A RESEARCH PROPOSAL ON

Study to know the buying behaviour of people between and S!all "retail #hop#$ in %haru&h City'. all

NAR A(A COLLE)E O* %HAR,CH

ANA)E EN+

AS PAR+-AL RE.,-RE EN+ *OR +HE (E)REE O*

AS+ER O* %,S-NESS A( -N-S+RA+-ON " /%/A$

RESEARCH PROPOSAL
-N+RO(,C+-ON

Here2 #!all i# a retail outlet while all i# the !odern outlet or phy#i&al pla&e where everything i# available at one pla&e/ Retailing &on#i#t# of all a&tivitie# involved in #elling good# and #ervi&e# to &on#u!er# for their per#onal2 fa!ily or hou#ehold u#e/

S!all -ndian Retail Shopkeeper# &over# #ale# of good# ranging fro! auto!obile# to apparel and food produ&t# and #ervi&e# ranging fro! hair &utting to air travel and &o!puter edu&ation/ +he -ndian retailing indu#try2 whi&h wa# traditionally do!inated by #!all and fa!ily3run #tore#2 ha# &o!e of age/

S!all -ndian Retail Shopkeeper# are Already *eeling the Heat fro! the all#/ all# have !ade entry in -ndia #in&e the la#t (e&ade/ +he oppo#ition to large retail #hop# #ee!# to be growing2 and broadening to take in do!e#ti& retail &hain# a# well a# the international giant# that want to enter the -ndian !arket/

New# report#2 in&luding tho#e publi#hed in thi# new#paper2 have &ited in#tan&e# of #!all #hop# &lo#ing down or lo#ing bu#ine## in area# where large retailer# have #et up #hop/

RESEARCH O%4EC+-5ES

+he ob6e&tive# of thi# Re#ear&h7

+he purpo#e of thi# #tudy i# to under#tand the &on&ept of retailing/ +o under#tand the retail !arket/ +o #tudy the &urrent #tatu# of !all#/ +o know the i!pa&t of !all# on #!all retail outlet#/ +o know the per&eption of the people for pur&ha#ing )ood#8Produ&t#/ +o know the i!pa&t of #!all retail outlet# on !all#/ +o under#tand &on#u!er#9 preferen&e# between #hopping !all# and lo&al #tore#/ +he #tudy would al#o be helpful to know whether gender and age !ake any differen&e or not/

L-+ERA+,RE RE5-E1

+he e&ono!i& relation#hip &on&ern# the degree of dependen&y between the attra&tivene## of #hopping !all# and #hopper#9 per#onality trait# in referen&e to !arket #hare2 return# on inve#t!ent and profitability "Ra6agopal2 :;;<a$/ +wo type# of #hopping &entre !odel are ob#erved in the e!erging real e#tate !arket# in developing &ountrie#2 whi&h are &hara&teri#ed by their ulti!ate relation#hip with the phy#i&al #hopping &entre on who#e web #ite they re#ide "(i=on and ar#ton2 :;;>? 0uruvilla and )anguli2 :;;<$/

-t i# found that a##ort!ent of #tore#2 !all environ!ent and #hopping involve!ent have a differential influen&e on e=&ite!ent and de#ire to #tay in !all#2 whi&h in turn are found to influen&e patronage intention# and #hopping de#ire in !all# "1akefield and %aker2 @AA<$/ Conte!porary retailer# #ee! not to have evolved enough to repla&e &onventional retailer# around their !arketpla&e "-brahi! and )alven2 :;;B$/ Shopping behaviour i# ob#erved when ethni& e&ono!ie# and !ain#trea! bu#ine##e#2 both of whi&h have a #trong pre#en&e in large #hopping !all#2 &o!pete again#t ea&h other "1ang and Lo2 :;;B$/ (ifferent behavioural a#pe&t# in&luding per&eption of #hopping po##ibilitie#2 e=pe&ted pri&ing pra&ti&e# and general global environ!ent of ea&h #hopping !all affe&t the #ati#fa&tion or di##ati#fa&tion of &on#u!er# "LCo and Philippe2 :;;:$/ Con#u!er# with #trong #hopping !otive# are found to e=perien&e !ore plea#ure and arou#al2 and find the !all a!bien&e to en&ourage i!pul#e buying behaviour " &)oldri&k and Piero#2 @AA<? attila and 1irtD2 :;;E$+he three di#tin&t di!en#ion# of e!otion#2 plea#antne##2 arou#al and !all attra&tivene##2 have been identified a# !a6or driver# for !aking buying de&i#ion# a!ong #hopper# "Ra6agopal2 :;;F$/

NEE( O* +HE S+,(G

PRO%LE

S+A+E EN+

Analy#t# are #till working out the odd# on the all v8# organiDed retail !a6or battle2 va&illating between #aying that the two #et# of entitie# will &o3e=i#t happily2 ea&h #erving different need# and predi&ting doo! for the retail #tore2 who perhap# would find the pa&e daunting/

-n any &a#e2 !o#t of -ndia #till prefer# to walk to the nearby retail #tore for nearly everythingH +hi# will &hange if and when the biggie# #et up outlet# in every other #treet2 in every neighborhood I whi&h they will2 if the nu!ber# !ake #en#e/ Hypothe#i# that &an be for!ed out of thi# i#7 H;@7 S!all "Retail outlet#$ do not attra&t the buying behavior of the per#on/ H@7 S!all "Retail outlet#$ do not attra&t the buying behavior of the per#on/ H;:7 H:7 all# do not attra&t the buying behavior of the per#on/ all# do not attra&t the buying behavior of the per#on/

- POR+ANCE8 %ENE*-+S O* S+,(G

+he #tudy will be helpful to the all and the Retail Shop# to know how effe&tive they are working and what are the loophole# in their Sy#te!/ +he #tudy will be helpful to the re#ear&her or tea&her# or #tudent# or any other per#on who i# intere#ted to #tudy on thi# topi& a# a #e&ondary #our&e of data/ +he #tudy will be helpful to know buying behaviour of per#on# between S!all "retail #hop#$ and all/ +he #tudy of #!all v8# !all a# a bu#ine##2 it# &hara&teri#ti&#2 proble!#2 fun&tional area#2 growth et&/ +i!e and #pa&e boundarie#7 +he #tudy of #!all v8# !all working# in -ndia fro! it# e=i#ten&e in -ndia till today/

Chara&teri#ti&# of -ntere#t7 to under#tand the working# and bu#ine## pra&ti&e of #!all v8# !all Environ!ental &ondition/

Now3a3day# people are #o bu#y with their routine work that they try their be#t alternative for pur&ha#ing the produ&t/ So!e of the people prefer retail #tore# a# it i# near to the! and they have faith and tru#t/ 1hile #o!e prefer !all a# they get ea&h and every ite! there and it i# al#o le## ti!e3&on#u!ing and &heap/ So here we will #tudy the benefit# of Retail a# well a# !all #tudy/ So!e of the advantage# that the all give# in &o!pari#on of Retail Shop# are #pe&ified here/ all# give u# E C9#7 Change"fro! the u#ual for!at#$ Convenien&e Co!petitive &o#t Cu#to!er Servi&e/

RESEARCH

E+HO(OLO)G

RESEARCH (ES-)N

A re#ear&h de#ign i# the #pe&ifi&ation of !ethod# J pro&edure# for a&Kuiring the infor!ation needed/ -t i# the overall operational pattern or fra!e work of the pro6e&t that #tipulate# what infor!ation i# to be &olle&ted fro! whi&h #our&e# and by what pro&edure#'/ Re#ear&h de#ign &an be &la##ified under three broad &ategorie#7

a/ E=ploratory/ b/ (e#&riptive/ &/ Ca#ual/ A re#ear&h de#ign of !y #tudy i# de#&riptive #tudy whi&h i# undertaken to know and under#tand the &hara&teri#ti&# of #!all v8# !all/ +he &olle&ted data are of #e&ondary type/ +he &olle&ted data i# fra!ed in a pre#entable and analyti&al for!/

+GPE O* S+,(G
-n !y #tudy - have u#ed #a!ple #tudy be&au#e re#pondent# are large in #iDe J ti!e i# al#o li!ited/ Hen&e2 - have gone for #a!ple #tudy rather than &en#u# #tudy/

population
+he population &over# the target audien&e of %haru&h &ity &o!ing under the age group of :@ to >; year#/

SA PLE +hi# #tudy will be &ondu&ted a# a #a!ple #tudy &overing the #a!ple of @>; re#pondent# &o!ing under the age of above :@ to >; year# of age in variou# Done# of %haru&h &ity/

(A+A COLLEC+-ON

SOURCES OF DATA +wo type# of data #our&e# were u#ed in the #tudy7 PR- ARG SO,RCE I *ield Survey/ SECON(ARG SO,RCE I +he -nternet2 agaDine/

TOOLS FOR DATA COLLECTION - have u#ed Kue#tionnaire for &olle&ting data/

DATA COLLECTION METHOD *or &olle&ting data2 - have adopted field #urvey or #a!ple with the help of Kue#tionnaire/

(A+A ANALGS-S AN( -N+ERPRE+A+-ON

%-%L-O)RAPHG

-nternet Sour&e# that are u#ed are7 www/wikipedia/&o! www/bu#ine##worldindia/&o! www/e&ono!i&ti!e#/&o! So!e of the ba#i& under#tanding of &on&ept fro! book7 %u#ine## re#ear&h arketing ethod# by (onald R Cooper and Pa!ela S S&hindler

anage!ent I (avid "%ook$ arketing

-ndian 4ournal of

.,ES+-ONNA-RE

(ear Re#pondent2

y#elf %harti/0/0ul&handani #tudent of of people between S!all "retail #hop#$ and

%A "Se!3@$ of Nar!ada College of all in %haru&h City'/ So plea#e give

anage!ent2 %haru&h/ +hi# i# a #urvey regarding +o know the buying behaviour the &orre&t infor!ation/ +he infor!ation given will only be utiliDed for the a&ade!i& purpo#e only and not for any other purpo#e/

RESPONDENT PROFILE

NA E7 C-+G7 )EN(ER7 OCC,PA+-ON7 A)E7

.ue#tionnaire for Survey fro! re#pondent

@/ 1hi&h i# the !o#t appropriate ti!e when you would like to go out for #hoppingL a$ On 1eekend# &$ Regular (ay b$ )oing to8Returning fro! Offi&e d$ Other#

:/ On the ba#i# of following para!eter#2 indi&ate your preferen&e on the type of #tore for the variou# fa&tor#L "ti&k on the for!at whi&h you find provide be#t of #ervi&e#$ for all or retail #tore a$ Range of produ&t# &$ Store ti!ing# e$ -n&entive# g$ *a&ility to e=a!ine produ&t b$ A&&e##ibility Ea#e of pur&ha#e d$ %ehavior of #ale# per#onnel f$ Spe&ial #ervi&e# h$ Per#onal relation# with #tore

M/ *ro! where do you prefer to do ShoppingL a$ all# b$ S!all "Retail Outlet#$

E/ 1hat would be the average ti!ing# #pend by you in the a$ Le## than @ hr &$ : hr I M hr b$ @ hr3 : hr d$ ore than M hr

arket#L

>/ 1hat i# the average a!ount of !oney #pent by you on pur&ha#e while #hopping at #uper!arket#L a$ ; I >;; b$ >;@ I @;;;

&$ @;;@ I M;;;

d$ Above M;;;

F/ A&&ording to you2 whi&h retailing for!at provide# be#t #ervi&e# in ter!# of di#&ount#2 offer# or free ho!e deliveryL a$Retail Outlet# "S!all$ &$ Other# b$ all#

B/ 1hile #hopping whi&h type of produ&t will be !ainly preferred by youL a$ %randed b$ ,nbranded

</ A# per your liking2 rate the fa&tor# below indi&ating your !o#t i!portant preferen&e then going to lea#t one a# whi&h fa&tor !ainly attra&t# you to go for #hopping at #uper!arketL a$ Pri&e &$ Statu# e$ .uantity b$ Servi&e d$ )ood Kuality f$ All produ&t# under one roof

A/ 1ho a&&o!panie# you !a=i!u! ti!e# while vi#iting to #uper!arketL a$ 1ith fa!ily &$ 1ith Spou#e b$ 1ith *riend# d$ Alone

for interview with lo&al Retail Shop

@/1hat kind# of produ&t# are #old at your #hopL a$ * C) Produ&t# &$ +oy# and Stationery b$ Servi&e# d$ Other#

:/ 1hat type of &u#to!er9# walk3in at your #tore#L a$ Loyal Cu#to!er# &$ Need3ba#ed Cu#to!er b$ -!pul#e Cu#to!er# d$ 1andering Cu#to!er#

M/ How the #to&king of good# are arrangedL (o you &on#ider &u#to!er# preferen&e# while #toking new good#L How the #to&k turnover take# pla&eL

E/ +ra&e out the rea#on# a# to why &u#to!er# prefer your #hop in oppo#ition to other lo&al #tore#2 #uper!arket# and !all#L

>/ (o you provide free ho!e delivery to your &u#to!er#L a$ Ge# b$ No

F/ -# your #tore open in &a#e of weekend#8holiday#L a$ Ge# b$ No

B/ (o you provide &redit period to your regular &u#to!er#L a$ Ge# b$ No

</ A&&ording to your opinion2 doe# the lo&al retail Store# fa&e #tiff &o!petition fro! !odern retailing for!at# like #uper!arket#2 !all# et&L a$ Ge# b$ No

A/ *or how long the #tore i# openL

a$ @; Hour# &$ @: Hour#

b$ @@ Hour# d$ @: or !ore