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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name MENGLAN WU
NetID mwu168
Group Number: 266
Website Link:
http://infosys1102014fcgroup266.blogspot.co.nz/p/d2-
mwu168.html
Tutorial Details
Tutor: Day: Time:
Yvonne Hong Wednesday 10am
Time Spent on
Assignment:
27 hours Word Count: 1479

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BUSINESS ANALYSIS TO SOLVE UNQUALIFIED KITCHEN HYGIENE
INTRODUCTION
Are you concerned about food safety and surrounding eating environment? As this is an
undoubtedly affirmative answer to this question, I have set up a company in New Zealand to
try to prevent unqualified kitchen hygiene from affecting peoples health. Unqualified
kitchen hygiene consists of four parts: poor pest control, antiquated sanitation, late waste
disposal, and bad personal hygiene, in which case I have designed a 360 degree scanner to
detect each aspects with a pest monitor, a thermometer, a bacteria control system and a
greasy dirt control system. Also this solution has a close connection with information system
for the scanner providing feedback to both the restaurant managers and local hygiene
organization through wireless directly. Hopefully the use of the scanner will enhance the
kitchen hygiene grade and help people solve the problem.
3. BUSINESS SECTION
3.1 Vision
To create qualified hygiene environment by detecting every aspects of the kitchen hygiene
and do some contribution to global health eventually.
3.2 Industry Analysis: Hygiene Technologies Industry
Industry: Hygiene Technologies Industry in New Zealand, specializing in providing smart
solutions of hygiene problems with the help of technology.
Force: High/Low: Justification:
Buyer power: High In NZs hygiene technologies industry, there are
many hygiene products which can be used in
kitchen to improve kitchen hygiene quality, this
indicates multiple choices for customers to
choose and buy from. (Hygiene Technologies Ltd,

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n.d.).
Supplier power: Low There are various suppliers to provide raw
materials or services to the hygiene technologies
industry, including Applied Chemicals NZ, R&D
importers, etc. Also it is not hard for the industry
to switch suppliers. (NZ chemical suppliers
database, n.d.).
Threat of new entrants: High There are not strong barriers to enter into the
industry because it does not involve too much
time , money and knowledge.
Threat of substitutes: High There are many kinds of alternatives for
customers to choose in the industry, like
sanitation, kitchen hygiene products, etc. The
switching cost of buying other products are low
(Hygiene Technologies Ltd, n.d.).
Rivalry among existing
competitors:
High As the rivalry among restaurant and product
industry is very fierce, the competition in hygiene
technologies industry is also high because they
will compete on price and product differentiation
to supply products to these industries
(Park, 2011).
Overall attractiveness of the industry: The industry is not so attractive because rivalry is
high with low enter barriers, thus hard to make a profit unless making product
differentiation to gain competitive advantage.
3.3 Customers and Thei r Needs

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The target group of customers are the food industry, including the export food processors
and domestic food market. As the food industry is strongly regulated by the government,
they must meet the basic standards of producing, processing and distributing food, at the
same time, the food industry needs to continually develop new tasty and harmless food to
fulfill customers demanding (Griffiths & Lipp, 2010). In this case, the food industry has a
strong needs of complete hygiene products in every section to ensure the absolutely clean
environment as a basic requirement to help them achieve the standards.
3.4 The Product and Service
Our product is a 360 degree scanner used in kitchens or any cooking environment, it has the
main functionality of monitoring the number of pests and bacteria, the scope of greasy dirt
with the existing technology to make sure that the staff can work in a standardized hygiene
environment and maintain good personal hygiene, and food is in a aseptic storage.
Moreover, the scanner can measure the temperature of the environment with a
thermometer, this is to prevent food from being rotten and moldy in a danger zone
between 5 degree and 60 degree. As a whole, with the use of the scanner, it satisfies our
customer by providing a neat environment suitable for the food making processes.
3.5 Suppliers and Partners
The first group of our suppliers is the thermometer manufacturing company, for example
Chaney Instrument Company, specializing in producing thermometers which can be used in
kitchen, the thermometers it supply will be properly installed on the scanners. Another
supplier is the technology company, like Technologies Supplies Ltd, the company will
provide us with the products of scanner or the relevant technologies in helping us installing
the scanner (Technologies Supplies Ltd, n.d.).
For partners, our major trading partner is the hygiene products company, like Hygiene
Technologies Ltd, as our company focuses on the detection of the hygiene environment,
Hygiene Technologies Ltd offers a wide range of hygiene products, which will both meet the
customers need. Also our company will become a partner with advertising companies in

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New Zealand like True. Company, because our products will be easily sold with the impact of
social media.
3.6 Strategy: Differentiation
For the competitive scope, our business targets broad market, as we will implement the
scanner to restaurants, households, food industry, or any firms which need a qualified
kitchen hygiene, in order to solve the toughest problem of unqualified kitchen hygiene.
For the cost strategy, our business focuses on high cost because we are trying to produce
high quality scanners associated with the use of technology, and there are not similar
scanners used in kitchen hygiene problem, therefore our business charge a high price.
The overall strategy is therefore differentiation.
3.7 Value Chain Activity: Market and sell the product or service
The most important VCA for this business is Market and sell the product or service.
The reason for our business to produce scanners is undoubtedly to make profit, but more
importantly, our business aims at helping people solve unqualified kitchen hygiene
problems, as stated in our vision create qualified hygiene environment, and we want the
broad market to enjoy the benefit of using the scanner, therefore marketing and sales of
our product is obviously the most important.
3.8 Business Processes
3.8.1. SALES PROCESS - As the key value chain activity of our company is market and sell the
product or service, the corresponding business process is sales process, which contains
several steps from customer ordering to fulfill the customers needs with the product
delivered. The sales process is essential to our business because it determines whether our
products could be successfully ordered and delivered to customers, and it is a benchmark
for the business to achieve its vision.

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SALES PROCESS MODEL
START
Receive customer
order
Sales Department
TPS
Enough
stock?
Order
approved
Bill
customers
Process
payment
Product taken/
shipping with invoice
END
Accounting Department
CRM
Yes
No
Stock
Ordered


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3.8.2. PROMOTI ON AND ADVERTI SING PROCESS - Promoting and advertising the product is
always associated with selling the product because it will provide information of the
products and attract the customers, then help increase the sales volume of the products.
Our business operate with promotion and advertising process to achieve the goals of
popularizing the scanners in the broad market, thereby benefiting customers.
PROMOTION AND ADVERTISING PROCESS MODEL
START
Send information to
advertising agency
Receive promotion
advertisement
Approved?
Yes
Implement promotion
advertisement
Receive feedback
from customers
END
Marketing Department
Marketing Department
Collaboration
system
CRM
No


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3.9 Functionalities
3.9.1. SALES PROCESS
Count the number of stocks to fulfill customers order
Record the sales volume of products to measure performance
3.9.2. PROMOTION AND ADVERTI SING PROCESS
Implement advertising campaign on social media
Differentiate products
3.10 Systems

3.10. 1. INVENTORY MANAGEMENT SYSTEM - The system is mainly used after the acquisition
of order, then it will automatically show the current inventory numbers to remind staff to
purchase sufficient inventories in time, therefore the system helps ensure that our business
can provide enough scanners to help people solve unqualified kitchen hygiene.
3.10. 2. SALES PROCESSI NG SYSTEM - The sales processing system records the whole
transaction from customer ordering to customer payment in detail, which then tells the
staff whether the products are successfully implemented, therefore helps reduce the sales
processing cycle and helps improve the products to better satisfy customers.
3.10. 3. MARKETING SUPPORT SYSTEM - The system acts as a basic supporting system to help
promoting the products. It involves receiving the adverting ideas, analyzing and choosing
the best alternative, eventually implementing on social media. The system well supports the
popularization of the products and increases the brand and product awareness, thus
benefiting customers by using our products.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Market and
sell the
product or
service
1. Sales process 1. Count the number of stocks to fulfill
customers order

2. Record the sales volume of products to
measure performance
Inventory management
system

Sales processing system
Transaction processing
System

Decision support system
2. Promotion and
advertising
process
1. Implement advertising campaign on social
media

2. Differentiate products
Marketing support system


Marketing support system
Transaction processing
system

Decision support system

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CONCLUSION
In general, our business in hygiene technologies industry focuses on providing high quality
scanners to effectively detect kitchen hygiene, thereby helps people solve unqualified
kitchen hygiene. We are aiming at targeting broad market to ensure everyone can be
beneficial from using our products. Information systems place a great value on the process
of implementing the products, and helps our business achieve the vision of increasing
customer satisfaction as a whole.

















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REFERENCES

Answer Corporation (n.d.).What is kitchen hygiene about? Retrieved April 1, 2009, from
http://wiki.answers.com/Q/What_is_kitchen_hygiene_about?

Effects of waste and poor waste disposal. (n.d.). Retrieved from
http://www.eschooltoday.com/waste-recycling/effects-of-poor-waste-management.html

Foley, M. (Producer). (November 16, 2012). DeepClean Hygiene Solutions [Video
Webcast]. Retrieved April 1, 2014 from http://www.youtube.com/watch?v=CcX-i_huJxw

Griffiths, J.C., & Lipp, M. (2010). Meeting Consumer Demands While Maintaining a Safe
Food Supply. Food Safety Magazine. Retrieved from
http://www.foodsafetymagazine.com/magazine-archive1/octobernovember-2010
/meeting-consumer-demands-while-maintaining-a-safe-food-supply/

Hygiene Technologies Ltd. (n.d.). Product List. Retrieved from Hygiene Technologies Ltd
website: http://www.hygienetech.co.nz/shop/PRODUCT+LIST.html

MicrobeWorld. (n.d.). Why is Handwashing Important? Retrieved from MicrobeWorld
website: http://www.microbeworld.org/washup/why-is-handwashing-important

NZ chemical suppliers database. (n.d.). Retrieved from NZ chemical suppliers database:
http://www.nzchemicalsuppliers.co.nz/list/search?search=cleaning+food+hygiene

Olinger, A., &Trainer,M. (2013, December 06). Introduction to the crisis of clean
water & sanitation. Retrieved from http://www.globalcitizen.org/Content/Content.aspx?
id=9c09b47b-8274-451d-8b7a-408ce9ffd9ec

Park, J. (2011). Rivalry among existing competitors in the industry. Retrieved from
http://www.extension.org/pages/30417/rivalry-among-existing-competitors-in-the-
industry#.U4HOqbKBS5U

Pest Control: Health Spotlight (n.d.). Retrieved from http://www.trulynolen.com
/pest_control/health_spotlight.asp
Technologies Supplies Ltd. (n.d.) Product. Retrieved from
http://www.technologysupplies.co.uk/products