DASHA AKSYUTA

intelligent designer

+447546465402
daria.aksyuta@gmail.com

MR. CUP
Urban take away coffee place branding, referring to street aesthetics.

DIAMOND
ATELIER
Logo and identity for a diamond
atelier in Moscow.

WATCHES
BUREAU
Branding for a watch repair center.

Fat & Happy

The brief was to think of an exhibition
prasing something that people usually
despise and create a promotion concept for it.
Nobody likes fat on their body, but
everybody likes tasty food. There
are several positive aspects of being
fat that are usually neglected. Fat &
Happy exhibition demonstrates some
of them, making visitors a bit more tolerant to the fat.
The exhibition will be located in
Menier Gallery, a former chocolate
factory, and will take place during the
winter months, when people normally
gain weight.
The catalogue for the exhibition is edible, printed on rice paper with soy
ink, and bound with strawberry laces.
You can eat it, but you still will have
some information about exhibition on
a catalogue bag.
Invitations to the private view is printed
on a cupcake, which is supposed to be
eaten, and the doily containing all the
information is kept for reference.

Promo Van.
As a part of promotion there will be a
branded van, giving out promotional
cupcakes with the Fat & Happy logo.
It will travel around London, inviting
people to visit the exhibition, playing
tunes from the songs about fatness.
Magazine page.
This page is edible, As you tear it off
to eat there is still some information
about the exhibition left.
Exhibition graphics.
Exhibition tags reference price tags
that you can see in a bakery.
E-flyer variation.
One can invite a friend by biting of his
facebook page.
Smartphone game.
Simple and fun tamagotchi-like game.
Its aim is to make a character happier by feeding it regularly. The fatter
it gets, the happier it becomes. With
every new happiness level you unlock
new food and increase stomach capacity. If you dont feed your character it will die...

THE GOOGLES
The brief was to create an imaginary
packaging range for the Googles
family of products.
But Google products are intangible
and dont have any physical shape
that can be wrapped or packed.
However, each product has its own
character and functions, and all of
them are closely tied and related to
each other. They are user- friendly
and free of cost.
Thats why I decided to create the
Googles, a family where each member is a packaging for a particular
product. The appearance and character of each person reflects the functions and benefits of the products.
A web-site would contain a family
photo on the main page. As you hover over each member, they wave and
introduce themselves. As you click on
one of them, you get to his/her page
with a name, a link to a product, a
short humanized description of main
functions and benefits of a product,
and two synchronized videos of user-product interaction: one - actual
screen record, the other one - between people.

Pop-up screens.
Pop-up screens have a sensor, and
the characters greet passers by, introducing each other and themselves.
Screens should be placed around the
city, and moved from place to place,
where people are more likely to stop
and interact with them. Those are different places for different products,
according to their functions, and their
target audience. For example, Gmail, Docs, Calendar and Translate
can be in a business area, Translate
can also be located in international
train stations, airports, and places of
touristic interest, along with Maps.
Poesters.
Posters contain a QR code, leading to
the pages of the Googles. The body
copy tells a few words about the human nature of the products, and directs to the web-site.
Other applications.
The idea can be allpied to different
media. For example, there can be The
Googles TV show, or characters can
have web-presence in social network,
announcing news about products.

SUPER MASSAGE
Branding and concept development
for a massage place targeted to office workers for express services during the lunch breaks and after work.
Massage superhero, whose story
is narrated in comic issues, used to
be an office worker himself. After a
plane crush in Thai he was cured by
a Thai masseur. Later he discovered
his superpower to give massage that
has a positive impact on work. Now
he shares it with other office worker,
flying to office blocks with a towel
in one hand and massage oil in the
other. He is a Massage Man, always
ready to help.
Massage oils symbolise the powers
provided by a particular kind of massage. There is a whole range of superpowers related to office work, like
conentration turbo-boost, convincing
presentation power, etc. Masseurs
are dressed in super-hero costumes,
with a Supper Massage sign on their
chests. Towels also have a logo embroidered.
Comics is a base for PoS materials,
as well as reading material for clients
in the waiting zone. Various illustratios
and strips decorate the interior, telling
the story of the Massage Man, as well
as how he helped other office workers to achieve succes at work. There is
a series of animated stories for social
networks and web-presence, as well
as to be shown on the venue.

COUNT TO 10
This campaign is based on the techniques of dissipating anger. Counting to ten is one of the most
effective of them. All the participants should get
a number and gather into teams of ten, where
everybody is a different number. Then they attend an event held on the 21st of September,
Peace Day, and engage into anger releasing
games. The campaign is sponsored by Nike,
because going in for sports is crucial to release
building up aggressive energy.
All the promotional materials are leading to the
countto10.com website, where one can register,
or login with other social networking accounts
to get a number. Once the number is given he/
she should gather a team, or find one lacking for
a particular number. People invite their friends
via social networks to form a team together, and
the news about it attract attention of other users.
Once the team is complete, each member can
to order a free Nike t-shirt with their numbers
and a booklet with tips for winning. Wearing this
t-shirt they promote the event.

killing time
Killing time is a crime, and it should
be punished. There is a penal code
and several documents to punish killing time by correctional works.

DIGESTIVE
SANDGLASS
It is important not only what a person
eats, but also when, in what order,
and how often. Nowadays people
eat too often. A stomach has not yet
digested the last meal, when the next
one is coming. This digestive sandglass is a solution of a problem. Using it
after a meal one can see if the food is
still in the stomach, and it is not advisable to eat. It will reduce the number
of meals and the amount of junk food
consumed by a person, and lead to a
healthy slim population.

Heart Symphony
Cardiograms sound waves put on
musical notes. The result of a one-day
workshop - Diagram Mix.

Women Factory
This is a series of illustrations for the
book about an imaginary world, a
world, where women are manufactured. It is an irony for an existing situation in our society, where everything
is consumed, even women.
The book is printed on plastic, which
refers to plastic dolls, plastic surgery,
and all the unnatural things. I used
corset-like binding, because it is one
more torture, women used to bare to
be loved.
It is supposed to be in a red halftransparent box. When it is in the box
one can see a pretty girl on the cover,
but as you take it out of the box, you
reveal a robot inside.

Bigger Dog
Degree show book and posters for the
University of Hertfordshires third year
Graphic Design students, which used a
two colour litho print process with a metallic bronze pantone.
A website features a list of the course
students, which lead to their web-pages.

SACHETTE
Packaging design and ctalogue visuals for a sachet cosmetics line.

Brioche Bakery
Logotype, packaging and corporate
style for brioche bakery.

Tea Packaging
Assumption holds us away from innovation, from asking why things work
the way they do and finding answers
or alternatives. It distorts peoples
mind with prjudice, just like glass distorts peoples vision.
In order to make packaging not that
expensive and harmful for ecology, I
suggest to make an additional series
of craft packaging with tea to fulfill
the main packaging.
In order to make the name of the range
and the sort of the tea readable upside down, I worked out special typographical compositions, ambigrams.

MISC. LOGOS
Svetlana is a lighting and grip rental
for film and television. The name is
based on a russian female name,
which means light. The logo is based
on russian tattoos of a sun, referring to
light, and a female name. The caption
says: Light grip connections, implying
the mafia origins of tattoos, but also
that the company has connections in
film industry and is happy to connect
creative professionals, if they need
each other.
Masterskaya is a manufacture, hence
the nail instead of the T.
The Muesli is an all day breakfast
cafe. Pretty simple idea.

LOCCITANE
Working as a Graphic Designer at
LOccitane and Melvita, I dont only
do layouts and prepare mockups for
printing, but I also make animation for
shop windows, create shop window
decoration, design promoters costumes, make flash-banners and help
generating marketing ideas.

GATSBY
Restaurant branding based on posh
1920s aesthetics.

BELKA BAR
I made a logo, an indentity for Belka
Bar in the heart of Moscow nightlife,
designed and managed of menu,
business cards, coasters, wwrdrobe
tags, wall paintings, etc.

ZODIAC
Multi-platform project for a panasian bistro Zodiac. Included branding and its application to different
media, menu forlders, wardrobe nuber plates, and teaser videos development and production.

PROMO VIDEOS
Filmed, edited and worked with a
composer on a number of promo videos for various clients.
ZODIAC. Four teasers correcponding
to the four zodiac elements.
White Rabbit.
Allens Caravans.

Architecture
The movie raises the issue of the indifference of Muscovites to the problem
of destruction of Moscow architectural heritage. We used sugar for our
movie, because this, as well as historical buildings, is the thing that we take
for granted, although it fills our routine
lives with taste.

migrants
Christmas campaing, protecting the
rights of migrants and refugees for
Amnesty International. Comparing
migrants to carol singers, and calling
for not being prejudicial to them.

benetton
This is a set of videos for International Friends Day, but it also stands for
youth, because it is the best time in our
lives for friendship. On the right side
there are two young people, greeting
together with a handshake, and the
left side is showing three steps, helping people to learn that handshake.

Mccann
errickson
As a trainee Art Director at McCann
Erickson Moscow I helped generating concepts for advirting campaigns
for Burger King, Sberbank, Adrenaline Rush, Megafon, etc.

get brand
Packaging for famous russian and international brands.

FILM GRAPHICS
Miscellaneous film graphics, including title sequences, posters, web
graphics, and graphic design on set.

MANUFACTURE
Selected projects from Masterskaya,
the manufacture of furniture, miscellaneous objects, and interior construction. This includes working with metal,
wood, glass, plastic, concrete, etc..

SHOP!
My peer and I organized every tiny
detail of the first pop-up Shop! for our
University Degree Show.
Designed and produced the neon sign
Collected all the works from students
Designed the environment
Supervised the production of tables
Designed the price labels
Designed the system

assume nothing
Assumptions hold us away from innovation, from asking why things work
the way they do and finding answers
or alternatives. It distorts peoples
mind with prejudice, just like glass distorts peoples vision.