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    Moraga Rotary Newsletter - May 14 2013

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    Frank May
    Here is the May 14th, 2013 newsletter for the Rotary Club of Moraga, CA. Our speaker was Ted Klauber describing the best and worst ads from this year's superbowl. Our greeter and invocator was Debbie Roessler.

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    Moraga Rotary Newsletter - May 14 2013

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    Frank May
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    Here is the May 14th, 2013 newsletter for the Rotary Club of Moraga, CA. Our speaker was Ted Klauber describing the best and worst ads from this year's superbowl. Our greeter and invocator was Debbie Roessler.

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    Moraga Rotary Newsletter- May 14 2013

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    Here is the May 14th, 2013 newsletter for the Rotary Club of Moraga, CA. Our speaker was Ted Klauber describing the best and worst ads from this year's superbowl. Our greeter and invocator was Debbie Roessler.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    47 views2 pages

    Moraga Rotary Newsletter - May 14 2013

    Uploaded by

    Frank May
    Here is the May 14th, 2013 newsletter for the Rotary Club of Moraga, CA. Our speaker was Ted Klauber describing the best and worst ads from this year's superbowl. Our greeter and invocator was Debbie Roessler.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    be served at her house in the club. Price (for non-MCC members) is $75; for dinner only, its $10.

    So far, we have 9 golfers and 18 partiers; we are maxed out on partiers, but can take a few more golfers. Anyone else wanting to sign up for golf should contact Gary quickly, before the field fills up. And yet another announcement from Garythe Town Fourth of July Fireworks exhibition is paid by donations, so please buy a rocket for $35 to Jay Ingram , Park & Rec Director, or make a larger donation if you can. Tony Schoemehl: Our Rotary Field Day service project is on Wed May 15 at JMI. [Since the newsletter is late again this week, we can provide the scoop that the Field Day was another success, with statistics to be provided next week]. President Frank mentioned that the Club is once again supporting the Moraga Youth Involvement movie night at the Rheem Theater on June 15. He also announced that the Town has opened a restaurant concession which will serve healthy breakfasts and lunches at the Hacienda; the proprietor is also opening a restaurant in the old Mondellos location in Rheem. Angelo Costanza: We could use a few more bocce participants in the big June 8 tournament in Martinez; sign up with him. . . . .Our two 2013 Camp Royal participants, Emily Orwig and Newton Kwan, will attend the May 28 Rotary meeting. On Friday May 24, Angelo will host doughnuts and instruction to newbies at the Martinez courts; sign up with him.

    May 14, 2013


    Next Meeting: April 21, 2013
    Noon meeting at Soda Center Program: Siamacki SioshansiUrban Farmers Invocation & Greeter: Ron Mucovich
    ~~ COMING UP ~~ May 22 WED. Board meeting; 5:30 pm at Holy Trinity Hall *May 28 Mike Rosa: Motorcycle Racing, Part II *June 4 Club Assembly: Report from Council on Legislation **June 11 Vickie Sciacca: Library service in Lamorinda *June 18 Roger Poyntz: Painted Rock Project **June 25 DEMOTION OF PRESIDENT FRANK MAY (Evening dinner meeting) *Regular weekly luncheon in Soda Center **Monthly evening meeting at Soda Center

    ~~THIS WEEKS MEETING~~


    The meeting was opened by Debbie Roessler, whose Thought for the Day was several quotes about leadership and a great example of a recent distinguished Cal grad, and she also led the Pledge of Allegiance. Guests this week were: Linda Mays mother Lena; Louise Schopkes mother Marie and husband Ron; Anne Damaschino, Pam Reneau, and Linda Campbell; and our speaker Ted Klauber and his wife Jasmine.

    ~~THIS WEEKS PROGRAM~~


    Our speaker today was Ted Klauber, brought back again this year by popular demand, to provide the insights of an Ad Man on the latest Super Bowl commercials. Hes a U of Wisconsin graduate, and has spent his career in advertising, based in New York, Detroit, Seattle, and San Francisco, primarily flogging autos, tech stuff, and apparel. The Super Bowl is watched by about 108 million viewers in the USA, half of all households, and about 50% watch it to view the commercials too. The latest price for 30 seconds of commercial time was $3.8 million, although large buyers probably got a discount. There are more potential advertisers than time available, so the long-term advertisers are effectively grandfathered in. About 70% of adults watch the nd program, and it is the 2 largest food consumption event in the country, after Thanksgiving. Advertisers are now using social media in their advertising and marketing. Some companies have contests for consumers to design an ad, with the winners having their ideas made into advertising videos. This year, the Doritos goat commercial was from a consumer suggestion, but Ted wasnt sure it was such a good idea. Oreo cookies used social media to send

    ~~ANNOUNCEMENTS~~
    Gary Irwin: We had a great bunch of workers for the Community Faire booth this SaturdayNora Avelar, John Erickson, Herb Wehmeyer, Frank May, Kevin Reneau, Rich Render, Debbie Roessler, Al Simonsen, and walk-ons Cliff and Mary Elena Dochterman and Lou Roessler. Please let the newsletter editor know of anyone Gary missed recognizing, and his salary will be reduced. Gary also passed around the signup sheet on behalf of Chairperson Jody Parker for the Moraga Rotary Golf Tournament, which this year will be held at Moraga Country Club on Tuesday June 4 after the Rotary meeting that day. Jody has graciously volunteered to host cocktail party food to

    Tweets in 2012 when the field lights went out the tag line was you can dunk [Oreo cookies into milk] in the dark, and it didnt cost them any air time. Many commercials display a Twitter hashtag so that consumers can contact the company directly and receive additional information. Ted reviews ads with three broad criteria: 1) Branding, Strategy, Mission 2) Relativity, Applicability, and Fit 3) Creativity. Its also important to note how the commercial moves a consumer to buy the product or service. Ted thought the commercials overall were a bit better than in 2012, but the spread in quality and effectiveness seemed broader. A brief summary of his ratings are: Best! . . . . Budweiser Clydesdalespeople look forward to this series, and they provide huge brand awareness. . . . . God made a Farmer, by Dodge Trucks. This ad was aimed squarely at taking market share from Chevrolet, and achieved a 3% monthly sales increase, which was phenomenal. Montanastained shirt, by Tide soap. A subtle message by Proctor & Gamble, a very conservative advertiser. Worst! . . . .Bud Black Crown and Becks Sapphire beers competing, strange messages from the same beer company. . . .Calvin Klein mens underwear, m odeled by guys way more fit than their customers . . . . Mio sports drink, with a poorly used celebrity and fuzzy message. . . . GoDaddy, worse than last year, with model and nerd making out, and consistently unclear about what they are selling. Ted has agreed to provide a similar program to us next year. President Frank gave Ted a certificate that we have made a th $25 loan through KIVA to Irina in El Salvador, our 37 such investment this year.

    CALENDAR OF FUTURE EVENTS


    May 15 Moraga Rotary Field Day May 22 Board meeting Holy Trinity Hall June 4 Moraga Rotary golf at MCC June 8 Rotary Bocce Ball Tournament June 25 Demotion Dinner July 13 District Awards Dinner Woodland Community Center

    ~~HAPPY BUCKS AND FUN STUFF~~


    Happy Bucks: Anne Damaschino, for her granddaughter who is graduating from a prestigious high school in The Woodlands, TX, and who also won a Rotary scholarship. Doug and Anne will attend the graduation. . . . . Louise th Schopke, for her and Rons 12 anniversary.. . . .Barbara Bruner, wondered why the Fine Free Hat had not been auctioned yet for May, and bought it for $50 after President Frank got around to auctioning it. Pam Reneau had the lucky red ticket, but missed the big bucks by selecting the clear marble that was soooo close to the winning one. Hmmm, didnt Kevin get the raffle draw last week? Watch out if they bring their son to Rotary.

    MORAGA ROTARY BOARD OF DIRECTORS 2012-13 President....Frank May President-elect ..Nora Avelar Secretary.........Kevin Reneau Treasurer..Louise Schopke Community Service Chair.Barbara Bruner New Generations...Rich Render International Service ChairTony Schoemehl Rotary Foundation...... Lad Lynch Public Relations Gary Irwin Membership.Nora Avelar Director at LargeDebbie Roessler Director at Large..Mary Elena Dochterman Director at Large...Cliff Dochterman President, Rotary InternationalSakuji Tanaka District Governor, 5160..Laura Day Assistant District Governor.Jose Avelar
    Newsletter Editor for May Gary Irwin

    Rotary International Theme for 2012-13 PEACE THROUGH SERVICE

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