E-Mail Work Book
E-Mail Work Book
E-Mail Work Book
Exercise 1
Why is e-Mail writing, a challenge?
List down a few key characteristics that enhance/limit the effectiveness of
each of the following mediums of communication:
Face-to-Face
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Telephone/Teleconferencing
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Exercise 2
Subject Line
Re-write the following ineffective Subject Lines. Use a signal word and
summarize what your readers should do and know.
#1
I recommend we request a new copier in the annual budget. For the past 6
months, we have had to repair our copy machine on an average of twice
weekly. Needless to say, repair costs and productivity losses have been
substantial.
____________________________________________________________________
#2
Request you to review and edit the draft by Monday, July 8, so that we can get
your perspective on its design and layout.
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Exercise 3
Choose the right word
Test your sensitivity to small differences in meaning by choosing the right
word in the following sentences:
Exercise 4
Avoid Wordiness
Business communication should be as brief and easy to read as possible.
Rewrite the following sentences in brief:
1. Let us hold a meeting for the purpose of discussing the status of the
project.
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2. During the course of the meeting it was decided that, for all intents and
purposes, it is imperative that important files should have a backup in the
server.
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Exercise 5
Positive Language
Accent the positive.
1. Your department’s needs will not be reported if you fail to submit the
required data.
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3. The material you ordered can’t be shipped until July 2. We can’t give
you a decision on your claim until you have completed the S-4567 form.
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Exercise 6
Parallel Structure
Use parallel structure, particularly within lists.
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3. The Interface Team will be responsible for integrating the functional units
developed by the QA Team and for the execution of the model test matrix.
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Exercise 7
Imperative Voice
Use the imperative voice for recommendations
Explanation: The imperative voice is concise and eliminates the moral tone
of "should" and the overly emphatic tone of "must."
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Exercise 8
Active Voice
Put more action into your sentences by using active voice rather than
passive voice verbs. Passive voice verbs are generally longer in length and
don’t get to the point as quickly. Change the passive to active voice in the
sentences below.
1. From my end the document was released for review to the functional team
on 20th morning.
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Exercise 9
Avoid Redundancy
Avoid Redundancy: Identify redundant expressions in the sentences below.
1. In the near future, we will take the consensus of opinion of the general
public before we actually submit our course of action.
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Exercise 10
Trite Expressions
Below are a few trite expressions. Give them a fresh look:
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Exercise 11
Avoid Sexism
Avoid Sexism communication. Rewrite the following sentences:
1. By the 15th of each month each associate is expected to report the progress
of his current project.
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Writing: A Challenge
Oral Written
Fact to Face: Words
Words
Voice
Body Language
Telephone / Teleconference
Words
Voice
Contemporary Writing is
READER CENTRIC
( NOT writer centric)
WRITING ESSENTIALS
LANGUAGE
ETIQUETTE
STRUCTURE
STYLE
STRUCTURE
Subject Line
( Signal word+ do/know statement)
STYLE
Use expressions/words that are (SAP):
Specific
Active
Positive
LANGUAGE
Grammar
Appropriateness
Spellings
ETIQUETTE
Write…
To be understood
To prompt a response
To convey a positive impression about who
you are and what you do
HAPPY WRITING!
Writing Essentials
The four elements that are essential in writing effective e-mails are listed as
follows:
Language
Etiquette
Style
Structure
Less these elements in their appropriateness, e-mails do not have the desired
impact on the reader.
Language
This is not only important because improper spelling, grammar and punctuation
give a bad impression of your company, it is also important for conveying the
message properly. E-mails with no full stops or commas are difficult to read
and can sometimes even change the meaning of the text. And, if your program
has a spell checking option, why not use it?
Etiquette
One needs to follow certain etiquette rules for the following 2 reasons:
Professionalism:
By using appropriate email etiquette your company will convey a
professional image.
Efficiency:
Emails that get to the point are much more effective than poorly worded
emails. Importantly, the ‘content’ may be misunderstood, when basic
etiquette is not followed.
Structure
Since reading from a screen is more difficult than reading from paper, the
structure and lay out is very important for e-mail messages. Use short
paragraphs and blank lines between each paragraph. When making points,
number them or mark each point as separate to keep the overview.
Subject Line
Signal words signal the intent of the mail. Examples of a few signal words:
Recommendation for
Update of
Status of
Request for
Approval on/for
Invitation to
Presentation on
Review of
Status of
Response to
Clarification on
Do/ Know statement: This statement signifies what the reader of the mail
should do or know.
Style
Also…
In this day and age, avoid using sexist language such as: 'The user should
add a signature by configuring his email program'. Apart from using
he/she, you can also use the neutral gender: ''The user should add a
signature by configuring the email program”.
Good business writers avoid using trite, redundant and parallel words
and phrases which destroy the effective, efficient business image
conveyed in business messages. The following is the list of most common
trite/redundant/parallel expressions and their improved versions.
inadvertently unintentionally
in a position to able to
inasmuch since
indemnify protect
in due course; in due time (give specific time)
in lieu of instead
in order that so
in re (avoid)
in regard to regarding
in the amount of for
in the city of in
in the event that if
in the near future soon (or be specific)
in this day and age today
in view of the fact that since; because
insist and demand (use just one word; not both)
in spite of the fact that because; although
kindly advise please let us know
know-how technical knowledge; expertise
let us hear from you please write us
make an adjustment in adjust
make inquiry that inquire
my personal opinion my opinion (opinions are personal)
not in a position unable
of the opinion that believes
on the grounds that because
pending receipt of until
per diem daily rate
permit us to state (avoid)
please be advised that (avoid)
please do not hesitate to write please write
pursuant to our agreement as we agreed
refer back to refer to
remember the fact that remember
Do not make an e-mail longer than it needs to be. Remember that reading an e-mail is
harder than reading printed communications and a long e-mail can be very
discouraging to read.
An email reply must answer all questions, and pre-empt further questions – If you do
not answer all the questions in the original email, you will receive further e-mails
regarding the unanswered questions, which will not only waste your time and your
customer’s time but also cause considerable frustration. Moreover, if you are able to
pre-empt relevant questions, your customer will be grateful and impressed with your
efficient and thoughtful customer service. Imagine for instance that a customer sends
you an email asking which credit cards you accept. Instead of just listing the credit
card types, you can guess that their next question will be about how they can order,
so you also include some order information and a URL to your order page. Customers
will definitely appreciate this.
This is not only important because improper spelling, grammar and punctuation give a
bad impression of your company, it is also important for conveying the message
properly. E-mails with no full stops or commas are difficult to read and can sometimes
even change the meaning of the text. And, if your program has a spell checking
option, why not use it?
4. Make it personal.
Not only should the e-mail be personally addressed, it should also include personal i.e.
customized content. For this reason auto replies are usually not very effective.
However, templates can be used effectively in this way, see next tip.
Some questions you get over and over again, such as directions to your office or how
to subscribe to your newsletter. Save these texts as response templates and paste
these into your message when you need them. You can save your templates in a Word
document, or use pre-formatted emails.
6. Answer swiftly.
Customers send an e-mail because they wish to receive a quick response. If they did
not want a quick response they would send a letter or a fax. Therefore, each e-mail
should be replied to within at least 24 hours, and preferably within the same working
day. If the email is complicated, just send an email back saying that you have received
it and that you will get back to them. This will put the customer's mind at rest and
usually customers will then be very patient!
By sending large attachments you can annoy customers and even bring down their e-
mail system. Wherever possible try to compress attachments and only send
attachments when they are productive. Moreover, you need to have a good virus
scanner in place since your customers will not be very happy if you send them
documents full of viruses!
Since reading from a screen is more difficult than reading from paper, the structure
and lay out is very important for e-mail messages. Use short paragraphs and blank
lines between each paragraph. When making points, number them or mark each point
as separate to keep the overview.
We all know the story of the boy who cried wolf. If you overuse the high priority
option, it will lose its function when you really need it. Moreover, even if a mail has
high priority, your message will come across as slightly aggressive if you flag it as 'high
priority'.
IF YOU WRITE IN CAPITALS IT SEEMS AS IF YOU ARE SHOUTING. This can be highly
annoying and might trigger an unwanted response in the form of a flame mail.
Therefore, try not to send any email text in capitals.
When you reply to an email, you must include the original mail in your reply, in other
words click 'Reply', instead of 'New Mail'. Some people say that you must remove the
previous message since this has already been sent and is therefore unnecessary.
However, I could not agree less. If you receive many emails you obviously cannot
remember each individual email. This means that a 'threadless email' will not provide
enough information and you will have to spend a frustratingly long time to find out the
context of the email in order to deal with it. Leaving the thread might take a fraction
longer in download time, but it will save the recipient much more time and frustration
in looking for the related emails in their inbox!
It is important to add disclaimers to your internal and external mails, since this can
help protect your company from liability. Consider the following scenario: an
employee accidentally forwards a virus to a customer by email. The customer decides
to sue your company for damages. If you add a disclaimer at the bottom of every
external mail, saying that the recipient must check each email for viruses and that it
cannot be held liable for any transmitted viruses, this will surely be of help to you in
court. Another example: an employee sues the company for allowing a racist email to
circulate the office. If your company has an email policy in place and adds an email
disclaimer to every mail that states that employees are expressly required not to make
defamatory statements, you have a good case of proving that the company did
everything it could to prevent offensive emails.
A lot of people don't bother to read an email before they send it out, as can be seen
from the many spelling and grammar mistakes contained in emails. Apart from this,
reading your email through the eyes of the recipient will help you send a more
effective message and avoid misunderstandings and inappropriate comments.
Only use Reply to All if you really need your message to be seen by each person who
received the original message.
When sending an email mailing, some people place all the email addresses in the To:
field. There are two drawbacks to this practice: (1) the recipient knows that you have
sent the same message to a large number of recipients, and (2) you are publicizing
someone else's email address without their permission. One way to get round this is to
place all addresses in the Bcc: field. However, the recipient will only see the address
from the To: field in their email, so if this was empty, the To: field will be blank and
this might look like spamming. You could include the mailing list email address in the
To: field, or even better, if you have Microsoft Outlook and Word you can do a mail
merge and create one message for each recipient. A mail merge also allows you to use
fields in the message so that you can for instance address each recipient personally.
For more information on how to do a Word mail merge, consult the Help in Word.
In business emails, try not to use abbreviations such as BTW (by the way) and LOL
(laugh out loud). The recipient might not be aware of the meanings of the
abbreviations and in business emails these are generally not appropriate. The same
goes for emoticons, such as the smiley :-). If you are not sure whether your recipient
knows what it means, it is better not to use it.
Remember that when you use formatting in your emails, the sender might not be able
to view formatting, or might see different fonts than you had intended. When using
colors, use a color that is easy to read on the background.
Be aware that when you send an email in rich text or HTML format, the sender might
only be able to receive plain text emails. If this is the case, the recipient will receive
your message as a .txt attachment. Most email clients however, including Microsoft
Outlook, are able to receive HTML and rich text messages.
Do not forward chain letters. We can safely say that all of them are hoaxes. Just
delete the letters as soon as you receive them.
This will almost always annoy your recipient before he or she has even read your
message. Besides, it usually does not work anyway since the recipient could have
blocked that function, or his/her software might not support it, so what is the use of
using it? If you want to know whether an email was received it is better to ask the
recipient to let you know if it was received.
Biggest chances are that your message has already been delivered and read. A recall
request would look very silly in that case wouldn't it? It is better just to send an email
to say that you have made a mistake. This will look much more honest than trying to
recall a message.
Sending an email is like sending a postcard. If you don't want your email to be
displayed on a bulletin board, don't send it. Moreover, never make any libelous, sexist
or racially discriminating comments in emails, even if they are meant to be a joke.
Try to use a subject that is meaningful to the recipient as well as yourself. For
instance, when you send an email to a company requesting information about a
product, it is better to mention the actual name of the product, e.g. 'Product A
information' than to just say 'product information' or the company's name in the
subject.
Try to use the active voice of a verb wherever possible. For instance, 'We will process
your order today', sounds better than 'Your order will be processed today'. The first
sounds more personal, whereas the latter, especially when used frequently, sounds
unnecessarily formal.
Even more so than the high-priority option, you must at all times try to avoid these
types of words in an email or subject line. Only use this if it is a really, really urgent
or important message.
Try to keep your sentences to a maximum of 15-20 words. Email is meant to be a quick
medium and requires a different kind of writing than letters. Also take care not to
send emails that are too long. If a person receives an email that looks like a
dissertation, chances are that they will not even attempt to read it!
28. Don't send or forward emails containing libelous, defamatory, offensive, racist
or obscene remarks.
By sending or even just forwarding one libelous, or offensive remark in an email, you
and your company can face court cases resulting in multi-million dollar penalties.
If you receive an email message warning you of a new unstoppable virus that will
immediately delete everything from your computer, this is most probably a hoax. By
forwarding hoaxes you use valuable bandwidth and sometimes virus hoaxes contain
viruses themselves, by attaching a so-called file that will stop the dangerous virus. The
same goes for chain letters that promise incredible riches or ask your help for a
charitable cause. Even if the content seems to be bona fide, the senders are usually
not. Since it is impossible to find out whether a chain letter is real or not, the best
place for it is the recycle bin.
In this day and age, avoid using sexist language such as: 'The user should add a
signature by configuring his email program'. Apart from using he/she, you can also use
the neutral gender: ''The user should add a signature by configuring the email
program'.
By replying to spam or by unsubscribing, you are confirming that your email address is
'live'. Confirming this will only generate even more spam. Therefore, just hit the
delete button or use email software to remove spam automatically.
Try not to use the cc: field unless the recipient in the cc: field knows why they are
receiving a copy of the message. Using the cc: field can be confusing since the
recipients might not know who is supposed to act on the message. Also, when
responding to a cc: message, should you include the other recipient in the cc: field as
well? This will depend on the situation. In general, do not include the person in the cc:
field unless you have a particular reason for wanting this person to see your response.
Again, make sure that this person will know why they are receiving a copy.
Exercise 1
Why is e-Mail writing, a challenge?
Face-to-Face
Words- 07%
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Voice- 38%
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Body Language – 55%
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Telephone/Teleconferencing
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With email, you can't assume anything about a sender's location, time, frame
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of mind, profession, interests, or future value to you. This means, among other
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things, that you need to be very, very careful about giving your receivers some
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context.
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Exercise 2
Subject Line
#1
Subject: Copy Machine
I recommend we request a new copier in the annual budget. For the past 6
months, we have had to repair our copy machine on an average of twice
weekly. Needless to say, repair costs and productivity losses have been
substantial.
#2
Request you to review and edit the draft by Monday, July 8, so that we can get
your perspective on its design and layout.
Exercise 3
Choose the right word
1. Please connect me to the person concerned.
a. person concerned
b. concerned person
5. I feel the project can be completed by the end of this month only.
a. According to me
b. I feel
7. Let’s discuss the constraint with the client in the telecon this evening.
a. discuss
b. discuss about
Exercise 4
Avoid Wordiness
1. Let us hold a meeting for the purpose of discussing the status of the
project.
2. During the course of the meeting it was decided that, for all intents and
purposes, it is imperative that important files should have a backup in
the server.
In the meeting we’d decided that important files should have a backup in
the server.
Exercise 5
Positive Language
1. Your department’s needs will not be reported if you fail to submit the
required data.
We will report you of your department’s needs once you submit the
required data.
We will give the customers a definite quotation once they let us know
the end use of their system.
3. The material you ordered can’t be shipped until July 2. We can’t give you a
decision on your claim until you have completed the S-4567 form.
We will be able the ship the material you ordered only after 2nd July. We
can give you a decision on your claim once you complete the S-4567
form.
Exercise 6
Parallel Structure
1. Currently, the company has:
3. The Interface Team will be responsible for integrating the functional units
developed by the QA Team and for the execution of the model test matrix.
Exercise 7
Imperative Voice
1. The value of middle management should be recognized.
Recognize the value of middle management.
Exercise 8
Active Voice
1. From my end the document was released for review to the functional
team on 20th morning.
2. Based on your and Mahesh’s understanding regarding the change request, the
design document may be suitably modified.
Exercise 09
Avoid Redundancy
1. In the near future, we will take the consensus of opinion of the general
public before we actually submit our course of action.
Exercise 10
Trite Expressions
Attached / Enclosed /I
Exercise 11
Avoid Sexism
1. By the 15th of each month each associate is expected to report the
progress of his current project.
By the 15th of each month associates are expected to report the progress of
their current project.