value orientations
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The implemented theoretical study has revealed various scientific positions aimed at: interpreting the concepts of value and value orientation; finding controversial positions and affinities in the use of “value” and “value orientation” concepts; identifyingambiguous positions on structural elements of value orientation and value formation mechanism. The purpose of undertakenresearch was theoretical, experimental and methodological in nature, outlining formation of value orientations in adolescence and youth ages.The developed definitions and determined structural components of value orientations allowed initiation of an experimental investigation of value orientations in adolescents and young people through which interrelation between the constitutive components of value orientation was confirmed, the specifics of values in adolescents and young people was emphasized. Outlining the specifics of value orientation structure led to identification of criteria, indicators and descriptors and to development and validation of a Questionnaire for Value Orientation Assessment. The results of experimental study laid the basis for development and recognition of a Pedagogical Model for formation of value orientations in adolescents and young people. The previously identified mechanism for formation of values and functioning of value orientations was transposed into the nucleus of the Pedagogical Model, which included the following components: behaviour, emotional states, attitudes, convictions, and values. In order to identify the methodology for forming value orientations in the formal, informal and non-formal educational environment, the principles of humanistic, constructivist and cognitivist education, strategies, conditions were highlighted, which ensure a dynamic progress in general development of the personality, implicitly of value orientations, and which is taken into account in framework ofa formative experiment.The data obtained from the validation of the developed Pedagogical Model confirmed its effectiveness and proved that it was a multidimensional one, which could be of great benefit to specialists in the field of Education Sciences and teachers from schools and higher educationalinstitutions.

AbstractUnderstanding differences in the way people think about wildlife across countries is important as many conservation challenges transcend jurisdictions. We explored differences in wildlife value orientations in seven countries: Australia, Canada, Germany, Japan, Malaysia, the Netherlands and Serbia. Standard scales assessed domination (prioritizing human well-being) and mutualism (striving for egalitarian relationships with wildlife). We used student samples (total n = 2176) for cross-cultural comparisons. Reliabilities of the wildlife value orientations scales were adequate in all countries. Relationships between demographics and wildlife value orientations were different across countries. Men were generally more oriented towards domination and less towards mutualism than women, except in Serbia, where it was the other way around. Estimated at the level of the individual (using ANOVA), wildlife value orientations varied across countries, with nationality explaining a larger portion of the variation in mutualism (21%) than domination (6%). Estimated at the level of countries (using multilevel modelling), effect sizes were comparable. Thought about wildlife has previously only been examined within single countries. This paper makes a new contribution to the conservation literature suggesting that wildlife value orientations vary by country, and are associated with demographic factors. For conservation practices, understanding national differences in the way people think about wildlife is crucial to understanding sources of conflict among practitioners. Such knowledge is also important to gain public support for conservation.

Introduction. The problem of improving the process of organizing and supporting the project and research activities of schoolchildren through intelligent management for the purpose of self-organization of the individual, understanding and comprehending complex mathematical knowledge as a principle of personal development is relevant and far from solved. Intelligent systems provide the process of individualization of learning, the establishment of personalized and computerized feedback of cognitive and creative processes. The purpose of the article is to assess the student's readiness for research activities in the context of designing a hybrid intelligent learning environment. Materials and methods. The assessment of the student's psychological readiness for research activities in the conditions of using a hybrid intellectual environment was carried out on an experimental representative sample of students of 1-2 courses of secondary vocational education (n1=42) and students of the senior classes of secondary schools (n2=30). The diagnosis was carried out using the intelligence structure test of R. Amthauer, the creativity questionnaire of D. Johnson, the test "Individual styles of thinking" by A. Alekseev, L. Gromova, the methods of value orientations by M. Rokich, etc. The significance of the differences was established by means of Student's t-test, Fisher's angular transformation, χ2-test. The results of the study. The assessment of psychological readiness for research activities in mathematics was carried out on the basis of the developed nine parameters of scientific potential. The presented results allow us to pre-set the framework of boundary conditions in order to minimize the imprinting time of a hybrid intelligent system (including the selection of the neural network topology). For all three groups of criteria, differences by gender were established, for example, by the parameter "value orientations" (temp  = 2.26 > tcr = 2.02); by the parameter "creativity" (χemp2 = 6,02 ≥ χcr2 (0,05;2) = 5,99). And also by the type of educational institution, for example, by the parameter “motivation to achieve the result” (φemp = 0,186 > φcr = 1,64). Conclusion. The results of the research are of practical value, as they serve as a technological basis for establishing the boundaries and boundary conditions of the most significant parameters for the effective realization of scientific potential, expressed in the work of a specialized web interface created with the student's personal account.

AbstractFirms in the past have based their marketing and promotion strategies on the assumption of infinite resources and zero environmental impact. With the growing importance of environmental costs associated with finite resources, firms need to revisit their marketing and promotion strategies. This study defines and conceptualizes horizontal/vertical individualism–collectivism (H/V I-C) cultural value orientations as antecedents of sustainable consumption. Drawing on H/V I-C value orientations, this study attempts to build a sustainable consumption model to better understand how horizontal/vertical individualism–collectivism cultural values are reflected in consumers’ sustainable consumption motives and how they can be translated into persuasive advertising appeals tailored to specific cultural segments. This study contributes to provide new theoretical and managerial insights into understanding culturally relevant sustainable consumption motives and to establish appropriate strategies of sustainable consumption promotion in cross-cultural contexts. Most importantly, this study provides implications to companies for balancing more carefully their growth goals with the need to pursue sustainability across different cultures.

Introduction. The study examines the ambiguous attitude of the scholarly community to the changes occurring in the education system, in general, and to the use of digital technologies within education, in particular. The aim of this study is to reveal the specifics of the educational changes on the basis of a critical review of research investigations, analysis of value factors determining the problems of integration of digital information and communication technologies in education before and after the COVID-19 pandemic. Materials and Methods. The research methodology includes the analysis and generalization of international and Russian refereed research literature investigating the problems of information developments of society, virtualization of cognitive processes and the development of education. Results. The research findings indicate the specificity of highly critical attitudes of the scholarly community to the use of digital technologies in education and to the current outcomes of the use of the virtual environment in the educational process. The authors emphasize that, in contrast to the situation of the previous stage, there is a particularly pronounced mediated nature of communication in the virtual space, which, as a consequence, determines the possibility of losing a range of informative elements in the process of communicative exchange. In this regard, the focus of the study is on the issues of formative assessment and feedback in the process of virtual communication in education. The authors clarify and define modern educational changes. They argue that virtualization in modern educational practice is the most important factor influencing, first of all, value orientations of the individual. The content of value orientations is changing as well. Values are being re-estimated; attention is focused on the values of safety and health. In this concern, the main attention is shifted to the following issues: the influence of digital learning on the functional body responses, the safety of educational interaction, individuals’ adaptation to altered conditions, and formation of adaptive developmental mechanisms. Conclusions. In conclusion, the authors summarize the main characteristic features and value factors which determine the problems of integration of digital information and communication technologies in education.

Introduction. Social control is considered in the aspect of social philosophy, in the contexts of ideas of social dynamics, social changes, instrumentalities, manufacturability and criticism of instrumental reason. Methods. Research materials, philosophical, sociological, sociocultural works that form the methodological basis of social control. Methods of social statistics, social changes and transformations, social processes, social representation, social topology, constellation and typology are applied in macro- and microanalysis of social space in the study of quality of life problems, the formation and comparison of social practices in the context of the formation of modern forms of social control, informatization, optimization and humanitarization of the social environment, measurement of human capital in the aspect of social criticism. Results. Social control is a multifaceted and universal phenomenon, it is a mechanism that connects people, marking the application of goals, value orientations and norms. Social control is the most important factor in the state of “maturity” of society, the quality of the communication space, the public and power structures. Conclusion. Social control of important information about production, culture, cultural life of society, historical culture.

The paper presents the results of a study of strategies for transferring the meanings and the value orientations of young people in social networks. The Internet is so firmly rooted in our everyday life that we can no longer imagine our life without it. It is penetrating into an increasing number of human life spheres, becoming the environment in which communication, educational and work processes, leisure and shopping take place. Its hard not to notice that the youth audience is especially interested in the virtual environment. The Internet and, in particular, social networks are becoming the environment that influences the formation and development of society, the dissemination of ideas, news, trends. On the Internet, one can observe both the amazing consolidation of users who are able to create a news agenda, and the disunity of many contradictory judgments, meanings and forms of their presentation. The purpose of this study is to identify the strategies for the translation of meanings that Internet users resort to when commenting on posts on social networks, and to study the value orientations of young people using various strategies for the translation of meanings. The study includes the authors questionnaire, the method of diagnosing M. Rokichs value orientations, methods of mathematical statistics (H-Kruskal-Wallis criterion, 22-criterion). Terminal and instrumental values characteristic of the 6 strategies of meanings transferring have been determined; the strategies most often used by users with abstract and concrete terminal values are revealed. The research helps to understand how the transferring of meanings takes place in a network and according to which characteristics of the value sphere users with different strategies for the meanings transferring differ.