game is convincing Google and other leading search engines that your content is valuable and is solving people's problems. This might sound a little tricky. Well, it is tricky.

      Competing with hundreds of thousands of people online to produce the best content, decoding the black box algorithm of Google, and eventually ranking on top. That does sound like a drill. This book is going to dissect the secrets of Search Engine Optimization and so you can bust all the myths related to SEO and ranking on the internet. 

      The E-commerce Boom

      The pandemic brought along some immense changes in our lives, and online shopping became common and one of the many changes that everybody experienced. More products, more online stores, and more people competing to be seen online. Because views are a gold mine in the online world.

      With millions of people struggling to find the right product, hundreds of thousands of people realized the need of the hour and rushed towards making their online stores. Be it websites, social media pages, online stores, or other marketplaces, people are burning the midnight oil to rank themselves and get the most views.

      Multiple shortcut methods to rank have been briefly talked about earlier. People do prefer the shortcut methods knowing that they won't last long. Nevertheless, the importance of SEO as a long-term investment and a durable step to rank their business online stays intact. People still look at it with shining eyes, as something that everybody cannot have and only dream of.

      Ecommerce was there all the time. People were doing SEO and ranking their businesses online. However, the eCommerce boom multiplied the demand for SEO. People loved the shortcut methods, i.e., PPC, SMM, but always wanted more, and that was SEO.

      The Key Takeaways

      This book is a complete guideline on understanding how search engine optimization works and the metrics that need to be considered while planning your brand's marketing strategy. With a detailed analysis of ranked and unranked pages, this book will bust all the myths and clear your vision about ranking on 1st page being an inside job. You will not only stop believing in conspiracy theories but also work your way up to the top.

      Once you realize the importance of SEO, you will become aware of how it opens the door to multiple streams of income for your online presence. Whether it's a website or an online store, it will be more than a passive income stream if it's ranked. Not only will it generate your money, but it is worth will multiply over time, making it a valuable asset that most aspire for. 

      Why Learn SEO?

      Why not? SEO is going to be a skill as good as driving. Driving yourself around the city, going to places you want to, and is getting things done is what driving gives you. SEO is becoming a fundamental skill to succeed on the internet. If you cannot rank, no matter how well the product or service you sell is, it will not generate sales!

      The Blackbox of Search Engine Algorithm

      This book offers a detailed insight into the search engine algorithm. How it operates, and how to crack open the ways to rank on Google's first page. You will find it all in this book, from the right type of content to the right times to update the content. Moreover, the section also talks about how Google identifies a good text and how you can recreate that style to get your blog or website ranked in Google.

      There are several other strategies discussed in this book that 80% of the people working online don't know about. From the right tools to the proven methodologies of ranking in the search engine, you will find this book to be a comprehensive guide about SEO. It will help you understand the internet's ecosystem and help you be more confident while creating your marketing strategy. Every piece of your content will be planned and targeted at the goals we will help you set (according to SEO). 

      Building online authority

      One way to make your business legitimate online is to have good traffic driven on the web pages. A ranked website is not an accident. If you have made it to the other end, you must have some good content on your website. It could be in the form of blogs or some other form of content. When a random buyer lands on your website that is ranked, the blogs will make them realize that you are serious about what you do. This will build brand credibility and compel them to engage more and spend more time on the website, thus decreasing the bounce rate, i.e., another metric for SEO.

      There's more on how you can build brand credibility with SEO best practices. Brand credibility can take you places, and that's why far-sighted people are giving due importance to SEO. 

      Chapter 1: What is SEO, and how does it work?

      You have certainly heard that Search Engine Optimization (SEO) is a significant digital marketing tactic. However, knowing this is not enough by any means as the mechanism is much more complex than your expectations.

      SEO is made up of various mechanisms, and knowing what it is and how it works is crucial to have complete demand on the domain. In short, SEO is imperative because it upsurges the discernibility of your website, which means more visitors and the opportunity to convert forecasts into customers.

      It is also a great way to raise the brand's acknowledgment, develop relations with projections, and launch oneself as a well-informed and reliable authority in your sector. So, without further ado, here is everything you need to know about SEO and why it is so important in today's digital world.

      The great majority of internet experiences begin with a search engine, with Google only accounts for approximately 75% of all searches. When you consider that the first five results on Google collect 67% of all clicks, it is easy to see why search engine optimization is vital.

      There are two main objectives of SEO. The first is to support you in defining what users are looking for on the internet so that you can deliver high-quality content to meet their requests. The second goal is to assist you in creating a website that search engines can find, index, and comprehend.

      Furthermore, excellent SEO methods are a wonderful method to improve a website's quality by making it more user-friendly, faster, and easier to navigate.

      The most crucial SEO duties revolve around:

      • Defining what users are looking for in terms of your products and facilities.

      • Creating material that will delight users

      • Using numerous SEO tactics to send the proper signals to search engine crawlers and algorithms.

      SEO can be regarded as a complete framework because the entire process has many rules (or standards), phases, and restrictions.

      The term SEO refers to the process of optimizing a website for search engines, which is the art of ranking high in the unpaid area of a search engine, often known as organic rankings. The practice of optimizing your online material so that a search engine favors to show it as a top result for searches of a definite keyword is known as search engine optimization (SEO).

      There are three parties involved in SEO: you, the search engine, and the searcher. For example, if you have an article on creating vegetarian lasagna, you want the search engine to show it as the first result when

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