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    Strategic Management

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    El
    Unilever implements a transnational strategy to balance local priorities and sustainable practices. It uses a decentralized structure with centralized global sourcing to increase efficiency and meet sustainability goals. Adopting a global matrix design allows managers to make local decisions within global corporate policies to unite diversity and demands of decentralization. This emphasis on sustainability and global structure resulted in short-term costs from executive coordination and forming cooperative strategies, though it works to increase long-term sustainable business.

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    Strategic Management

    Uploaded by

    El
    704 views2 pages
    Unilever implements a transnational strategy to balance local priorities and sustainable practices. It uses a decentralized structure with centralized global sourcing to increase efficiency and meet sustainability goals. Adopting a global matrix design allows managers to make local decisions within global corporate policies to unite diversity and demands of decentralization. This emphasis on sustainability and global structure resulted in short-term costs from executive coordination and forming cooperative strategies, though it works to increase long-term sustainable business.

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    Unilever implements a transnational strategy to balance local priorities and sustainable practices. It uses a decentralized structure with centralized global sourcing to increase efficiency and meet sustainability goals. Adopting a global matrix design allows managers to make local decisions within global corporate policies to unite diversity and demands of decentralization. This emphasis on sustainability and global structure resulted in short-term costs from executive coordination and forming cooperative strategies, though it works to increase long-term sustainable business.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    704 views2 pages

    Strategic Management

    Uploaded by

    El
    Unilever implements a transnational strategy to balance local priorities and sustainable practices. It uses a decentralized structure with centralized global sourcing to increase efficiency and meet sustainability goals. Adopting a global matrix design allows managers to make local decisions within global corporate policies to unite diversity and demands of decentralization. This emphasis on sustainability and global structure resulted in short-term costs from executive coordination and forming cooperative strategies, though it works to increase long-term sustainable business.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Unilever Cooperates with Many Firms and Nonprofit Organizations to Implement Its

    Strategy While Creating a More Sustainable Environment

    1. Consumer product companies that have headquartered in Europe


    historically have used the multidomestic strategy since it calls for little
    coordination between various nation markets, implying that incorporating
    mechanisms between divisions in the worldwide geographic scope aren’t
    required, thus formalization is low.

    In my view, yes this is an effective choice of international strategy for these


    firms. I feel this way mainly because since this enables for companies and
    organizations to broaden their product contributions and geographic areas,
    it is a very compelling choice for an international strategy.

    2. To implement its sustainable business model, Unilever is using the


    decentralization and divisional structure as well as the centralization of
    certain functions in this case. A transnational strategy is a mixture of
    global strategy and the multi domestic strategy. The transnational strategy
    allows for a firm to prioritize local consumer desires and choices and give
    priority to sustainable business practices.

    The responsibility of the global headquarters will still be the decisions and
    guidelines for major sourcing. That is so that we can make sure all
    purchasing and sourcing is performed in a sustainable way that supports
    the firm’s goals. This strategy will pave the way for an increase in
    efficiency since there is no need for major executive exercises needed to
    make particular decisions.

    3. In order for Unilever to reach its sustainability objectives, they will have to
    use the Global Matrix Design structure so they can meet the demands of
    decentralization here. This type of design structure will combine unity and
    diversity by integrating business structure and strategy. Managers will stay
    adaptable to make decisions for nearby organizations and act in
    accordance with values that are imposed by global corporate policy.

    4. What issues about organizational structure surface as a result of Unilever’s


    proposed strategies and objectives regarding sustainability?

    4. As a result of Unilever’s proposed strategies and objectives regarding


    sustainability, one of the issues about organizational structure that surfaced

    5. The emphasis on sustainability and global matrix structure resulted in short term
    earnings. This also lead to a lot of executive exercise in aligning the goal of the
    worldwide subsidiaries and di-visions with organizational goals of sustainable
    business. The alignment leads to increased work prompted by the company to
    form cooperative strategies with profit as well as not for profit or-ganizations. This
    leads to the decline in the earning and created problems.

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