SUMMARY REPORT

WFS2010
The Waterfront Synopsis summary book is
not for commercial purposes. It is designed
to be a reference for the WFS2010 partners
and public.

The content has been provided by:

Nordic Urban Design Association (NUDA)

Project for Public Spaces (PPS)
Urban Sjfront
City of Stavanger
WFS2010 keynotes

Layout and design by NUDA;

Art Director Steve Andre Skog
Edited by Hkon Iversen and Dana Kitzes.

Follow NUDA at:

www.nuda.no

and PPS at:

http://www.pps.org
http://www.pps.org/placemaking/blog/
http://www.twitter.com/PPS_Placemaking
THE WATERFRONT SYNOPSIS - SUMMARY
Content

Page 5 Page 36 Page 88

The Waterfront Summary Book Theme 1: Towards an Architecture of The Setting
Content Place Borgen
The smack-down
Page 10 by PPS Page 92
The Waterfront Synopsis 2010 Process
Summary Page 44 From idea to strategy
Theme 2: Building Community
Page 14 Through Transportation Page 96
The overview by PPS Workshop
Picture: City of Stavanger and WFS Group presentations
locations Page 48
Theme 3: Creating Public Multi-Use Page 98
Page 16 Destinations Summary of recommendations
Conference by PPS by PPS and NUDA
Program 15th - 16th
Page 54 Page 100
Page 20 Theme 4: Local Economics, public Group 1 and 2
Project for Public Spaces markets and health
PPS has helped over 2.500 commu- by PPS Page 104
nities create successful spaces Group 3
Page 60
Page 22 Keynotes Waterfront Synopsis 2010 Page 108
The City of Stavanger Themes, presentations and facts Group 4
New Visions for the Waterfront
by Lise Muurholm Stors Page 80 Page 112
The Academy Info and partners
Page 26 Program 16th - 17th
Urban Sjfront
Transforming Stavanger East Page 84
by Kristin Gustavsen The Placemaking Academy
Summary
Page 32
Waterfront General Page 86
Overarching agenda: How to trans- Site visit
form a waterfront Analysis and discussions
by PPS

5
 CONFERENCE Fred Kent
Introduction by
15th - 16th September Deputy Mayor
Bjrg Tysdal Moe

hosted by
Rob Cowan

and produced by
Nordic Urban Design Association
in partnership with
Project for Public Spaces

6 7
 CONFERENCE PICTURES BOTH DAYS CONFERENCE PICTURES BOTH DAYS

8 9
 the simple idea that people crave in- NY, Eric Reynolds projects at Urban transportation needs of the region.
teresting and unique experiences in Space Management (USM) are known
cities. Using this strategy, he created for driving the economic renewal of Forging a New Architecture of
a new image and brand for Glas- run down or under-utilized spaces in Place
gow, Scotland. Although few could imaginative and cost effective ways.
have imagined that Glasgow, a city of Their lighter, quicker, cheaper ap- A new Architecture of Place can be
about 588,000 people, could become proach is an entirely different devel- used as a catalyst for waterfront de-
one of the hottest destinations in Eu- opment model; it is lower risk, lower velopment if it follows a locally de-
rope, today it has transformed itself cost and can be an interim solution fined vision.
by using the Citys history, heritage for a site that is in transition - as
and culture to define destinations many waterfronts are. Swedish architect Alexis Pontvik is
WATERFRONT SYNOPSIS 2010 that are authentic and attractive to
both locals and tourists. Carol Binder, former Executive Di-
convinced that, while architecture
clearly plays a role in waterfront de-
Summary rector of Pike Place Market in Seat- velopment, often cities do not take
Kathy Madden of Project for Public tle, WA, explained how the market the time to define the broader com-
Spaces went on to describe Granville evolved as an important place and munitys vision for their waterfront
Island, a multi-use destination that is multi-use destination. Pike Place at the outset. Without a locally based
Waterfront Synopsis 2010, organized by the Nordic Urban Design Association (NUDA) and Project for Public like no other. Developed 35 years ago, Market is often called the Soul of vision that details the way future
Spaces (PPS), presented a unique view about how waterfronts could be developed in the future. Experts and by the Canada Mortgage and Housing Seattle because it has not only had a projects should fit into the surround-
practitioners from around the globe gathered to share their experiences, insights and ideas for a type of wa- Corporation, the project represented major impact on the local economy of ing area and addresses the unique is-
terfront development that is broad based, community driven and organized around the simple idea of creating an evolution of the idea that the is- Seattle during the past one hundred sues that exist in that place, a great
places. land could retain its marine related years of its existence, but it is also opportunity to effectively use archi-
uses but also add economic, arts and the place that represents the love tecture is lost.
Over the past hundred years, water- merge the ideas of Placemaking, tered on innovative ways to apply cultural activities that would make it that people in Seattle have of their
fronts have been evolving from sites community, livability, and health with Placemaking to the important role of a self sustaining place. city. Paris is the most forward looking city
for industrial commerce to areas that those of environmentalism, climate waterfront development today, par- in the world, creatively looking at how
have tremendous opportunity for a change and sustainability around ticularly through the following four Today, it has achieved its goal with a design can create a place on a tem-
city. Making the transition from work- waterfronts. overarching issues: multitude of uses that range from a Building Community through porary basis through activities and
ing waterfront to public gathering public market, which is the economic Transportation programming. Kathy Madden, of PPS
place is full of challenges, be it pro- The overarching theme of the confer- anchor of the site, a hotel, a College talked about one of these projects,
viding public access or identifying the ence Placemaking, or the process Creating Multi-Use Destinations. of Art and Design, restaurants, a con- Great waterfront cities depend on Paris Plage, where one mile of the
activities best suited to a particular of creating a place, was selected crete plant, a brewery, a community streets that are conceived as plac- roadway along the Seine River is
community and place. Today, more because of its potential to be a ma- Creating multi-use destinations is center, performance spaces, artists es, greatly expanding the role of closed every summer to vehicle traf-
and more cities and towns are boldly jor force for creating changes in how a new way that waterfronts can be studios and shops along side many transportation on waterfronts. fic in order to create a beach for its
taking on these challenges. government is structured, how com- planned to attract both residents and marine related uses. citizens.
munities are engaged, how new tourists to cities. Danish transportation engineer,
processes around civic engagement Bjarne Winterberg demonstrated The concept is intended to provide a
To raise this discussion to an in- are developed, and how profession- Fred Kent, President of Project for Local Economies, Community how street and road design can slow wide range of activities and an inter-
ternational level, PPS and NUDA als can be repositioned as leaders in Public Spaces (PPS) shared with par- Health, and Public Markets. traffic to allow interaction or eye esting place for children and families
hosted an international gathering creating spaces around waterfronts. ticipants, examples of the best wa- contact between motorists and pe- to go during the summer. It consists
around the topic of waterfronts However, while waterfronts are one terfronts from around the world and Lighter, quicker, cheaper is a revolu- destrians, thus transforming streets of beach like activities along with a
entitled Waterfront Synopsis: of the most important public spaces why they are considered multi-use tionary, low-cost, high-impact strat- into places that enhance urban life. variety of games for children of all
Placemaking and Sustainability in cities, few cities have successfully destinations. egy that demonstrates the major im- ages, small cafes, and exercise pro-
in September 2010 in Stavanger, integrated Placemaking into their pact of markets on local economies. George K. Gundersen, Project Direc- grams.
Norway. waterfront planning processes. Scott Taylor of the Glasgow City Mar- tor of the Sandes, Sola and Stavanger
keting Bureau shared his place based Master of low-cost, high-return pub- Lightrail project described how this International examples of waterfront
The goal of the gathering was to Discussions at the conference cen- marketing strategy that focuses on lic space interventions in London and project will work to meet the public planning and development were pre-

10 11
 sented by Gary Horowitz, Project
Director and Head of Mixed Use Retail
for Lend Lease Development IN Aus-
tralia and Fred Kent of PPS.

The glue that held all of the new

ideas for waterfront development to-
gether was expertly provided by Rob
Cowan, board member of NUDA and
Director of Urban Design Skills in the
UK. Fred Kent
Sincerely,

Where do we go from here?

We think that that a new vision for Hkon Iversen

how waterfront development could President
Nordic Urban Design Association
move forward in the future emerged
from both Waterfront Synopsis Con-
Fred Kent
ference and the Placemaking Acad-
President
emy, not just in the Nordic Region Project for Public Spaces
but more broadly. It is a vision that is
centered on creating places along
Kathy Madden
waterfronts, incorporating Place- Senior Vice President
making into the planning process for Project for Public Spaces
a waterfront, and thinking in new
ways about some very critical issues
that are not being widely considered
today.

Issues include how multi-use desti-

nations can be used to draw people
to waterfronts, what new opportu-
nities exist to build a local economy
along them, how transportation can
support and connect waterfronts to
downtowns rather than divide them
and how to forge a new type of archi-
tecture along waterfronts that pro-
vides an identity and creates places
around it.

We look forward to further discussion

on these issues during the coming
year with all who attended the con-
ference and others who are inter-
ested.

12 13
 WFS2010 OVERVIEW LOCATIONS A: CASE STUDY AREA ACADEMY B: CASE STUDY AREA ACADEMY

BORGEN
CLARION HOTEL
ACADEMY STAVANGER
16TH - 17TH
WFS 2010
REGISTRATION
& CONFERENCE

A B
15TH

HALL TOLL

TAPAS
EVENING 15TH
& CONFERENCE
ON THE 16TH

14 15
 Changes OCCURED

1300 want to get back to the idea of place, A Critique of Urban Spaces and Insti-
MULTI-USE DESTINATIONS IN WA- connecting within communities, sup- tutions on Stockholms Waterfront:
TERFRONT CITIES porting local services, spending time Alexis Pontvik, Professor in urban
in public spaces and being part of design, KTH Architecture and the
Multi-use destinations define what local communities rather than in dis- Built Environment
a city is about and are the premier jointed, unconnected places with no
public spaces in a city that attract and local character. In this new vision, the SUMMARY
highlight the local assets and unique automobile plays a secondary role to
talents and skills of the community. transit, bicycles and the pedestrian. 1645
The combination of uses educa- Waterfronts are the key place in cities Day 1 Summary

THE CONFERENCE tional, cultural, retail, and commercial

are open and available for visitors to
where these issues are enacted.
1730
Program 15th - 16th September freely partake in and are accessible Impact of Road Design on the Use of End of Day 1
physically, and in terms of how they Public Space:
Clarion Hotel Stavanger and Hall Toll
are perceived. Bjarne Winterberg, Architect and
Planner, Ramboll in Copenhagen
The Waterfront (synopsis) provided an opportunity for leaders in the field of waterfront development to learn Successful multi-use destinations TAPAS AND GOOD DISCUSSIONS
how the Placemaking process could be used to develop successful and sustainable waterfronts. The process are always changing because they The public space impact through New TO BE ENJOYED
begins with learning how to most effectively involve stakeholders and other members of the community in are flexible enough to easily adapt to Tram System: Hall Toll
defining a vision for a waterfront. The program combined a conference session followed by the academy taking different times of day and year and Georg K. Gundersen, Project Director
theory into practical work. Below is the two day program. Minor changes occured for day two. they are proactively managed to take of the Sandnes, Sola and Stavanger 1845
advantage of these differences. Lightrail Project Arrive Hall Toll for cocktails

14TH - OPTIONAL GUIDED TOUR 0915 districts, public markets are not only The Vision, the Reality and the 1500 Break 1900
Introduction to PPS and Waterfronts great community gathering places, Results about Aker Brygge, Oslo, Nor- Tapas is served.
1400 as Multi-Use Destinations they can also be economic genera- way from the perspective of interna- 1530 Meet the other delegates and key-
Guided tour around the Stavanger Fred Kent, Project for Public Spaces tors that have a broad impact on their tional experts. ARCHITECTURE OF PLACE notes for good discussions and an
waterfront. communitys overall development. enjoying evening!
Guided by Fred Kent and Kathy Mad- 1000 Markets located on waterfronts play Place Marketing and the Experience In many ways, iconic buildings have
den, PPS and Lise Stors, Chief Ar- Welcome to Stavanger a particularly important role in es- Economy: defined the past 50 years of modern
chitect, City of Stavanger Deputy Mayor of Stavanger tablishing a connection between the Scott Taylor, Chief Executive architecture in cities. However, as 16TH , September - DAY TWO
waterfront and the rest of a commu- Glasgow City Marketing Bureau cities and waterfronts evolve, a new CONFERENCE PROGRAM
1600 End of tour 1015 nity. idea of design is emerging called an Hall Toll
Participant Introductions and short 1415 architecture of place, which indi- WELCOME
legstretch Lighter, Quicker, Cheaper: BUILDING COMMUNITY THROUGH cates that cities will become more
Rob Cowan The Case for Time Intensive TRANSPORTATION livable, sustainable and authentic in 0830
15TH, September - DAY ONE Urban Design Skills Human Scale, Less Capital Intensive the future. Public institutions such Coffee and tea, registration
CONFERENCE PROGRAM Development In the last 100 years cities, (particu- as museums, government buildings
Clarion Hotel Stavanger 1045 Eric Reynolds, Founding Director larly waterfronts), have been defined and libraries will become important 0900
WELCOME LOCAL ECONOMIES, COMMUNITY Urban Space Management UK by transportation decisions that were anchors for civic activity that host a **The Six City Experiment Lessons
HEALTH AND PUBLIC MARKETS geared largely in favor of the car. The broader range of activities than they Learned In 2001 The Norwegian
0800 The Soul of Seattle: result is a system of streets and high- currently do and a new type of design Ministry of Environment initiated a
Coffee and tea, registration Historically, markets have played an Pike Place Market ways that reinforce a design ethos will support that quest. collaborative partnership with six
important role in the development Carol Binder, Executive Director that is more about seeing or viewing norwegian cities; Bergen, Stavanger,
0845 of waterfronts and continue in this Pike Place Market, Seattle, WA rather than participating in communi- Kids, Families and the Paris Plage: Troms, Trondheim, Skien and F r e -
Welcome and introduction to WFS role today. From small neighborhood ties. There is a massive shift in cities Can it work Full Time? drikstad to carry through a four year
2010 farmers markets to urban market 1200 Lunch throughout the world where people Architect of Paris Plage networked pilot project with the aim

16 17
 Changes occurED

to improve higher standard of city

planning and waterfront develop-
ments. Several high profiled projects
was initiated throughout the four
year program as individual projects
in each of the selected cities. The
primer focus was to draw experience
from the collaborative processes
between the public and private sec-
tor in relations to how complex city
planning issues could be managed
through private and public partner-
ships.

0945
Waterfront Cities of the Future
Speakers from Abu Dhabi and Themes like mixed use destina-
Australia tions such as Pike Market Place,
the new development of Sydney
(with 30 minute break) waterfront, the idea behind the
Container City and how to create
1230 great waterfronts gave new in-
Summary and Next Steps sights for how we envisage the
waterfront of the future.
1300
End of conference

**The program for day two session

was changed.

18 19
 PROJECT FOR PUBLIC SPACES
PPS has helped over 2,500 communities create
successful public spaces.

Project for Public Spaces is a nonprofit, educational and technical assistance organization with in international
reputation for its success in the creation of more livable communities.

Since 1975, we have worked in more improvement districts; the private PPS is the only organization we know
than 2,500 communities, in 50 US sector; neighborhood associations, of that can systematically explain
states and 40 countries around the chambers of commerce, charitable what makes great places work and
world, helping people to plan, de- foundations and other civic groups how to achieve one.
sign and manage successful public have all worked with us to transform
spaces. their downtowns and neighbor- In a recent Urban Land Institute arti-
hoods. cle describing the best places in the
United States, four out of the ten
With each community, PPS builds The PPS staff brings a wide variety of listed were PPS projects.
local capacity and pursues system- professional skills and years of expe-
ic change, using our resources, fa- rience working around the world on
cilitation processes and expertise a vast array of public spaces. PPSs
to overcome obstacles. staff is trained in environmental de-
sign, architecture, urban planning,
urban geography, urban design, en-
PPS is recognized internationally for vironmental psychology, landscape
our success in helping communities architecture, arts administration and
enhance their unique sense of place, sociology.
promote active, healthy lifestyles,
foster contact between diverse We collaborate with architects, land-
populations, and work towards envi- scape architects and engineering
ronmental sustainability. Public and firms, transportation consultants,
private organizations, federal, state retail planners and community or-
and municipal agencies; business ganizations.

20 21
 From day one of Academy - site visit

THE CITY OF STAVANGER

New visions for the waterfront
by Lise Muurhom Stors

It is a great challenge to provide the City of Stavangers waterfront with good planning and structure while at
the same time maintain the citys historical character, identity, atmosphere and aesthetic qualities. Currently,
no master plan has been established for the waterfront describing how it should be developed. There have
been several development plans, analyses, guidelines and projects put forth to support the growth of certain
areas, however they have not been structured as part of an overall master plan. Planning for the future of the
Stavanger waterfront continues to be an ongoing and dynamic process.

The City of Stavanger aims to develop Stavanger being a student city. The Land Use and Transportation
a vibrant and attractive waterfront city is ripe for new growth and busi- Consumption and Waste
with multi-use functions and high ness within the maritime sector that Energy and Buildings
quality both in activities and physical will create new places to work, new Climate Change Adaptation
appearance. The waterfront needs to public spaces, and attractions where
be an active, living and vibrant port art and urban culture are integrated The main challenge for Stavanger is
of regional and national importance. as one. the high density traffic and how to
This forces the city to look towards reduce it through new transporta-
the future through a new perspec- A sustainable coexistence between tion strategies. Traffic alone stands
tive. the waterfront and city structure is for 65% of gas emissions. It is of
of highest priority. high priority to increase the network
The waterfront should be developed of pedestrian movement and public
for commercial activities, culture, at- The Cities of the Future transportation, improve bike paths,
tractions and services. It is of utmost establish green corridors, extend
importance that new knowledge and Cities of the Future is a collaboration walking areas and promenades, while
insight into how to develop attractive between the Norwegian Government at the same time accommodate for
multi-use destinations through com- and the 13 largest cities in Norway new connections and destinations.
mercial opportunities, transportation to reduce greenhouse gas emissions It is also a goal to create new public
and capacity building is given atten- and make the cities better places to spaces, designed with a higher de-
tion in order to set the foundation live. In Stavanger, the aim is to reduce gree of different activities and uses,
for how to create a sustainable city. the green gas emissions by 20% in such as quiet areas, music sites, fam-
There is a core focus in Stavanger on 2020 compared to 1991 standard. ily places, areas for social interaction,
developing new public spaces and fa- The Cities of the Future focuses on and various water zones. In general,
cilities to accommodate the notion of four core programs: there is a high focus on developing

22 23
 THE WHARF, STAVANGER

public buildings on the east part of es. One of the current urban planning Kjeringholmen, adjacent to another
the waterfront site, such as a new projects in Stavanger is the develop- well-known project of temporary sta-
theater, a courthouse, a new cinema, ment of the music park in Bjergted. tus: Geoparken, designed by Helen &
and new parks, public spaces and are- This project will contain a new con- Hard Architecture.
nas for cultural activities. cert hall, cultural school and high
school for music, dance and drama. Other than these mentioned projects,
Urban Planning and Preservation Included in this project is an exten- new residential areas have been es-
sion of new parking spaces, new pub- tablished at Holmen, though very
Currently, the City of Stavanger is un- lic spaces, sidewalks and new streets few public spaces are connected to
dergoing several urban planning and along the waterfront. the project. A new marina has been
preservation projects. There is gen- developed in Brevig, adjacent to
eral agreement that the clearly iden- In the Old Town of Stavanger a plan Holmenallmenningen, and shopping
tifiable waterfront surrounding the has been developed to preserve the malls such as Magasin Blaa and Sta-
inner wharf should be strengthened traditional residential units from the vanger Aftenblad with an information
through the preservation of the old 16th - 17th century which have char- centre at Verksgata provide commer-
historical building structures and the acteristic terraces along the water- cial activities.
waterfront with its piers and quays front. These structures are similar
facing east should be strategically to the old structures at Bryggen in New Ongoing Planning
preserved as part of the Old Town of Bergen and are considered, along
Stavanger. with the individual structures such as The centre of the peninsula in Sta-
Domkirken and Valbergtrnet, to be vanger is undergoing a planning proc-
The historical wharf landscape en- the most identifiable features in the ess where one of the key projects is
riched with traditional and maritime city centre of Stavanger. This project to preserve the traditional structures
structures surrounding Engyhol- established the foundation for a full along the waterfront and the herit-
men Costal Centre will be strength- renovation of the units; of the origi- age listed trade centre. As part of
ened as a historic site to replicate nal 240 structures, there are current- these key projects, planning strate-
the ancient townscape of Stavanger. ly only 60 left. gies have been developed to:
The knowledge of relics of ancient
waterfront houses, boat building, The Stavanger Maritime Museum, //secure the Stavanger timber city;
sailing and other maritime activities attached to the Blue Promenade, a //develop a master plan for city light-
will be extended and further devel- 4 km connective promenade along ing at the centre of the peninsula in-
oped to support the plan. The project the waterfront named for its identifi- cluding waterfront terraces;
concerns the main axis between the able blue color, has recently been ap- //preserve the port-culture land-
Norwegian Oil Museum and Engy- proved for further extension. scape;
broen, including Slyst and Little and //reduce gas emission and traffic;
Big Mary, towards Knudsaskjret. The central square in Stavanger was //implement a permanent park at
There is a high degree of prioritization recently refurbished as part of a main Kjeringholmen, develop Jorenholmen
for the preservation of modern cul- destination and public square under (temporary parking) and extend the
tural heritages of both technical and the European Culture City 2008. It is Stavanger Maritime Museum;
industrial character. Old Tou Brewery the main public space in Stavanger //reduce surface water;
is one of Stavangers rundown and and is adjacent to the wharf and //evaluate the possibilities for fur-
closed industrial sites where the vi- the active port that has deep-water ther development of more space for
sion is to transform its function into quays, accommodating nearly 100 cruise ships; and
one of the most important produc- cruise ship arrivals every summer. //develop a underground parking
tion facilities for contemporary art place under Nytorget with access
and international movements within Norways oil history is represented from Verksgata.
artistic work and relevant experienc- at the Norwegian Oil Museum at

24 25
 From day one of academy outside borgen where the academy was held

URBAN SJFRONT
Transforming Stavanger East
by Kristin Gustavsen

Stavanger East is currently undergoing an extensive urban transformation. Nearly 6000daa of old industrial
sites are gradually shifting their position as the city backyard to a valuable resource supporting the urban
growth and extension of the City of Stavanger.

Since the launch of Urban Sjfront Sjfront introduce new perspectives These projects have proved that
Storhaug - Vision for Sustainable and visions to the otherwise rigid city success is closely tied to giving the
City Planning 1999, a strategic prior- planning process. community opportunities to engage
ity has been put on developing major in activity. The Contemporary Arts
urban plans and key projects in Sta- The company focuses on construc- Centre - Tou Scene, Business School
vanger East. A collaborative organ- tive and results oriented processes of Economy (BI), Johannes Teaching
izing of property owners and public- for how to realize the structural Centre, The Castle with the Ostehu-
private companies sharing a strong transformation of a rundown indus- set and Orangeriet are all examples
willingness to create a multi-use city trial district by providing insight for of such success, each one maintain-
district has been the starting point the creation of multi use projects in ing and bringing forth the history and
for developing high quality projects the area. There has also been a ma- identity of the place by integrating
that preserve the unique identity of jor focus on the establishment of a activities and innovative architecture
the area. public-private partnership model that to existing buildings.
will provide the basis for economic The result is life and vitality in the
Urban Sjfront AS, a nonprofit com- growth to enhance and improve nec- space. In order to build on the objec-
pany, is a proactive initiator and coor- essary infrastructure in the area. tive of sustainable placemaking, fu-
dinator for sustainable developments ture projects also need to include in-
in Stavanger East and represents a novation in energy use, materials, and
collective of private and semi-public Several new commercial and universal design, similar to projects
property owners in the area that in- public residential projects in Sta- such as Norwegian Wood, the new
clude members of different profes- vanger East where old empty wood house district at Siriskjr, Leir-
sions and various bodies of knowl- buildings are revived with activi- vig Bryggen and Europan 8.
edge. Along with local knowledge ties and life have already been
and organizations, members of Urban completed. In recent years Stavanger East has

26 27
 Park adjacent to Borgen, STAVANGER EAST

experienced a high degree of growth result of the project - Centre Axis - ing international majorities within
in art and culture related activities. which was initiated by Urban Sjfront waterfront development and urban
in 2008. Areas of Stavanger East that projects.
employ cooperative development
The purchase of Tou Scene, pre- strategies have managed to create a Welcome to Stavanger and Stavanger
viously the largest brewery in the strong anchor for the whole area as East!
area, by the City of Stavanger in part of the city planning strategy. In-
2009, has had a significant impact tegrating the two will provide an im-
on this growth. During the com- proved framework for more business
ing years, 13000 square meters and development. The two day Academy program
will be developed into a combined will be held at Borgen adjacent to
showroom and workplace for art A lot has happen in the past few the newly opned park.
and art related activities, in an ef- years regarding city planning in Sta-
fort to avoid the gentrification of vanger, much related to vast areas
the area. and districts such as Stavanger East.
Planning is a time consuming process
where experiences and perspectives
Stavanger East also represents a frequently change based on new
comprehensive area of land that has challenges and guidelines. These
the potential to provide the city with challenges are similar to those found
new public spaces such as parks, in other cities, both nationally and in-
squares and public access to the wa- ternationally. Complex issues related
terfront. Through two major coopera- to such urban transformations re-
tive regulations, the area has secured quire a foundation for the exchange
strategic locations for the new park of knowledge and experiences in
developments, as well as initiating order for strategies to be further
a high degree of participation in the developed, processes and projects
overall city planning strategy for Sta- organized and methods used. New
vanger. and exciting collaborations are under
development with the goal to realize
When the Waterfront Synopsis 2010 new activities and uses for the city,
starts in mid-September, Stavanger including a new development project
East will have celebrated the opening with the working title City Communi-
of the newest park in the area where cation, however, there still remains
ten internationally acclaimed artists a substantial amount of work to be
have created a large outdoor art exhi- done in Stavanger East within the
bition entitled The Nuart Landmark. areas of detailing, programming and
Parallel with this the sales and reali- conceptualizing.
zation of several projects put on hold
during the financial crisis are now It is with this basis Urban Sjfront is
generating high activity again. proud and enthusiastic that Nordic
Urban Design Association and Project
There is an ongoing political discus- for Public Spaces chose to initiate the
sion about defining Stavanger East first Waterfront Synopsis gathering
and the city centre as one entity in- in Stavanger, providing an excellent
stead of two separate districts as it opportunity to share knowledge, ex-
is defined today. The discussion is a periences and inspiration with lead-

28 29
30 31
 WATERFRONT GENERAL
Overarching agenda: How to Transform a Waterfront
by Project for Public Spaces
the range of possible outcomes and mixing uses (such as housing, parks,
A citys waterfront is perhaps its most important public space, yet few cities have succeeded in overcoming the prevent some of the best ideas from entertainment and retail) and mixing
challenges necessary to transform these spaces into the destinations that they could become. Some water- ever seeing the light of day. partners (such as public institutions
fronts have been privatized by residential development, others are cut off from the rest of the city by roads or and local business owners).
highways, and some are simply underused due to a lack of activities and amenities. 4. Connect the destinations
Creating connections also means
Helsinkis Esplanade provides an ex- enticing people to the waterfront
ceptional connection between the on foot or bike, rather than relying
The following ideas can serve as the front is an inherently public asset, ess does not lock a project into a city center and the waterfront. exclusively on the car. Helsinki, Fin-
framework for any waterfront project then many of the following steps can prescribed solution. It is a citizen- land, possesses perhaps the best
seeking to create vibrant public spac- be pursued successfully. Community led initiative that outlines a set of a goal of creating ten great destina- example of this kind of connection
es, and, by extension, a vibrant city. engagement and, ultimately, local goalsideals to strive forthat set the tions along the entire waterfront, The Esplanade, which masterfully
ownership and pride will flow from stage for people to think boldly, make an idea we call the Power of Ten. leads from the heart of the city down
1. Make public goals the primary this basic premise. breakthroughs, and achieve new This focus on destinations, rather to the water. Lined with trees and
objective possibilities for their waterfront. Be- than open space or parks, enables flower displays, the path is a gentle
2. Create a shared community vi- cause a vision is adaptable and can be a genuine community-led process lure, rewarding us with a magnificent
The public market at Vancouvers sion for the waterfront implemented gradually, starting with to take root. Once ten destinations plaza with sweeping, unobstructed
Granville Island. small experiments, it often becomes have been identified, then nearby views of the harbor. It guides you on
Residents use PPSs Place Game to bolder as public enthusiasm for mak- residents, businesses, community a pleasurable stroll straight to the
envision improvements to Liberty ing changes builds and the transfor- organizations and other stakeholders waterfronts main destination.
State Park in Jersey City, New Jersey. mation of the waterfront gains cred- begin to define the uses and activi- The next idea to keep in mind is that
ibility. ties they want to see at each place. each of the ten destinations should 5. Optimize public access
Ideally, each destination should pro- be incorporated into a vision for the
3. Create multiple destinations: vide ten things to do, which creates waterfront as a whole. The key is to Pedestrian crossings enhance access
The Power of Ten diverse, layered activity, ensuring achieve continuity, especially when to the water in Milwaukee, Wiscon-
that no single use will predominate. it comes to the pedestrian experi- sin.
The wealth of uses around the Lon- This process is open-endedso that ence. A walkable waterfront with a
don Eye has created a destination the result can fulfill the hopes of wide variety of activity along it will IIt is essential that the waterfront
The best solutions for waterfronts where there was none before. people involved in the process. This successfully connect destinations, be accessible for peoples use to the
put public goals first, not short-term cannot happen when it is assumed allowing each to strengthen the oth- greatest extent possible. Once again,
financial expediency. As long as plans PPS has found that an effective way from the outset that the goal is to ers. Creating these connections is the goal of continuity is of para-
adhere to the notion that the water- Unlike a master plan, a vision proc- to structure a vision process is to set build, say, a park, which may narrow a fascinating challenge that entails mount importance. Waterfronts with

32 33
 continuous public access are much of people, day and night. They are the Buildings on the harbor in Auckland, In Sydney, Stockholm, Venice, Hel- Stockholms City Hall is not just the
more desirable than those where sites of festivals, markets, fireworks New Zealand sinki, and Hong Kong, people head to seat of local government.
the public space is interrupted. Even displays, concerts and other high- the waterfront via maritime routes
small stretches where the waterfront energy gatherings. A high concen- as much as by land. Walking and bik-
is unavailable to the public greatly tration of residential development ing are another important part of the
diminish the experience. Californias limits the diversity of waterfront use transportation mix, and many of the
Balboa Island, located off the coast and creates constituencies invested best waterfronts feature pedestrian
of Newport Beach, makes its entire in preventing 24-hour activity from promenades and bike lanes. Unim-
shoreline accessible to the public in- flourishing. peded by cars or parking lots, people
stead of giving waterfront property are more at ease, and the full breadth
owners sole rights of use. new developments can be tailored to 8. Use parks to connect destina- of waterfront activity can flourish.
meet the communitys shared goals tions, not as destinations unto (Commercial deliveries to local busi- An iconic structure can be a boon to
and expectations. Waterfronts are themselves nesses are an important exception to the waterfront, so long as it acts as
too valuable to simply allow develop- Any building on the waterfront this rule.) a multi-use destination. On a recent
ers to dictate the terms of growth and A lakefront greenway in Cleveland, should add to the activity of the pub- weekend morning in Stockholm, the
change. This is not to say that private Ohio lic spaces around it. When successful, 11. Integrate seasonal activities busiest building along the waterfront
development should be unwelcome the result is an ideal combination of into each destination was the City Hall. Surrounded by a pla-
or discouraged on the contrary, it is commercial and public uses. Towers, za, park, and courtyards, the building
necessary to the future of a healthy on the other hand, are noticeably out The seafront in Brighton, England on shares its slice of the waterfront with
waterfront. But whatever is built of place along rivers, lakes and ocean- a blustery day a major pier where boats offer wa-
must contribute to the goals set forth fronts. High-rises tend to be residen- terfront tours. Clearly, this City Hall is
by the community, not detract from tial buildings with private activity on more than a one-dimensional icon, it
them. And, of course, development the ground floor. They may also cre- is also a good neighbor with a strong
should never interfere with pedestri- ate a wall that physically and psycho- sense of place. Todays icons should
an connections, making parking lots logically cuts off the waterfront from strive to achieve the same flexibility
and auto-oriented development out surrounding neighborhoods. and public-spirited presence.
Access also means that people can of the question.
actually interact with the water in In a similar vein, parks should not 10. Support multiple modes of 13. Manage, manage, manage
many waysfrom swimming or fish- 7. Encourage 24-hour activity by serve as the raison dtre of the en- transportation and limit vehicular
ing, dining or picnicking dockside, limiting residential development tire waterfront. Passive open space access Bogotas Simon Bolivar park is very
boarding boats or feeding the ducks. puts a damper on the inherent vi- well managed, with uses and pro-
If it is not possible to actually touch Housing does not encroach on the brancy of waterfronts, evident in cit- The multi-modal Copacabana Prom- Rain or cold is no reason for a wa- grams on and off the water. Ongoing
the water, people should have access waterfront in Montreal, Canada ies such as New York, Vancouver, and enade in Rio de Janeiro, Brazil terfront to sit empty. Indeed coastal management is essential to maintain
to another type of water nearby Toronto that have relied too heavily and lakefront places are often known waterfronts and sustain a diverse va-
such as a fountain, spray play area on greening their waterfronts with- for their chilly winds and gray skies. riety of activities and events through-
or a swimming pool that floats next out mixing uses that draw people for Waterfront programming should out the year. Waterfronts could adopt
to the shore (such as the pools in the different reasons at different times. take rainy-day and winter activities the model of the Business Improve-
Seine during Paris Plage). into account, and amenities should ment Districts that have been so suc-
The worlds best waterfronts use provide protection from inclement cessful in many downtowns. A WID
6. Ensure that new development parks as connective tissue, using weather. Waterfronts that can thrive could forge partnerships between
fits within the communitys vision them to link major destinations to- in year-round conditions will reap the waterfront businesses and organiza-
gether. Helsinki, Stockholm, Sydney, benefits of greater economic activ- tions and those in the surrounding
The newly re-developed Aker Brygge and Baltimore have employed this ity and higher attendance at public district, so that waterfront program-
Harborfront in Oslo, Norway strategy to fine effect. facilities. mingsuch as temporary exhibits of
Great waterfronts are not dominated Waterfronts are dramatically en- local artists or music by local musi-
When the publics vision comes first by residential development. Why? 9. Design and program buildings hanced when they can be accessed 12. Make stand-alone, iconic build- ciansreflects the community and
in a waterfront revitalization project, Because these are places that are full to engage the public space by means other than private vehicles. ings serve multiple functions gives the place a unique character.

34 35
 THE OPERA HOUSE, OSLO

TOWARDS AN ARCHITECTURE OF PLACE

Theme 1: The smack-down
by Project for Public Spaces

Cities defined by great public destinations are becoming ever more important in a competitive globalized econ-
omy. Examples can be seen everywhere, from the transformation of Bryant Park and Central Park in New York,
to the emergence of Lower Downtown in Denver and the revival of once-overlooked cities such as Barcelona,
Copenhagen and Melbourne.

Nearly every city today can brag ous architectural prizesminimizes ish city on the map of contemporary
about at least one success story the importance of citizen input and cultural destinations. But this sort
where determined citizens, guided by dismisses the goals of creating great of media buzz enjoys a short life. To
the idea we call Placemaking, made a public places. Instead it promotes make an enduring impact, a place
difference in the place they call home. a design-centric philosophy where must continually reinvent itself to
Even downtown Detroit now enjoys a all that matters is the artistic state- stay relevant to the times and its set-
popular town squareCampus Marti- ment conceived by an internationally ting. The next step for this ground-
us which has brought thousands of recognized celebrity. Frank Gehry, an breaking museum should be for it to
jobs and hundreds of millions of dol- architect of considerable talent and evolve it into a great place that keeps
lars in new investment to the hard- imagination, drew world attention people coming back for more than
hit city center. to the iconic design movement with just architecture and art.
his famous Guggenheim Museum
These remarkable turn-around sto- in Bilbao, Spain. In the process, he It needs to become a spot where
ries did not happen through the inaugurated an era in which design- people naturally want to hang out in
grand visions of designers, but rather ers call all the shots in creating our order to enjoy the entire experience
by the creativity of a diverse group of cityscapes, leaving us with showy and energy of an amazing city. Our
people who thought imaginatively buildings meant to be admired from assessment is that the Bilbao muse-
and applied broad skills to transform a distance rather than contributing to um does not do that. We have praise
their communities into great places. the vitality of everyday life in a local for the building as a work of art, but
community. not as a destination.
But the recent trend toward iconic
architecturewhich has gained a big Gehrys Bilbao Museum made a de- Some of Gehrys buildings, like the
following in the media and among finitive design statement when it Pritzker Pavilion in Chicagos Millenni-
high-profile clients, winning numer- opened in 1997, putting this Span- um Park is outstanding a true iconic

36 37
 Gehrys iconic Bilbao Museum makes a singular statement. The Pritzker Pavilion in Chicagos Millenium Park, Frank Gehrys finest building, fosters vibrant public life and contextually
creates a real center for Millennium Park.

architectural achievement. The con- Too little thought is given on how to being judged by anyone other than all of their talent on what shapes and awards or lavish praise in architectur- landmarks serve a wider audience
cert stage, the Trellis that spreads continue attracting people to these their own kind. facades to use in making their latest al journals, local citizens are focused than just contemporary architecture
an excellent sound system across a places after their first visit. Since artistic statement. how well a space works for people. buffs in order to justify the invest-
large expanse of grass and the seat- many of these buildings are cultural The simple question of What will ment of public and tax-free charitable
ing area are all awesome. institutions, whose success depends we do to ensure that design creates money that goes into them. The best
on instilling a sense of community good public spaces for people to use Cities have the capability of pro- We shape our buildings, and way to do this is to create a convivial
and connection among their visitors, and enjoy? ought to be asked of viding something for everybody, thereafter our buildings shape settingoutdoors as well as indoors
Its hard to create a space that this is a particularly short-sighted every designer and every client on only because, and only when, us. Winston Churchill. that the whole community will see as
will not attract people, what is strategy. One-time tourists wont every project. For a designer to duck they are created for everybody. an asset. Creating iconic for iconic
remarkable, is how often this has pay the bills of these expensive-to- that question does a huge disserv- -Jane Jacobs sake buildings is no longer enough
been accomplished. -William H. maintain buildings. ice to the profession and society as This raises issues about the elite architects must become more inven-
(Holly) Whyte a whole. nature of many of these iconic tive in creating new design strategies
The Problem with Starchitec- The idea of great places as espoused buildingscontemporary art muse- that can sustain the environment and
ture Good design involves much more by the iconic architecture movement ums, opera halls, university build- improve daily life for the one-half of
Yet one of iconic architectures great- than making bold and innovative is very different than that of almost ings etc.that occupy prime settings the worlds population that now live
est strengthsthe eye-catching Cities as envisioned by iconic starchi- aesthetic expressions; design should everyone else. When stakeholders in the heart of a community and are in cities.
quality of these new and sometimes tects and their supporting cast of help us achieve solutions to the major and residents in a given city are asked subsidized by public funding (if not in
beautiful buildingsalso becomes its patrons and admiring journalists are urban issues confronting our world to evaluate a public space or building the actual construction, then in pub- The current development slowdown
greatest weakness in the hands of worlds apart from the aspirations today, from environmental destruc- that is highly praised in the media lic infrastructure and upkeep for the caused by the real estate crash and
designers, clients and architecture ordinary citizens have for their com- tion to economic decline to social al- and among the design community, surrounding area). global economic crisis gives us time
boosters solely interested in creating munities. That helps explain why ienation. Architecture falls far short they are often ruthless in their as- to reflect and re-orient our focus. We
monuments with curb appeal. designers today are deeply afraid of of its potential when designers focus sessment. Not impressed by design There is a moral obligation that these can emerge from this slump armed

38 39
 FRANK GEHRYS CITYSCAPE, DUSSELDORF

with bold design innovations that will

strengthen local communities and
economies, protect the earth and
establish a new kind of architecture
rooted in a sense of place and a mis-
sion to improve peoples lives.

Great Examples of Iconic Architec-

ture that Create Great Places
Gehrys iconic cityscape in Dussel-
The problem is not with the idea of dorf, Germany, with few signs of hu-
iconic architecture, as some architec- man life
tural traditionalists charge, but with
the constricted approach that too
many iconic designers embrace. Here
are two recent examples of iconic
projects that create a marvelous
sense of place, thus treating the pub-
lic to both cutting-edge design and a
great destination to admire, use and
enjoy.

1. Oslo Opera House (Oslo, Nor- Iconic Architecture at its Best: The
way) Oslo Opera House attracts crowds of
people despite an isolated location.
Purely Iconic in its design, the new
opera house in Oslo, Norway by the
Snohetta firm (based in both Oslo
and New York) takes contemporary
architecture beyond just the build-
ing to create an amazing public space
where the public may literally use the
entire site as a playground. In fact,
Snohetta has explained that for this
project, nature defines form and not
function.

The building itself is wonderful, fea-

turing a dynamic design that allows
for creative uses and opportunities
for exploration. It is a masterpiece
of form, function and nature, and Triple Crown: Council House 2 in Mel-
thrives despite its isolation from the bourne, Australia, shows that a beau-
rest of the cityscape. tiful iconic building can spark lively
streetlife and fit in its surroundings.
To remain vital for the future, the It has also won green architecture
building must grow into a larger awards

40 41
 COUNCIL HOUSE, MELBOURNE

mixed-use destination for year- 2.Going deeper, we need to estab- goals are aligned, well see a world-
around activity. lish an entirely new field that encom- changing movement to repair the
passes design but is not defined ex- environment and improve living con-
2. Council House 2 (Melbourne, clusively by it. ditions for everyone living upon it.
Australia)
This field would be wider than archi-
Melbourne, a city that is reaching tecture, urban planning or commu-
for the best in urbanism on many nity development, putting a special
fronts, sports an impressive green emphasis on the skills needed to
municipal office building that richly work with communities in creating
enhances the surrounding neighbor- streets, community institutions and
hood. This is a boldly beautiful ac- public spaces that improve peoples
complishment, which fosters street lives. Within this context, iconic archi-
life and creates a good sense of place tecture could be a very valuable asset
by connecting with whats nearby. It but not the exclusive focus.
has earned Australias six-star Green
Star rating. 3. Before the first sketch is made
on any project large or small, design-
Three Ways to Make Great Places ers, clients and the community as
in Our Communities a whole need to ask basic questions
about its impact:
So how do we move beyond the era
of narrow architecture to incorporate How will it generate vibrant public
community, environmental steward- life?
ship and a sense of place into the
evolving architecture of the 21st Cen- How will it honor its context in the
tury? community?

Here are three ways to start: How will it create a community

place and draw on local assets?
1.The design professions must move (Cultural, ecological, historical,
away from iconic-only solutions and social, and economic).
toward a larger vision of Architecture
of Place. How will it delight people, bring
them together and enhance their
A big step in this direction could be lives?
taken by the officials of the Pritzker
Prize, the Nobel Prize of Architec- The challenge in creating great cities
ture, in changing the criteria for the for the future is enormous, yet criti-
selection of their award. They could cally important. Our attention needs
also add other categories to the prize to be focused on many levels of ur-
that would broaden the idea of how ban life: livability, local economies,
design can be an integral part of mak- community health, sustainability,
ing great cities. (The Driehaus Prize, civic engagement, and local self reli-
equal in dollars to the Pritzker, al- ance. Good architecture and design, If you dont know where you are,
ready does this with its prize for clas- broadly defined, must be at the heart you dont know who you are.
sical architecture and urbanism.) of all these efforts. When all of these -novelist Wallace Stegner

42 43
 of why cities exist and streets are a
major if not the only public place for
that sociability to develop.
-- Alan Jacobs, Professor at the Uni-
versity of California, Berkley, Author
of Great Streets

The street is the river of life of the

city, the place where we come to-

BUILDING COMMUNITY THROUGH gether, the pathway to the center.

-- William H. Whyte

TRANSPORTATION Streets can take up as much as a third

Theme 2: by Project for Public Spaces
of a communitys land, and prior to
As we are faced with ever rising gas prices and mounting evidence that how we have planned and shaped our the dawn of the automobile era, they
communities over last 50 years is a major contributing factor in the degradation of our natural and human envi- served as public spaces for social and Using the street as furniture empowers the sense of integration and shared
ronments, more and more people are beginning to recognize that this is a key moment to make wise transpor- economic exchanges. Under the plan- space.
tation decisions that will influence our quality of life for years to come. ning policies of the past 70 years,
however, people have for all intents The power of this simple idea is that Downtown streets can become des-
and purposes given up their rights it reflects basic truths that are rarely tinations worth visiting, not just
to this public property. While streets acknowledged. One such truth is that thruways to and from the workplace.
This is imperative because America place to place, we can open the door pressure from reform advocates. This were once a place where we stopped more traffic and road capacity are not Transit stops and stations can make
now faces a public health crisis; un- to visionary community planning and has led to increasing awareness that for conversation and children played, the inevitable result of growth. They commuting by rail or bus a pleasure.
certain energy supplies; global climate design. we need to find new ways of doing they are now the exclusive domain are in fact the product of very delib- Neighborhood streets can be places
change; loss of our natural environ- business which advance transporta- of cars. Even where sidewalks are erate choices that have been made where parents feel safe letting their
ment; ever-increasing social inequity; tion programs while satisfying the present along highways and high- to shape our communities around children play, and commercial strips
and declining civic and community Transportation is the game board triple bottom line of economic, social speed streets, they feel inhospitable the private automobile. We have the can be designed as grand boulevards,
engagement. Planning transporta- upon which all other factors are and environmental goals. and out of place. ability to make different choices-- safe for walking and cycling and al-
tion for community outcomes, rather played.- Carol Murray, former starting with the decision to design lowing for both through and local
than merely moving cars, will also Commissioner of New Hampshire The transportation establishment Ironically, the single minded pursuit our streets as comfortable places for traffic.
help protect our nations irreplace- DOT has clearly organized itself into a of creating efficiency for the automo- people.
able cultural and historic resources well-structured, disciplined, and bile travel has also failed to success- We are poised to create a future
and serve as an economic catalyst for cohesive profession, designed to fully address transportation issues, where priority is given to the appro-
towns and cities. The transportation industry, too, is deliver on its perceived mandate to as sprawling land use patterns and There is a new movement to look priate mode, whether pedestrian,
poised for a change. More than any provide people with a system for high traffic congestion continue to grow at streets in the broader context bicycle, transit or automobile. To be
The transportation system is every- other government entity, transpor- speed and safe travel. It only follows exponentially despite new roadway of communities. sure, cars have their place, but the re-
where, and its impacts are a major tation agencies possess the largest that if we transform the way the mileage that generally outpaces pop- discovered importance of walking and
issue for virtually every community. public works budget, giving them the transportation establishment views ulation growth. alternative transportation modes
If we can influence decisions on the greatest capacity of any government its mandate, we can positively affect Thankfully, over the past ten years, a will bring more people out onto the
dimensions and designs of transpor- agency to reshape the landscape. community building. Which goes to show that, as PPS has growing number of people around the streetsallowing these spaces to
tation networks and facilities so that DOTs have also begun to face project long said, If you plan cities for cars world have stood up and demanded serve as public forums where neigh-
they are perceived as public places and program resistance brought on Streets as Places and traffic, you get cars and traffic. something better. PPS is helping bors and friends can connect with
and improve the quality of the human by regulatory change, community dis- If you plan for people and places, you to show the way forward, assisting one another.
and natural environments, rather satisfaction, flat funding resources, As well as to see, the street is a place get people and places. communities realize a different vision
than simply moving vehicles from rapidly decaying infrastructure, and to be seen. Sociability is a large part of what transportation can be. In order for our streets to fulfill the

44 45
 critical town square function that cessfully reducing traffic levels and ered preposterous in many communi-
is missing in most communities to- funding an aggressive program to ties. Public space meant parks and
day, they need to be planned and improve transit. Bogot now boasts a little else. Transit stops were simply
designed appropriately using the fol- world-class bus rapid transit system places to wait. Streets had been sur-
lowing guidelines. and has established a mandate to rendered to traffic for so long that
eliminate private auto use during the we hardly considered them to be
Rule One: Design for Appropriate morning rush hour by 2015. These public spaces at all. But now we are
Speeds projects provide evidence that can re- slowly getting away from this narrow
design our transportation networks perception of streets as conduits
Streets need to be designed in a to reflect their true importance as for cars and beginning to think of
way that induces traffic speeds ap- public spaces and supporters of our streets as places.
propriate for that particular context. vision for our towns and cities.
Whereas freeways should remain accomplishing important goalslike The road, the parking lot, the tran-
high-speed to accommodate regional economic productivity and social en- sit terminalthese places can serve
mobility, speeds on other roads need gagementnot an end in itself. It is also essential to foster land more than one mode (cars) and more
to reflect that these are places for use planning at the community than one purpose (movement). Side-
people, not just conduits for cars. Great transportation facilities, such level that supports, instead of walks are the urban arterials of cit-
Desired speeds can be attained with as Grand Central Terminal in New overloads, the transportation net- iesmake them wide, well lit, stylish
a number of design tools, including York City and the wide sidewalks of work. and accommodating with benches,
changes in roadway widths, curva- the Champs Elyses, are transporta- outdoor cafes and public art.
ture, and intersection design. Road- tion improvements that have truly
side strategies, like building setbacks improved the public realm. Designing This includes creating more attractive
and sidewalk activity, can also impact road projects to fit community con- places that people will want to visit in Roads can be shared spaces with
the speed at which motorist comfort- texts can help increase developable both new and existing developments. pedestrian refuges, bike lanes,
ably drive. land, create open space, and recon- A strong sense of place benefits the and on-street parking. Parking
nect communities to their neighbors, overall transportation system. Great lots can become public markets
Speed kills sense of place. Cities a waterfront, or park. They can re- Placespopular spots with a good on weekends. Even major urban
and town centers are destinations, duce household dependency on the mix of people and activities, which arterials can be designed to pro-
not raceways, and commerce needs automobile, allowing children to walk can be comfortably reached by foot, vide for dedicated bus lanes, well-
trafficfoot traffic. You can not buy to school, connecting commercial bike and perhaps transit as well as designed bus stops that serve as
a dress from a car. Even foot traffic districts to downtowns, and helping carsput little strain on the trans- gathering places, and multi-modal
speeds up in the presence of fast- build healthier lifestyles by increas- portation system. Poor land use plan- facilities for bus rapid transit or
moving vehicles. Access, not auto- ing the potential to walk or cycle. ning, by contrast, generates thou- other forms of travel. Roads are
mobiles, should be the priority in city Think public benefit, not just private sands of unnecessary vehicle-trips, places too!
centers. Dont ban cars, but remove convenience. creating dysfunctional roads, which
the presumption in their favor. Peo- further deteriorate the quality of the
ple first! For years weve seen this philosophy places. Transportation professionals Transportationthe process of going
gain traction in leading cities around can no longer pretend that land use to a placecan be wonderful if we
Rule Two: Plan for Community the world. Barcelona has built boul- is not their business. Transportation rethink the idea of transportation it-
Outcomes evards and Ramblas that give pedes- projects that were not integrated self. If we remember that transporta-
trians priority over the auto. Paris has with land use planning have created tion is the journey, but enhancing the
Communities need to first envision developed a neighborhood traffic too many negative impacts to ignore. community is always our goal.
what kinds of places and interactions calming program to rival that of any
they want to support, and then plan city anywhere. Rule Three: Think of Streets as
a transportation system consistent Public Spaces
with this collective community vi- London charges congestion fees for
sion. Transportation is a means for vehicles entering the city center, suc- Not so long ago, this idea was consid-

46 47
 Granville Island, Vancouver

CREATING PUBLIC MULTI USE

DESTINATIONS
Theme 3: by Project for Public Spaces
All vital cities showcase at least one multi-use destination an interesting place where people can go for a
variety of activities that involve more than shopping. A multi-use destination that is the heart and soul of a
community can both create an identity and generate good jobs and economic growth for that city.

Multi-use destinations define what a different times of day and year and It empowers communities to be in
city is about and are the premier pub- they are proactively managed to take charge of their future.
lic destinations for both locals and advantage of these differences.
tourists. The Magic of Multi Use Destina-
How Can Placemaking Help to Cre- tions
They have a variety of types of ate Multi Use Destinations?
spaces that are perceived as public A classic example is Granville Island, a
including squares, streets, sidewalks Placemaking provides the basis for a tiny (38 acre) patch of waterfront in
and plazas that are surrounded by a broader discussion and is the root of a Vancouver, Canada, that is home to
mix of uses that highlight the local campaign. It has become a movement a public market, Emily Carr College of
assets and unique talents and skills that naturally feeds and expands oth- Art and Design, a childrens museum,
of the community. er movements. Placemaking encour- community theater, community rec-
The combination of uses educa- ages a convergence of issues such reation center, local artists studios
tional, cultural, retail, commercial as community health, sustainability, and galleries, cooking school, hotel,
are open and available for visitors and creating a local economy around boatrepair and construction busi-
to freely partake in activities. They broader community goals. nesses, a cement plant (with a re-
are accessible, both physically, and volving cement truck painted like a
in terms of how they are perceived. It is also about defining a new multi- strawberry) and a multitude of other
They allow you to visit, become in- skilled discipline to create multi-use unique and interesting uses that ap-
volved and stay awhile. destinations, which changes the peal to both locals and tourists. It is
roles of professionals such as design- the most visited destination in British
Successful multi-use destinations ers and transportation planners and Columbia but has one of the smallest
are always changing because they creates the basis for a new develop- budgets (just $25,000 per year) for
are flexible enough to easily adapt to ment strategy for cities. tourism advertising of any Vancouver

48 49
50 51
 Aker Brygge, Oslo

destination. The economic anchor is their time are also attractive to busi-
the Granville Island Market which has nesses. Businesses (and volunteer-
50 full time local vendors that sell ism) thrive in the places that people
from market stalls, including a variety treasure most.
of small eating establishments with
many different ethnic foods, and 45 People often think of both of these
spaces for part time vendors. And spots as tourist havens, with the
there are no chains! usual low-pay, no-future tourist jobs.
But a closer look shows that tourists
are not the primary force behind the
About 3,000 people are em- economic success of these places:
ployed on the Island and it gener- Granville Island and Balboa Park are
ates over $215 million in economic multi-use destinations that are heav-
activity each year. ily used by the local population.

After all, at the Granville Island Market

Balboa Park in San Diego is another the highest-performing vendor is the
great multi-use public destination, meat market, which shows that it is a
home to 15 major museums, re- major attraction for locals. No one is
nowned performing arts venues, fab- going to take fresh pork chops home
ulous gardens and the citys world- on the airplane or fry sausage in their
famous zoo. It is known as hotel room. In fact, the market is busi-
est in the off-season when tourists
are more scarce in rainy Vancouver.
The soul of San Diego, and an
economic, ecological, and spiritual Studies have shown that even tour-
engine that continuously pumps ists themselves are more interested
life into the metropolis. in an authentic experience than arti-
ficial attractions created expressly for
them. All over the world travelers are
The almost mystical qualities that drawn to placesParis, Tuscany, San
make it a great destination also have Francisco, Kyoto, you name itwith
real economic value. Ten to 14 mil- unique qualities that make these
lion visitors each year use the Park destinations interesting and vital.
and the average length of stay is 3.5 The last thing many tourists seek is to
hours. On average, those who live mingle with other tourists. By making
nearby return about 20.5 times each more appealing places for residents,
year. Three thousand five-hundred you attract tourists better than if you
people are employed in the park; and are trying to attract tourists.
their work is complemented by the
dedication of 7,000 volunteers who
contribute to the overall vitality of
Balboa Park all through the year.
The new Aker Brygge gave birth
The same qualities of a great desti- to 5000 workplaces, a new water-
nation (a sense of place and belong- front and one of the best destina-
ing) that bring volunteers to donate tions in Norway.

52 53
 LOCAL ECONOMICS, PUBLIC MARKETS
AND HEALTH
Theme 4: by Project for Public Spaces
Public markets are not just places of commerce. Successful markets help grow and connect urban and rural
economies. They encourage development, enhance real estate values and the tax base, and keep money in the
local neighborhood. Public markets also offer low-risk business opportunities for vendors and feed money back
into the rural economy where many vendors grow, raise and produce their products.

points for new entrepreneurs be- In fact, many of our countrys cities Obesity-related diseases are at epi-
cause they are relatively inexpensive and towns would run out of fresh demic proportions in the U.S., hitting
to start and operate. food in just three days if national dis- marginalized and disadvantaged pop-
tribution channels were interrupted. ulations especially hard. The growth
Vendors often only have to invest in in childhood obesity, which can have
minimal stall infrastructure which re- grave, long-term health impacts, is
quires fewer resources and risk than Markets are the focal point for especially alarming.
building up a stand-alone business. the restoration of these local food
Self-motivation, energy and commit- systems. A recent study showed Public markets can play a key role in
ment have fueled market vendors for if the Detroit region sourced only alleviating these health concerns,
centuries. 20% of its fresh food from lo- improving access to fresh fruits and
cal sources, it would create over vegetables, especially for those with-
2. Public Markets Link Urban & Ru- 4,000 jobs. out grocery stores, and serving as a
ral Economies public gathering place that helps re-
duce social isolation and depression.
The nations local food systems, vital Moreover, public markets are one of
The spin-off benefits of markets are people from different ethnic, cultural, Public markets are the ultimate small to our health, security and economic the few places where the divergent Best practices for farmers markets
numerous. and socioeconomic communities..As business incubator. From your casual, well-being, have long been an under- worlds of city and country meet interested in redeeming the Supple-
From increasing access to fresh, one of the few places where people one-day a week flea market vendor recognized as force for regional eco- and mutually support each other. mental Nutrition Assistance Program
healthy food to providing important comfortably gather and meet, mar- to your serious, seven-day a week nomic development. Through commerce and conversation (SNAP/food stamps) at their markets
revenue streams, markets positively kets are our neighborhoods original market hall vendor, public markets public markets link urban and rural has also been developed and this
impact local businesses, govern- civic centers. are wonderful places for people es- As these systems have become more economies and communities. effort would make markets more ac-
ments and residents. But, perhaps pecially minorities, immigrants and nationally and internationally fo- cessible for lower income customers
most important is the way markets 1. Public Markets Provide Econom- women to grow a business. cused our rural and even urban com- 3. Public Markets Promote Public who are most at risk for obesity-re-
serve as public gathering places for ic Opportunity Typically, markets work as entry munities have suffered. Health lated disease.

54 55
56 57
 In addition to offering access to Many market organizers see an op-
healthy, fresh foods, markets can also portunity through their markets to
offer critical health and wellness edu- bring together different and new
cation and information in a friendly, members of the community. They
welcoming public gathering space. develop strategies to create spaces
of inclusion by having non-English
4. Public Markets Renew Down- speaking individuals on their staff, re-
towns & Neighborhoods cruiting new growers from immigrant
communities, and transformed their
Successful public markets are the market spaces into places where
heart and soul of downtowns and cultural barriers were dissolved, mar-
neighborhoods, infusing our cit- ginalized residents were empowered
ies and towns with new energy and and differences were celebrated.
social and economic activity. Public Increasing cultural diversity became
markets, even if they only operate an asset that brought new products,
one day a week, act as an anchor for customers, vendors and social pro-
local businesses, encourage spin- gramming to their markets.
off development, enhance tax bases
and real estate values, and ultimately
keep local dollars in the local econo-
my.

Markets attract new life to a

downtown and encourage cus- leaders interested in expanding 6. Public Markets Bring Together
tomers to spend more money and the market and creating a real town Diverse People
time, not just in the market, but in square worked with PPS to prepare
nearby shops and businesses. a plan to renovate an adjacent park Categories: Public Markets & Local
and turn the parking lot into a flexible Economies
public plaza good for outdoor movie
In a 2002 PPS survey of over 800 nights, community suppers and the Many cities and towns across the
customers from a variety of indoor growing market. country are experiencing notable
and open-air markets around the demographic shifts as immigrant
country, PPS discovered that 60% of PPS assisted Spartanburg, SC in groups move to the U.S. and establish
market shoppers also visited nearby opening a new farmers market next new families and communities. Public
stores on the same day; of those, to a recently renovated train station markets have often been the most
60% said that they visited those ad- and nearby park. Immediately, this socially diverse public places in a
ditional stores only on days that they underused space became the pulse community, bringing people of differ-
visit the market. of the city with shopping, cooking ent ages, genders, races ethnicities,
demonstrations, childrens activities, and socioeconomic status together
5. Public Markets Create Active and more. around the experiences of food,
Public Space shopping, music and conversation.
Towns and cities like Vandergrift While markets vary in their degrees
In the town of Vandergrift, PA, a and Spartanburg exist all over the of social interaction, few are homog-
weekly farmers market transforms a country, and show that vibrant public enous and many are represent the
public parking lot into a public gather- spaces can be created relatively sim- diversity of 21st century American
ing space for the community. Town ply through public markets. communities.

58 59
 KEYNOTES Fred Kent
Project for Public Spaces, USA
Waterfront Synopsis 2010
Rob Cowan
Urban Design Skills, UK

Eric Reynolds
Public Space Management, UK

Carol Binder
Pike Place Market - Seattle, USA

Kathy Madden
Project for Public Spaces, USA

Scott Taylor
Glasgow City Marketing Bureau, SCT

Bjarne Winterberg
Rambll Copenhagen, DEN

Georg K. Gundersen
Light Rail Project, Stavanger, NOR

Alexis Pontvik
Pontvik Architects, SWE

Gary Horwitz
Lend Lease Development, AUS

not in systemathical order

60 61
 WFS 2010 / Keynote speakers Carol Binder / Pike Place Market PDA 15.09.2010 WFS 2010 / Keynote speakers Carol Binder / Pike Place Market PDA 15.09.2010

CAROL BINDER Pike Place Market

Seattle, WA USA
Americas premier farmers market
and is home to more than 200 year-
Rachel the Pig, the market mascot,
a 550-pound bronze piggy bank
Executive Director round commercial businesses; 190 whose proceeds go to the Market
Pike Place Market PDA Here is a snapshot of how the Market craftspeople and approximately 100 Foundation. There are only locally
came to be. Between 1906 and 1907, farmers who rent table space by the owned and operated businesses and
the cost of onions increased tenfold. day; 240 street performers and musi- no chain stores (except the original
Address: 85 Pike St., Room 500, Seattle, Outraged citizens, fed up with paying cians; and more than 300 apartment Starbucks, allowed only because it
WA 98101, USA price-gouging middlemen too much units, most of which provide housing started there). In addition to a wide
Company phone: 206-682-7453 for their produce, found a hero in for low-income elderly people. The range of market related businesses,
Email: Carol@pikeplacemarket.org Seattle City Councilman Thomas Market, as the locals affectionately there is an international newsstand,
Website: pikeplacemarket.org Revelle. Revelle proposed a public say, attracts 10 million visitors a year, a hotel, day care and senior centers,
street market that would connect making it one of Washington states along with residential units, including
farmers directly with consumers. most frequently visited destinations. affordable housing.
Customers would Meet the Producer
As Executive Director of the Pike income senior housing/senior center She has a degree in Accounting directly, a philosophy that is still the The major differencebetween
Place Market Preservation and building, the Markets Centennial bash from the University of Oregon and a foundation of all Pike Place Market Keynote the Pike Place Market and other
Development Authority, Carol Binder in 2007, and the successful capital Certificate in Nonprofit Management businesses. waterfront developments is that
works to preserve and maintain planning program, funded by a voter- from the University of Washington. Theme: Local Economies, Commu- it was originally intended to be a
the cultural identity of that historic approved tax levy in 2008. In 2009, On August 17, 1907, Pike Place nity Health, and Public Markets place that serves its community first
institution. She oversees nearly 100 the Market commenced a multi year Market was born. On that first day, a Title: Pike Place Market: Preserving and today it is still owned by the
PDA employees who run the Markets major Market renovation, focusing on Pike Place Market PDA total of eight farmers brought their the culture, not just the property community. Because it is a place that
maintenance, security, custodial, preserving the buildings, improving wagons to the corner of First Avenue the community uses and values, it
leasing, housing, daystall, farm and their functionality and sustainability. The Pike Place Market Preserva- and Pike Streetand were quickly Known as the Soul of Seattle, Pike also attracts tourists, in about equal
administrative programs. tion and Development Authority (a overwhelmed by an estimated Place Market draws more than 10 amounts to the locals. It is the kind of
With over 20 years of experience in municipal corporation) was estab- 10,000 eager shoppers. By 11:00 million visitors each year to its colorful development that could be emulated
Carol has a long history with Pike finance and nonprofit development, lished in 1973 by the City of Seattle am, they were sold out. Thousands stalls and lively streets, making it in other waterfront cities around the
Place Market, beginning with her she has acted as a strategic consul- to own and operate the buildings of would-be customers went home one of the most frequently visited world.
eight-year term on the Pike Place tant to many of Seattles nonprofit and open spaces in the Pike Place empty-handed, but the chaos held destinations in all of Washington
Markets governing Council in the organizations, government agen- Market Historic District. Operations promise. By the end of 1907, the first State. Viewed as a neighborhood,
1990s, serving as Interim Executive cies and small businesses, assisting are guided by a charter document Market building opened, with every the Market has a broad a mix of uses
Director in 1999 and returning to the clients such as Boeing Employees that directs the PDA to preserve not space filled. including the main market hall whose
position permanently in 2003. In her Community Fund, the City of Seattle, only the buildings but the traditional center spot is occupied by several
tenure thus far, she has overseen and King County Metro with business Market activites and culture. A century later, Pike Place Market vocal fish vendors (in Seattle salmon
the construction of a new, low- development and financial analysis. is internationally recognized as is an important product), fronted by

62 63
 WFS 2010 / Keynote speakers Scott Taylor / Glasgow City Merketing Bureau 15.09.2010 WFS 2010 / Keynote speakers Scott Taylor / Glasgow City Merketing Bureau 15.09.2010

to oversee the success of events its tourism economy by repositioning can gather around a combination of
through processes of procurement, Glasgow through the aspirational city cultural, commercial and educational
creation, development and growth. brand Glasgow: Scotland with style. activities, can keep local retail alive

SCOTT TAYLOR Examples of successes include Celtic

Connections, Magners Glasgow Inter- The brand is a holistic communica-
and create a wonderful experience
for visitors. Place marketing focuses
Chief Executive national Comedy Festival, Glasgow tions tool. From education to tourism, on the experience economy a new
International Festival of Visual Art retail to transport, events to invest- economy where people no longer
Glasgow City Marketing Bureau
and the MOBO Awards. ment, the brand will continue to value commodities, goods, or serv-
deliver a consistent and coherent ices, but experiences. The future of
Address: 11 George Square, Glasgow G2 This year (2010), GCMB has for the message driving forward a range of successful places and projects will
1DY, Scotland fourth successive year, been voted different partner activities on the be defined on the ability to host and
Company phone: 0141 566 0800 Best UK Convention Bureau by the national and international stage. market these exchanges.
Email: scott.taylor@seeglasgow.com readers of leading industry maga-
Website: seeglasgow.com zine Meetings & Incentive Travel. As Glasgow has branded itself with
an industry-led accolade, the M&IT Keynote the phrase Glasgow: Scotland with
Award is a clear endorsement of Style. The citys style grew out of
the confidence that the meetings Theme: Multi Use Destinations in the architectural movement of 1910
Scott Taylor is Chief Executive of and is currently a Council Director nies, and works closely with both industry has in Glasgow and clearly Waterfront Cities which has helped define the city
Glasgow City Marketing Bureau, which of Glasgow Chamber of Commerce private and public sector partners to demonstrates that Glasgow leads the Title: Place Marketing and the for over a century. The brand offers
is responsible for the brand, Glasgow: and on its Board of Management, a deliver success across a broad range way in the UK conference market. Experience Economy opportunities for experiences related
Scotland with style. The Bureau has member of the Board of Manage- of activities and win business for to arts, culture, and shopping and the
52 staff engaged in national and ment of Central College, and a Board Glasgow. New statistics show that hotel book- A successful city marketing strategy demand for such activities has led to
international activity comprising member of the Shadow Board of the ings in Glasgow are at their highest requires focusing on great destina- a need for a new indoor stadium for
branding and public relations; confer- City of Glasgow College. GCMB chairs the Glasgow Tourism level for the past 11 months with tions where people can go to have entertainment. The challenge is to
ence, meetings and incentives sales; Strategy and Action Plan Steering the city continuing to outperform interesting and unique experiences. create a new stadium that does not
event creation, attraction, manage- Group, which works towards fulfilling many of its major European competi- This Place Marketing uses a visual isolate itself from the surrounding
ment and marketing; conference and Glasgow City Marketing Bureau ambitious plans of growing tourism tors including Amsterdam, Hamburg, identity to define the destination community, but is the anchor for a
event accommodation bookings and revenue by 60% by 2016, and boost Barcelona, Vienna, Dublin, Rome, through its history, heritage and greater place that provides a mix of
air route development. A graduate Established in 2005, Glasgow City tourism-related employment to Prague and Copenhagen. culture, and engages both locals and opportunities for activities and uses
of Strathclyde University, Scotts Marketing Bureau (GCMB) is the 40,000 in the same period. GCMB tourists in the area. Creating a sense and is inviting for all types of people
career spans both the marketing and official destination marketing organi- also chairs the Strategic Major Events It is essential that Glasgow continues of place where bookstores, outdoor at all times of day and year.
hospitality industries. He has held a sation (DMO) for Glasgow. GCMB is Forum, which works with busi- to attract and win conferences and markets, and coffee houses act as
number of directorships in Glasgow one of the councils family of compa- ness partners throughout the city events, and that it sustains and grows places where locals and tourists

64 65
 WFS 2010 / Keynote speakers Fred Kent / Project for Public Spaces 15.09.2010 WFS 2010 / Keynote speakers Fred Kent / Project for Public Spaces 15.09.2010

FRED KENT
spaces in New York City. The research
resulted in the now classic The Social
President Life of Small
Urban Spaces published in 1980,
Project for Public Spaces which laid out conclusions based
on decades of meticulous observa-
Address: 85 Pike St., Room 500, Seattle, tion and documentation of human
WA 98101, USA behavior in the urban environment.
Company phone: 206-682-7453
Email: Carol@pikeplacemarket.org In 1968, Fred was Program Director
Website: pikeplacemarket.org for the Mayors Council on the Envi-
ronment in New York City under
Mayor John Lindsay. In 1970, and
again in 1990, Fred was the coordi-
Fred Kent is a leading authority on transit-based and walkable mix of in Chicago, IL. In addition to projects, nator and chairman of New York Citys
revitalizing city spaces and one of recreational, cultural and commercial Fred has led trainings across the Earth Day.
the foremost thinkers in livability, offerings. The Tourism Development world for audiences such as the
smart growth and the future of the and Investment Company (TDIC) of Urban Redevelopment Agency and He has taken over half a million
city. As founder and president of Abu Dhabi engaged PPS to develop the National Parks Board in Singa- photographs of public spaces and
Project for Public Spaces, he is known a detailed master plan and devel- pore, representatives from the City of their users, which have appeared in
throughout the world as a dynamic opment guidelines for the Marina Hong Kong, the Ministry of Environ- exhibits, publications and articles.
speaker and prolific ideas man. Waterfront Precinct with the goal of ment in Norway, the leading Dutch
creating a vibrant waterfront district transportation organization in the Keynote
Fred travels over 150,000 miles each that becomes the hub of island life Netherlands, Greenspace in Scotland,
year, offering technical assistance to and a regional destination. UK, numerous transportation profes- Theme: Local Economies, Commu-
communities and giving talks across sionals from US State DOTs, and nity Health, and Public Markets
the US, as well as internationally, on Over the past 35 years, Fred has thousands of community and neigh- Title: Pike Place Market: Preserving
the importance of place. Each year, he worked on hundreds of projects, borhood groups across the US. the culture, not just the property
and the PPS staff train over 10,000 including Bryant Park, Rockefeller
people in Placemaking techniques. Center, and Times Square in New York Before founding PPS, Fred studied
City; Discovery Green in Houston, TX; with Margaret Mead and worked with
Currently, Fred is working on a new Campus Martius in Detroit, MI; Main William H. Whyte on the Street Life
major multi-use waterfront desti- Street in Littleton, NH; Granville Project, assisting in observations
nation for Saadiyat Island in Abu Island in Vancouver, BC, Canada; and and film analysis of corporate plazas,
Dhabi. Saadiyat Island will offer a a City-Wide Placemaking Campaign urban streets, parks and other open

66 67
 WFS 2010 / Keynote speakers Alexis Pontvik / Pontvik Arkitekter AB 15.09.2010 WFS 2010 / Keynote speakers Alexis Pontvik / Pontvik Arkitekter AB 15.09.2010

ALEXIS PONTVIK
Tanzania/Zanzibar and Sri Lanka water. Few maritime cities have this New highly questionable develop-
preparing evaluations, master plans, full accessibility to the water edge; ments are looming on the Stockholm
Architect and delivering education and cultural no industrial docklands or other horizon. All new housing projects at
commissions. Pontvik Architects industrial activities inhibit the access the water have resulted in diminishing
Pontvik Arkitekter AB have been responsible for major to the water. Practically all edges are the water surface. Architectural,
exhibitions in Sweden and abroad, accessible by foot or car in Stockholm. spatial and historical aspects have
Address: Skeppsbron 46, 111 30 ranging from pedagogical to large art Large water parks both separate low priority in comparison with new
Stockholm, Sweden exhibitions and has been successful and join the 13 islands making up commercial interests.
Company phone: 0046 8 213715 in many architectural competitions, the city on the water. The city fronts
Email: pontvik@pontvik.se receiving prestigious prizes and are consciously facing the water and The potential of the grand setting
Website: pontvik.se awards. The office has also been facades rum parallel with the water. surrounded by water does not
invited to administer architectural Pubic spaces open up and project inhibit mismanagement. The ques-
competitions overseas. out towards the sea. Main buildings tion is if the mediocre examples can
like the Royal Castle and the Town awake the people and induce a more
Alexis Pontvik was born and grew up including Swedish, English, Spanish, Pontvik Arkitekter AB Keynote Hall have concise relationships to the intelligent approach in direction of
in Stockholm, and Uruguay/Argentina German and French. waters edge, public building relate strengthening rather that weakening
and Switzerland. Pontvik Architects was founded by Theme: Architecture of Place and create relationships across the the identity of the city of Stockholm.
Throughout his career Alexis Pontvik Alexis Pontvik in London in 1981. In Title: The city between two water water. Tourism has become the most
He received his professional educa- has maintained a keen involvement in 1984 the office moved to Haugesund landscapes the largest income source and the
tion in Switzerland (HBZ, Bern), architectural education, teaching in in Norway and has been based in water may be one of the main attrac-
Germany (Staatl. Kunstakademie architectural schools in England and Stockholm since 1987. The company Stockholm, the Capital of Sweden is tions. Bathing is common in the centre
Dsseldorf, Dipl. HBZ) and England Sweden, most recently at the Royal operates in a wide field including not a northern Venice, a city with a of the city and people are fishing in
(Architectural Association, Dipl. AA Institute of Technology in Stock- urban design, architecture (private canal system. Its positioned as a lock the centre and may well get a salmon
and RIBA III in London). Alexis Pontvik holm, where he is professor of urban and public work), international devel- between two huge water systems, for dinner All along the water are
is member in Swedish Architects design. Pontvik has been engaged as opment projects, exhibition design, the archipelago with 20000 island private sailing and motorboats in
Association (SAR/MSA), Architects in an adviser on architectural and urban and interior design. towards the Baltic, towards the east, huge numbers. Realizing that the
Sweden (AIS), the Royal Institute of design to the Director General of the and an enormous and complex lake Stockholm youth hostel is housed in
British Architects (RIBA) and member Civil Aviation Authority. He has also Pontvik Architects has designed system, which is developing inlands an old sailing ship on the water one
of Royal Academy of Fine Arts in been selected as a jury member in public buildings, housing and towards the west. Its relationship may lead to think that the use of the
Stockholm. architectural and art competitions, individual dwellings in Norway, to the water is rather majestic than water-front is optimal?
Pontvik has collaborated with James participated in a large number of Switzerland, Great Britain, Sweden, intimate and the complex contours The possibilities are there, however
Stirling & Partners, London and Haus invited and open architectural compe- Tanzania, Germany and USA. The create local water-parks with indi- many interesting aspects have been
Rucker & Co, Dsseldorf on presti- titions and takes an active position in office has been engaged in signifi- vidual potential and expression. The lost, practically all shipbuilding activi-
gious projects. Alexis Pontvik has a the ongoing debate on architectural cant overseas development projects closeness to the water though, is ties have gradually been laid down
fluent command of several languages and urban issues in Stockholm. in the West Bank and Gaza Strip, rare, tall stone-faced keys meet the except for small dock on Bckholmen.

68 69
 WFS 2010 / Keynote speakers Kathy Madden/Project for Public Spaces 15.09.2010 WFS 2010 / Keynote speakers Rob Cowan/Urban Design Skills 15.09.2010 / Host

KATHY MADDEN ROB COWAN

Vice President Director
Project for Public Spaces Urban Design Skills

Address: 85 Pike St., Room 500, Seattle, Address: 5 Vigo Street, London W1S 3HB,
WA 98101, USA United Kingdom
Company phone: 206-682-7453 Company phone: 020 7287 4269
Email: Carol@pikeplacemarket.org Email: rob@urbandesignskills.com
Website: pikeplacemarket.org Website: urbandesignskills.com

Kathy Madden is an environmental best-selling publication How to Turn and created a major online resource Rob Cowan is the author of some of CABE design guidance By Design, and publications and developing their
designer who has been at PPS since a Place Around, which has now been center for urban parks best practices the most influential urban design the author of the Scottish equivalent own initiatives based on our clients
its inception in 1975. During this translated into Czech and Japanese. and research, Urban Parks Online, guidance (including as joint author of (Designing Places), the housing needs.
time, Kathy has been involved in all She has lectured extensively and which attracts over one million page the CABE/DCLG By Design) and of The design guide for Scotland (Housing
aspects of the organizations work. conducts, in conjunction with other views annually. Dictionary of Urbanism. A member of Quality), and the Scottish guidance UDS work involves a range of national
She has directed numerous research PPS staff, PPSs semi-annual How to Prior to working at PPS, Kathy worked the Royal Town Planning Institute and on masterplanning. organisations, the full range of built
and urban design project along with Turn a Place Around training program at the Institute for Architecture and a former special advisor to the House He devised the community environment professional institutes
training programs throughout the U.S in New York. While at PPS she taught Urban Studies and at the New York of Commons ODPM Committee, he is audit method Placecheck (www. and several universities. Our clients
and abroad. for six years at the Pratt School of City Parks Department where she probably Britains most experienced placecheck.info) and the urban design on the national level include:
In addition to managing over 300 Architecture Graduate Program in conducted an evaluation of park urban design trainer. skills appraisal method Capacitycheck
projects throughout the U.S and Urban Design. equipment and street furniture. (www.capacitycheck.co.uk). His Architecture and Design Scotland
abroad - from major urban design In 1995, Kathy started the Urban Parks He is a director of Urban Design Skills weekly cartoon appeared in Planning CABE
plans, to small-scale design and Institute with a $2.2 million grant (www.urbandesignskills.com). He is for 20 years. Homes and Communities Agency
streetscape improvements to parks, from the Lila Wallace-Readers Digest Keynote editor of Context, the journal of the Improvement Service (Scotland)
plazas, central squares, and transit Fund. The Institute brought together Institute of Historic Building Conser- Urban Design Skills Planning Inspectorate
facilities, she is currently directing over 2,000 parks leaders from both Theme: Local Economies, Commu- vation. His other publications include Scottish Government
PPSs Placemaking Training and the private and public sectors in nity Health, and Public Markets The Connected City, The Cities Design The UDS team has extensive experi-
Public Space Research and Publica- eight national conferences and four Title: Pike Place Market: Preserving Forgot, Urban Design Guidance and ence working with public and private They have also worked with more
tions programs. regional workshops. The Institute the culture, not just the property (with the photographer Alan Delaney) clients in the UK and beyond. Their than 40 local authorities, and a range
Kathy has co-authored and written produced a volume of research and London After Dark. He was the joint urban design experience ranges from of design practices and development
books and articles, including the PPS publications related to urban parks, author of Re:urbanism and the CLG/ training and education to writing companies.

70 71
 WFS 2010 / Keynote speakers Eric Reynolds/Urban Space Management 15.09.2010 WFS 2010 / Keynote speakers Eric Reynolds/Urban Space Management 15.09.2010

ERIC REYNOLDS
visitors per year to sites for which and tested; one that is lower risk to keep costs low and attract an
Urban Space Management has been and lower cost and which can be an interesting group of tenants. USM
Founding Director responsible. interim solution for a site that is in uses the concept of a Coral Reef in
transition relevant to the thou- their development practices. In other
Urban Space Management Urban Space Management is a hands sands of evolving post-industrial words, for USM, high design is not the
on company, managing its own waterfronts around the world. Urban focus. The color and vibrancy of their
Address: The Riverside Building, Trinity Buoy Wharf, projects with a team of skilled and Space Managements projects (which developments come from the tenants
64 Orchard Place , London E14 0JW highly motivated people on each site, include Camden Lock, Gabriels and visitors who occupy the space.
Company phone: 020 7515 7153 backed by a strong central team. Wharf, and Chelsea Farmers Market
Email: eric.reynolds@urban-space.co.uk in London) have not only been able
Website: urbanspace.com In addition to regular consultancy to catch the moment but also have
work Urban Space Management has created greater profit per dollar of
undertaken more than forty projects capital expended than other, more
since 1970 traditional development schemes.
Eric Reynolds has been involved the Place: the Future of the Historic renewal of run down or under This process proves that a combina-
in numerous urban regeneration Environment, and recently worked utilised space for retail, workshop Keynote tion of creativity and local talent can
schemes since the early 1970s, with the same organisation advising and community uses, in imaginative be used to add a mix uses to a site
many including the practical reuse on the potential reuse of historic and cost effective ways, including the Theme: Local Economies, Commu- and make money in the short term,
of historic buildings. In 1972 he buildings in Calcutta. interim use of land pending develop- nity Health, and Public Markets even in small scale spaces.
spearheaded the restoration of a Eric brought USM to Trinity Buoy ment. Title: Lighter, Quicker, Cheaper:
derelict building in Clerkenwell as one Wharf after winning an LDDC devel- The Case for Time Intensive Gabriels Wharf, now one of Londons
of the countrys first craft workshops; opment/management competition Urban Space Management works as Development thriving public multi-use destina-
and in 1974 with two partners he to develop a centre for arts and a consultant, developer, manager tions, was just another parking lot
started Camden Lock, now one of creative activity. This is where he and investor, working with Central When it comes to development, we until USM asked a set design company
Londons top tourist attractions. He pioneered Container CityTM, the idea and Local Government and many all think too big. There has been a to create colorful facades to decorate
has repeated this success at many of converting shipping containers construction and development recent decline of mega-schemes the concrete garages already present
other locations, notably Spitalfields into attractive, practical and afford- organisations throughout the UK. for development theyre unsustain- on the site, transforming them into
Market in the City of London. He acts able buildings with a wide variety able because they require long time studios for local artists who began
as a regeneration advisor across the uses, and continues to develop the The company brings a fresh and frames to assemble large sights, large displaying (and selling) their crea-
country, is former Chairman of the concept, design and implementation resourceful approach to problem teams, and large sums of money all tions. The same concept was used at
London Safer Cities Initiative, and is of this novel form of construction. sites, creating successful opportuni- of which can be risky in todays vola- other USM developments, including
a Director and Member of many other ties on a practical, cost-conscious, tile economy. The Chelsea Farmers Market, located
voluntary bodies. He sat on English Urban Space Management community-sensitive basis. off Kings Road in London: USM began
Heritages Working Group 5 inputting Luckily, there is an entirely different by adding temporary structures,
to the recent review Power of USM is known for the economic There are currently over 16 million development model that is tried both timber and re-used containers,

72 73
 WFS 2010 / Keynote speakers Bjarne Winterberg/Rambll Copenhagen 15.09.2010 WFS 2010 / Keynote speakers Georg Gundersen/Light Rail Project 15.09.2010

BJARNE WINTERBERG GEORG GUNDERSEN

Architect and Urban Planner Project Director
Rambll, Copenhagen Light Rail Project

Address: Rambll Denmark, Hannemanns Address: Postboks 130, 4001 Stavanger

Alle 53, DK-2300 Kbenhavn S Company phone: +47 51 51 69 42
Company phone: +45 5161 1000 Email: georg.karl.gundersen@rogfk.no
Email: bjarne.winterberg@ramboll.dk Website: rogfk.no
Website: ramboll.dk

Is it possible to build community casualty rate on the towns central Keynote Georg Karl Gundersen has been the as well as long term, it is essential to Keynote
through transportation? In order for traffic intersection by designing the Project Director of the Sandnes, Sola provide a high quality, attractive and
a street to become a place, it needs to road in a way that encourages drivers Theme: Building community and Stavanger lightrail project since comfortable public transportation Theme: Building community
be designed to support the uses and to slow down to consider how they through transportation April 2008 system. through transportation
activities that occur there; street and relate to other users (pedestrians, Title: Impact of Road Design on the Title: The new city tram vision of
road design can affect the behavior bicyclists, drivers of transit vehicles use of Public Space Georg K. Gundersen has broad experi- The Sandnes, Sola and Stavanger Stavanger, Sandnes and Sola
of motorists and pedestrians by etc) of the space. ence from various business, includes light rail project is the most extensive
increasing the possibility for interac- amongst including 25 years for Statoil. public transport project, as of now, in
tion- something called interpersonal Physical changes to the intersec- His special focuses were developing our region.
activities- thus transforming streets tion the surface treatment, lighting commercial projects and marketing of
into places that enhance urban life. and the modifications to the corners natural gas and being Statoils country The procject is co-owned by the
of the pavement- also help drivers manager in Azerbaijan and Angola. municipalities of Stavanger, Sandnes
A roads environmental context to slow down. The result is a change and Sola and the county of Rogaland.
can have a larger influence on a in not only how people use the The Light Rail project of Stavanger, The parties currently cover all costs
drivers behavior than legislation, intersection but how they perceive Sandnes and Sola of the project.
rules and signs. The goal is to create it. In other words, the changes help
a situation where as people reach to create a place for people at the The region will experience a massive The majors of the respective munici-
the intersection, they move slowly center of the community. The result growth in population by 2040, and it palities and the county comprise the
enough to make eye contact with has been improved capacity for traffic is also an attractive region to estab- political steering committee of the
each other. The town of Christians- and fewer delays than traffic signal lish businesses. To meet the publice project.
feld in Denmark tackled the high control systems. transportation needs on short term

74 75
 WFS 2010 / Keynote speakers Gary Horwitz/Lend Lease Development 16.09.2010 WFS 2010 / Keynote speakers Gary Horwitz/Lend Lease Development 16.09.2010

GARY HORWITZ
vision to create a company that could greening projects anywhere in the to inspire innovation for generations
successfully combine four disciplines; world. It will transform a vacant 22 to come. Barangaroo will be climate
Project Director property, financing, development and hectare industrial site into a new positive and will reflect the extraordi-
investment. precinct for Sydney, with a new public nary context of Sydney its harbour,
Lend Lease Development Headland Park on the harbour and a diverse communities and globally
Lend Leases vision is to be the leading thriving community, residential and competitive business leadership. It
Address: The Bond, 30 Hickson Road, international property company. commercial heart. will be a place designed for play and
Millers Point NSW 2000 They are committed to creating and work alongside living and learning.
Company phone: +61 2 9236 6111 building innovative and sustainable Keynote
Email: Gary.Horwitz@lendlease.com au solutions, forging partnerships and
Website: bovislendlease.com delivering strong investment returns. Theme: Multi-use destinations in
Lend Lease primarily operate in waterfront cities
Australia, Asia, America and Europe Title: Bangaroo Development,
(incorporating the Middle East) and Sydney, Australia
Gary was born in Johannesburg and the public spaces such as food courts to assist the development teams have built up a long and successful
immigrated to Sydney, Australia in and leisure precincts within retail in conceptualising and delivering track record, creating many iconic and Barangaroo is the last harbourside
1986. assets. outstanding retail and public realm admired precincts, spaces and build- location in the Sydney CBD able to be
precincts. He has been part of the ings. redeveloped and a once in a 200 year
Gary joined the Lend Lease group Following the sale of Bayswiss, Gary Lend Lease Mixed Use development Sustainability has been an integral opportunity for the city. Barangaroo
in 2007 after spending 20 years in joined Lend Lease in a full-time teams that have secured close to $10 part of our culture, as we believe will return more than three hectares
retail. He has an enviable track record capacity as a Retail and Mixed Use billion of new business in the past every action adds up. Through design of water area, including two new
of conceptualising, designing and development strategist. His skills and three years. and investment in new technologies, coves, to one of the worlds most
delivering leading retail concepts experience present an unmatched we are committed to delivering the famous harbours. It completes the
including the Bayswiss retail chain leverage over competitors. Lend Lease next generation of sustainable prop- 14 kilometre harbour foreshore walk
which grew to 30 stores nationally. erty solutions. We are committed to from Woolloomooloo to Anzac Bridge
He has proven through the imple- Gary is an incredibly driven indi- Lend Lease is one of the worlds being Incident & Injury Free wherever and for the first time in more than a
mentation and execution of sound vidual with a passionate desire to leading fully integrated property we have a presence. This philosophy century and restores public access to
retail fundamentals an innate ability seek out new opportunities and solutions providers, with strong reaches every part of our operations 1.4 kilometres of that walk.
to deliver successful retail environ- better industry bests. His entrepre- development, investment manage- and extends to employees, partners,
ments where people enjoy shopping, neurial flair permits identification of ment, project and construction clients, suppliers and subcontractors. Barangaroo will reaffirm Sydneys
dining or just simply visiting. insightful and innovative solutions to management and asset and property standing as Australias global city,
complex, major management capabilities. Barangaroo attract new investment and is
For over a decade, Gary has consulted Mixed Use opportunities. Founded in Sydney in 1958 by Dutch supported by government, the private
to Lend Leases retail group, where he immigrant and innovator Dick Dussel- Barangaroo is one of the most ambi- sector and the community.
worked with the team on enhancing Garys key role at Lend Lease is dorp, the group was born out of a tious and significant waterfront The vision for Barangaroo is for a place

76 77
 ACADEMY Fred Kent
Fred Kent
Kathy Madden
16th - 17th September Hkon Iversen
Kristin Gustavsen

78 79
 NO CHANGES OCCURED - though holmenallmenningen was reduced to observation of site only

THE ACADEMY
Program 16th - 17th September
Hall Toll and Borgen
1000 1500
The Academy was an extension of the 2-day Conference, which brought together interested professionals and Place Performance Evaluation Report back to entire group
students for an intensive 1 day hands-on PPS training program based around the concept of Placemaking 1000 Place Game
and Waterfronts. 1100 Discuss/Consolidate 1600
findings and recommendations Question and Answer/ Discussion

1200 Lunch 1800

End of Academy
ACADEMY 16TH , September - DAY ONE OF cases study areas will be given during 1300
ACADEMY PROGRAM the site visits. Instructions on developing a
Participants will become aware of Hall Toll Placemaking Plan
waterfront issues and opportunities, WELCOME 1645 Kathy Madden, PPS
understand how: Summary and discussion of next days The Academy stimulated new
1400 events 1330 ideas and concepts for how to cre-
// people use public spaces Registration at Hall Toll. Working session to evolve evaluation ate great destinations and water-
The Acadamy will continue at Hall Toll 1800 into plan and program. Teams will be fronts. It was two hectic days of
// learn how to evaluate a place based after the final session of the Confer- End of first day required to: work, discussions, site visits, de-
on PPS Place Evaluation Game ence. signing, writing and conceptual-
// Further develop the vision state- izing. It made our brains go empty
// how to apply the Principles of 1430 ment in the end of the day.
Placemaking in their own projects. Welcome Introductions & Course 17TH , September - DAY TWO OF
Objectives ACADEMY PROGRAM // Clarify the program, describing ac-
Participants will receive a high quality Hkon Iversen, President - NUDA Ostehuset, Stavanger East tivities, concepts and management
introduction to Placemaking through WELCOME activities
a real case study, as well as partici- 1445
pate in developing recommendations Placemaking and Sustainability on 0900 // Develop a concept plan for activi-
for the site. Waterfronts Coffee and tea ties that are to occur in the space
The result of each of the groups will Fred Kent and Kathy Madden PPS
be summed up in a final report and 0930 1430
handed to City of Stavanger as a pre- 1545 PPS introduction to Place Evaluation Prepare short 10 minute presenta-
liminary platform for further strategi- Site visits to surrounding areas Game tion on plan and program
cal work. around Stavanger. A brief about the Fred Kent and Kathy Madden, PPS

80 81
 NO CHANGES OCCURED - though holmenallmenningen was reduced to observation only

The peninsula Bekhuskaien and Bekhuskaia

CASE STUDIES for public use and children friendly B Challenges:

environment. It is of great priority to Bekhuskaien, Bekhuskaia, Verk- Strategies that could envisage new The Academy looked at spe-
A activate the public domain, create sallmenningen with Langgata and use of Bekhuskaien and Verkhus- cific sites chosen by the City of
Holmenallmenningen positive and attractive functions for Nytorget almeningen by opening Ryfast and Stavanger and Project for Public
attraction and provide the surround- close down the area for ferries. Con- Spaces.
Status regulation: ing buildings new strategies for more Status regulation: firm access to the cavern under Ny- The areas are subjects for ongoing
Planning process for the peninsula, business on ground level as part of Bekhuskaia is regulated for port pur- torget as new parking. planning and regulations - though
case 2222, is under development the generator for more mixed use. poses quay, Bekhuskaien and Verk- in need of an overall vision and the
sallmenningen for motor vehicles Accommodate the chosen areas for touch of placemaking.
Current use: Support the area with more green attached to current ferry operations. increased use for all, improve the es-
Parts of the area is mainly used as spaces and establish a clear and Langgata is regulated for street and thetically quality of the area through
parking. Small spaces aligned towards strong contact with the marina in access purposes for parking space design and landscaping, consider the
Nedre Holmegate are disfunctional Brevig. under Nytorget. improvement of existing activities
and not in use though huge poten- and increase with new, define new
tial for such. Great potential for great Other issues is to shape places to be, Current use: green spaces and evaluate existing
placemaking. to interact, to move and also make Quay, parking, driving, street and building structures content and func-
it possible for electrical cars to have parking at Nytorget and some market tion.
Owner: their own charging base adjacent to activities during certain periods of Open up ground floor towards public
City of Stavanger the area. New spaces for goods de- the summer. space and define new areas for goods
liverance, placement of compactor deliverance, placement of compactor
Challenges: station and a new station for city bi- Owner: station and a new station for city bi-
Adapt and transform the whole area cycles. City of Stavanger & Port of Stavanger cycles.

82 83
 The result of each of the groups is ing pedestrian oriented activities.
summed up in this report which is
handed to the City of Stavanger as a Finally, the area has an interest-
preliminary platform for further work. ing history (e.g. the Tar house)
and it existing maritime character
provide an authenticity that one
Vision participant called the thingness
of the thing. Portions of the space
The Stavanger waterfront site is could also be improved as restora-
remarkable in its potential to become tive and relaxing places that take

THE PLACEMAKING ACEDEMY a major asset to the City overall. The

vision that came out of the Place-
advantage of the direct physical
and visual connection to the water.
summary making Academy is that a series of
experiments (the idea of Lighter,
Quicker, Cheaper communicated
by keynote speaker Eric Reynolds
The Placemaking Academy was part of the WFS2010. Participants included city staff, professionals from the in his presentation) could be made
private sector and students in a hands-on training program based on the concept of using Placemaking as a tool in the short term in key locations
for creating cities of the future. around existing assets so that they
become major destinations along the
waterfront. The spaces that connect
these destinations should be im-
proved to become more pedestrian
Participants learned about the parking space under Nytorget. The asset to the City of Stavanger. oriented and designed and managed
most common public space chal- current use of the sites is primarily The specific topics that were ad- to support the existing destinations.
lenges and opportunities, and for vehicle uses for parking, driv- dressed in the Academy included:
how the main principles of Place- ing and for some market oriented
making can be applied in projects activities during the summer. Assets
in both small and large cities. The idea of Placemaking
The challenge the site faces is and the Power of 10 The site has several assets, includ-
The Academy was also centered the dominant use by vehicles Creating New Types of Public Des- ing its long size, its direct location
on teaching participants how that makes this otherwise valu- tinations - Qualities of these types on the water with a view of the
to use PPS Place Evaluation able waterfront site unusable for of destinations, best and worst Water Bridge, its orientation, and
Game in their own projects. other purposes. Participants at the case studies, tools and techniques its position as a major circula-
Following the evaluation of two academy were charged with coming tion hub for connecting people
sites in Stavanger, participants up with a vision and a program of Community Process in vehicles and ferries, as well as
developed a vision and more specific activities that would attract people Effectively engaging the com- pedestrians, with the downtown.
recommendations for one site which to the waterfront at all different munity in the planning process
was the Bekhuskaien, Bekhuskaia, times of day, week and year. Visually, the site is framed by
Verksallmennengen with Langgata Developing Campaigns existing piers, and functionally, the
and Nytorget. The Bekhuskaia por- The program would also demon- Working with leadership, grass- existing ferry building and the old
tion of the site is regulated for port strate how the vehicle space along roots and public agencies to warehouse both have great potential
purposes whereas Bekhuskaien and the waterfront could become more affect change in communities to become important destinations.
Verksallmenningen are for motor pedestrian friendly and be improved How Placemaking can be ap- The site is also flanked by many
vehicles attached to the current so that the vehicles become more plied tocross-cutting issues beautiful historic buildings that
ferry operation. Langatta is for subordinate to the pedestrian uses such as sustainability, health, make it a good scale for develop-
street and access purposes and for of the site making it a more valuable diversity, and livability

84 85
 site visit

SITE VISIT
analysis & discussions

86 87
 the setting

THE SETTING
borgen

88 89
 introduction, GUIDANCE AND DISCUSSIONS

90 91
 process

PROCESS
from idea to strategy

92 93
94 95
 group presentations

WORKSHOP
group presentations

96 97
 SUMMARY OF RECOMMENDATIONS Fred Kent
Fred Kent
Kathy Madden
groups 1 - 4

98 99
 group one and two - analysis

GROUP 1 & 2
recommendations
sboat
A variety of activities could be devel- term, a recommendation was made Neighbouring housing pres
oped in and around the Ferry Building to close the street along the water- Express boat workers/company x

ssboat

e
al
that could be used to draw people to front to private car traffic north of the Commuters

Loc
the site, including activities like mov- existing roundabout. Fisherman
ies and art exhibitions. Temporary Restaurant, shops in area

expre
markets and book exchanges among Light rail
other things could occur inside the What the group 1 liked, keywords:
building whereas marine related ac-

al
ion
tivities such as boat and kayak rentals Situation/setting by water What group 2 liked, keywords:
and seasonal outdoor markets could Orientation to sun

eg
occur on the exterior. Additional retail Traffic hub- Flow space Sunny R
kiosks could be added and opportuni- Historic buildings Trees
ties for eating on the water should Existing terminal building Access to/close to transit hub: bus,
be developed (e.g. ice cream, fresh boat, ferry, taxi
seafood) and be located strategically Short Term improvements: Good scale
adjacent to the building. Attractions //Art/exhibition along the terminal
//Rental: bikes, small boats, kayak
Viewlines towards the sea/bridge
Intimate
Ferry
in this area should related to the wa-
terfront and could include a play area, //Food stand (ice-cream, seafood) Nice architecture (details, size etc.)
sales of goods, caf and restaurant, //Movie/art exhibition inside the
the aquarium and water related uses building while waiting Short term improvements:
and activities. //Temporary exhibition in shipping //Information (map of the city)
container //Invitation to directions (change
On the land side, improvements could //Tires removed + used as seating, pavements, colour the pavement?)
be made to the ground floors of ex- filled with balls to play, sand etc. //More Benches
isting buildings so that the internal //Open up corner store //Dust bins
retail uses have more prominence //Seating //Improve accessibility by removing
on the exteriors. Amenities such as //Close taxi/other traffic obstacles
a map of the neighborhood and the //Book exchange //Provide experiences (art, tempo-
city, clearer pedestrian connections rary installations etc.)
between the waterfront and the city, Long term improvements:
benches that are better located and //Climbing wall Long term improvements:
elements that provide unique experi- //Expand existing building //Close for private car traffic after the
ences, such as temporary art exhib- //Roof Activities roundabout (north)
its, could help to create a more pe- //Indoor market and small shops //Establishing attractions relating to
destrian friendly environment and an //Seating + swimming the water (play, sales, aquarium, res-
attraction for residents and visitors. //Fishing taurant/caf)
//Seating + INFO //Adaption to micro climate (roofing/
Strong consideration should be given //Housing & restaurants shelter in walkzones, waitingzones)
to narrowing the existing roadway //Rent: Boat //Rotating view tower
and limiting the amount of vehicle //Information/exposure of locally
parking area, particularly once the Local partnership: produced and sold goods (eco- mar-
ferry activity is modified. In the long Narvesen ket?)

100 101
 short term strategies long term strategies

Fishing
Climbing wall

Food & eating

Fish related
Roof activities

Activities on the roof Evening: Shops + market

Exibition Rent:
Movie Fishing boats
Rent:
Light
Bicycles, fishing nods,
small boats, umbrellas

Fish related Seating + INFO

Food & eating Seating + swimming
activities
Restaurant+
Housing

Food+seating Direction pavement

Improving Pavement

102 103
 group three - analysis

GROUP 3
recommendations

The portion of the site that is located greatly reducing the amount of as- //Refocus warehouses to address the
between the Ferry Building and the phalt in this area and increasing the street
old Warehouse provides a great op- number of amenities both on the //Introduce flexible furniture: stage/
portunity to connect these two uses water and on the land and refocusing table/ seat/ play
and to create an asset for the resi- the activities within the warehouses //Include giant picture frame art work
dential community located adjacent toward the street. to focus views out towards Ryfylke
to the site. //Floating stage to bring people out
However, the amount of space (and on water + include stairs to take you
asphalt) dedicated to vehicles pro- What group 3 liked, keywords: down to touch water
hibits any activity by pedestrians //Add flexible kiosk for all season din-
and discourages use by bicycles. If Ability to link to the city centre and to ing
the amount of vehicle space could be the east side //Gateway branding on promenade
drastically reduced, a variety of more Great view of water bridge //Relaxing area with sun bathing
pedestrian friendly activities would Length of water access //Art promenade
//Bike sharing system
Terminal
be possible here. Many roads terminate on promenade
Framed by existing piers
ferry car lines
In the short term, in good weather, Good architectural quality in old
weekend street fairs, markets and warehouse
exhibits could be held in the roadway, heavy traffic
including Friday afternoon music and Short term improvements:
videos (even though there would be //Reclaim lane against water + pro-
cars queuing up for the ferry). Ameni- gram space
ties such as improved and creative //Lane closure for weekend fairs
pedestrian scale lighting, information //Friday afternoon music and videos framed
by exis
boards, planters, flowers, benches for cars in cue for ferry ting pie
and even a temporary stage on a //Increase seating/activity at ends of rs
for ped
barge with a planned schedule of promenade e strians
events could be added. In addition, //Increase lighting levels for safety
a more attractive and usable prom- //Add information boards/posting
enade could be created along the boards
waterfront, even in the short term. //Add planters/flowers
Areas for activities like sunbathing, //Coffee or food stands
eating, and playing games should
be developed during good weather Long term improvements:
along this promenade. //Fully remove unused ferry car lines
//Shift travel lanes to provide usable
In the long term, the unused space for space in front on warehouse
vehicles waiting for the ferry could be //Bring water back to warehouse
redefined as a shared street and a //Use cobblestone pavers to slow
broader range of activities growing traffic
out of the initial experiments could //Introduce shared street to calm
be developed. This would involve traffic
RESIDENTIAL AREA Main access cars
- tunnel
104 105
 short term strategies long term strategies

water taxi

art exhibition/
performance
information boards access to water
floating stage
coffee & food stands
planters/ flowers
seating lighting
PLAY for kids
seating seating food & beverages
relaxing area
prom waiting SHARED S
enad areas TREET flexible furniture
e

coffee place
restaurants
hotel
art shops

106 107
 group four - analysis

GROUP 4
recommendations

A new use should be determined for //Lane closure for weekend fairs
the old Warehouses using its mari- //Friday afternoon music and videos
time history as a guide. In the short for cars in cue for ferry
term, this could potentially occur //Increase seating/activity at ends of
if the existing storage were com- promenade
pressed and located on the water //Increase lighting levels for safety
side of the building. //Add information boards/posting
boards
Ideas for both short and long term //Add planters/flowers
uses include a place for boat repair //Coffee or food stands
adjacent to spaces for a variety of
retail activities such as services re- Long term improvements:
lated to the operation of a marina or //Fully remove unused ferry car lines FENCED OFF
guest harbor, temporary exhibitions //Shift travel lanes to provide usable
inside the building, marine related space in front on warehouse
MARITIME
education, a new type of community //Bring water back to warehouse
center related to marine uses, sports //Use cobblestone pavers to slow
(both inside and outside), fishing and traffic
guided fishing tours and the display //Introduce shared street to calm
of historic ships. Granville Island in traffic
Vancouver was discussed as a model //Refocus warehouses to address the
for not only the types of uses but also street
the process that could be used to de- //Introduce flexible furniture: stage/
termine a vision for this space. The table/ seat/ play
Tar House should be developed as an //Include giant picture frame art work
attraction as part of this process. to focus views out towards Ryfylke
//Floating stage to bring people out
on water + include stairs to take you
What group 4 liked, keywords: down to touch water
//Add flexible kiosk for all season din-
Ability to link to the city centre and to ing
the east side //Gateway branding on promenade
Great view of water bridge //Relaxing area with sun bathing
Length of water access //Art promenade
Many roads terminate on promenade //Bike sharing system
Framed by existing piers
Good architectural quality in old
warehouse tar house
Short term improvements:
//Reclaim lane against water + pro-
gram space

RESIDENTIAL AREAS
108 109
 short term strategies long term strategies

guest harbour - historic ships

fishing

view point

THE NORTH SEA

flexible seating
compressed storage connection to water

COMMUNITY CENTRE?
promenade
exhibitions maritime environment
lighting
information
boards packable playground
service for guest harbour

MARKET?
guest harbour
boat repair flexible seating

HOUSING?

SPORTS?
lighting
events

food & beverages

outdoor activities lighting
flexible seating

prom
tar house enade
prom
enad
e

THE CITY CENTRE

THE LOCALS
110 111
 INFO Framtidens Byer
Address: Miljverndepartementet, P.B
Urban Design Skills
Address: 5 Vigo Street, London W1S 3HB,
Contact detail 8013 Dep, 0030 Oslo United Kingdom
Company phone: +47 22 24 59 36 Company phone: 020 7287 4269
Email: Ane.Kolberg@md.dep.no Email: rob@urbandesignskills.com
Website: regjeringen.no Website: urbandesignskills.com

STAS Urban Space Management

Address: Olav Kyrresgate 19, Postboks Address: The Riverside Building, Trinity
232-Sentrum, 4001 Stavanger Buoy Wharf, 64 Orchard Place , London
NUDA Company phone: +47 51 50 70 18 E14 0JW
Address: Pb09, 5171 Loddefjord - Bergen Email: post@stavanger-sentrum.no Company phone: 020 7515 7153
Company phone: +47 920 48 768 Website: stavanger-sentrum.no Email: info@urban-space.co.uk
Email: info@nuda.no Website: urbanspace.com
Website: nuda.no
Grnn By
Address: The Bond, 30 Hickson Road, Rambll DK
Project for Public Spaces Millers Point NSW 2000 Address: Rambll Danmark, Hannemanns
Address: 700 Broadway, New York, NY Company phone: +61 2 9236 6111 Alle 53, DK-2300 Kbenhavn S
10003 Email: Gary.Horwitz@lendlease.com au Company phone: +45 5161 1000
Company phone: (212) 620-5660 Website: bovislendlease.com Email: ramboll@ramboll.dk
Email: info@pps.org Website: ramboll.dk
Website: pps.org
Pike Place Market PDA
Address: The Bond, 30 Hickson Road, Bybanekontoret, Rogfk
Stavanger Kommune Millers Point NSW 2000 Address: Postboks 130, 4001 Stavanger
Address: vre Kleivegate 15, Postboks Company phone: +61 2 9236 6111 Company phone: +47 51 51 69 42
8001, 4068 Stavanger Email: Gary.Horwitz@lendlease.com au Email: georg.karl.gundersen@rogfk.no
Company phone: +47 51 50 70 90 Website: bovislendlease.com Website: rogfk.no
Email: post@stavanger.kommune.no
Website: stavanger.kommune.no
Glasgow City Marketing Land Lease Development
Bureau Address: The Bond, 30 Hickson Road,
Urban Sjfront Address: 11 George Square, Glasgow Millers Point NSW 2000
Address: Hesbygata 5, 4014 Stavanger, G2 1DY, Scotland Company phone: +61 2 9236 6111
Postboks 1585 Kjelvene, 4093 Stavanger Company phone: 0141 566 0800 Email: Gary.Horwitz@lendlease.com au
Email: scott.taylor@seeglasgow.com
Partners
Company phone: +47922 07 555 Website: bovislendlease.com
Email: post@urbansjofront.com Website: seeglasgow.com
Website: urbansjofront.com

Alexis Pontvik AB
Stavanger Nringsforening Address: Skeppsbron 46, 111 30
Address: Postboks 182, N-4001 Stavanger Stockholm, Sweden
Company phone: +47 51 51 08 80 Company phone: 0046 8 213715
Email: post@stavanger-chamber.no Email: pontvik@pontvik.se
Website: stavanger-chamber.no Website: pontvik.se

112 113
 NUDA and PPS 2010

114