General Principles of Social Learning Theory: - Attention - Retention - Motor Reproduction
General Principles of Social Learning Theory: - Attention - Retention - Motor Reproduction
General Principles of Social Learning Theory: - Attention - Retention - Motor Reproduction
People learn from one another byobservational learning, imitation, and modeling.
General principles of social learning theory
• People can learn by observing the behavior of others.
• Learning can occur without a change In behavior.
• Cognition plays a role in learning.
• It is a bridge or a transitions between behaviorist learning theory and cognitive learning theory.
Conditions necessary for effective modeling to occur
•Attention
–the person must pay attention tothe model
•Retention
–the observer must the able toremember the behavior
•Motor reproduction
–the ability to replicatethe behavior
• Motivation
–learner must want todemonstrate what they have learned.
Consequences that weaken behavior are called punishers. Note that there is the same catch in the
definition of punishment as in the definition of reinforcement: If an apparently unpleasant consequence
does not reduce the frequency of the behavior it follows, it is not necessarily a punisher. For example,
some students like being sent to the principal's office or out to the hail, because it releases them from the
classroom, which they see as an unpleasant situation. As with reinforcers, the effectiveness of a punisher
cannot be assumed but must be demonstrated. Punishment can take two primary forms.
The principle of extinction holds that when reinforcement for a previously learned behavior is withdrawn,
the behavior fades away. Does this mean that teachers must reinforce students' behaviors indefinitely or
they will disappear? Not necessarily. For example, students may initially require frequent reinforcement
for behaviors that lead to reading. However, once they can read, they have a skill that unlocks the entire
world of written language, a world that is highly reinforcing to most students. After a certain point,
reinforcement for reading may no longer be necessary, because the content of reading material itself
maintains the behavior.
Some Antecedent stimuli, events that precede a behavior, are also known as cues, because they inform us
what behavior will be reinforced and/or what behavior will be punished. Other antecedent stimuli are
discrimination stimuli (knowing when a behavior is likely to be reinforced and generalizations (a transfer
of behaviors learned under one set of conditions to another.)
How has social learning theory contributed to our understanding of human learning? Social learning
theory is a major outgrowth of the behavioral learning theory tradition. Developed by Albert Bandura,
social learning theory accepts most of the principles of behavioral theories but focuses to a much greater
degree on the effects of cues on behavior and on internal mental processes, emphasizing the effects of
thought on action and action on thought.
Meichenbaum developed a strategy (called self-regulation) in which students are trained to say to
themselves, "What is my problem? What is my plan? Am I using my plan? How did I do?" This strategy
has also been used to reduce disruptive behavior of students at many grade levels. For example, poor
readers have been taught to ask themselves questions as they read and to summarize paragraphs to make
sure they comprehend text.
Behavioral learning theories are limited in scope, with strengths and weaknesses. This fact remains
because these theories are based almost entirely on observable learning and observable behavior. It seems
that social learning theories tighten the gap between cognitive theories and behavioral theories.
1. Describe Albert Bandura's social learning theory. Bandura's analysis of observational learning involves
four phases-describe each phase.
2. QUESTION 1: Describe Albert Bandura's social learning theory.
POSSIBLE ANSWER: Albert Bandura hypothesized that learning does not require occurrence of direct
reinforcement. Rather, people can learn vicariously, observing the consequences of behaviors to models.
Furthermore, just because a behavior is learned does not necessarily foretell its enactment; motivation is required for
a behavior learned vicariously to be enacted. If negative consequences are observed, the behavioral enactment is not
as likely as when positive consequences are observed. Even if positive consequences are observed, and the
individual is motivated to enact the behavior, the observer must feel efficacious that the behavior can be enacted
successfully. Therefore, according to Bandura, the time between learning and behavioral enactment depends on a
variety of personal factors.
QUESTION 2: Bandura's analysis of observational learning involves four phases-describe each phase.
o Attention: Observational learning cannot occur without adequate attention paid to the model.
Attention is facilitated by factors like attractiveness, similarity, and popularity of the model to the
observer.
o Retention: Behavioral reproduction is facilitated by retention of modeled behavior. Retention
occurs when teachers give students a chance to rehearse learned material and when material is
presented in a form conducive to retention.
o Reproduction: Reproduction refers to the learner's ability to reproduce the modeled behavior.
Reproduction increases the possibility of reward. Failure to reproduce decreases possibility of
reward.
o Motivation: Behaviors are reproduced only when students are motivated to do so. Motivation
increases when a modeled behavior is rewarded sufficiently to peak the learner's interest.
3. Cognitive–Behavioral Therapy With Donald Meichenbaum is a demonstration of arguably the
most frequently used therapeutic approach by one of its cofounders. Dr. Donald Meichenbaum
uses cognitive–behavioral therapy with a constructive-narrative perspective in which he looks at
the stories clients tell about themselves and considers ways that the client could develop a
different, more positive story.
4. In this session, Dr. Meichenbaum works with a young woman who is depressed and anxious and
has suicidal tendencies. She has undergone multiples traumas in her life, including rape and
several suicides in her immediate family. Dr. Meichenbaum accentuates the client's strengths,
skills, and support system. Then he gently confronts the client by helping her to see that, although
one of her strengths is her willingness to forgive others, she has not been able to forgive herself
for things she has done.