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    History of Pepsi

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    shyam
    Caleb Bradham created Pepsi in 1893 in New Bern, North Carolina, calling it "Brad's Drink." It grew in popularity across the U.S. under names like Pepsi-Cola. The company faced bankruptcies in the 1920s and 1930s before being purchased and its headquarters moved to New York. PepsiCo was formed through a merger in 1965 and the company has grown to a worldwide brand selling chips and beverages.

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    History of Pepsi

    Uploaded by

    shyam
    79 views3 pages
    Caleb Bradham created Pepsi in 1893 in New Bern, North Carolina, calling it "Brad's Drink." It grew in popularity across the U.S. under names like Pepsi-Cola. The company faced bankruptcies in the 1920s and 1930s before being purchased and its headquarters moved to New York. PepsiCo was formed through a merger in 1965 and the company has grown to a worldwide brand selling chips and beverages.

    Original Description:

    this the history of pepsi & co

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    Caleb Bradham created Pepsi in 1893 in New Bern, North Carolina, calling it "Brad's Drink." It grew in popularity across the U.S. under names like Pepsi-Cola. The company faced bankruptcies in the 1920s and 1930s before being purchased and its headquarters moved to New York. PepsiCo was formed through a merger in 1965 and the company has grown to a worldwide brand selling chips and beverages.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    79 views3 pages

    History of Pepsi

    Uploaded by

    shyam
    Caleb Bradham created Pepsi in 1893 in New Bern, North Carolina, calling it "Brad's Drink." It grew in popularity across the U.S. under names like Pepsi-Cola. The company faced bankruptcies in the 1920s and 1930s before being purchased and its headquarters moved to New York. PepsiCo was formed through a merger in 1965 and the company has grown to a worldwide brand selling chips and beverages.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 3

    The history of Pepsi began in North Carolina with Caleb Bradham who created the

    beveridge in 1893. Since then, the drink spread across the United States and has
    become one of the most recognisable brands today!

    Image source: https://apilgriminnarnia.com/2016/05/19/instructions/old-pepsi-cola-


    ad-6/

    The Creation
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    Caleb Bradham was always interested in medicine and providing new ways to aid in the people's health.
    In 1886 he enrolled in the University of North Carolina at Chapel Hill but after his father went bankrupt, he
    returned home. He taught for a short period of time before enrolling in the University of Maryland. After
    graduating, he then opened Bradham's Pharmacy in New Bern.

    Pepsi was created in 1893 by Caleb Bradham in his Drug Store in New Bern, North Carolina. The original
    name of this new drink was called "Brad's Drink" after Caleb Bradham himself. It was made with mix of
    sugar, water, caramel, lemon oil, nutmeg, and cola nuts.

    On August 28th, 1898, Brad's Drink was renamed to Pepsi after pepsin enzyme. Bradham believed that
    his drink was a "healthy" cola that helped with digestion.

    Map credit: http://www.newbern-nc.org/visitors/city_information/index.php


    image credit: http://northcarolinahistory.org/encyclopedia/caleb-bradham-1867-1934/

    The Rise
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    Pepsi sales began to rise as word spread of a new drink in North Carolina. The first two franchised
    bottling plants are established in Charlotte and Durham, North Carolina in 1905. Demands continued to
    rise as 300 more plants were opened across 24 states. Pepsi was an innovator of its time, being one of
    the first products to be shipped via motor transport.
    After the United States passes the Food and Drug Act that banned dangerous chemicals from the public's
    food and drugs, Pepsi stood strong as it was only made with natural ingredients. This converted many
    Americans to try Pepsi Cola, since it was a much safer alternative.

    Map credit: http://www.rentipads.com/north-carolina/charlotte-html/charlotte-nc-map/

    Shifting Tides
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    In 1923, Bradham went bankrupt after sugar prices during World War I increased from 3 cents per pound
    to 28 cents per pound. This resulted in a complete loss of funds and the company was then bought by the
    Craven Holding Corporation for $30,000-$35,000. Roy C. Mergargel reorganizes the company into the
    National Pepsi-Cola Company. In 1931, Pepsi-Cola is once again bankrupt and is bought by the Loft
    Candy Company.

    In 1934, Pepsi sells their 12 ounce bottle for only 5 cents during the Depression which rakes in sales
    compared to its competitors. Charles G Guth, the company's new owner, moves the headquarters to
    Long Island City in New York and creates a new franchise system.

    In 1940, the first ever jingle is created to advertise Pepsi. "Nickle, Nickle" is the first ever jingle to be
    played on the radio.

    map credit:
    https://commons.wikimedia.org/wiki/File:Map_of_the_Boroughs_of_New_York_City_and_the_counties_of
    _Long_Island.png

    Modern Times
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    Pepsi-Cola and Frito Lay Inc merged together in 1965 to create PepsiCo Inc. and then moved their
    headquarters to Purchase, New York in 1970. The company is now a worldwide phenomenon with 22
    brand and counting! They produce chips and beverages of many different flavors! PepsiCo's history is
    long and full of interesting advances all starting from Brad's drink in 1893.

    map credit:
    https://www.google.com/maps/place/Purchase,+Harrison,+NY+10577/data=!4m2!3m1!1s0x89c2965ac4e
    14ef7:0x7d5e7393016f440a?ved=2ahUKEwj37v7IsuTeAhXhRd8KHTNgAioQ8gEwAHoECAAQAQ

    Sources
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    http://www.solarnavigator.net/sponsorship/pepsi_cola.htm

    http://www.pepsico.com/About/Our-History

    http://northcarolinahistory.org/encyclopedia/caleb-bradham-1867-1934/

    https://www.pepsistore.com/history.asp

    image credit: http://www.adbranch.com/pepsi-more-bounce-to-the-ounce-


    1950s/pepsi_always_hits_the_spot_1950s/

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