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The relevance of this article is due to the need to study the gender specifics of the relationship between the manifestations of subjectivity (mental states, procedural and effective parameters of the situation) with the basic psychological need for autonomy to apply the data obtained in the practice of psychological and pedagogical support of the educational process at the university. The goal of the empirical research was to determine the gender common and peculiar in the manifestations of subjectivity, depending on the degree of autonomy of the subject of activity. The main hypothesis was the assumption that there are differences in the manifestations of subjectivity in situations with different levels of autonomy among respondents of different genders. The sample consisted of 112 people (56 men and 56 women). The age of men was from 22 to 42 years (M=25, SD=3,5 years). The age of women was from 22 to 45 years (M=24, SD=2,8 years). The respondents - advanced students (n=112) in the form of a free essay described the situations of extrinsic and internal motivation when studying at the university and compared them with each other by any possible criteria. For data processing, the methods of content analysis, frequency analysis of text and the Fisher angular transformation criterion were used. Statistically significant differences in the emotional and intellectual-emotional manifestations of states in subjects of different sexes were revealed. In situations of autonomy, women more often experienced states of joy, interest and passion (p≤0,05), and men experienced pleasure (p≤0,01). The state of relief in situations of non-autonomy was more common for women than for men (p≤0,01). Differences in the frequency of mention of procedural and effective parameters of situations in respondents of different sexes were not found. The results of the study can be used in the development of programs for the adaptation of future specialists to changes in the labor market conditions.

Aim: To evaluate the accuracy and the validity of orthodontic diagnostic measurements, as well as virtual tooth transformations using a generic open access 3D software compared to OrthoAnalyzer (3Shape) software; which was previously tested and proven for accuracy. Methods: 40 maxillary and mandibular single arch study models were duplicated and scanned using 3Shape laser scanner. The files were imported into the generic and OrthoAnalyzer software programs; where linear measurements were taken twice to investigate the accuracy of the program. To test the accuracy of the program format, they were printed, rescanned and imported into OrthAnalyzer. Finally, to investigate the accuracy of editing capabilities, linear and angular transformation procedures were performed, superimposed and printed to be rescanned and imported to OrthoAnalyzer for comparison. Results: There was no statistically significant difference between the two groups using the two software programs regarding the accuracy of the linear measurements (p>0.05). There was no statistically significant difference between the different formats among all the measurements, (p>0.05). The editing capabilities also showed no statistically significant difference (p>0.05). Conclusion: The generic 3D software (Meshmixer) was valid and accurate in cast measurements and linear and angular editing procedures. It can be used for orthodontic diagnosis and treatment planning without added costs.

The restrictions for the use of parametric criteria, nonparametric criteria φ* – Fisher’s angular transformation and U-Mann-Whitney are considered. The algorithms, an example of calculation, implementation in MS Excel and SPSS are given. The advantages and disadvantages of these criteria application are investigated.

The stages of a pedagogical experiment on teaching information security of future economists are presented from a cybernetic informational perspective. The experimental results were statistically processed, evaluated using the nonparametric Mann-Whitney test and the φ *criterion - Fisher's angular transformation.

Ensuring sustainable competitive advantages is the main goal of the company in a chaotic and unpredictable change in the business environment. Sustainable and long-term competitive advantages are formed mainly on the basis of the new combinations or new ways of using intangible assets: they give impetus to the company's development and innovation in a rapidly transforming environment. One of such unique assets of the enterprise becomes a brand. The brand is the bearer of the value of the product in the consumer perception, and is often more attractive to the consumer than the actual consumer value of the product. Consumer perception of the brand is determined by a large number of factors, including personal and psychological factors that reflect the patterns of human consumer behavior and order its coexistence habits. The study of these aspects of consumer behavior is an extremely important task of marketing. The subject of the research is theoretical-methodical and practical aspects of peculiarities and factors of consumer perception of Ukrainian and foreign brands. The purpose of the article is to form a theoretical and methodological basis for determining and comparing the characteristics of the perception of domestic and foreign brands by Ukrainian consumers with different socio-demographic characteristics. In line with this goal, the research methodology is based on the use of expert survey methods to determine the characteristics of consumer perception of brands using Google Forms. The sample size is 169 people. Respondents were asked to rate 14 foreign and 11 Ukrainian most popular clothing brands according to selected parameters. To confirm the hypotheses formed in the study, the calculation of the Fisher's angular transformation criterion φ was used. According to the results of the study of features and factors of consumer perception of Ukrainian and foreign brands by Ukrainian consumers, the hypotheses about the greater commitment of Ukrainian consumers to foreign brands was confirmed (consumer perception of the ZARA brand exceeds the perception of the H&M brand, consumer confidence in foreign brands exceeds the trust in Ukrainian brands). Fisher's angular transformation criterion is used to confirm the hypotheses.

Psychological and pedagogical expertise is part of divorce proceedings. It is intended to resolve custody disputes and diagnose the emotional status of the child by various projective methods. The research objective was to identify effective projective referents of emotional instability and conflict in 63 children going through a custody trial. The control group included 56 children. The subjects were asked to draw a non-existent animal with crayons. The parameters evaluated on a dichotomous scale included: crosshatching, sketching, erasing and correcting, strong pressure, wounds or scars on the animal's body, weak legs, two or more heads, brightness and polychromy. The φ*-Fischer angular transformation criterion was used to compare the frequency in two independent samples and to assess the reliability of the differences. If the imaginary creature had two heads, it was a sign with a high differentiating power, which indicated an internal conflict and emotional contradiction in the child and, as a result, psychological instability. The polychromic pattern also proved different: the children in the experimental group appeared less likely to use color, which may indicate their low energy tone and depressed emotional state. Imaginary creatures on weak legs also proved more common in the experimental group, suggesting the children were going through an unbalanced state. Other parameters were quite rare in both groups.

The current reality situation can be described as atypical and caused significant changes in all areas of human life. COVID-related experiences made people revaluate themselves and reconsider their plans. The research objective was to describe the current reality situation and its effect on resilience. Because of the lock down of March-April 2020, the research was conducted as online testing and involved 131 people (female – 56 %) aged 18–75 years (18–21 years – 39 respondents; 22–35 – 50 respondents; 36–60 – 37 respondents; 61–75 – 5 respondents), of whom 74 people were single and 57 were married. The obtained data were processed using methods of descriptive statistics, while statistical analysis of differences between groups were described based on H-Kraskel-Wallis Test, Mann-Whitney U-test, and Fischer Angular Transformation Criterion. The empirical study included S. Maddi's Resilience Test as adapted by D. A. Leontyev and E. I. Rasskazova, as well as the method of Semantic Differential of the Reality Situation developed by O. V. Alexandrova and I. B. Dermanova. The authors analyzed the way the participants coped with the pandemic situation and attributed it to the type of adversities. The pandemic interrupted the continuity of life and interfered with the internal needs, e.g. motives, aspirations, values, etc. Groups with different socio-demographic background showed little difference in the way they coped with the reality situation; however, the differences in the level of resilience were more pronounced. The major difference between the groups was that a high level of resilience appeared to provide positive expectations and made it possible to see it not as critically complex. In some cases, participants with medium and low levels of resilience coped with the current situation better than the rest. The authors see the content of one’s inner work in an adverse situation as a self-organized process of understanding the situation in the context of one’s life path, gaining new meanings, and strengthening one’s resources.

Loneliness is one of the fundamental problems of modern people. However, loneliness is traditionally associated with negative expressions and characteristics, at the same time it may also have a resource function. The relevance of the study is associated with its focus on the multifaceted understanding of loneliness and identification of its resource mechanisms. The purpose of the study presented in the article is to compare the idea of loneliness among Russian and Bulgarian students. An assumption was made: firstly, there is much in common between two countries, which makes it possible to expect a common value-semantic field, and secondly, despite the semantic similarity of ideas about loneliness, expressiveness of its individual parameters will vary. The study was carried out on a sample (N = 442) of Russian (n = 229) and Bulgarian (n = 213) students aged 17 to 27 years old (M = 20.8 years, SD = 1.64; 359 women and 83 men), living in St. Petersburg (the Russian Federation), Sofia and Plovdiv (Bulgaria). All respondents were asked the question: “What does loneliness mean to you?”. The written answers were analyzed using the method of content analysis, followed by calculating the frequency of occurrence of the semantic group and subgroups, and performing a comparative analysis (Fisher angular transformation). It was noted that the answers of both Bulgarian and Russian students lie in approximately the same semantic field. It was demonstrated that in both groups both positive and negative characteristics of loneliness were present. We established that Russian students more often mention the positive properties of loneliness. They interpret loneliness more often through the opportunities that it gives them. Bulgarian students often mention negative aspects; they express more fear related to loneliness. Similar results confirm our hypothesis about the general semantic field, and, at the same time, demonstrate particular nature of ideas about loneliness in these two groups. The results can be used to develop programs aimed both at reducing negative impact of loneliness, and on development of its resource functions.

The paper discusses one of topical problems, connected to a distress of a child being diagnosed with a genetic disease situation – parents’ coping with that. An attempt was made to determine what strategies and resources not only contribute to the parental coping with the situation of the child’s diagnosis, but also the subjective well-being of the parents? The authors present the results of narratives of native parents of children with Down syndrome (received from charity societies and open sources; n = 52). The emotional aspect of parents’ experience, their difficulties at the stage of recognising the diagnosis, coping strategies and resources involved in accepting process, and the parents` subjective well-being at the stages of recognising the diagnosis and the stage of the interview (after 1—12 years) are analysed. The Ronald Fisher's multifunctional angular transformation was used for analysing the differences. Mothers and fathers show no differences in the perception and assessment of difficulties at the stages of recognition of the diagnosis and the moment of the interview, but there are significant differences in the resources and strategies for coping with these difficulties. Features of difficulties at different stages, differences in the structure of resources and the intensity of coping strategies (especially among mothers) indicate the dynamics of experiencing the situation and adapting to it.

The characteristic difficulties in healing and relapse periods determine the need to study the psychological traits in patients with drug addiction. Studies of drug addicts' attitude to disease and death show how much they are aware of the seriousness of their illness and are ready for the rehabilitation process. The purpose of this study is to describe the attitude to disease and death, viewed from the component model a point of view, in patients with drug addiction. The authors compared 47 drug-dependent men (24-45 years old) undergoing rehabilitation to 45 conditionally healthy men (22-46 years old). Questionnaire, testing, associative experiment methods and statistical analysis methods (Mann–Whitney U test, angular transformation test named after Sir Ronald Aylmer Fisher, content analysis) were used in the work to process the results. The obtained results allowed to describe the attitude to disease and death at the level of thoughts and judgements (cognitive), emotions and feelings (emotional), actions (behavioural). Based on the results, conclusions were drawn about the activity of psychological defences associated with fear of death due to addiction, poor motivation to seek help with the intensity of experience in relation to one's dependence and ease of returning to it because of these experiences observed in most of the subjects. Thus, the study outlines a peculiar vicious circle with the target of psychotherapeutic work.