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    SuzukiRevival of Sick Units

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    mahavirsantro
    This document discusses causes of sickness in companies and strategies for turnaround. It lists factors like unfavorable external environment, managerial deficiencies, delays in payments, and excessive costs as causes of sickness. For revival, it recommends measures like additional capital, divestment, restructuring production/marketing, cost control, and management changes. It provides an example of TVS Suzuki turning around losses in the late 1980s-early 1990s through cost reduction, value engineering, product improvements, and renewed marketing.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    SuzukiRevival of Sick Units

    Uploaded by

    mahavirsantro
    23 views17 pages
    This document discusses causes of sickness in companies and strategies for turnaround. It lists factors like unfavorable external environment, managerial deficiencies, delays in payments, and excessive costs as causes of sickness. For revival, it recommends measures like additional capital, divestment, restructuring production/marketing, cost control, and management changes. It provides an example of TVS Suzuki turning around losses in the late 1980s-early 1990s through cost reduction, value engineering, product improvements, and renewed marketing.

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    © © All Rights Reserved

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    This document discusses causes of sickness in companies and strategies for turnaround. It lists factors like unfavorable external environment, managerial deficiencies, delays in payments, and excessive costs as causes of sickness. For revival, it recommends measures like additional capital, divestment, restructuring production/marketing, cost control, and management changes. It provides an example of TVS Suzuki turning around losses in the late 1980s-early 1990s through cost reduction, value engineering, product improvements, and renewed marketing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    23 views17 pages

    SuzukiRevival of Sick Units

    Uploaded by

    mahavirsantro
    This document discusses causes of sickness in companies and strategies for turnaround. It lists factors like unfavorable external environment, managerial deficiencies, delays in payments, and excessive costs as causes of sickness. For revival, it recommends measures like additional capital, divestment, restructuring production/marketing, cost control, and management changes. It provides an example of TVS Suzuki turning around losses in the late 1980s-early 1990s through cost reduction, value engineering, product improvements, and renewed marketing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 17

    Visit http://mbafin.blogspot.com for more presentations project reports etc.

    INTRODUCTION

    DEFINITION OF SICKNESS.

    CAU ! O" IC#N!

    UNFAVOURABLE EXTERNAL ENVIRONMENT. MANAGERIAL DEFICIENCIES.

    UN"AVOURA$%! !&T!RNA% !NVIRON'!NT


    Storage of keys !"#t $ ke "o%er &ater a$s. C'a!ges a!( go)t. "o$ * es % t' res"e*t to e+er* se (#t es, *#sto& (#t es, e+"ort (#t es et*. E&erge!*e of $arge *a"a* ty $ea( !g to !te!se *o&"et t o!. De)e$o"&e!t of !e% te*'!o$ogy. S' ft ! *o!s#&er "refere!*es. Nat#ra$ *a$a& t es

    'ANA(!RIA% D!"ICI!NCI!

    -ro(#*t o!. Market !g. F !a!*e. "erso!!e$

    Ti)ari Committee Report

    S *k!ess ar ses at t'e t &e of "$a!! !g a!( (#r !g &"$e&e!tat o! S *k!ess ar ses after &"$e&e!tat o!

    *'+TO' O" IC#N!


    De$ay or (efa#$t ! "ay&e!t to s#""$ ers. Irreg#$ar ty ! t'e .a!k a**o#!t. De$ay or (efa#$t ! "ay&e!t to .a!ks a!( f !a!* a$ !st t#t o!s. No!/s#.& ss o! of !for&at o! to .a!ks a!( f !a!* a$ !st t#t o!s. Fre0#e!t re0#ests to .a!ks a!( f !a!* a$ !st t#t o!s to a(( t o!a$ *re( t

    De*$ !e to *a"a* ty #t $ 1at o!. -oor &a !te!a!*e of "$a!t a!( &a*' !ery. Lo% t#r!o)er assets. A**#&#$at o! of !)e!tor es. I!a. $ ty to take tra(e ( s*o#!ts. E+*ess )e t#r!o)er of "erso!!e$. E+te!s o! of a**o#!t !g "er o(. Resort to 2creative accounting . De*$ !e ! t'e "r *e of e0# ty s'ares a!( (e.e!t#res.

    R!VIVA% O" IC# UNIT

    ,hen an in-.strial .nit is i-entifie- as sic/0 a 1iabilit2 st.-2 sho.l- be con-.cte-.


    VIABILIT3 STUD34/ ) a. $ ty st#(y ge!era$$y *o)ers t'e fo$$o% !g4 Market a!a$ys s. -ro(#*t o!5te*'! *a$ a!a$ys s. F !a!*e

    E!) ro!&e!t. -erso!!e$ a!( orga! 1at o!.

    R!VIVA% +RO(RA''!

    The revival programme usually involves the following:

    Sett$e&e!t % t' *re( tors. -ro) s o! of a(( t o!a$ *a" ta$. D )est&e!t a!( ( s"osa$. Refor&#$at o! of "ro(#*t/&arket strategy. Mo(er! 1at o! of "$a!t a!( &a*' !ery. Re(#*t o! ! &a!"o%er.

    Str *t *o!tro$ o)er *osts. Strea&$ ! !g of "ro(#*ts. I&"ro)e&e!t ! &a!ager a$ syste&


    6. 7. 8. 9. :.

    E!) ro!&e!ta$ &o! tor !g Orga! 1at o!a$ str#*t#re Res"o!s . $ ty a**o#!t !g Ma!age&e!t !for&at o! syste& B#(getary *o!tro$

    ;orkers "art * "at o!. C'a!ge of &a!age&e!t.

    O'! TURNAROUND TORI!


    TVS Suzuki Started in 1987 Was a profit ma ing company !ut" incurred losses in 1989-9# $ 199#-91

    %etermined to fight competition and improve performance" the company too a series of steps: & si' month" wee -(y-wee " cost reduction drive) This resulted in the drop of *# + in the operation cost) & massive e'ercise in value engineering) ,roduct improvement strategy) & renewed mar eting drive)

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