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    Summer Training Project Reprot: Narvadeshwar Management College

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    Aditya Verma
    This document is a summer training project report submitted by Preeti Misra for their MBA program. The report examines consumer behavior towards Honda bikes in Lucknow City. It includes chapters on introducing the topic, objectives, scope, methodology, data analysis, findings, suggestions, and conclusions. Preeti Misra conducted primary research through a questionnaire to understand factors influencing consumer purchases of Honda bikes. The report aims to help Honda understand local customer preferences to aid business decisions.

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    Summer Training Project Reprot: Narvadeshwar Management College

    Uploaded by

    Aditya Verma
    38 views5 pages
    This document is a summer training project report submitted by Preeti Misra for their MBA program. The report examines consumer behavior towards Honda bikes in Lucknow City. It includes chapters on introducing the topic, objectives, scope, methodology, data analysis, findings, suggestions, and conclusions. Preeti Misra conducted primary research through a questionnaire to understand factors influencing consumer purchases of Honda bikes. The report aims to help Honda understand local customer preferences to aid business decisions.

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    Report

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    Honda

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    This document is a summer training project report submitted by Preeti Misra for their MBA program. The report examines consumer behavior towards Honda bikes in Lucknow City. It includes chapters on introducing the topic, objectives, scope, methodology, data analysis, findings, suggestions, and conclusions. Preeti Misra conducted primary research through a questionnaire to understand factors influencing consumer purchases of Honda bikes. The report aims to help Honda understand local customer preferences to aid business decisions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    38 views5 pages

    Summer Training Project Reprot: Narvadeshwar Management College

    Uploaded by

    Aditya Verma
    This document is a summer training project report submitted by Preeti Misra for their MBA program. The report examines consumer behavior towards Honda bikes in Lucknow City. It includes chapters on introducing the topic, objectives, scope, methodology, data analysis, findings, suggestions, and conclusions. Preeti Misra conducted primary research through a questionnaire to understand factors influencing consumer purchases of Honda bikes. The report aims to help Honda understand local customer preferences to aid business decisions.

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    SUMMER TRAINING PROJECT REPROT

    ON

    " CONSUMER BEHAVIOUR TOWARDS HONDA


    BIKES IN LUCKNOW CITY"

    Submitted for the partial fulfilment of the Requirement for


    the Degree of Master of Business Administration

    Affiliated to
    ____________________________________

    SUBMITTED TO

    Submitted to
    Preeti Misra
    Roll No
    MBA-IIIrd Sem.

    NARVADESHWAR MANAGEMENT COLLEGE

    DECLARATION

    I hereby declare that the work which is in the project entitled, CONSUMER BEHAVIOUR
    TOWARDS HONDA BIKES IN LUCKNOW CITY in partial fulfilment of the
    requirements for the award degree of MBA at Narvadeshwar Management College. is an
    authentic record of my own work carried out under the supervision of Mr. Ravi Karan
    Singh .
    The matter presented in this Report has not been submitted by me for the award of any other
    degree of this or any other University.

    Preeti Misra
    Roll No
    MBA-IIIrd Sem.

    ACKNOWLEDGEMENT
    I am sincerely thankful to all those people who have been giving me any
    kind of assistance in the making of this project report. I express my gratitude
    under the guidance of Mr. ______________ Faculty Guide who has through their
    vast experience and knowledge has been able to guide me, both ably and
    successfully towards the completion of the project. I would hereby, make most of
    the opportunity by expressing my sincerest thanks to all persons who help me
    conceptual understanding and clarity of comprehension, which ultimately made
    my job easier. Credit also goes to all my friends whose encouragement kept me
    in good stead.
    Their continuous support has given me the strength and confidence to complete
    the project without any difficulty.

    Preeti Misra
    Roll No
    MBA-IIIrd Sem.

    PREFACE
    Practical and Theory are the two aspects of Management education. The practical training in
    the domain of management courses has received vital importance. It exposes to the potential
    manager towards the actual work situation and gives a student rich insight into what
    practically is going on inside the industries. In fact it is the implementation of theory into
    practices which is the life force of management.
    Practical training is an obligatory requirement for the M.B.A. It was of great advantage to
    receive practical training in CONSUMER BEHAVIOUR TOWARDS HONDA BIKES
    IN LUCKNOW CITY.

    INDEX
    Title Page

    Company Certificate

    ii

    Declaration

    iii

    Acknowledgment

    iv

    Preface

    CHAPTERS

    Page No.

    Introduction of the Topic

    1-55

    Objective of the Study

    56

    Scope of the Study

    57

    Importance and Use of the Study

    58-61

    Research Methodology

    62-83

    Data Analysis & Interpretation

    84

    Finding

    85

    Suggestions

    86

    Conclusion

    87-88

    Questionnaire

    89-90

    Bibliography

    91

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