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    Uncomplicated Copywriting
    Uncomplicated Copywriting
    Uncomplicated Copywriting
    Ebook113 pages1 hour

    Uncomplicated Copywriting

    By Victor Palandi, Karolaine Alves, Marcio Motta and

    ()

    Read preview

    About this ebook

    A must-read book if you wanna be more persuasive and have stronger convincing skills in your daily life.

    What if you could get more people to buy your product or service?
    Maybe win folks' trust more easily? Or even have 'em almost hypnotized when they hear you talk?

    That's what Uncomplicated Copywriting is all about: the art of persuading with the right words.

    In this book, you'll see:

    Why some companies, even with a crappy product, can sell way more than better competitors;

    How the market gets us hooked every day (even if we don't notice) through our inner drives;

    The main mental triggers and how they impact our buying decisions day in and day out;

    The most powerful persuasive structures that can convince even the most stubborn;

    A step-by-step guide for you to start using today that has the power to boost your sales, without needing to hire people or change your product;

    How the human mind works when deciding whether or not to believe a salesperson.

    And so on!

    This is the book for anyone looking to understand the persuasion game like never before explained in the World.

    It's what you say and what you write that'll decide where your life goes. Persuasive people go way further.

    And now that you can get your hands on this book, there's no limit to where you can go. Enjoy the read!
    LanguageEnglish
    PublisherVictor Palandi
    Release dateSep 15, 2018
    ISBN9788547106379
    Uncomplicated Copywriting

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      Book preview

      Uncomplicated Copywriting - Victor Palandi

      Victor Palandi

      Uncomplicated Copywriting

      UUID: ca77abc4-7687-46ac-994f-5c5e9923d576

      This ebook was created with StreetLib Write

      https://writeapp.io

      Table of contents

      INFORMATIONS

      CATALOGRAPHIC CARD

      DEDICATION

      ACKNOWLEDGMENTS

      ​PREFACE

      WHAT IS COPYWRITING?

      INTRODUCING THE CONCEPT

      PERSUASION VS. MANIPULATION

      COPY MOTIVATORS

      THE KOPY TRIANGLE

      WHERE TO USE COPYWRITING?

      THE RULE OF ONE

      WHO AM I?

      NICE TO MEET YOU, I’M VICTOR PALANDI

      FREE CONTENT IS GARBAGE!

      BIRTH OF PALANDI NETWORK

      FROM R$0 TO THE FIRST R$1,000,000 IN REVENUE

      THE BIRTH OF FANTASTIK

      HOW I LEARNED COPYWRITING

      TARGET AUDIENCE

      ESSENTIAL QUESTIONS FOR YOUR COPY

      WHAT KEEPS YOUR AUDIENCE AWAKE AT NIGHT?

      REMEMBER: PEOPLE ARE GREEDY

      PRICE AND VALUE

      PAIN AND PLEASURE

      INFORMATION AND WISDOM

      FEATURE, BENEFIT AND DEEP BENEFIT

      FOUR CENTRAL SALES OBSTACLES

      3 PROOFS RULE

      POSITIONING IN COPY

      REASON WHY

      STORYTELLING

      COMMON ENEMY

      TRANSUBSTANTIATION

      BENEFIT OF THE OBVIOUS ADVANTAGE

      MOUNTAIN IN A DUTCH POLDER

      BEST WISHES FOR SALE

      PRICE ANCHORING

      UNIQUE MECHANISM

      4 Us OF HEADLINES

      MENTAL TRIGGERS

      STRATEGY: STANDING ON THE SHOULDERS OF GIANTS

      CALL TO ACTION

      SO WHAT TEST

      CUB REVIEW

      A/B TEST

      OFFER CHECKLIST

      PERSUASION STRUCTURES

      READY TO BE A COPYWRITER?

      ​EVERYONE SHOULD BE A COPYWRITER!

      WHERE TO USE COPYWRITING?

      COPYWRITING MARKET IN BRAZIL

      INTERVIEWING MONETIZZE

      PRICING COPYWRITING SERVICES

      CONCLUSION

      ABOUT FANTASTIK

      INFORMATIONS

      Review and Preparation

      Vinicius Pacheco

      Editorial Manager

      Ariadne Aquino

      Graphic Design and Layout

      Allison Ribeiro

      Karolaine Alves

      Cover

      Karolaine Alves

      Copyright © 2023 by Victor Palandi

      All rights for this edition are reserved to Fantastik

      Phone +55 (11) 98824-7998

      CATALOGRAPHIC CARD

      International Cataloging in Publication Data (CIP)

      Palandi, Victor. P154 Uncomplicated Copywriting / Victor Palandi. - 2nd ed. - São Paulo: [s.n], 2022. 121 p.; 21 cm. ISBN 978-85-471-0637-9

      Copywriting.

      Entrepreneurship - Digital Marketing

      I. Title. 0722-10

      CDD 658.8

      Catalog card created by

      Débora Soares Vicente de Santana - Librarian CRB-9/1914

      Systematic catalog index:

      Marketing 658.8

      DEDICATION

      Releasing this book is a huge honor and a joy for me.

      I'm stoked to give more people the chance to learn about Copywriting. And to get to this point, I had to work my butt off.

      I wouldn't have achieved half of what I have in my life without the support and help from my parents: Luiz and Claudia.

      My sister, Michelle, with all her happiness and energy, keeps pushing me forward too.

      I could mention many other important names in this journey, but I'd definitely forget some, and that wouldn't be fair.

      So, I dedicate this book to these three amazing people in my life. And everyone who's part of my life knows how grateful I am for each one of them.

      ACKNOWLEDGMENTS

      I'd like to thank Fantastik for their efforts in producing this book. The whole team is super focused and committed to success and our mission.

      Also, a big shoutout to Monetizze for believing in this book and allowing us to make it a reality. We've been partners forever, and I'm stoked to have them with us for another chapter in our stories.

      And a huge thanks to you, who follows and supports my work!

      ​PREFACE

      Creating engaging content with the power to persuade isn't an easy task. Winning over an audience and turning readers into fans requires knowledge and the application of various techniques. This is where Victor Palandi excels.

      As a friend and admirer of his work, I can assure you that in the following pages, you'll find a bunch of techniques and strategies that will help boost your conversion rates, and more: you'll learn how to communicate effectively, which can improve your personal and professional relationships.

      Taking an idea from imagination to paper is one of Victor's talents. With over 10 years of experience in copywriting, he's a successful writer and a go-to authority in the field.

      His young age surprises many when they find out the extent of his knowledge. That's because he's been dedicated to learning and sharing information from an early age.

      On the very first day I launched Monetizze, a platform for affiliates and producers, Victor was one of the first content producers in the business. From the start, he saw his knowledge generate revenue. I'm thrilled to see all his accomplishments, like this book - the first one published in Brazil about copywriting.

      Victor teaches, using a practical and straightforward approach, how the right words create value and help achieve goals in communication, whether in professional, personal, or academic settings.

      Each chapter that follows will provide enough information for readers to write captivating and attention-grabbing texts while achieving results, like increasing sales or strengthening relationships.

      The insights shared here can be applied in various situations in our lives. Once you start practicing copywriting techniques, you'll see that persuasive communication generates value, builds credibility, and fosters closeness with your readers.

      With the right communication for the right audience, positive results are bound to follow.

      MÁRCIO MOTTA

      CEO OF MONETIZZE GROUP

      WHAT IS COPYWRITING?

      Part 1

      INTRODUCING THE CONCEPT

      Whenever I explain what Copywriting is, many people tell me: Wow, I didn't know that was the name!.

      In a nutshell: it's the art of persuading through words, using specific techniques that lead people to take the action you desire.

      Therefore, I like to call copywriting persuasive communication since it's easier to understand - and it's in Portuguese.

      In the United States, this concept is already strong and well-established. Companies search for copywriters on recruitment sites, knowing what these professionals will do and what purposes they will be needed for.

      In Brazil, it is still often confused with journalism, advertising, and marketing. The truth is that Copywriting is a bit of all these things.

      You need to have some of

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