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    Royal Enfield With Special Reference To Chennai City". I Request You To

    Uploaded by

    Gowtham Sakthi
    The document is a questionnaire for a study on customer perception of Royal Enfield motorcycles in Chennai, India. It contains 21 multiple choice questions in two parts regarding respondents' demographics, ownership and usage of Royal Enfield motorcycles, factors influencing their purchase, satisfaction levels, and ratings of overall quality. The questions aim to gather both quantitative and qualitative data on customers' views of Royal Enfield for the researcher's M.Com degree project.

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    Royal Enfield With Special Reference To Chennai City". I Request You To

    Uploaded by

    Gowtham Sakthi
    27 views4 pages
    The document is a questionnaire for a study on customer perception of Royal Enfield motorcycles in Chennai, India. It contains 21 multiple choice questions in two parts regarding respondents' demographics, ownership and usage of Royal Enfield motorcycles, factors influencing their purchase, satisfaction levels, and ratings of overall quality. The questions aim to gather both quantitative and qualitative data on customers' views of Royal Enfield for the researcher's M.Com degree project.

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    The document is a questionnaire for a study on customer perception of Royal Enfield motorcycles in Chennai, India. It contains 21 multiple choice questions in two parts regarding respondents' demographics, ownership and usage of Royal Enfield motorcycles, factors influencing their purchase, satisfaction levels, and ratings of overall quality. The questions aim to gather both quantitative and qualitative data on customers' views of Royal Enfield for the researcher's M.Com degree project.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    27 views4 pages

    Royal Enfield With Special Reference To Chennai City". I Request You To

    Uploaded by

    Gowtham Sakthi
    The document is a questionnaire for a study on customer perception of Royal Enfield motorcycles in Chennai, India. It contains 21 multiple choice questions in two parts regarding respondents' demographics, ownership and usage of Royal Enfield motorcycles, factors influencing their purchase, satisfaction levels, and ratings of overall quality. The questions aim to gather both quantitative and qualitative data on customers' views of Royal Enfield for the researcher's M.Com degree project.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    QUESTIONNAIRE

    Dear Respondent,

    I am a M.Com Degree student. As a part of my academic curriculum, I am doing a


    research work, on the topic A STUDY ON CUSTOMER PERCEPTION TOWARDS
    ROYAL ENFIELD WITH SPECIAL REFERENCE TO CHENNAI CITY. I request you to
    kindly fill up the following questions in order to complete my research work successfully.

    PART-A

    Name:

    1. Gender: (a) Male (b) Female

    2. Age: (a) 18-25yrs (b) 26-35yrs (c) 36-45yrs (d) 46&above

    3. Educational Qualification:

    (a) No formal education (b) HSC (c) UG (d) PG (e) Professional

    4. Occupational Status:

    (a) Student (b) Govt sector (c) Pvt sector (d) Self employed (e) Others

    5. Family Monthly Income:

    (a) Less than Rs.10000 (b) Rs10001-20000 (c) Rs20001-30000 (d) Rs30001-40000

    (e) Above 40000

    6. Marital Status: (a) Married (b) Unmarried

    7. Family Type: (a) Joint family (b) Nuclear


    PART-B

    8. First two wheeler ownership: (a) Yes (b) No


    9. On what basis you decide to purchase a specific brand? ( Please rank):

    (a) Reputed brand name ( )

    (b) Better look & style ( )

    (c) Good mileage ( )

    (d) Pick up & speed ( )

    (e) Easy maintenances ( )

    (f) Long life ( )

    10. Which model of Royal Enfield preferred by you :

    (a)Bullet Standard (b) Electra (c) Classic 350CC (d) Classic 500CC

    (e)Desert storm (f) Chrome (g) TBTS350CC (h) TBTS500CC

    (i) Continental gt (j) Himalayan

    11. State the sources of information about royal Enfield:

    (a) Advertisements (b)Friends& Relatives (c)By seeing on Road (d)Social media (e)Dealers

    12. Period of using the specific brand:

    (a) 1-3yrs (b) 4-6yrs (c) More than 6 yrs

    13. Average monthly expenditure on two-wheeler:

    (a) Up to Rs1000 (b) Rs 1001 to2001 (c) Rs 2001to3000 (d) Above Rs 3000

    14. Distance travelled per day in two-wheeler:

    (a) Less than 20Km (b) 21-40Km (c) 41-60Km (d) Above 60Km
    15. What is your sources of finance:

    (a) Bank loan (b) Finance company (c) Ready cash

    (d) Self financing (e) Company loan

    16. What influenced your decision to purchase the above mentioned brand of two wheeler?

    Factors Strongly Agree Neutra Disagree Strongly


    Agree l Disagree
    Appearance
    Price
    Brand name
    performance
    After Sales service
    Resale value
    Fuel Efficiency
    Reliability

    17. Did you avail the free maintenance services given by the company:

    (a) Yes (b)No

    18. From where do you get your two wheeler serviced:

    (a) Company Authorized Service Station

    (b) Unauthorized Service Station (Road side Mechanic)

    (c) Both

    19. How often do you get your two wheeler serviced:

    (a) Once a month (b) Once in 2 months (c) Once in a Quarter


    (d) Once in six month (e) Once a year

    20. Rate your overall satisfaction level towards royal Enfield:


    Parameters Highly Satisfied Neutral Dissatisfied Highly
    Satisfied Satisfied
    Good mileage
    Pick up& speed
    Easy maintenances
    Value of money
    Better look& style
    Suitable for road
    conditions
    Long life

    21. How would you rate your overall quality of Royal Enfield two wheeler:

    (a)Very Good (b) Good (c) Neutral (d) Poor (e) Very poor

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