Real Results through Learning

CERTIFICATION PROGRAMMES
PHASE 1: JAN 6 - 11, 2014 PHASE 2: APR 14 - 18, 2014
SUPPLY CHAIN MANAGEMENT
CERTIFICATION
Encourage best practices in supply chain
management through education
Supply Chain Management Certification
Competitiveness of the manufacturing enterprises can be increased
by re-engineering their supply chains. An increasing proportion of value
is added outside the organisation. Your success depends not only on what
happens within your organisational boundaries, but also on your suppliers
and downstream partners. The real competition is not between firms,
but between supply chains.
This certificate programme consists of training in the tools of Global
Supply Chain Management that teaches concepts, tools and applications
and involves completion of a project within the company. The unified use
of basic and advanced concepts for designing and improving supply chains,
ISBs academic environment, well researched pedagogies and highly
acclaimed faculty will be the distinguishing features.
The key differentiators of this programme are as follows:
Group Effort. Each firm will send three to four participants, potentially
from different functions that affect supply chain performance.
Theory and Practice. Participants learn intensively during the
Residency Phase at ISB then apply that knowledge during Project Phase
within their organisation.
Continuity over Time. Organisations can send a different team of
managers over the years so that the next level of problem is addressed.
Cross Learning. The Presentation Phase enables inter-firm learning.
Certification. Successful completion of three phases will lead
to a certification for participants indicating proficiency and expertise
in pursuing supply chain excellence.
Evaluation on the process
followed by participants on an
individual basis for the project
work will be done to ensure
importance is given to both
the end result as well as the
path adopted.
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Programme content
Phase 1 will cover the basic issues of supply
chain management, design, and analytical
techniques used to evaluate supply chain
outcomes. This module will be case based
and cover examples from a wide variety
of manufacturing and service industries. Some
of the issues covered in this module include:
1. Why aligning your supply chain strategy
to the overall business strategy is necessary?
2. How should managers think about
designing their supply chain strategy to get
such an alignment?
3. What managerial levers are available
to achieve desired outcomes?
4. Managerial issues in designing and
managing the four fundamental supply
chain levers: facilities (networks),
inventory, information, and transportation.
Discussion will include several topics
related to:
a. Valuing the role of capacity (flexible
and dedicated) when faced with macro-
economic uncertainty.
b. How to manage inventory in a supply
chain efficiently (cycle inventory as
well as safety inventory).
c. The role of information in a supply
chain, how and why does information
distortion happen, and the significant
consequences for supply chains.
d. How to design and manage logistics
networks.
e. Issues related to the design supply chain
contracts, incentives, outsourcing,
mass customisation, product and
process design to achieve efficiency
and responsiveness, and quick
and accurate response.
The second part of the first module covers
issues related to managing product and service
design and how these two key activities both
constrain and complement earlier topics
related to supply chain strategy. Topics covered
will include:
1. How does the design of your product/
service affect the supply chain needed
to deliver the product/service?
2. How does the fit between product/
service and supply chain affect the firms
broader business performance? Subtopics:
design for manufacturing, design for
remanufacturing, design for logistics, etc.
3. When and how should you collaborate
with your suppliers at the design stage?
4. How can the collaboration process
be managed to gain faster development
cycles. What tools are available to plan
out collaborations?
5. When and how should you engage
in outsourced design and development?
6. How does outsourced design
and development affect your supply
chain strategy?
Project Phase
Immediately following the Residential
Phase, the Project Phase includes a live
project within your own organisation. This
three-month project will include fortnightly
interactions with the ISB faculty. Successful
project completion is necessary to receive
the certificate; Participants from the same
organisation should undertake the same project.
Phase 2 will primarily focus on learning from
how Toyota manages its supply chain. Toyota
is recognised world-wide for its operational
efficiency and excellence. This module is based
on book Toyota Supply Chain Management
by Ananth V. Iyer, Sridhar Seshadri, and Roy
Vasher. The module will reinforce the learning
from the first module by discussing the v4L
framework and why it is important. The
module will illustrate how the Toyota Supply
Chain Management principles and practices
can be used to resolve several problems within
a supply chain. Issues related to production
planning, scheduling, transportation network
design, information asymmetry and such will
be covered in this module by focusing on the
Toyota way.
Learning from Toyota SCM
1. The v4L principle and framework
2. Production planning, sequencing,
and scheduling (Heijunka)
3. Supplier selection & management
a. Inbound & outbound transportation
logistics
b. Dealer operations
c. Demand management
4. Global supply chains and creating
a learning organisation
a. Imbedding continuous learning
principles
b. How Toyota will play the beer game
5. Crisis management
6. Lean operations and its applications
to SCM
The project Presentation will review
critiques and ideas generated by you during
your project. This will follow discussions,
knowledge assimilation and individual
assessments that will help you execute
your ideas at work.

Programme Time-line
Residency Phase 1
Five Days at ISB
Project Phase
Three months
in respective
organisation
Residency Phase 2
Five Days at ISB
Certication

What you will gain
Participants/organisations attending
the programme will gain the following:
Team Building
Each organisation sends three to four
participants, potentially from different
functions that directly affect supply
chain performance.
Action Learning
The programme involves an intensive
classroom schedule at ISB followed by a live
project at participants organisations, allowing
them to apply their learning at work.
Continual Learning
Organisations can send a different team
of managers over the years, so business
problems continue to be addressed.
Cross-functional Learning
The live project involves members from
different functions in the organisation,
allowing participants to better appreciate
the workings within the set-up.
Industry Learning
The presence of teams from other
organisations gives participants an insiders
view of the industry.
Individual Evaluation
The performance of participants during the
project phase will be assessed on an individual
basis, with comprehensive feedback for every
stage of the project.
The programme will enable participants
to bring the challenges and opportunities
faced by the industry, in the form of case
studies, white papers, and benchmark data
set that can serve as a basis for future research
and education.

Participant profile
Mid-level managers with 8 to 12
years experience from manufacturing,
transportation and retail sectors. They can
be involved in new product development,
manufacturing, logistics, sales, accounting or
enterprise resource planning. The target exec
may or may not have an MBA. They must have
motivation and energy to bring and work
on a data-driven project from their company
that affects supply chain changes within
their organisation.
Projects from earlier programmes
Improving service level to the distributor
Risk mitigation for foreign procurement
Inventory reduction, management of depot
space, stock-out and write-offs
Reducing response time for order execution
Reduction of delivery slippage
Optimising secondary transportation
Reducing delivery time of products
Reducing packing inventory
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Other programmes recommended
Negotiation Strategies
Feb 11 - 12, 2014
How to apply
Download the application
form from www.isb.edu/cee/
apply and follow the mailing
instructions mentioned
therein (or)
Write to us at execed@isb.edu
for more details (or)
Call us on
+91 40 2300 7041/42
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Few Participating Organisations from Previous Years
Amazon
Mars India
SRF Ltd
Jones Lang Lasalle
Avenue super Mart
Manipal Hospitals
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Programme fee
INR 2,25,000 + 50,000 project
fee (Up to 5 Participants per
organisation) plus tax
Fee includes food and accommodation
at the ISB campus or at an equivalent
facility based on availability.
Venue: ISB, Hyderabad Campus
Programme dates
Phase1: The programme
starts at 7.00 pm on Jan 6,
2014 and concludes at 5.00 pm
on Jan 11, 2014.
Phase 2: The programme
starts at 7.00 pm on Apr 14,
2014 and concludes at 5.00 pm
on Apr 18, 2014
A five day in residence exec
programme, followed by a
three month out of residence
programme within the company
(project work) with periodic
interactions, followed by another
five days in residence academic
sessions, project presentation
and certificate completion.
Total time from start to finish
is four months.

Faculty
Prof Sridhar Seshadri - Professor of Operations and
Management Science at Indian School of Business and Senior
Associate Dean, Faculty and Research. He teaches courses
like Logistics and Supply Chain Management, Operations
Strategy, Pricing and Revenue Optimisation, Operations
Management. His research interests include stochastic
modelling and applications in queuing systems, supply chain
management and revenue management.
Prof Milind Sohoni - Associate Professor of Operations
and Management Science at Indian School of Business. He
teaches courses like Decision Models and Optimisation,
Logistics and Supply Chain Management, Revenue
Management and Network Optimisation, Introduction
to Management Science. His research interests include
Information Sharing in Supply Chains, Supply Chain
Incentives, Capacity Allocation in Healthcare and
Pharmaceutical Industries , Network Design
and Scheduling.
Sanjiv Erat - Associate Professor of Operations
and Management Science at Indian School of Business.
He teaches courses like Operations Management, Managing
Product and Service development. His research interests
include Innovation Contests, Co-development processes;
Strategic drivers for collaborative product development,
Collaboration processes, Behavioural economics
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Being part of the ISB CEE Alumni makes business sense
ISB CEE has a strong alumni community of more than 22,000 business
leaders, senior professionals and entrepreneurs. Participation in CEE
programmes makes you a part of this elite and vibrant community and
gives the opportunity to network with high-achieving peers across diverse
industries. CEE alumni gain exclusive access to premium learning events,
including speaker series, conferences and learning sessions.
The programme is very well designed
and is delivered by quality faculty.
A great peer group in the classroom
helped me understand varied perspectives
to business problems.
Rohit Datta,
General Manager - Project Management, Philips Electronics India ltd
Indian School of Business, Hyderabad | Mohali
Contact:
Marketing Services, Centre for Executive Education
Indian School of Business, Gachibowli, Hyderabad - 500 032, India
Ph: +91 40 2300 7041/42, Fax: +91 2300 7040, Email: execed@isb.edu
www.isb.edu/cee
Offers organisations the basis for more effectively
investing in learning and development
Ensures the application of learning in the workplace
Facilitates impact measurement to applied learning
in the organisation