Table of Content

PAGE N0.

PARTICULAR
Certificate
Preface
Acknowledgement
Introduction to industry
History
History of company
Introduction to Parle-G
Affordable to all
Promoters
Location
Importance of location
Registered office
Regional sale office
Number of shift
Goal
Mission
Organizational structure

PRODUCTION MANAGEMENT
P

roduct of company

roduction process

P
1

lant layout
P

roduction capacity

roduction capacity and utilization

mport and export

crape of wastage

ollution

tilizes

MARKETING MANAGEMENT
M

arketing information

dvertisement

roduct demand

istribution channel

ricing decision

HR INFORMATION
M

an power

yramid diagram of man power

ecruitment and selection

raining of workers

elfare program

age policy

mployee benefits

WOT analysis

onclusion

ources of information

L.J INSTITUTE OF BUSINESS

ADMINISTRATION,
VASTRAPUR,AHEMEDABAD
CERTIFICATE
This is to certify that the project report on the industrial
visit to Lao More Pvt. Ltd.
. Is submitted by
POOJA RAUT to L.J. INSTITUTE OF BUSINESS
ADMINISTRATIONaffiliated to Gujarat University in
fulfilment of the practical studies at the second semester
of S.Y. BBA program(2016-2017).

Director

Project In-Charge

External Evaluator

Place:
Date: __________
4

PREFACE
Experience is the best teacher, is saying has played a guiding
role in including visit as a part of the curriculum of the BBA
program of the Gujarat university. This visit and a consequent
report allow the students to practically visit the industry and
study real business environment.

The practical training in BBA program develops an

understanding about the difficulties and challenges to the
business world. Only theory knowledge doesnt impart complete
education practical experience must accompany theoretical
knowledge to add meaning to the education. To fulfill this
objective industrial visit is part of BBA program.

In this direction I have tried my level best to present a project

report on thus industrial visit.

ACKNOWLEDGEMENT
The successful completion of this report would not have been
possible without cooperation and support of my teachers and
friends.

I express my gratitude to the institute for arranging this visit. I

am heartily thankful to the management of the unit for providing
me the opportunity make a study of practical aspects in their
organization.

I express my sincere thanks to the staff of the unit who provided

us all the information and who have guided us during the visit. I
am also thankful to my professors with whose help, the training
was made possible and who provided full guidance, cooperation
and valuable suggestion for the project.

Place: Ahmedabad
Date:__________

INTRODUCTION
TO
INDUSTRY

INTRODUCTIONOFINDUSTRY
A long time ago, when the British ruled in India, a small factory
was set up in the suburbs of Mumbai City, to manufacture
sweets and toffees. The year was 1929 and the market was
dominated by famous international brands that were imported
freely. Despite the odds and unequal competition, this company
called PARLE PRODUCT, survived and succeeded by adhering
to his quality and improvising from time to time.
A decade later, in 1939, Parle Product began manufacturing
biscuits, in addition to sweets and toffees having already
established a reputation for quality, the Parle Brand name grew
in strength with this diversification. PARLE GLUCOSE and
PARLE MONACO were the first brand of biscuit to be
introduced which later went on to become leading name for
great test and quality. That time only one building was having in
Vile-Parle where they were making production and any other
process. Then gradually that company expanded in many
buildings and today that company located in 14 Akers area. That
time they were transporting their products ownely by cycle.

HISTORY
There are always some kinds who seem smarter than the rest.
Ever wonder how they got to be that way. If u had to think real
hard for the answer, then probable you have never eaten ParleG. Parle-G is the new generations official power supply
providing kids with the vital vitamins and minerals necessary for
all round mental and physical development.
In 1929 a small company by the name of Parle product emerged
in British dominated India. The intent was to spread and joy and
cheer to children and adult alike, all over the country with its
sweets and candies. The company new that it wouldnt be an
easy task, but they decided to take the brave step. A small
factory was developed in surburbs of Mumbai, to manufacture
sweets and toffees. Since then, the Parle name has grown in all
directions, won international fame and has been sweetening
peoples lives all over India and abroad.
A part from worlds largest selling biscuits Parle-G is the winner
of gold and silver award at monde selection. Awards the global
standard for quality in food category.
Additionally, Parle product also have 7 manufacturing units and
51 manufacturing units on contract.

HISTORY OF COMPANY
Lao more biscuits Pvt. Ltd. company is one of the oldest
companies in India. This company makes glucose biscuits. Lao
more is the one of the part of Parle.

Parle company have successfully satisfied demand of their

customer, and therefore have achieved their goal. This company
is also first biscuit company who achieved their goal in national
as well as in international level.

It was a long back in during England ruled us, at that time a mall
factory was started in outgoing part of Bombay(new Mumbai) to
manufacturing toffees. This very factory was established by
Narottam Chauhan in 1929. He went to Germany for training of
marketing. The factory produced two brands as their first brand
and that were Parle-g and Monaco biscuits.

These two were established after 10 years i.e. 1939 of the

factorys entitlement in 1929.

10

As started above that Parle manufactures glucose biscuits,

therefore the first brand name was given as Parle glucose
biscuits known as Parle-g.

Hygiene is the precursor to every process at Parle. From husking

the wheat and melting the sugar to delivering the final product to
the supermarkets and store shelves nationwide, care is taken at
every step to ensure the best product of long lasting freshness.
Every batch of biscuits and confectioneries are thoroughly
checked by expert staff, using the most modern equipment hence
ensuring the same perfect quality across the nation and adroad.

Concentrating on consumer tastes and preference, the Parle

brand has grown from strength to strength ever since its
inception. The factories at Bahadurgarh in Haryana and
Neemrana in Rajasthan are the largest biscuits and confectionery
plants in the country. The factory in Mumbai was the first set up,
followed soon by the one Banglore, Karanataka. Parle products
also has 14 manufacturing units for biscuits and 5 manufacturing
units for confectioneries, on contract.

11

Sometimes, all the company has some ups and downs. This
circumstances were also faced by Parle, it survived all the
hurdles by gathering to high quality and improving from time to
time.

Its first export comes middle east, U.S.A. followed by Africa

and Australia, it continued to its success stairs which is
continued till date.

12

INTRODUCTION TO PARLE
Parle is the best company in India. Parle is Indias one of the
oldest company, it was long back during British rule when thus
company was formed. It was formed by Narottam Chauhan in
1929 in outgoing parts of Mumbai.

Since then i.e. from 1929 Parle never looked back and continued
to make more Parle product initially starting with only two
products that were Parle-g and Monaco.

Parle company was successful at step to satisfy their customers

demand, and also it has got fame in national as well as
international level.

The Parle company has been made by his father Mohanlal

Dayalal, since 1928-1929. The Parle company had been
produces the Parle-G, Monaco, Hide & Seek, Marrie, Choux,
Crack Jack. In the Parle company there has been including a
Parle officer, directors, school ordinate and visitors in addition
workers. The company has come a various machines and there
has been producing to Parle.

13

Every nation dreams of better tomorrow. And every nations

tomorrow lies in the hands of its children, children who makes
the nation proud in every aspect, the young geniuses who shapes
the future of nation. So its important to nourish these young
minds, for after all is a question of the nation future. Its more
than just a biscuit. A meal substitute for some, a tasty and
healthy snack for the value it offers and many others for its taste.
Little wonder that its the largest selling biscuits brand in the
world.

These events give us a chance to interact with children on a one

to one basis. And promotes our belief of fun and health for the
whole family.

In Ahmadabad parle contract and manufacturing units is known

as lao more . biscuits which are in nadiad, Bhavnagar, and
Ahmadabad. All the factories are located at strategic locations.
So as to ensure a contact. By concentrating tastes and
preference.

This lao more biscuits factory ets many numbers of awards of

his quality production average and chapter price from parle
company and government of india.

14

HOW PARLE MADE BISCUITS

AFFORDABLE TO ALL?
Biscuits were very much a luxury food in India, when Parle
began in production in 1939. Apart from Glucose and Monaco
biscuits Parle did offer a wide variety of brands.
However, during the Second World War, all domestic biscuits
production was diverted to assist the Indian Soldiers in India and
the Far East. Apart from this, the shortage of Wheat in those
days, made Parle decided to concentrate on the more popular
brands, so that that people could enjoy the price benefits.
Thankfully today, theres dearth of ingredients and demand for
more premium brands is on the rise. Thats why Parle now have
wide range of biscuits and mouthwatering confectionaries to
offer.

THE PROMOTERS
15

A Parle is a very huge company. In this company there are so

many production plant. Parle is multinational company.
There are many worker and supervisor in the company. Parle has
more than 10000 members. Parles directors are Sharadbhai
Chauhan, Vijaybhai Chauhan, Samar Chauhan.
Amar Chauhan and Arun Chauhan are the son of Sharad
Chauhan. He was working in U.S.A. There are four directors Vinod Gumrani, Raj Kumar, Manohar Kumar,
And Sadhuram.
They together started this company. They gave prices of
consumers.

LOCATION
16

Parle product has one factory at Mumbai that manufacture

biscuits and confectionaries, while another factory at
Bahadurgadh in Haryana manufactures biscuits, a part from this
Parle has manufacturing facilities at Neeraman in Rajasthan,
which are the largest biscuits and confectionary plants in the
country.

GUJARAT

LAO MORE BISCUIT LIMITED

Plot no.: - 1010-B, 1011-A
Near Gayatri Temple,
Phase - IV,
GIDC Naroda,
Ahmedabad-382330

IMPORTANCE OF LOCATIONS
17

Locations of industry plans a critical role in any economy. It has

a great influence on productivity, efficiency and probability of
an industrial unit. It plays an important role in determining the
cost of production such location for an industry are offered
which helps in maximizing the profit and productivity and
maximizing the cost of production generally location of factory
is based on some following importance:

Availability of raw-material
Availability of employees
Markets
Availability of Electricity

REGISTERED OFFICE
18

PARLE PRODUCT PRT.LTD

V.S. Khandekar Marg,
Vile parle East,
Mumbai-400057,
Maharashtra.

Tel:- (002)6691, 6911-15

Fax:- (022)6691, 6926
E-mail:- cz@parle.biz

REGIONAL SALES OFFICE

19

 MUMBAI
PARLE PRODUCT PVT.LTD.
V.S. Khandekar Marg,
Vile parle East,
Mumbai-400057,
Maharashtra.
Tel:- (002)6691, 6911-15
Fax:- (022)6691, 6926
E-mail:- cz@parle.biz

DELHI
PARLE PRODUCT PVT.LTD
Pankaj plaza, site no.37/38,
Plot no. 15, flat no. 106/206
Local Shopping center,
Kalkajee, New Delhi- 110019.
Tel: - (011) 3293 6614, 41629978,
Fax:- (011) 2647 1678
E-mail:- nz@parle.biz

BANGALORE
PARLE PRODUCT PVT.LTD
20

15, K.M. Stone,

Tumkur Road,
(N.H.No. 4) Bangalore- 560073
Tel:- (080) 309 12500
Fax:- (080) 839 8800 839 8825
E-mail:- sz@parle.biz

KOLKATA
PARLE PRODUCT PVT.LTD
G-1, Samarpan 82,
Sarat Bose Road,
Kolkata- 700026
Fax:- (033) 474 8176
E-mail:- ez@parle.biz

HARIYANA
PARLE PRODUCT PVT.LTD
21

36, Km milestone,
Delhi rohtak road,
Village shankola,
Nr.bahadurgadh,
Dist jhajjar,
Hariyana-124507.
Tel:- (01276) 241547
Fax:- (01276) 241406
E-mail:- pbpl_bha@parle.biz.
UTTARANCHAL
PARLE PRODUCT PVT.LTD
Plot no. 3, sect. 1, pantnagar,
Integrated industrial estate,
Rudrapur,
UA- 263 153
Tel:- 05944247431

NUMBER OF SHIFTS
At parle ( Naroda GIDC) the entire process is undertaken in shifts. We
are undertaken here in two shifts.
I.E. Morning 8 to 8 PM evening and other shifts works from
evening 8 PM to 8 AM Morning.

22

23

GOAL OF THE COMPANY

GOAL:THE MAIN GOAL IS
To maintain its position in the world of biscuits product through our
india

24

MISSION OF THE COMPANY

MISSION:Mission is not to earn money but is to satisfy india

25

ORGANIZATION
STRUCTURE

26

Organiztion is needed in every organization where one or more persons

are gathering for achieving the common object. In most of the
organization the CEO or MD or DIRECTORS are the top of the
organization. Under this, the field manager in the organization. Then the
officers or workers, supervisiors are under the field manager.

DIRECTORS

PRODUCTION
MANAGER
STAFF
INCHARGE
SUPERVISIOR

OPERATORS

WORKERS
27

MAJOR PLAYERS IN BISCUIT

INDUSTRY
There is no. of industry in biscuit market are
some leading companies like PARLE and
BRITANIA.
Parleys
products
like
Parle- G,
Monaco, Fun Centre, Hide & Seek, Krack- Jack
etc. and Britannias products like Gooday,
Bourbon, Marie gold, Coconut Crunches etc. are
major players in biscuits who are dominating
the industry along with that there are smaller
brands in various regions
as well.

CONTRACTS OF
PARLE IN INDIA

28

29

PRODUCTION MANAGMENT

30

BASED ON THE PRODUCTION IN

INDIA BISCUITS CAN BE BROADLY
CLASSIFIED INTO

8%
12%
44%
13%

Glucose
Marie
Cream
Cracker
Milk
Others

10%
13%

31

32

PRODUCT OF THE COMOPANY

BISCUITS:

Parle-G glucose biscuits

Apart from being the worlds largest selling biscuits,

parle-G is the winner of 8 gold and 11 silver award at the
monde selection awards.
Ingredients: Wheat flour
Sugar
Edible vegetable oils
Invert syrup
Skimmed milk powder
Salt, leavening agent
Permitted emulsifier
Flavors

33

PARLE MONACO

INGREDIENT:
Wheat flour
Edible vegetable oils
Sugar
Salt
Invert syrup
Leavening agents
Lactic acid
Permitted emulsifier
Flavors
Dough conditioners

34

KRACK JACK

Parle introduced indias first and original sweet and salty biscuitskrack jack in 1972. Krack jack won 11 gold and 3 silver and 1
bronze award at the monde selection awards.
INGREDIENTS
Wheat flour
Sugar
Edible vegetable oils
Skimmed milk powder
Salt
Leavening agents
Lactic acid
Permitted emulsifier
Flavors
Dough conditioners.

35

HIDE AND SEEK

INGREDIENT
wheat flour
sugar
edible vegetable oils
invert syrup
cchocolate chips
skimmed milk powder
salt
leavening agents
lactic acid
permitted emulsifier
flavors
dough conditioners

36

PARLE MAGIX

INGREDIENTS
Wheat flour
Sugar
Edible vegetable oils
Cocoa solids
Milk products
Invert syrup
Salt
Leavening agents
Permitted emulsifier
Calcium and iron salts
Vitamins
Dough conditioners
Contain permitted natural color and added flavors

37

38

PARLE MILK SHAKTI

INGREDIENTS
Wheat flour
Sugar
Edible oils
Milk products
Salt
Honey
Leavening agent
Permitted emulsifier
Calcium and conditioners
Vitamins
Flavors
Vegetable oils
Invert syrup

39

MARIE CHOICE

INGREDIENTS
wheat flour
sugar
edible vegetable oils
invert syrup
leavening agents
milk products
salt
permitted emulsifier
dough conditioners
natural colors
flavors

40

PARLE NIMKIN

INGREDIENTS
wheat flour
sugar
edible vegetable oils
invert syrup
leavening agents
skimmed milk powder
salt
permitted emulsifier
dough conditioners
natural colors
flavors

41

PARLE CREAMS

It is available in 6ndifferent flavors:

chocolate
pineapple
bourbon
elaichi
mango
orange

42

PARLE 20-20

Lao biscuits private limited produces parle 20-20. Which available in

two different flavors.
Cashew
Butter
OTHERS BISCUITS
There are other biscuits also available in the market like golden arcs,
festo, Milano, and parle digestive marie.

43

 CHOCOLATE

MELODY
Parle melody comes with an irresistible layers of caramel on the
outside and a delightful chocolate filling
with in.

MANGO BITE

This was indias first mango candy, but even today, is the only candy
with richness of real, juicy sweet mango.
44

CHOX

This is chocolate flavor toffee and a lip smacking chocolate. Which

contains almost unending chocolate world.

KACCHA MANGO BITE

The flavor of summer now comes in a candy. It is only candy that

is a real kaccha aam ka zerox.
45

POPPINS

so many colors and so many flavors are there in poppins like

yellow, red, green, and purple.
OTHER SWEETS
There are so many other chocolate like parle 2 in 1, kismi, and
clove mint also available in the market.

46

SNACKS

Monaco smart chips

The Monaco smart chips are not fried they are backed, but tastes equally
good. Its healthier and smarter substitute compared to other fried
snacks.

FULL TOSS

The spicy snack of parle which is available in three flavors green mango
chatni, jhalmuri Kolkata bhel, and masala munch.

47

PRODUCT MIX
BISCUITS
PARLE-G
MONACO
MILKSHAKTI
KRACKJACK
FUN CENTER
MARIE CHOICE
HIDE & SEEK
MAGIX
PARLE SIXER
PARLE JEERA
PARLE 20-20
PARLE KREAMS
PARLE NIMKIN

SWEETS
MANGO BITE
KACCHA MANGO
BITE
KISMIS
CHOX
PARLE ORANGE
CANDY
PARLE POPPINS
PARLE MELODY

SNACKS
PARLEMFULLTOSS
PARLE MONACO
SMART CHIPS
PARLE MUNCHIES
PARLE WAFERS

48

PRODUCTION PROCESS
BASIC RAW MATERIAL
Parle biscuits pvt.Ltd. buy raw material from Gujarat and other
states, and they convert raw materials into finish goods.
The raw material are as follow:WHEAT
For proteins that will help u to grow.
VANASPATI GHEE AND SUGAR
For energy
SALT, VITAMINS AND MINERALS
For development use.
MILK
For calcium to build healty bones.

49

PRODUCTION PROCESS

RAW MATERIAL
TESTING

MIXING

MOULDING

BANKING

COOLING

PACKING

50

INTRODUCTION
Production process is the process of converting raw material
into finished goods. The plant is organized and operated primarily with
object of producing goods.
The steps of production process are as follow:
1. Raw material testing
First process of production is testing the raw material because the
bad quality raw material not comes into manufacturing process.
This process is done by raw material department.

2. MIXING
It is second process which includes mixing of the raw material.
The mixture of the raw material is called dough. It is a secret
process. The formula knows only parle
3. MOULDING
When the mixing process overs moulding
Process starts.in mouldind process dough comes and it goes away
by machine called dough dasher than dough comes in the other
machine called dough filter.
4. BANKING
When the process of moulding is over the biscuits are baked in to
the burner machin. The length of machine is 176 foot with 6
burners.

51

5. COOLING
Cooling process is neede because when biscuits comes from
banking machine their temperature is 200c to 300c and the biscuits
are so soft. Here the cooling process is very simple. The biscuits
are provided into cooling zone for 3 minutes and 4 seconds.

6. PACKING
When the process of packing is finished the biscuits are arranged
and packed into different packets like 50gm, 100gm, 250gm,
500gm, etc.

52

PLANT LAYOUT

BOOKING

AND

MOULDING

MIXING

DEPARTMENT

DEPARTMENT

COOLING
DEPARTMENT
PACKING

OFFICE

RAW

DEPARTMENT

DEPARTMENT

MATERIAL

MARKETING

CONTROLLING

MAIN

DEPARTMENT

DEPARTMENT

DEPARTMENT

53

PRODUCTION CAPACITY
Parle Biscuits Pvt. Ltd. Indias highest production capacity 1, 00,000
tune per annum. The companys total turn over per year is 120 corers
tunes per year. Per day the company turns over 36 tune corers. The
companys total turn over per month is 9.50 corer turn. Parle is a large
selling Biscuits. Then companys total production per day of Biscuits 58
to 59 lake.
Every day 3.5 to 4 lake packes are pre paid.

Total Calorie
Calories from fat
Total fact
Saturated fat
Poly unsaturated fat
Mono unsaturated fat
Cholesterol
Total carbohydrate
Sugars
Dietary fibred
Protein
Sodium
Calcium
Iron

Amount per
100g
450cal
126cal
140g
6.4g
0.8g
6.8g
00. Mg
75.2g
26.0g
2.4g
6.5g
270. Mg
15.0mg
2.0mg

%Daily Value
22.5%
21.0%
21.0%
9.0%
1.2%
10.2%
0.0%
25.1%
8.7%
6.0%
13.0%
11.%
1.3%
16.7%

54

PRODUCTION CAPACITY
Production Capacity
1200
1000
800
600
400

806.93

840.25

jan

Feb

905.04

890.51

917.45

Mar

Apr

May

1019.2 1021.25

915.25

200
0
Jun

Jul

Aug

55

PLANT CAPACITY AND UTILIZATION

Parle biscuits pvt.ltd indias highest production capacity is
100000 ton per annum. The length which is in lao more is 176 foot. It
produces 500k.g of biscuits in 12 minutes and 6000000 biscuits in 24
hours.
Parle products have
one factory in Mumbai. That manufacturs biscuits and confectioneries
ehile other factory at bahadurgadh in hariyana manufacture biscuits.apart
from this parle has manufacturing facility at neemrana in rajisthan and at
banglore in Karnataka. The factories at bahadurgadh ang neemrana has a
largest manufacturing units for buicuits and 5 manufacturing units for
confectioneries on contract.

All
these factories are located at strategic location, so as to ensure a constant
output and easy distribution. Each factory has state machinery with
automatic printing and packaging facilities.

Managers have to keep control at all production process. All parle

product are manufacture under the most hygienic condition. Great care is
exercised in selection and quality control of raw material packing
material, rigid quality standard are ensured at every stage of the
manufacturing process. Every batch of biscuits and confectioneries are
thoroughly checked by experts staff using most modern equipment.

56

IMPORT-EXPORT MARKET
Parle is not only nation market but international market of
starch. It has a large field of marketing the international business also
improves the financial conditions of the country.
The Parle products is not only sold in India but also in other
countries USA, Australia, Dubai, Srilnaka, Even the more sophisticated
markets like USA And Australia, now relish Parle Products.
Parle Biscuits and confectionaries are fast gaining acceptance
in international market. Many Parle products have also won gold, silver
and bronze medals at the monde selection Parle has initiated the process
of getting ISO 9000 certification Now using more modern technique for
capacity expansion. We have begun spreading our wings and are going
global.

57

SCRAP OF WASTAGE
There are two types of wastage in factory. First is the wastage
material fallen on ground. Such waste material of 1% which is marginal
and acceptable which goes into total waste. Second type of waste are
biscuits collected in tray of the multi pack wrapping machine, since
these biscuits are broken they are not packed and sold to consumer but
collected in other tray and sold as broken pieces are sold for less prices
for cattle feedings.

58

POLLUTIONS
There is no such pollutions in LAO MORE BISCUITS
PVT. LTD. But in some industries if there is water pollutionthan they
use a technique named ETP(Effluent treatment plant).

59

UTILIES
POWER

The electricity is supplied via G.E.B(Gujarat electricity board).

GAS

The daily requirement of the production is not sufficient by Gujarat

gas ltd. So the gas is supplied through well maintain pipelines.

WATER
60

The water requirment of the production is satisfied with the supply of

water which made by the G.I.D.C to the industrial users.

61

62

MARKETING INFORMATION

Sales

10%

PAREL-G
35%

PRIYA GOLD
ITC
BRITANIA

31%

OTHERS

9%

15%

Parle is major player in Indian biscuits industry with 35% share

Britannia is second major company with 31% share.
And priya gold stands at the third with 15% share.

ADVERTISMENT
63

Advertising can be defined as non personal presentation and

promotion of idea, good or services by an identified sponsor.
It is an impersonal presentation where a standard
or common message regarding the merits, price and availability of
product or services is given by the producers. The advertisement builds
pull effect as advertising try to pull the product by directly appealing to
consumer to buy it.
Advertising is important for marketing. Advertisement
is process of communicating persuasion information about a product to
target market by means of the written and spoken word, and by visual
materials.
Without
advertising marketing is not possible. There are many type of advertising
like websites, televisions, radio, banners, etc. running a business without
advertising is like looking at some in dark you knows what you are
looking but that persons doesnt know.

TELEVISIONS
In different channels like zee TV, sony, star plus, and local
channels etc. all channel advertising them.
RADIO
Different radio channels like my f.m., radio mirchi, radio city etc.

TRADE PROMOTION
64

The promotion techniques or tool offered to middleman or

distribution channel such as wholesaler, retailers etc. are known as trade
promotion. The purpose or trade of trade promotion is to push the
product fast through channels . the intermediaries such as wholesalers
and retailers guide the consumer to select the product so promotional
incentives are offered so that they pursue the customer to select their
product.
DIRECT MARKETING
Direct marketing is the use of consumer direct channels to reach
and deliver and services to consumer without using marketing
middleman. Direct marketers can use a number of channels to reach
individual prospects and customer. Direct mail, catalog marketing,
telemarketing, web sites, and mobile device they often seek a
measurable response, typically a customer order through dirct order
marketing.
PUBLICITY
Publicity is a non-paid form of impersonal communication. It is
just like advertisement except that advertisement is a paid form whereas
publicity is non paid for example, some events are covered in news and
technology of any product is discussed in news free of cost.

65

PRODUCT DEMAND
Parle has a strong house hold name across india the great test high
nutrition and international quality make parle a winner. No wonder its
the indias putted leader in biscuit category for decides. Parle are
consumed by all age from rich to poor leaving in city and in village. It is
a complete whole some meat foe some and its the best company to chill
for some. Its best way to charge whenever when they are low on energy.
Its also often highly recommend by dieticians. It is widely eaten across
india by any village, town, city etc.
Industry source said parle-g sells the most because it is
cheapest biscuit in branded category. Most parle offering, unlike
Britannia, are mass brands in the low and mid-range price segments. As
it it has been around for 60 years, it is loyal consumer base. And for
most, it is a food supplement rather than an evening snacks. in midincome household , kids averse to dal-chaval are often given glucose
biscuits to make up for the cereals said an industry source. But the
industry says even though parle-g is the highest selling brand, the per
capita consumption of biscuits in india is still very low. On average
Indians eat 0.48 kg every year, while American eat 4 kg every year.

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DISTRIBUTION CHANNEL
PRODUCT

PARLE-G DEPO

WHOLE SELLER
RETAILER

DIFFERENT
TRADERS

CONSUMERS

PRICING DECISIONS
67

Parle Biscuits captured not only nation but international market

of starch. It has a large field of market. One of the most important and
critical areas in marketing management is the pricing of products
decisions on pricing have considerable effect in marketing. A wrong
pricing can nullify the effect of all right decisions relating to products
physical distribution and promotion. Decisions relating to price reflect
many things. How consumers perceive the product.
Parle Biscuits Pvt. Ltd. manufacture of Biscuits product decides
their price of different Biscuits on the basis of certain things such as how
many buyers are there? What is the demand of their product in the
market competitors price, cost of materials?
Product

No of
Packets
Parle-G
1
Parle Magic 1
Monaco
1
Krack-Jack
1
Fun-Center
1

Weight

Rest.

100g
75g
75g
50g
50g

4.00(all taxes)
5.00(all taxes)
6.00(all taxes)
6.00(all taxes)
10.00(all taxes)

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69

H.R. INFORMATION
MAN POWER
As the company employee are the main part of the company of how
many number of they are in the factory is very important. Parles total
employees are 120 which are permanent. The company provides them
good salary and atmosphere.
The company has a good relation with its employee. It
provides them insurance also. Company tries to give them basic fecility.
Every employee gets uniform from the company.

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WESORKNGIUPPYRAMID DIAGRAM OF MAN POWER

The employee of lao more pvt.ltd. are divided into three group.
The supervisiors are working in upper level of organization
The engineers are working in middle level.
The worker are in lower level.

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RECRUITMENT AND SELECTION

recruitment is the finding and attracting capable applicants for
employment.the prcess begains when new recruitment are sought and
ends when their application are submitted.
selection is the process of differentiating
between applicant in order to identify and hure those with greater like of
success in job.
There is a
system of internal recruitment in the company i.e. recruitment is done
with in the system. Selection of the employee is based on outstanding
performance both academically and professionally skilled applicants and
their interests are also measured about the company.

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TRAINING OF WORKERS
For purpose of basic training. The bulk deparation is given before the
assigment of the job. The key personnel are sponsored for training
schedule by outside generation institution. Agencies for the purpose of
training necessary follow up are taken from the training so as given the
benefits for other effective work on the same factory.
When new
employee comes to the company a training of three days is compulsory
provided to them. Then personnel concered are kept under the constant
supervision and guidance subject to examination from time. They have
full facility of training room in naroda, and they have class room and
they give training to employees.

73

WELEFARE PROGRAMS
The company provides some welfare programe to its staff. These
programs are for the benefit for the employee only. Following are some
welfare programs which are providid to the company to its employees.

Community development
Canteen facilities
Plant visit
Transportation facilities
Health services

74

WAGE POLICY
Wages, salaries etc.are paid to employees according to industrial term
and regulation.
All the employees are satisfied by the wage they get in reward for
their work.
The worker are provided wages of RS.70 per day.
And worker are paid RS. 10/hour for over time.

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EMPLOYEES BENEFITS
A qualified person is appointed to visit the factory daily every
different and indirect employee is subjected to techniques. The
medical report shall cover various aspect, eye sight, blood pressure,
physical fitness etc.
The personnel is where respect the medical exemption report not
founf satisfactory i.e. the physical fitness of the personnel is not
found as per required standard are to be duet with by affecting
necessary trades or otherwise as deemed fit into the context at the
circumstances.
The company provides them good atmosphere and salary. And every
employee gets uniform from the company.

76

SWOT ANALYSIS
STRENGHT
The biggest strength of Parle product is that they are Indias
largest manufacturer of biscuits and confectioneries, for the almost 80
years. Makers of worlds largest selling biscuits, Parle-G, a host of other
very popular brands, the parle name symbolizes quality, nutrition and
great taste. With a reach spanning even the remotest villages of india, the
company has definitely come a very long way since its inception.
WEAKNES
As Parle company is not having any weakness. Parle Company
very well knows how to treat their customers in a very good manner.
OPPORTUNITY
To aware people about superior product and provide them
quantitative product as we knows that parle-g and other confectionery
product are targeted to urban areas only. So, they can catch the new
customer. In the newly developed areas in the rural part with developed
of Indian economy.
THREATS
Regional trade blocks agreement can change parameters and trade
competitors. Increase in protectionism policies through non tariff
barriers.

77

CONCLUSION
By the survey of market study and the present information. I came to the
conclusion that the company is establishing an excellent reputation in all
over India and world.

This is achieved by lot of hard work and dedication of directors and

workers.

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SOURCE OF IMFORMATION

WWW.PARLEPRODUCT.COM

WWW.WIKIPEDIA.COM
WWW.WIKIPEDIA.COM

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