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A Guide To Effective E-Mail

A Guide To Effective E-Mail

Page 1 of 45 Satyam Learning Center Version 1.0


A Guide To Effective E-Mail

Exercise 1
Why is e-Mail writing, a challenge?
List down a few key characteristics that enhance/limit the effectiveness of
each of the following mediums of communication:

Face-to-Face

____________________________________________________________________

____________________________________________________________________

____________________________________________________________________

Telephone/Teleconferencing

____________________________________________________________________

____________________________________________________________________

____________________________________________________________________

E-Mail

____________________________________________________________________

____________________________________________________________________

____________________________________________________________________

Why is e-mail writing, a challenge?

____________________________________________________________________

____________________________________________________________________

____________________________________________________________________

____________________________________________________________________

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Exercise 2
Subject Line

Re-write the following ineffective Subject Lines. Use a signal word and
summarize what your readers should do and know.

#1

Subject: Copy Machine

I recommend we request a new copier in the annual budget. For the past 6
months, we have had to repair our copy machine on an average of twice
weekly. Needless to say, repair costs and productivity losses have been
substantial.

____________________________________________________________________

#2

Subject: Form C82

I have enclosed a draft of Form C82.

Request you to review and edit the draft by Monday, July 8, so that we can get
your perspective on its design and layout.

___________________________________________________________________

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Exercise 3
Choose the right word
Test your sensitivity to small differences in meaning by choosing the right
word in the following sentences:

1. Please connect me to the ______________________.


a. person concerned
b. concerned person

2. We shall send you an ______________________of the report.


a. updation
b. update

3. Please ______________________the content of the letter.


a. improvise
b. revise

4. I am not able to ______________________ with the pressure.


1. cope
2. cope up

5. ______________________ the project can be completed by the end of


this month only.
a. According to me
b. I feel

6. I ________________________to your response.


a. look forward
b. am looking forward

7. Let’s ________________________the constraint with the client in the


telecon this evening.
a. discuss
b. discuss about

8. I ________________________completing module 1 latest by tomorrow


evening.
a. would
b. will be

9. I ________________________your support in understanding the problem.


a. request
b. request for

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Exercise 4
Avoid Wordiness
Business communication should be as brief and easy to read as possible.
Rewrite the following sentences in brief:

1. Let us hold a meeting for the purpose of discussing the status of the
project.

_________________________________________________________________

_________________________________________________________________

2. During the course of the meeting it was decided that, for all intents and
purposes, it is imperative that important files should have a backup in the
server.

_________________________________________________________________

_________________________________________________________________

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Exercise 5
Positive Language
Accent the positive.

Replace the following negative words with positive ones.

1. Your department’s needs will not be reported if you fail to submit the
required data.

_________________________________________________________________

_________________________________________________________________

2. Unfortunately, we refuse to give customers a definite quotation until


they let us know the end use of their system.

_________________________________________________________________

_________________________________________________________________

3. The material you ordered can’t be shipped until July 2. We can’t give
you a decision on your claim until you have completed the S-4567 form.

_________________________________________________________________

_________________________________________________________________

4. It is very unfortunate that the dimensional clarifications reached us very


late to incorporate the necessary changes.

_________________________________________________________________

_________________________________________________________________

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Exercise 6
Parallel Structure
Use parallel structure, particularly within lists.

Parallel structure: Phrases that repeat the same grammatical structure.


Explanation: Parallelism enables readers to read documents more
efficiently.

Below is an example of non-parallel structure. Incorporate the parallel


structure:

1. Currently, the company has:


ƒ No defined future goals.
ƒ Shortsighted without budget and long term mission.
ƒ Merit system.
ƒ Do not appear prepared to meet rapid changes."

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

2. The analysis will include planning, organizing, dividing and assessment of


turnaround functions.
_________________________________________________________________

_________________________________________________________________

3. The Interface Team will be responsible for integrating the functional units
developed by the QA Team and for the execution of the model test matrix.

_________________________________________________________________

_________________________________________________________________

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Exercise 7
Imperative Voice
Use the imperative voice for recommendations

Imperative Voice: Begins with a verb, assumes the subject, "you."

Explanation: The imperative voice is concise and eliminates the moral tone
of "should" and the overly emphatic tone of "must."

Change the non imperative voice to imperative voice:

1. The value of middle management should be recognized.

_________________________________________________________________

2. Self-managed work-teams must be created for effectiveness.

_________________________________________________________________

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Exercise 8
Active Voice
Put more action into your sentences by using active voice rather than
passive voice verbs. Passive voice verbs are generally longer in length and
don’t get to the point as quickly. Change the passive to active voice in the
sentences below.

1. From my end the document was released for review to the functional team
on 20th morning.
_________________________________________________________________

_________________________________________________________________

2. Based on your and Mahesh’s understanding regarding the change request,


the design document may be suitably modified.
_________________________________________________________________

_________________________________________________________________

3. The report was read by a dozen people.

_________________________________________________________________

4. Your efforts are appreciated by all of us.

_________________________________________________________________

5. Your case will be discussed by a committee.

_________________________________________________________________

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Exercise 9
Avoid Redundancy
Avoid Redundancy: Identify redundant expressions in the sentences below.

1. In the near future, we will take the consensus of opinion of the general
public before we actually submit our course of action.

______________________________________________

2. The meeting has been postponed until later.

______________________________________________

3. Enclosed please find the details of the module.

______________________________________________

4. Please revert back for further details

______________________________________________

5. Can you let me know the status of the work as of now?

______________________________________________

6. Please repeat the instructions again

______________________________________________

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Exercise 10
Trite Expressions
Below are a few trite expressions. Give them a fresh look:

1. Attached hereto/Attached herewith/ /Enclosed herein/I hereby

________________________________________________________________

2. We have done as per the instructions

________________________________________________________________

3. We are forwarding the report for your perusal…..

________________________________________________________________

4. Pursuant to your inquiry…

________________________________________________________________

5. Kindly be advised that…

________________________________________________________________

6. I solicit your comments on this.

________________________________________________________________

7. Thanking you for your kind consideration.

________________________________________________________________

8. Thanking you in anticipation…

________________________________________________________________

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Exercise 11
Avoid Sexism
Avoid Sexism communication. Rewrite the following sentences:

1. By the 15th of each month each associate is expected to report the progress
of his current project.

_________________________________________________________________

_________________________________________________________________

2. Please meet the salesmen of the company.

_________________________________________________________________

_________________________________________________________________

3. Could you keep us posted on manpower requirements of your unit?

_________________________________________________________________

_________________________________________________________________

4. The project is estimated to involve 1000 man hours.

_________________________________________________________________

_________________________________________________________________

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A Guide To Effective E-Mail

A Guide To Effective E-Mail


Presentation

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A Guide To Effective E-Mail

Writing Effective Emails

Writing: A Challenge

Oral Written
Fact to Face: „ Words
„ Words
„ Voice
„ Body Language

Telephone / Teleconference
„ Words
„ Voice

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Contemporary Writing is

READER CENTRIC
( NOT writer centric)

Why is good writing important?

„ Good writing ensures that the content is


showcased well
„ A poorly written manuscript sends the signal
that
‰ one does not consider his/her writing worth
improving
‰ one does not respect the reader enough

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WRITING ESSENTIALS

The ‘LESS’ Approach

‰ LANGUAGE
‰ ETIQUETTE
‰ STRUCTURE
‰ STYLE

STRUCTURE

„ Subject Line
( Signal word+ do/know statement)

„ Text of the mail


Flow from specific to generic ( Pyramid structure)
Lend to Skimming & Scanning

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STYLE
Use expressions/words that are (SAP):
‰ Specific
‰ Active
‰ Positive

Avoid expressions that are (STARP):


‰ Sexist
‰ Trite
‰ Redundant
‰ Parallel in nature

LANGUAGE

Edit for ( GAS) :

„ Grammar
„ Appropriateness
„ Spellings

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ETIQUETTE

„ Send only messages that are work related


„ If your message is very important, controversial,
confidential, or could easily be misunderstood, use
the telephone or set up a face-to-face meeting
„ “Crying wolf”:

Use the “urgent message”notation sparingly.If you


use it often your future messages may be ignored.

„Use of all capital letters suggests “Shouting”

„Use a salutation and a subscription

„Write a subject line

„Use discretion while including names in the To


and Cc list

„Ask for a receipt only if required

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THE “WATCH WORDS” RULE

„ Write from the reader’s viewpoint


„ Aim at specific objectives
„ Throw out antiquated expressions
„ Choose words that draw pictures
„ Have action in your words

THE “WATCH WORDS” RULE

„ Write short sentences


„ Organize for interest and action
„ Remember what you’d say on the telephone
„ Develop your vocabulary
„ Simplify and spell check

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Write…

„ To be understood
„ To prompt a response
„ To convey a positive impression about who
you are and what you do

After you have finished writing, ask yourself:


„ Have I said what I wanted to say?
„ Have I said it clearly?
„ Have I said it concisely?
„ Have I said it in the most effective manner
possible?

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A Guide To Effective E-Mail

Practice is the best of all


instructors ......P. Ovidus

HAPPY WRITING!

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A Guide To Effective E-Mail

A Guide To Effective E-Mail


Reading Material

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A Guide To Effective E-Mail

Writing Essentials
The four elements that are essential in writing effective e-mails are listed as
follows:

Language
Etiquette
Style
Structure
Less these elements in their appropriateness, e-mails do not have the desired
impact on the reader.

Language

This is not only important because improper spelling, grammar and punctuation
give a bad impression of your company, it is also important for conveying the
message properly. E-mails with no full stops or commas are difficult to read
and can sometimes even change the meaning of the text. And, if your program
has a spell checking option, why not use it?

Etiquette

One needs to follow certain etiquette rules for the following 2 reasons:

ƒ Professionalism:
By using appropriate email etiquette your company will convey a
professional image.

ƒ Efficiency:
Emails that get to the point are much more effective than poorly worded
emails. Importantly, the ‘content’ may be misunderstood, when basic
etiquette is not followed.

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Structure

Since reading from a screen is more difficult than reading from paper, the
structure and lay out is very important for e-mail messages. Use short
paragraphs and blank lines between each paragraph. When making points,
number them or mark each point as separate to keep the overview.

ƒ Subject Line

Subject line= Signal word + do/know statement

Signal words signal the intent of the mail. Examples of a few signal words:

ƒ Recommendation for
ƒ Update of
ƒ Status of
ƒ Request for
ƒ Approval on/for
ƒ Invitation to
ƒ Presentation on
ƒ Review of
ƒ Status of
ƒ Response to
ƒ Clarification on

Do/ Know statement: This statement signifies what the reader of the mail
should do or know.

Style

ƒ Be Specific and to the point


Do not make an e-mail longer than it needs to be. Remember that
reading an e-mail is harder than reading printed communications and a
long e-mail can be very discouraging to read.

ƒ Use Active instead of passive


Try to use the active voice of a verb wherever possible. For instance,
'We will process your order today', sounds better than 'Your order will be
processed today'. The first sounds more personal, whereas the latter,
especially when used frequently, sounds unnecessarily formal.

ƒ Use Positive language


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A Guide To Effective E-Mail

Also…

ƒ Keep your message gender neutral

In this day and age, avoid using sexist language such as: 'The user should
add a signature by configuring his email program'. Apart from using
he/she, you can also use the neutral gender: ''The user should add a
signature by configuring the email program”.

ƒ Avoid trite, redundant and parallel expressions

Good business writers avoid using trite, redundant and parallel words
and phrases which destroy the effective, efficient business image
conveyed in business messages. The following is the list of most common
trite/redundant/parallel expressions and their improved versions.

Stereotyped Improved Version


above-numbered policy your policy; this policy
complete (using both words is
absolutely complete
redundant)
according to our records we find
(avoid using at the beginning of
acknowledging your
message)
(avoid using at the beginning of
answering your
message)
agreeable and satisfactory (use only one to avoid redundancy)
a large number of (be specific)
allow me to express (just say it)
along the lines of like
anxious and eager (avoid) "I look forward to. . . "
anywheres (no such word)
are of the opinion that believe
as a matter of fact (avoid)
as in the above (be specific)
as per acknowledge
as per your request as you requested
as yet still

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at a later date later (be more specific)


at all times always
at an early date (be more specific)
attached find; attached hereto The attached brochure. . . (adj)
at the present time now; at present; presently
at which time when
beg to remain (avoid)
claim asserted; stated
consensus of opinion consensus (entire phrase is redundant)
costs the sum of costs
courteous and polite (use only one word)
despite the fact that though, although
due to the fact that since; because
duly (avoid)
during the time that while
during the year of 1991 during 1991
during this period of time meanwhile; during this time
each and every one of use each of us; everyone; all of us;
enclosed herewith (use enclosed as an adjective)
esteemed (avoid)
exactly identical identical
feel free to please. . .
first and foremost (use just one word, not both)
first of all first
for the month of May for May
for the period of a year for one year
for the purpose of to; for
for the purpose of learning to learn
for the reason that since; because
full and complete (use just one word, not both)
give consideration to consider (avoid camouflaged verbs)
hold in abeyance postpone
hope and trust (avoid; violates success consciousness)
if and when (use just one word, not both)

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inadvertently unintentionally
in a position to able to
inasmuch since
indemnify protect
in due course; in due time (give specific time)
in lieu of instead
in order that so
in re (avoid)
in regard to regarding
in the amount of for
in the city of in
in the event that if
in the near future soon (or be specific)
in this day and age today
in view of the fact that since; because
insist and demand (use just one word; not both)
in spite of the fact that because; although
kindly advise please let us know
know-how technical knowledge; expertise
let us hear from you please write us
make an adjustment in adjust
make inquiry that inquire
my personal opinion my opinion (opinions are personal)
not in a position unable
of the opinion that believes
on the grounds that because
pending receipt of until
per diem daily rate
permit us to state (avoid)
please be advised that (avoid)
please do not hesitate to write please write
pursuant to our agreement as we agreed
refer back to refer to
remember the fact that remember

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reply response; answer


right and proper (use just one word; not both_
sometime in the early part of the coming
early next month
month
subsequent to after
take this opportunity (avoid)
taking the liberty of (avoid)
thanking you in advance (avoid)
the reason is due to because
this letter is to inform you (just say it)
thought and consideration (use just one word; not both)
(since facts are true, omit the
true facts
adjective)
until such time when
we are not in a position to we cannot
we are of the opinion that we believe
we hope; we trust (avoid; violates success consciousness)
without further delay now; immediately
with reference to; with respect to about
with regard to regarding; concerning
you failed to enclose please enclose. . .
you neglected to sent (restate in positive terms)

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A Guide To Effective E-Mail

Simple E-Mail Rules


Below is list what we consider as the 32 most important yet simple email rules
that apply to nearly all companies.

1. Be concise and to the point.

Do not make an e-mail longer than it needs to be. Remember that reading an e-mail is
harder than reading printed communications and a long e-mail can be very
discouraging to read.

2. Answer all questions, and pre-empt further questions.

An email reply must answer all questions, and pre-empt further questions – If you do
not answer all the questions in the original email, you will receive further e-mails
regarding the unanswered questions, which will not only waste your time and your
customer’s time but also cause considerable frustration. Moreover, if you are able to
pre-empt relevant questions, your customer will be grateful and impressed with your
efficient and thoughtful customer service. Imagine for instance that a customer sends
you an email asking which credit cards you accept. Instead of just listing the credit
card types, you can guess that their next question will be about how they can order,
so you also include some order information and a URL to your order page. Customers
will definitely appreciate this.

3. Use proper spelling, grammar & punctuation.

This is not only important because improper spelling, grammar and punctuation give a
bad impression of your company, it is also important for conveying the message
properly. E-mails with no full stops or commas are difficult to read and can sometimes
even change the meaning of the text. And, if your program has a spell checking
option, why not use it?

4. Make it personal.

Not only should the e-mail be personally addressed, it should also include personal i.e.
customized content. For this reason auto replies are usually not very effective.
However, templates can be used effectively in this way, see next tip.

5. Use templates for frequently used responses.

Some questions you get over and over again, such as directions to your office or how
to subscribe to your newsletter. Save these texts as response templates and paste
these into your message when you need them. You can save your templates in a Word
document, or use pre-formatted emails.

6. Answer swiftly.

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Customers send an e-mail because they wish to receive a quick response. If they did
not want a quick response they would send a letter or a fax. Therefore, each e-mail
should be replied to within at least 24 hours, and preferably within the same working
day. If the email is complicated, just send an email back saying that you have received
it and that you will get back to them. This will put the customer's mind at rest and
usually customers will then be very patient!

7. Do not attach unnecessary files.

By sending large attachments you can annoy customers and even bring down their e-
mail system. Wherever possible try to compress attachments and only send
attachments when they are productive. Moreover, you need to have a good virus
scanner in place since your customers will not be very happy if you send them
documents full of viruses!

8. Use proper structure & layout.

Since reading from a screen is more difficult than reading from paper, the structure
and lay out is very important for e-mail messages. Use short paragraphs and blank
lines between each paragraph. When making points, number them or mark each point
as separate to keep the overview.

9. Do not overuse the high priority option.

We all know the story of the boy who cried wolf. If you overuse the high priority
option, it will lose its function when you really need it. Moreover, even if a mail has
high priority, your message will come across as slightly aggressive if you flag it as 'high
priority'.

10. Do not write in CAPITALS.

IF YOU WRITE IN CAPITALS IT SEEMS AS IF YOU ARE SHOUTING. This can be highly
annoying and might trigger an unwanted response in the form of a flame mail.
Therefore, try not to send any email text in capitals.

11. Don't leave out the message thread.

When you reply to an email, you must include the original mail in your reply, in other
words click 'Reply', instead of 'New Mail'. Some people say that you must remove the
previous message since this has already been sent and is therefore unnecessary.
However, I could not agree less. If you receive many emails you obviously cannot
remember each individual email. This means that a 'threadless email' will not provide
enough information and you will have to spend a frustratingly long time to find out the
context of the email in order to deal with it. Leaving the thread might take a fraction
longer in download time, but it will save the recipient much more time and frustration
in looking for the related emails in their inbox!

12. Add disclaimers to your emails.

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It is important to add disclaimers to your internal and external mails, since this can
help protect your company from liability. Consider the following scenario: an
employee accidentally forwards a virus to a customer by email. The customer decides
to sue your company for damages. If you add a disclaimer at the bottom of every
external mail, saying that the recipient must check each email for viruses and that it
cannot be held liable for any transmitted viruses, this will surely be of help to you in
court. Another example: an employee sues the company for allowing a racist email to
circulate the office. If your company has an email policy in place and adds an email
disclaimer to every mail that states that employees are expressly required not to make
defamatory statements, you have a good case of proving that the company did
everything it could to prevent offensive emails.

13. Read the email before you send it.

A lot of people don't bother to read an email before they send it out, as can be seen
from the many spelling and grammar mistakes contained in emails. Apart from this,
reading your email through the eyes of the recipient will help you send a more
effective message and avoid misunderstandings and inappropriate comments.

14. Do not overuse Reply to All.

Only use Reply to All if you really need your message to be seen by each person who
received the original message.

15. Mailings > use the Bcc: field or do a mail merge.

When sending an email mailing, some people place all the email addresses in the To:
field. There are two drawbacks to this practice: (1) the recipient knows that you have
sent the same message to a large number of recipients, and (2) you are publicizing
someone else's email address without their permission. One way to get round this is to
place all addresses in the Bcc: field. However, the recipient will only see the address
from the To: field in their email, so if this was empty, the To: field will be blank and
this might look like spamming. You could include the mailing list email address in the
To: field, or even better, if you have Microsoft Outlook and Word you can do a mail
merge and create one message for each recipient. A mail merge also allows you to use
fields in the message so that you can for instance address each recipient personally.
For more information on how to do a Word mail merge, consult the Help in Word.

16. Take care with abbreviations and emoticons.

In business emails, try not to use abbreviations such as BTW (by the way) and LOL
(laugh out loud). The recipient might not be aware of the meanings of the
abbreviations and in business emails these are generally not appropriate. The same
goes for emoticons, such as the smiley :-). If you are not sure whether your recipient
knows what it means, it is better not to use it.

17. Be careful with formatting.

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Remember that when you use formatting in your emails, the sender might not be able
to view formatting, or might see different fonts than you had intended. When using
colors, use a color that is easy to read on the background.

18. Take care with rich text and HTML messages.

Be aware that when you send an email in rich text or HTML format, the sender might
only be able to receive plain text emails. If this is the case, the recipient will receive
your message as a .txt attachment. Most email clients however, including Microsoft
Outlook, are able to receive HTML and rich text messages.

19. Do not forward chain letters.

Do not forward chain letters. We can safely say that all of them are hoaxes. Just
delete the letters as soon as you receive them.

20. Do not request delivery and read receipts.

This will almost always annoy your recipient before he or she has even read your
message. Besides, it usually does not work anyway since the recipient could have
blocked that function, or his/her software might not support it, so what is the use of
using it? If you want to know whether an email was received it is better to ask the
recipient to let you know if it was received.

21. Do not ask to recall a message.

Biggest chances are that your message has already been delivered and read. A recall
request would look very silly in that case wouldn't it? It is better just to send an email
to say that you have made a mistake. This will look much more honest than trying to
recall a message.

22. Do not copy a message or attachment without permission.

Do not copy a message or attachment belonging to another user without permission of


the originator. If you do not ask permission first, you might be infringing on copyright
laws.

23. Do not use email to discuss confidential information.

Sending an email is like sending a postcard. If you don't want your email to be
displayed on a bulletin board, don't send it. Moreover, never make any libelous, sexist
or racially discriminating comments in emails, even if they are meant to be a joke.

24. Use a meaningful subject.

Try to use a subject that is meaningful to the recipient as well as yourself. For
instance, when you send an email to a company requesting information about a
product, it is better to mention the actual name of the product, e.g. 'Product A

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information' than to just say 'product information' or the company's name in the
subject.

25. Use active instead of passive.

Try to use the active voice of a verb wherever possible. For instance, 'We will process
your order today', sounds better than 'Your order will be processed today'. The first
sounds more personal, whereas the latter, especially when used frequently, sounds
unnecessarily formal.

26. Avoid using URGENT and IMPORTANT.

Even more so than the high-priority option, you must at all times try to avoid these
types of words in an email or subject line. Only use this if it is a really, really urgent
or important message.

27. Avoid long sentences.

Try to keep your sentences to a maximum of 15-20 words. Email is meant to be a quick
medium and requires a different kind of writing than letters. Also take care not to
send emails that are too long. If a person receives an email that looks like a
dissertation, chances are that they will not even attempt to read it!

28. Don't send or forward emails containing libelous, defamatory, offensive, racist
or obscene remarks.

By sending or even just forwarding one libelous, or offensive remark in an email, you
and your company can face court cases resulting in multi-million dollar penalties.

29. Don't forward virus hoaxes and chain letters.

If you receive an email message warning you of a new unstoppable virus that will
immediately delete everything from your computer, this is most probably a hoax. By
forwarding hoaxes you use valuable bandwidth and sometimes virus hoaxes contain
viruses themselves, by attaching a so-called file that will stop the dangerous virus. The
same goes for chain letters that promise incredible riches or ask your help for a
charitable cause. Even if the content seems to be bona fide, the senders are usually
not. Since it is impossible to find out whether a chain letter is real or not, the best
place for it is the recycle bin.

30. Keep your language gender neutral.

In this day and age, avoid using sexist language such as: 'The user should add a
signature by configuring his email program'. Apart from using he/she, you can also use
the neutral gender: ''The user should add a signature by configuring the email
program'.

31. Don't reply to spam.

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By replying to spam or by unsubscribing, you are confirming that your email address is
'live'. Confirming this will only generate even more spam. Therefore, just hit the
delete button or use email software to remove spam automatically.

32. Use cc: field sparingly.

Try not to use the cc: field unless the recipient in the cc: field knows why they are
receiving a copy of the message. Using the cc: field can be confusing since the
recipients might not know who is supposed to act on the message. Also, when
responding to a cc: message, should you include the other recipient in the cc: field as
well? This will depend on the situation. In general, do not include the person in the cc:
field unless you have a particular reason for wanting this person to see your response.
Again, make sure that this person will know why they are receiving a copy.

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10 Least Wanted Phrases in Business Writing


What phrases do business communicators find most offensive? A survey of 7,500
managers and executives enrolled in writing programs named the following ten:

• "To be perfectly honest" suggests that everything else has been


dishonest.
• "Needless to say" contradicts whatever follows, so skip it.
• "Enclosed herewith, please find" is wordy and dated; substitute
"enclosed."
• "As you know," "as you are aware," "as per our conversation" are
unnecessary and may sound insulting; omit them.
• "I am writing this letter to inform you" states what is obvious to the
reader.
• "Please rest assured" sounds "as if you're asking the reader to take a
nap," said survey respondents.
• "Please be advised that" wastes time and says nothing.
• "At your earliest convenience" and "as soon as possible" are too vague;
provide a specific date.
• "If you should have any further questions, please do not hesitate to
contact me" is overused. Find a fresher expression, such as "Please call if
you have any questions."
• "For your perusal," ". . . review," and " . . . consideration" are outdated
and pretentious. All these phrases should be avoided by contemporary
business writers.

Source: "Don't Use These Phrases!", Winning Strategies for Corporate


Communication (Springfield, Virginia: Communication Concepts, 1991).

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A Guide To Effective E-Mail


Answer Key

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Exercise 1
Why is e-Mail writing, a challenge?
Face-to-Face

Words- 07%
____________________________________________________________________
Voice- 38%
____________________________________________________________________
Body Language – 55%
____________________________________________________________________

Telephone/Teleconferencing

Words & Voice only.


____________________________________________________________________

____________________________________________________________________

E-Mail

Only words. No Voice and no body language.


____________________________________________________________________

____________________________________________________________________

Why is e-mail writing, a challenge?

With email, you can't assume anything about a sender's location, time, frame
____________________________________________________________________
of mind, profession, interests, or future value to you. This means, among other
____________________________________________________________________
things, that you need to be very, very careful about giving your receivers some
____________________________________________________________________
context.
____________________________________________________________________

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Exercise 2
Subject Line
#1
Subject: Copy Machine

I recommend we request a new copier in the annual budget. For the past 6
months, we have had to repair our copy machine on an average of twice
weekly. Needless to say, repair costs and productivity losses have been
substantial.

Recommendation to request a new copier machine: Annual Budget Meet

#2

Subject: Form C82

I have enclosed a draft of Form C82.

Request you to review and edit the draft by Monday, July 8, so that we can get
your perspective on its design and layout.

Request for review and edit of form C82 by 8th July

Exercise 3
Choose the right word
1. Please connect me to the person concerned.
a. person concerned
b. concerned person

2. We shall send you an update of the report.


a. updation
b. update

3. Please revise the content of the letter.


a. improvise
b. revise

4. I am not able to cope with the pressure.


a. cope
b. cope up

5. I feel the project can be completed by the end of this month only.

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a. According to me
b. I feel

6. I look forward to your response.


a. look forward
b. am looking forward

7. Let’s discuss the constraint with the client in the telecon this evening.
a. discuss
b. discuss about

8. I will be completing module 1 latest by tomorrow evening.


a. would
b. will be

9. I request your support in understanding the problem.


a. request
b. request for

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Exercise 4
Avoid Wordiness

1. Let us hold a meeting for the purpose of discussing the status of the
project.

Let’s meet to discuss the status of the project

2. During the course of the meeting it was decided that, for all intents and
purposes, it is imperative that important files should have a backup in
the server.

In the meeting we’d decided that important files should have a backup in
the server.

Exercise 5
Positive Language
1. Your department’s needs will not be reported if you fail to submit the
required data.

We will report you of your department’s needs once you submit the
required data.

2. Unfortunately, we refuse to give customers a definite quotation until they


let us know the end use of their system.

We will give the customers a definite quotation once they let us know
the end use of their system.

3. The material you ordered can’t be shipped until July 2. We can’t give you a
decision on your claim until you have completed the S-4567 form.

We will be able the ship the material you ordered only after 2nd July. We
can give you a decision on your claim once you complete the S-4567
form.

4. It is very unfortunate that the dimensional clarifications reached us very


late to incorporate the necessary changes.

We would have incorporated the necessary changes had the dimensional


clarification reached us on time.

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Exercise 6
Parallel Structure
1. Currently, the company has:

• No defined future goals.


• Shortsighted without budget and long term mission.
• Merit system.
• Do not appear prepared to meet rapid changes."

Currently, the company has:

• No defined future goals.


• No budget and long term mission.
• A Merit system.
• Not prepared to meet rapid changes.

2. The analysis will include planning, organizing, dividing and assessment of


turnaround functions.

The analysis will include planning, organizing, dividing and assessing of


turnaround functions.

3. The Interface Team will be responsible for integrating the functional units
developed by the QA Team and for the execution of the model test matrix.

The Interface Team will be responsible for integrating the functional


units developed by the QA Team and for the executing of the model test
matrix.

Exercise 7
Imperative Voice
1. The value of middle management should be recognized.
Recognize the value of middle management.

2. Self-managed work-teams must be created for effectiveness.


Create self-managed work-teams for effectiveness.

Exercise 8
Active Voice

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1. From my end the document was released for review to the functional
team on 20th morning.

I released the document for review to the functional team on 20th


morning.

2. Based on your and Mahesh’s understanding regarding the change request, the
design document may be suitably modified.

Please modify the design document based on your and Mahesh’s


understanding of the change request.

3. The report was read by a dozen people.

A dozen people read the report.

4. Your efforts are appreciated by all of us.

All of us appreciated your efforts.

5. Your case will be discussed by a committee.

The committee will discuss your case.

Exercise 09
Avoid Redundancy
1. In the near future, we will take the consensus of opinion of the general
public before we actually submit our course of action.

2. The meeting has been postponed until later.

3. Enclosed please find the details of the module.

4. Please revert back for further details

5. Can you let me know the status of the work as of now?

6. Please repeat the instructions again.

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Exercise 10
Trite Expressions

1. Attached hereto/Attached herewith/ /Enclosed herein/I hereby

Attached / Enclosed /I

2. We have done as per the instructions

We have done according to the instructions.

3. We are forwarding the report for your perusal.

We are forwarding the report for your feedback/ comments/ review/


suggestions/ information.

4. Pursuant to your inquiry…

Further to your inquiry…

5. Kindly be advised that…

I’d like to inform you that…

6. I solicit your comments on this.


I invite/request your comments on this.

7. Thanking you for your kind consideration.

Thanking you/ Thank you/Thank you very much

8. Thanking you in anticipation…


Thanking you/ Thank you/Thank you very much

Exercise 11
Avoid Sexism
1. By the 15th of each month each associate is expected to report the
progress of his current project.

By the 15th of each month associates are expected to report the progress of
their current project.

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2. Please meet the salesmen of the company.

Please meet the salespeople of the company.

3. Could you keep us posted on manpower requirements of your unit?

Could you keep us posted on human resource requirements of your


unit?

4. The project is estimated to involve 1000 man hours.

The project is estimated to involve 1000 person hours.

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