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    Project - Content in Rural India

    Uploaded by

    Aswin Kumar
    This document discusses a project to analyze content consumption in rural India. It aims to understand how rural consumers, especially young adults and retailers, use digital content on their smartphones. The project will study what types of content they prefer in terms of language and format. It will also examine how often rural consumers access content and whether they would be open to paying for assisted support in sharing digital content. A questionnaire and observation method will be used to collect data on users' demographics, internet usage, preferred types of content and languages, and attitudes toward content monetization. The goal is to determine if a paid, assisted content sharing approach could work for rural consumers.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Project - Content in Rural India

    Uploaded by

    Aswin Kumar
    27 views10 pages
    This document discusses a project to analyze content consumption in rural India. It aims to understand how rural consumers, especially young adults and retailers, use digital content on their smartphones. The project will study what types of content they prefer in terms of language and format. It will also examine how often rural consumers access content and whether they would be open to paying for assisted support in sharing digital content. A questionnaire and observation method will be used to collect data on users' demographics, internet usage, preferred types of content and languages, and attitudes toward content monetization. The goal is to determine if a paid, assisted content sharing approach could work for rural consumers.

    Original Description:

    survey

    Original Title

    Project

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    © © All Rights Reserved

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    This document discusses a project to analyze content consumption in rural India. It aims to understand how rural consumers, especially young adults and retailers, use digital content on their smartphones. The project will study what types of content they prefer in terms of language and format. It will also examine how often rural consumers access content and whether they would be open to paying for assisted support in sharing digital content. A questionnaire and observation method will be used to collect data on users' demographics, internet usage, preferred types of content and languages, and attitudes toward content monetization. The goal is to determine if a paid, assisted content sharing approach could work for rural consumers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    27 views10 pages

    Project - Content in Rural India

    Uploaded by

    Aswin Kumar
    This document discusses a project to analyze content consumption in rural India. It aims to understand how rural consumers, especially young adults and retailers, use digital content on their smartphones. The project will study what types of content they prefer in terms of language and format. It will also examine how often rural consumers access content and whether they would be open to paying for assisted support in sharing digital content. A questionnaire and observation method will be used to collect data on users' demographics, internet usage, preferred types of content and languages, and attitudes toward content monetization. The goal is to determine if a paid, assisted content sharing approach could work for rural consumers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 10

    Project Content in Rural India

    Whom we target? Youngsters and well educated adults ; Retailers

    Where? - Rural area

    How? Analysis via questionnaire and Observation

    What? How do they use content? ; Preference Language, Kind of Content

    When? How frequent they utilize content

    Abstract:

    Rural India is filled with lots of opportunity which remained untapped yet. As there is a growth in usage
    of smartphone and internet in rural india which opens up an market for digital content to share each
    other. There will be very big market for contents in future as its consumption keeps on increasing time
    to time. The spread of awareness and education with change in technology and communication has
    developed a mass medium for digital content. As a consumer in rural india who wants to utilize it

    Approach Strategy -

    Problem Statement:

    Whether rural consumer pay for assisted support for sharing digital contents.

    Objectives:

    To find out that an assisted approach for sharing content would work out or not

    To understand the mindset of the rural consumer towards content

    To know the smartphone and internet penetration in rural areas

    To find out that which kind of content, rural consumer would utilize in their smartphones

    To aware the consumer about the various mean of earning through content via our platform

    To make them understand about the earn and spend for digital contents.
    Hypothesis:

    H1) Rural consumer will welcome the move for sharing digital content and revolutionize the digital
    platform

    H0) Rural consumer will not accept that downloading digital content for cost

    Research method:

    Questionnaire

    Observation

    Secondary data

    Areas to explore:

    Location

    Demographics

    Network Coverage

    Internet Usage

    Kinds of content

    Preferred language

    Views about assisted approach for sharing digital contents

    Would they prefer to pay for the assisted service

    Regional Online Contents

    Social Media Networking

    Education Learning medium

    News News Alerts

    Healthcare Doctor Assist


    Job Alerts

    Forms and etc. Downloading and share it

    Preference of online to offline usage

    User generated content Medium to earn

    Preference Piracy or Legal

    Wifi Zones near retailer shop Pay and Surf

    Name:

    Location:

    Age Group:

    Occupation:

    1) Do you have smartphone?


    a) Yes
    b) No

    2) Which mobile phone you have with you?


    ______________

    3) Why you purchase this phone apart from calling?


    ___________

    4) When you will go to the shop for buying the mobile phone, what you consider 1st?
    a) Pre-occuring brand name
    b) New features in phone
    c) Others
    5) For purchasing a smartphone, how long you travel?
    a) 0-10kms
    b) 10-20kms
    c) 20-50kms
    d) 50kms and above
    6) Do you have access to mobile data in your mobile phone?
    a) Yes
    b) No

    7) If you are using internet, then what purpose?


    a) Social Networking Site (FB, Whatsapp)
    b) Searching Information
    c) Downloading Items (Songs, Movie and games)

    8) Which Mobile Network do you use in your mobile?


    a) Airtel
    b) Reliance Jio
    c) Vodafone
    d) BSNL
    e) Aircel

    9) How frequent do you use internet in your mobile?


    a) Always
    b) 5-10 hrs
    c) 2-5 hrs
    d) 1 hr
    e) Rarely
    10) In your house, who use the smartphone the most?

    11) What you will do for your timepass?


    a) Using Mobile
    b) Sitting idle
    c) Reading something
    d) Other activities
    12) If using mobile, then how you utilize it?
    a) Watching videos
    b) Listening songs
    c) Playing games
    d) Reading something
    e) Social Networking
    f) Click Pictures

    13) What do you mean by content?


    ________

    14) Which kind of content you utilize utmost?


    a) Movies
    b) Song
    c) Videos
    d) Serials
    e) Games
    f) News

    15) In which language do you prefer to enjoy those contents?


    a) Kannada
    b) Hindi
    c) Telugu
    d) Tamil
    e) English

    16) Which apps you have installed in your mobile?


    a) Facebook
    b) Whatsapp
    c) Youtube
    d) UC Browser
    e) Others
    17) Do you use these apps in your mobile?
    a) Yes
    b) No
    18) Do you upload contents in these apps? (UGC)
    -----------------------------

    19) Would you use education program in your mobile?


    a) Yes
    b) No

    20) If you can use those educational facilities then for whom you will avail it?
    a) Self
    b) Family
    c) Children

    21) If yes, Which kind of service would you avail?


    a) Educational Package
    b) Tuition class
    c) E-books
    d) Educational Material (Infos)

    22) Are you watching movies in smartphone?


    a) Yes
    b) No

    23) If Yes, Where do you get movies?


    a) Retailer
    b) Friends
    c) Self Downloading
    d) Other

    24) Would you get songs from someone or download directly?

    25) If you get from someone, who are those?


    a) Store Retailer
    b) Neighbour
    c) Friends

    26) Would you play games in your mobile?


    a) Yes
    b) No

    27) If yes, How you downloaded those games?


    a) From Play Store
    b) From External Source
    c) From Retailers
    d) By someone else

    28) Which all are the games which you have installed and play?

    29) Do you read Newspaper?


    a) Yes
    b) No

    30) Which one would you prefer to do? Reading news in?
    a) Mobile (in digital format)
    b) Newspaper (physical)

    31) Which all are the newspaper you prefer to read?

    a) Regional Newspaper (In Local Language)


    b) National Newspaper (Hindi)
    c) National Newspaper (English)

    32) Would you prefer the medical service provided through mobile?
    a) Yes
    b) No

    33) If Yes, Then which services you prefer to avail?


    a) Emergency Services
    b) Doctor Assistance
    c) First Aid
    d) Medicine Prescription

    34) Did you prefer availing online videos to offline anytime ready to view)?
    a) Yes
    b) No

    35) Do you avail market price alerts or any such agriculture related alerts?
    a) Yes
    b) No
    36) If yes, which kind of alerts do you receive?
    ____________

    37) Do you get job alerts and tips for preparation alerts type?
    a) Yes
    b) No
    38) Which kind of job alerts do you receive?

    Different contents:

    1. Infographics
    2. Memes
    3. Videos
    4. Own Product Reviews
    5. External Product Reviews
    6. User Generated Content
    7. How to Guides
    8. Lists
    9. Live Video
    10. Live Chats
    11. Photos
    12. Link Pages
    13. Case Studies.
    14. Client Testimonials
    15. Q&A
    16. Follow up to Q&A
    17. Guest posts
    18. Newsletters
    19. 'What to do' and 'what not to do' posts
    20. Interviews
    21. Research & Data
    22. Results of research and data
    23. Build An App
    24. Embedded Tweets
    25. GIFS
    26. Ebooks
    27. Comics/Cartoons
    28. Content Visualisations
    29. Offline Events
    30. Online Events
    31. Give Kudos
    32. Create useful spreadsheets or docs
    33. Images
    34. Podcasts
    35. Slideshares
    36. Online Games
    37. Company News
    38. Company Goals and targets
    39. Company Performance
    40. Timelines
    41. Interactive Demos of own products
    42. Free tools
    43. Paid Tools
    44. Webinars
    45. Blog Posts
    46. Newsjacking
    47. Personal Opinions
    48. Free resource
    49. Interactive Content
    50. Offline Magazines
    51. Online magazines
    52. Pinterest Posts
    53. Instagram Posts
    54. Reddit User Creation
    55. Maps
    56. Stories
    57. Book Reviews
    58. Product Reviews
    59. Micro Blog Posts
    60. Quizzes
    61. Vlogs
    62. Music Videos
    63. Mind Maps
    64. Personal Bios
    65. Giveaways
    66. Illustrations
    67. News Releases
    68. Public Service Announcements/Video Public Service Announcements
    69. Quotes
    70. Inspirational Messages
    71. Humorous and light-hearted images and captions
    72. Audio Recordings
    73. Pdfs
    74. Literary works
    75. Vines
    76. Promoted Post
    77. Disclaimers
    78. QR Code
    79. Comments
    80. Media Mentions
    81. White papers
    82. Micro Videos
    83. Mobile Apps
    84. Polls
    85. Background Information
    86. Sponsored
    87. Flyers
    88. Wikis

    Purpose:
    To entertain

    To educate

    To persuade

    To convert

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