This review of articles follows the Snyder methodology (2019) and is based on a study that was the collection, analysis and comparison of relevant publications on the topic of identity over the past fve years by quantitative and qualitative methods in the Web of Science and Scopus repositories.The scientometric analysis representing the research macrolevel made by means of the VOSviewer_1.6.16_exe CitNetExplorer_1.0.0_exe programs made it possible to distinguish in a vast array of publications the most relevant and cited articles, verified by the scientific community, focused the attention of scientists on semantic “nodes,” that is, values that guide social practices, and also allowed questions to be answered on background practices, organizing knowledge within the framework of discursive analysis M. Fuko. Micro-level, — analytical reading of texts, — made it possible to analyze the main trends in the development of identity studies and summarize the findings. The research undertaken shows that the concepts of political identity and youth identity are not limited to the traditional framework of ethnicity and race, but include a wide range of social and personal conditions, the study of which has great theoretical and practical significance. The study of the identity of emigrants, students, women, former military and many other social groups makes it possible to adopt more effective public policy measures and reduce the distance between managers and managers.Dedicated semantic clusters can be investigated in the new social conditions of Russia, and future finds of domestic researchers in this area will become a resource and contribution to the development of science and society. The absolute predominance of Anglo-Saxon studies in this topic, coupled with the obviously growing attention of researchers to unique and, sometimes, autonomous social groups, as well as identities in a state of transit, opens up great opportunities for Russian researchers to disseminate Russian empirical material and include examples from domestic social and political practices of transformation in the wider context of international sociology and political science.