Summer Internship Project

On
“Viewers Analysis on India TV News Users”

Submitted towards the partial fulfillment of the requirement for the

awards of the degree of Post Graduate Diploma in Management

Submitted To Submitted By
Faculty Mentor: Dr. Arvind Bhatt Student Name: Anand Lalchandani
Designation: Professor Roll No: GM 18033

G.L. BAJAJ INSTITUTE OF MANAGEMENT AND

RESEARCH
GREATER NOIDA
BATCH: 2018-2020

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 ACKNOWLEDGEMENT
I owe my gratitude to many people who helped and supported me during the entire
Summer Training.
My sincere thanks to Dr. Arvind Bhatt, who is our Faculty Guide of the project, for
initiating and guiding in the project with attention and care. He has always been
available for me to put me on track from time to time to bring the project at its present
form.
I am also thankful to CRC Head for providing me the opportunity for SIP in India TV
Broadcast Center.
I am highly thankful to the Director General of the Institute for her support,
motivation and continuous efforts in providing us the better learning environment and
opportunities to groom ourselves as per the expectations of the corporate world.
Without her support, it would not be possible for us to successfully complete our SIP.
My deep sense of gratitude is due to Mr. Vikas Vice President of India TV for
allowing me to carry out the Summer Internship and this Project at the organization
and to be constantly available to me for the period, for guidance. He also helped me to
see the subject of study in its proper perspective. Thanks and appreciation is also due
to the officials, employees and respondents of India TV for their support.
I also thank all faculty members without whom this project would have been a distant
reality.

Signature
(Name of the Student)
Place:
Date:

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 INDUSTRY GUIDE CERTIFICATE

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 FACULTY GUIDE CERTIFICATE

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 VIEWER ANALYSIS OF INDIATV NEWS
USERS

ABSTRACT
The rapidly emerging digital economy is challenging the relevance of existing
marketing practices, and a radical redesign of the marketing curriculum consistent
with the business needs of the 21st century is required. To reach maximum customers
in the globe it is necessary to market by using the technology or electronically. Digital
marketing is an umbrella term for marketing using digital technologies i.e, internet
mobile phones, display advertising and any other digital medium. Marketing in
today’s environment performs a curriculum audit of existing digital marketing
initiatives and then details a new curriculum reflective of marketing in the digital age
and an approach to implement it. The specific challenges associated with the new age
of marketing and suggestions to overcome it. Digital marketing is the avenue of
electronic communication which is used by marketers to endorse the goods and the
services towards the marketplace. The supreme purpose of the digital marketing is
concerned with consumers and allows the customers to intermingle with the product
by virtue of digital media. This editorial concentrates on the magnitude of digital
promotion for both customers and marketers. We scrutinize the result of digital
marketing on the base of the firm's sales.

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 TABLE OF CONTENTS

CHAPTER 1: Introduction ...................................................................... 9

1.1 About Digital Marketing .................................................................. 9
1.2 Digital marketing on consumer preferences ................................... 10
1.3 Different Types of Digital Marketing: - .......................................... 12
1.4 Research Problem .......................................................................... 14
1.5 Significance of study ...................................................................... 15
1.6 Structure of Report ........................................................................ 16
Chapter 2: Company Profile................................................................... 18
2.1 Establishment of India Tv News ..................................................... 18
2.2 About India Tv News ..................................................................... 18
2.3 CSR Policy..................................................................................... 19
2.4 Categories of India TV ................................................................... 21
CHAPTER 3- Literature Review ............................................................ 41
3.1 Digital Marketing Aspect of Technology ........................................ 41
3.2 Digital Marketing Aspect of SEO ................................................... 42
3.3 Digital Marketing Aspect of SMO .................................................. 43
3.4 Conceptual Framework of Digital Marketing ................................. 43
CHAPTER 4: Objective of the study ...................................................... 46
CHAPTER 5- Research Methodology ..................................................... 47
5.1 Research Design ............................................................................ 47
5.2 Sampling Design ............................................................................ 47
5.3 Sources of Data .............................................................................. 47
5.4. Tools and techniques for collection and analysis of data ................ 48
CHAPTER-6: Data analysis and Interpretation of Findings ................... 49
6.1 Data Findings ................................................................................ 49
6.2 Data Interpretation ........................................................................ 55
CHAPTER 7: Suggestion ....................................................................... 56

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 LIST OF TABLE

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 LIST OF FIGURES

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 CHAPTER 1: Introduction
1.1 About Digital Marketing
Digital marketing is often referred to as 'online marketing', 'internet marketing' or
'web marketing'. The term digital marketing has grown in popularity over time,
particularly in certain countries. In the USA online marketing is still prevalent, in
Italy is referred as web marketing but, in the UK, and worldwide, digital marketing
has become the most common term, especially after the year 2013.Digital marketing
is an umbrella term for the marketing of products or services using digital
technologies, mainly on the Internet, but also including mobile phones, display
advertising, and any other digital medium. The way in which digital marketing has
developed since the 1990s and 2000s has changed the way brands and businesses
utilize technology and digital marketing for their marketing. Digital marketing
campaigns are becoming more prevalent as well as efficient, as digital platforms are
increasingly incorporated into marketing plans and everyday life, and as people use
digital devices instead of going to physical shops.

Digital Marketing is generally a wide term which consists of Internet Marketing,

Social Media Marketing, Search Engine Marketing. People are becoming highly
social and also the use of Internet, Social Media, Applications are increasing and
becoming a necessary part of daily activities of every person. Digital Marketing helps
a marketer to reach their products for customers via various channels like E-Mail
Marketing, Social Media, Websites, E-Commerce, etc. A marketer, before launching
any products or services, can conduct a survey online and take responses from
potential customers, so that a marketer can launch according to the needs of
customers, after analyzing the responses given by them. In this Highly competitive
market and technological advancements marketing practices have been changed from
traditional practices to digital marketing. Digital marketing is a tool which can be
used for expanding the business globally. With the help of digital marketing a buyer
can also compare a product with another product and it also allows 24 hours of
services to purchase, even it allows customers to return a delivered product if they are
not satisfied with it.

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Digital Marketing is an umbrella term for the targeted, measurable, and interactive
marketing of products or services using digital technologies to reach consumers.

The key objective is to promote brands through various forms of digital media. It is
embodied by an extensive selection of service, product and brand marketing tactics,
which mainly use the Internet as a core promotional medium, in addition to mobile
and traditional TV and radio.

Digital marketing including Internet marketing techniques, such as search engine

optimization (SEO), search engine marketing (SEM) and link building. It also extends
to non-internet channels that provide digital media, such as mobile phones (both SMS
and MMS), callback and on-hold mobile ringtones, social media marketing, display
advertising, e– books, optical disks and games, and any other form of digital media.
According to the Digital Marketing Institute, Digital Marketing is the use of digital
channels to promote or market products and services to consumers and businesses.

1.2 Digital marketing on consumer preferences

Digital marketing may be activities, institutions, and processes facilitated by digital
technologies for creating, communicating and delivering value for customers and
other stakeholders. We adopt a more inclusive perspective and define digital
marketing as “an adaptive, technology-enabled process by which firms collaborate
with customers and partners to jointly create, communicate, deliver, and sustain value
for all stakeholders.''
The adaptive process enabled by the digital technologies creates value in new ways in
new digital environments. Institutions enabled by digital technologies build
foundational capabilities to create such value jointly for their customers and for
themselves. Processes enabled by digital technologies create value through new
customer experiences and through interactions among customers. Digital marketing
itself is enabled by a series of adaptive digital touchpoints encompassing the
marketing activity, institutions, processes and customers. Significantly, the number of
touchpoints is increasing by over 20% annually as more offline customers shift to

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digital technologies and “younger, digitally oriented consumers enter the ranks of
buyers” (Bughin 2015).
In view of the above, we identify key touchpoints affected by digital technologies and
propose a research framework that is inspired by the marketing process as well as by
the marketing strategy process. The conventional marketing strategy process starts
with an analysis of the environment including the five C's – customers, collaborators,
competitors, context, and company (firm).

Our key objective is to understand how digital technologies (at the bottom in Fig. 1)
interact with the five C's as well as the interface among these elements. We
specifically identify the concepts, institutions and structures that emerge from these
interactions– platforms and two-sided markets search engines, social media and user-
generated content, emerging consumer behavior and contextual interactions. This
analysis forms the input to the actions of the firm, encompassing all elements of the
marketing mix – product/service, price, promotion and place – as well as information
gathering through marketing research and analytics, which informs the marketing
strategy of the firm. We focus again on how digital technologies are shaping these
actions, information acquisition and analysis, and marketing strategy. Finally, as the
outcome of the marketing actions and strategies, we examine the overall impact of
digital technologies in value creation – creating value for customers (through value
equity, brand equity, relationship equity and customer satisfaction), creating customer
equity (through strategies for acquisition, retention and higher margin), and creating
firm value (as a function of sales, profits and growth rate). Our framework, therefore,
identifies the key touchpoints in the marketing process and strategies where digital
technologies are having or likely to have significant impact. It not only encompasses
the elements identified in Fig. 1, but also the interfaces among those elements, as
shown by the arrows in Fig. 1. The framework also highlights our emphasis on
uncovering issues in digital marketing that will impact the firm directly or indirectly.

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Figure 1(Source: IJRM)

1.3 Different Types of Digital Marketing: -

1) Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of affecting the visibility of a
website or a web page in a search engine's unpaid results - often referred to as
"natural," "organic," or "earned" results. In general, the earlier (or higher ranked on
the search results page), and more frequently a site appears in the search results list,
the more visitors it will receive from the search engine's users. SEO may target
different kinds of search, including image search, local search, video search, academic
search, news search and industry specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what
people search for, the actual search terms or keywords typed into search engines and
which search engines are preferred by their targeted audience. Optimizing a website
may involve editing its content, HTML and associated coding to both increase its
relevance to specific keywords and to remove barriers to the indexing activities of

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search engines. Promoting a site to increase the number of back links, or inbound
links, is another SEO tactic.

2) Search Engine Marketing (SEM)

Search engine marketing (SEM) is a form of Internet marketing that involves the
promotion of websites by increasing their visibility in search engine results pages
(SERPs) primarily through paid advertising. SEM may incorporate search engine
optimization (SEO), which adjusts or rewrites website content to achieve a higher
ranking in search engine results pages to enhance pay per click (PPC) listings.
In 2012, North American advertisers spent US$19.51 billion on search engine
marketing. The largest search engine marketing (SEM) vendors were Google
AdWords, Bing Ads and Baidu. As of 2006, SEM was growing much faster than
traditional advertising and even other channels of online marketing. Managing search
campaigns is either done directly with the SEM vendor or through a SEM tool
provider. It may also be self-serve or through an advertising agency.

Methods and metrics

There are four categories of methods and metrics used to optimize websites through
search engine optimization.
1. Keyword research and analysis involves three "steps": ensuring the site can be
indexed in the search engines, finding the most relevant and popular keywords for the
site and its products, and using those keywords on the site in a way that will generate
and convert traffic.
2. Website saturation and popularity, or how much presence a website has on search
engines, can be analyzed through the number of pages of the site that are indexed on
search engines (saturation) and how many backlinks the site has (popularity).
3. Back end tools, including Web analytic tools and HTML validators, provide data
on a website and its visitors and allow the success of a website to be measured.
4. Who is tools reveal the owners of various websites and can provide valuable
information relating to copyright and trademark issues.

3) Social Media Marketing (SMM)

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Social media marketing is the process of gaining website traffic or attention through
social media sites. Social media marketing programs usually center on efforts to
create content that attracts attention and encourages readers to share it across their
social networks.Social media has become ever more important as Google and
company cracks down on black-hat marketing tactics. Search engines have also begun
using activity on these websites as a metric for popularity and usefulness. Shares on
Facebook, Twitter retweets and +1s on Google all help your position on the search
engine results pages; however, social media marketing is about more than that. With
this type of marketing, your company can more directly connect with consumers to
highlight your brand’s values and strengthen your reputation. You could turn around
negative experiences in a public forum, to provide updates from your website and
encourage discussion among your fans. Social networking on Facebook and similar
sites allow you to track what people are really saying about your company, even if
they’re not saying it directly to you.
Some Social media platforms are: -
Social networking websites
1. Twitter
2. Facebook
3. Google+
4. You Tube

5. Blogs

1.4 Research Problem

1. Does content language affect the viewers in visiting digital site?
2. . What are the other factors which will affect the India Tv Digital Marketing?

3. What are the Viewers visiting behavior in relation to competitors’ viewers?

The Research Problem are identified on the basis of Digital Marketing factors which
can state the problems and Digital Viewers of India Tv by defining the role of SEO,
SMO, SMM, Content, Advertisement etc.

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1.5 Significance of study
1. Learning the Language of Your Audience: The best way to connect to your
target audience is to learn the nuances of the language they use. When you know how
to speak to your audience, you will be able to gain their trust. Without trust, there is
no sale, which is why this step is so important for digital marketing where there often
is no personal one-to-one connection to your prospect. Market research conducted
through social media channels is the best way to learn the language of your audience.
Learning your audience’s language and using this to create promotions is a great way
to boost clicks and conversions. Digital marketing agencies are now starting to step
more into market research.
2. Learning About Consumer Behaviors: It’s amazing how much people give away
about themselves on social media channels. A person’s online identity has gone from
several closely guarded secrets to a wide-open diary for all to peruse. Potential
prospects openly use social media to share their daily activities and their thoughts –
there’s a lot of useful data to be mined if done correctly. Using social media to
understand consumer behavior will help you understand trends and common activities
which can be put up to your digital marketing efforts.
3. Learning from Competitors: Since social media is transparent and a seemingly
open source of information, conducting market research will also help you understand
your competitors. Whenever they upload or share something online, you have access
to view it, just like a normal follower. You can use this information to conduct further
research and compare what they’re doing to your own methods. Doing this will help
you gain valuable insights and identify the strengths and weaknesses of your current
digital marketing strategy.
4. Ability to Follow Your Consumers: Market research using social media can
easily be set up to pick up on specific words, mentions of your own social media
account, certain keywords or phrases, or your competitors. By setting smart alerts
through a program like Mention, you will have the ability to scan and monitor these
consumer activities, and understand the popular trends and topics on these platforms.

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1.6 Structure of Report

 Chapter-2 – Company Profile

Informing
about India
Tv
Verticals Establishment
of India Company of the
TV Profile company

CSR Vision,
mission and
Goals of
IndiaTV

 Chapter-3- Literature Review

Digital Marketing Aspect of Technology

Digital Marketing Aspect of SEO

Digital Marketing Aspect of SMO

 Chapter-4- Research Objectives

• Smart
Research • Achievable
Objectives • Measurable
• Reliable

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  Chapter-5- Research Methodology

Research Sampling Data Colection

Sources Of data
Design Design Tools
• Telling the type • Defining the • Primary and • Questionnaire
of Research. In population. secondary data and Literature
my case I am • Defining the collection. review.
conducting sample size.
Applied and
Descriptive
Research.

 Chapter-6- Data analysis and interpretation

Preliminary • Data is presented in

Analysis the form of charts
and Graphs.

 Chapter-7- Conclusion

Summarize project Findings

Contribution of the Study

Limitations of the study

Scope of the future research

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 Chapter 2: Company Profile
2.1 Establishment of India Tv News
In 1997, Rajat Sharma and Ritu Dhawan set up Independent News Service (INS), the
parent company which owns India TV. He co-founded India TV with his wife in
April, 2004 from a studio in Film City, Noida, India TV. Its Broadcast Centre is in
Sector 85, Noida. Prior to launching India TV, Rajat Sharma was previously the
anchor ofAap Ki Adalat on Zee News and Janata Ki Adalat on Star News.

2.2 About India Tv News

The rise of India TV as India's leading news channel within a short span of its
existence owes a lot to the vision of its chairman and editor-in-chief Rajat Sharma and
the dedication and toil of its ever-growing team of bright news TV professionals.

Rajat Sharma co-founded India TV with his wife Ritu Dhawan in April, 2004 from a
swanky studio in Film City, Noida, then considered one of Asia's largest news TV
studios.

In 1997, Rajat Sharma and Ritu Dhawan set up their own production house –
Independent News Service (INS), the parent company which owns India TV.

In a short period, India TV has created benchmarks in innovation, impact, ratings,

time spent, and viewer-support. Indeed, India TV's newsbreaks have inspired talk
shows on rival channels, Bollywood films, BBC documentaries and articles in Time
Magazine, even Amul hoardings.

In today's rampant me-too-ism, India TV is, perhaps, the only Hindi news channel
that is perceived as "courageous" and "different."

The channel's No.1 position is no accident. It is the result of Mr. Sharma leading the
way on the lonely path of "credibility first." It is the result of the efforts of a self-made

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man who kept both his feet firmly on the ground, a journalist for whom the viewer's
interest has been paramount.

Today Mr. Sharma's editorial decision-making reaches out to an audience of 90

million C&S homes. The human resource of India TV resides among loyal viewers
and 500 staffers. INS has investment from ComVentures, a top Silicon Valley venture
fund, and a leading private equity entity. The enterprise value of INS which crossed
Rs 500 crore in January, 2008 has been rising by leaps and bounds.

India TV has state-of-the-art digital connectivity and its Broadcast Centre covers an
area of more than 1,28,000 square feet in Sector 85, Noida.

India Tv news carries many categories in both English and Hindi. The main reason to
carry out is to make user friendly view regarding the news and current affairs which
help them to categories their view easily and our point to make the page easily usable
to the public.

2.3 CSR Policy

Our CSR Vision & Mission
Independent News Service Private Limited having the Channel ‘INDIA TV’ is an
integral part of the Indian Media & Entertainment Industry. Our vision is to actively
contribute to the economic and social development of our Country.

Essentially, Corporate Social Responsibility (CSR) which is deliberate inclusion of

Public Interest into corporate decision making by undertaking major project for
development of a backward district has the potential of contributing significantly in
the long run to socioeconomic growth in the backward regions. The emerging concept
of CSR goes beyond charity and requires the company to act beyond its legal
obligations and to integrate social, environmental and ethical concerns into the
company's business process.

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Our Activities
The CSR activities we pursue will be in line with our stated Vision and Mission.
The focus areas where special Community Development programmers would be run
are:
Promotion of education especially among under privileged children, women, elderly
and the differently able including:

 Non-formal education programmes.

 Supporting schools with infrastructure like benches, toilets, potable water, fans
etc.
 Supporting other educational institutions.
 Improving educational facilities in general.
 Supporting children for higher education.
 Promoting Health care including Preventive Health care through awareness
programmes, health check-ups, provision of medicine & treatment facilities,
financial aid for the under privileged.
 Eradicating hunger, poverty and malnutrition
 Provision of food, nutrition supplement, clothes etc for the poor, children and
other deprived sections of the society.
 Supporting nutrition in anganwadicentres and building capacities of
anganwadi workers to this effect.
 Provision of shelter for homeless.
 Promoting sanitation, making available safe drinking water
 Employment and livelihood enhancing vocational skills and projects including
tailoring, beautician, mehandi application, bee keeping, food processing and
preservation, vermi-composting and other Life Skill Training and livelihood
enhancement projects.
 Employing people and incurring other costs to carry out aforesaid activities.
 Such other activities as the Board may consider be appropriate.

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Our approach to implementation
We will strive to implement the aforesaid CSR activities on our own to the extent
possible. At the same time, we recognize the need to work in partnership with other
players also. This would include:
Collaborating with various organisations, which are registered as a Trust or a section
8 company under the Companies Act, 2013 or Society or any other form of entity
incorporated in India that specialise in the aforesaid activities.

2.4 Categories of India TV

The India TV mainly has 2 categories, English and Hindi.

English

S.No Category URL/Pages

1 Home https://www.indiatvnews.com/

2 Politics https://www.indiatvnews.com/politics

3 Video https://www.indiatvnews.com/video

4 Video https://www.indiatvnews.com/video/speednews

5 Video https://www.indiatvnews.com/video/aap-ki-adalat

6 Video https://www.indiatvnews.com/video/aaj-ki-baat

7 Video https://www.indiatvnews.com/video/cricket-ki-baat

8 Video https://www.indiatvnews.com/video/elections

9 Video https://www.indiatvnews.com/video/crime

10 Video https://www.indiatvnews.com/video/entertainment

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11 Video https://www.indiatvnews.com/video/astrology

12 Video https://www.indiatvnews.com/video/oh-my-god

13 India https://www.indiatvnews.com/india

14 Business https://www.indiatvnews.com/business

15 Entertainment https://www.indiatvnews.com/entertainment/movie-review

16 Entertainment https://www.indiatvnews.com/entertainment/bollywood

17 Entertainment https://www.indiatvnews.com/entertainment/tv

18 Entertainment https://www.indiatvnews.com/entertainment/celebrities

19 Entertainment https://www.indiatvnews.com/entertainment/masala

20 Entertainment https://www.indiatvnews.com/entertainment/regional-cinema

21 Entertainment https://www.indiatvnews.com/entertainment/bhojpuri

22 Entertainment https://www.indiatvnews.com/entertainment/hollywood

23 Entertainment https://www.indiatvnews.com/entertainment/web-series

24 Entertainment https://www.indiatvnews.com/entertainment/saas-bahu-aur-suspense

25 Photos https://www.indiatvnews.com/photos/india

26 Photos https://www.indiatvnews.com/photos/entertainment

27 Photos https://www.indiatvnews.com/photos/sports

28 Photos https://www.indiatvnews.com/photos/fashion-lifestyle

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29 Photos https://www.indiatvnews.com/photos/world

30 Photos https://www.indiatvnews.com/photos/auto-gadget

31 Cricket https://www.indiatvnews.com/cricket/live-scores

32 Cricket https://www.indiatvnews.com/sports/cricket

33 Cricket https://www.indiatvnews.com/sports/soccer

34 Cricket https://www.indiatvnews.com/sports/tennis

35 Cricket https://www.indiatvnews.com/sports/other

36 World https://www.indiatvnews.com/world

37 Technology https://www.indiatvnews.com/technology

38 Education https://www.indiatvnews.com/education/results

39 Election https://www.indiatvnews.com/elections

40 Lifestyle https://www.indiatvnews.com/lifestyle/health

41 Lifestyle https://www.indiatvnews.com/lifestyle/food

42 Lifestyle https://www.indiatvnews.com/lifestyle/travel

43 Lifestyle https://www.indiatvnews.com/lifestyle/fashion

44 Lifestyle https://www.indiatvnews.com/lifestyle/beauty

45 Lifestyle https://www.indiatvnews.com/lifestyle/relationships

46 Lifestyle https://www.indiatvnews.com/lifestyle/books-culture

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47 Lifestyle https://www.indiatvnews.com/lifestyle/astrology

48 Buzz https://www.indiatvnews.com/buzz

49 Auto https://www.indiatvnews.com/auto

50 Science https://www.indiatvnews.com/science

51 Crime https://www.indiatvnews.com/crime

52 FYI https://www.indiatvnews.com/fyi

53 Brand Story https://www.indiatvnews.com/brand-story

Hindi

S. No Category URL/Pages

1 Hindi/Home https://hindi.indiatvnews.com/

2 Hindi/Election https://hindi.indiatvnews.com/elections

3 Hindi/Video https://hindi.indiatvnews.com/video

4 Hindi/video https://hindi.indiatvnews.com/video/ankhein-kholo-india

5 Hindi/video https://hindi.indiatvnews.com/video/5-khabarein-up-punjab-ki

6 Hindi/video https://hindi.indiatvnews.com/video/entertainment

7 Hindi/video https://hindi.indiatvnews.com/video/aap-ki-adalat

8 Hindi/video https://hindi.indiatvnews.com/video/top-20-reporter

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9 Hindi/video https://hindi.indiatvnews.com/video/aaj-ki-baat

10 Hindi/video https://hindi.indiatvnews.com/video/politics

11 Hindi/video https://hindi.indiatvnews.com/video/oh-my-god

12 Hindi/India https://hindi.indiatvnews.com/india

13 Hindi/world https://hindi.indiatvnews.com/world/asia

14 Hindi/world https://hindi.indiatvnews.com/world/us

15 Hindi/world https://hindi.indiatvnews.com/world/europe

16 Hindi/world https://hindi.indiatvnews.com/world/around-the-world

17 Hindi/entertainment https://hindi.indiatvnews.com/entertainment/bollywood

18 Hindi/entertainment https://hindi.indiatvnews.com/entertainment/hollywood

19 Hindi/entertainment https://hindi.indiatvnews.com/entertainment/movie-review

20 Hindi/entertainment https://hindi.indiatvnews.com/entertainment/tv

21 Hindi/entertainment https://hindi.indiatvnews.com/entertainment/web-series

22 Hindi/entertainment https://hindi.indiatvnews.com/entertainment/music

23 Hindi/entertainment https://hindi.indiatvnews.com/entertainment/bhojpuri

24 Hindi/lifestyle https://hindi.indiatvnews.com/lifestyle/health

25 Hindi/lifestyle https://hindi.indiatvnews.com/lifestyle/sex-and-relationship

26 Hindi/lifestyle https://hindi.indiatvnews.com/lifestyle/fashion-and-beauty-tips

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27 Hindi/lifestyle https://hindi.indiatvnews.com/lifestyle/features

28 Hindi/lifestyle https://hindi.indiatvnews.com/lifestyle/recipes

29 Hindi/lifestyle https://hindi.indiatvnews.com/lifestyle/travel

30 Hindi/lifestyle https://hindi.indiatvnews.com/lifestyle/religion

31 Hindi/lifestyle https://hindi.indiatvnews.com/lifestyle/rashifal

32 Hindi/jobs-education https://hindi.indiatvnews.com/jobs-education/results

33 Hindi/cricket https://hindi.indiatvnews.com/cricket/live-scores

34 Hindi/sports https://hindi.indiatvnews.com/sports/cricket

35 Hindi/sports https://hindi.indiatvnews.com/sports/other-sports

36 Hindi/tech https://hindi.indiatvnews.com/tech/tech-news

37 Hindi/tech https://hindi.indiatvnews.com/tech/tips-and-tricks

38 Hindi/tech https://hindi.indiatvnews.com/tech/reviews-and-compare

39 Hindi/india https://hindi.indiatvnews.com/india/uttar-pradesh

40 Hindi/Paisa https://hindi.indiatvnews.com/paisa

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 CHAPTER 3- Literature Review
Given the limited scope of research into the different aspects of digital marketing, as
well as their specific significance to company marketing activities, this report carries
out a review of the literature on social media marketing. The purpose of this report is
to identify the fields of marketing where digital marketing strategies have been
applied and studied, the results found, the types of research developed, and what
implications might be drawn from these studies for both management practice and
theory. To the best of our knowledge, there has been no generic review of digital
marketing, and thus this report makes a relevant contribution to this field of research.

3.1 Digital Marketing Aspect of Technology

The emergence of new information and communication technologies, particularly the
Internet and social networks, has changed market dynamics, threatening the
competitive positions of firms (Porter, 2001) and increasing the power of consumers
(Urban, 2005).

The Internet- and online-based social media have changed consumer consumption
habits by providing consumers with new ways of looking for, assessing, choosing,
and buying goods and services (Albors,Ramos, & Hervas, 2008). These developments
influence how marketers operate and affect marketing practices in terms of both
strategy and tactics by present-ing marketers with new challenges and difficult
choices (Thomas, 2007)

Kaini (1998) Innovation of new technology i.e vide internet, helps in opening the gate
for marketers and do online marketing to achieve their business goals.

1. Song (2001) More choices are available for customers. So it is difficult to

enterprise to build brand image. Online advertising is powerful marketing tool
used for creating brand image and helps the corporate to increase the sale up to
many extent.
2. Mort, et al(2002) Due to advancement in technologies and market dynamics,
digital market is rapidly growing.

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 3. Teo(2005)The survey was conducted by firms in Singapore and findings
revealed that digital marketing is an effective marketing tool for gaining
results.
4. Kucuk and Krishnamurthy(2007) The study revealed that internet and virtual
communities helps the consumers, societies and marketer to access and share
information with others. It too helps in enhancing the communication skills
also.
5. Basheer et al.(March,2010) The Study is on the impact of mobile advertising
on consumer purchase decision. Findings revealed that there is a positive
relationship between perceived usefulness of advertisement and consumer
purchase decision.

3.2 Digital Marketing Aspect of SEO

SEO has been defined in different ways by authors to capture the dynamic nature of
this concept. For example, Cheffey et al., (2006) defined SEO as a structured
approach used to increase the position of a company or its products in search
engine natural or organic results listings for selected keywords or phrase. Search
engine optimization (SEO) is a set of techniques aimed at improving the ranking of a
web-site in search engine listings, thereby making it more likely that the end user will
choose to visit the site (Vryniotis, 2015). SEO gathers the techniques leading to a
better indexing of one’s site by one or several targeted search engines (Gandour
andRegolini 2011). It is also defined as the process of identifying factors in a
webpage which would impact search engine accessibility to it and fine-tuning the
many elements of a website so it can achieve the highest possible visibility when a
search engine responds to a relevant query (Zgang and Dimitroff, 2005). Its role is
to achieve the highest position or ranking on search engines, such as Google, Yahoo!
and MSN Search and so on, after a specific combination of keywords or key phrase
that is typed in. The final goal is for the site to be better ranked by one or several
targeted search engines and therefore appearing higher in their results lists for
specified requests (Gandour and Regolini 2011). Search engine optimization (SEO)
is a systematic approach to improving the membership website on the Internet unpaid
wage (Organic result), and focus on the number of visitors to the site and don’t on the

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quality of the search engine, (Google, Search Engine Optimization Starter Guide,
2010).

3.3 Digital Marketing Aspect of SMO

We understand social media as including all Internet-based technological applications,
in accor-dance with the principles of Web 2.0 and providing the creation and
exchange of user-generated content, while also facilitating interaction and
collaboration between participants (Kaplan &Haenlein, 2010). Such applications also
include blogs and microblogs (such as Twitter), social networking sites (such as
MySpace and Facebook), virtual worlds (such as Second Life), collaborative projects
(such as Wikipedia), content community sites (e.g., YouTube, Flickr), and sites
dedicated to feedback (e.g. online forums; Chan &Guillet, 2011;Mangold & Faulds,
2009).

According to eMarketer (2013), firms have increasingly adopted social media for
various marketing ac-tivities such as branding, market research, customer relationship
management, service provision, and sales promotion alongside various studies that are
putting forward evidence of the positive implications of deploying social media in
marketing strategies.

3.4 Conceptual Framework of Digital Marketing

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1. Search Engine Optimization (SEO)
Search engine optimization (SEO) is probably the first thing that comes to mind when
people think about different types of digital marketing. Online businesses basically
live at the mercy of Google, Bing, Yahoo, and other search engines. If you are doing
SEO right, you can attract significant organic traffic to a website. The goal of SEO is
to optimize content in a way that makes it appear among the first results on a search
engine results page (SERP).

There are several methods you can use to rank high on a SERP, such as building a
mix of inbound and outbound links or optimizing the content for specific keywords.
Probably the hardest thing about SEO is to constantly follow the changes of search
engine algorithms and update your strategy and methods accordingly. SEO is essential
for any website, as these days every business optimize their content for search
engines. Therefore, without SEO, it’s basically impossible to stay competitive in a
market.

2. Search Engine Marketing (SEM)

SEO is not the only way to increase incoming traffic from search engines. Search
engine marketing (SEM) makes it possible to advertise a product in search engines
and make it appear among paid search results. Search engines usually display paid
results above organic results on SERPs. They almost look the same as organic results
with only small differences in appearance, for instance, Google shows a small “Ad”
label next to the related URL. On the screenshot below, you can see the paid search
results for the “web hosting” search query:

The most frequently used paid search services are Google AdWords and Bing Ads.
They allow you to buy ad space based on target keywords, location, viewer
demographics, and other data. Search engine marketing is a pretty effective method,
as search engines only show your ad to the audience you want to target. In most cases,
you need to pay for SEM results according to the pay-per-click (PPC) advertising
model, meaning you are only charged when someone clicks your ad.

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3. Social Media Marketing (SMM)
Without a doubt, social media is the queen of 21st-century digital content. Therefore,
it’s also one of the most important types of digital marketing you need to focus on—
especially if you want to promote a B2C business. Social media is not simply a
marketing channel but also a way for people to keep in touch with their friends and
family, get the latest news, or follow topics they are interested in. There are a plethora
of social media platforms you can choose from, such as Facebook, Twitter, LinkedIn,
Instagram, and many others. You need to find the ones that are relevant to the niche
you target and promote the business there.

Sharing quality content on social media sites is an excellent way to engage viewers
and position a brand as an authority in a specific niche. It’s also important to place
social sharing buttons below each blog post and content page so that visitors can share
it across their network. In addition, every social media platform offers different
solutions for organic and paid advertising. Paid Twitter and Facebook ads, hashtag
campaigns, and influencer marketing are among the most popular methods of social
media marketing.

4. Content Marketing
Content marketing is another type of digital marketing you can use to promote a
business online. In fact, content marketing is an indirect way of marketing, as you
publish content that the audience finds naturally while browsing the web. The main
goal of content marketing is to make viewers interact with the content by reading,
sharing, and commenting on it. You can use it together with other types of digital
marketing such as SEO or SEM as well. For instance, you can build the content
around targeted keywords in order to achieve an optimal result.

High-quality content also allows you to persuade an audience about the expertise of a
business in a certain niche. Gaining the trust of customers is one of the most important
long-term goals of digital marketing. You can publish shareable content either in the

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form of blog posts, white papers, reports, or webinars or by guest blogging in popular
publications in the same niche.

5. Email Marketing
Email marketing is a different kind of engagement, as you connect with customers
within their own mailboxes. Although email marketing is one of the oldest types of
digital marketing, it’s still very successful. It’s an excellent way to increase brand
loyalty and upsell to existing customers. According to the Radicati market research
group’s latest email statistics report (2017-2021), the number of emails sent and
received per day by businesses is still growing, at an average rate of 4.4%.

There are many different ways you can reach out to customers through email
marketing. Besides creating newsletter campaigns, you can send them confirmation
emails, thank-you emails, and email notifications about product updates. If you
promote a local business, event invitations are also an excellent way to engage the
local audience. These days there are many awesome tools you can use to run
professional email campaigns, from marketing automation platforms such as
MailChimp to newsletter plugins for popular content management platforms like
WordPress.

6. Online Advertising
Digital marketers have been using online advertising since the first days of the web.
Displaying banners or ads on other websites belonging to the same niche is the most
common form of online advertising. You can use online platforms such as Google
AdSense that allows you to automatically serve ads on other content sites. Ad
networks usually let you configure the parameters of the sites your ads appear on
based on keyword, location, audience demographics, and other data.

CHAPTER 4: Objective of the study

1. To analyze consumers opinion on India TV News.
2. To study the consumer most preferred category of India TV News
3. To study the major used medium of India Tv News

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 4. To study the India TV News competitor basis on generating traffic through
optimization mean.

CHAPTER 5- Research Methodology

5.1 Research Design
The research undertaken for a project is Descriptive Research as I have conducted the
research to find out behavior and situation of the media viewers based on their
categories their media line is defined. India TV News category both English and
Hindi, thus, to find the most viewed category and analysis of these category of
comparison with their competitor and via online analytical tool.

It is also an Applied Research as I am doing research which is already conducted by

many researchers. I am not doing to test any new phenomenon and that is why I have
get data from literature review, company source and also via some primary question
which tell about the behavior of the customers or viewers and also find out the
findings of previous researchers and applied in my research.

5.2 Sampling Design

 Population: Here I have targeted 3 states which are Delhi, Haryana, Uttar
Pradesh. Thus, the population will be the total targeted three states population.
 Sample size: Out of population 100 people’s sample has been drawn. Out of
the 100 people sample I have received a total of 33 responses which makes out
my response rate to be approximately 33%.
 Sampling Technique: The sampling technique used here is Random Sampling
Method as each element of sample has been given equal chance of being
selected and the sample is being drawn randomly and not on the basis of any
specific criteria.

5.3 Sources of Data

 Primary Data
I have collected and analysed the data with the help of questionnaire. I have targeted
college, school friends and my relatives as well as people who are in my parent’s

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group with the help of social websites like WhatsApp, Twitter, Facebook and through
my personal contacts. My focus is on primary data as it involves collecting factual,
first-hand, real-time data at the time of the research project. The survey consisted of
12 multiple-choice questions and 1 question that the respondents had to answer with a
5-point Likert scale. The aim was to conduct the survey with 100 customers.
Participants were given 2 to 5 minutes to fill in the survey anonymously, and 33
customers responded, and all surveys were fully completed, thus all 33 survey results
are included in the analysis.

 Secondary Data
In this with the help of literature review I have identified eight factors which are
influence digital marketing. Literature review has been collected from journals,
magazines and various research papers of the past researchers who have done research
related to this topic. My focus is on secondary data as it takes less time and less cost is
involved in it.

5.4. Tools and techniques for collection and analysis of data

The data has been collected with the help of questionnaire. Targeted people are from
3 states which are Delhi, Haryana and Uttar Pradesh. I have used nominal, interval
and ratio data and scaling used is paired comparison and Likert scale. Nominal data is
being used in questions like asking the gender, occupation. Interval data is being used
for asking questions regarding age and ratio data is being used in asking questions
regarding category of media, competitor analysis. I am also using graphs and charts
for analysing the data. In other words, I will be directly interpreting the data with the
help of charts and graphs.

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 CHAPTER-6: Data analysis and Interpretation
of Findings
6.1 Data Findings
The total Population taken is 100 out of which my sample size of response is 33.
Thus, my report would provide the detail of 33 respondents response and accordingly
my analysis would be made.

1. Gender Analysis
Firstly, stating about the major role of gender on impact of India TV News. As my
selected 33 respondent state that both women and men watch India TV News which
state that the digital reach of India Tv in different reach is both on women and men
which provide a significant segmentation of providing the data of content for our
crawlers accordingly.

Gender

8, 24%

Male

25, 76% Female

The above given graph tells about the gender of number of respondents who have
given their response. Thus, the above graph tells that out of 33 respondents, 25 are
Female (which is 76%) and 8 are Male (which is 24%).

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2. Age Analysis
Age analysis is also important as given in the report, I have segmented my age group
thus provide us the base on which different age group who watch India TV news can
easily be categorized. It is helpful in the situation which give that major category
content on which segment to provide is easy.

AGE (IN YEARS)

Above 50
15% 18-25
24%

36-50
30%

26-35
31%

In the above figure I have divided my number of respondents as per age wise. In other
words, the figure above is showing percentage of responses falling under different
category of age. In less than 18 I have received only 0% of the response i.e. only 0
people out of 33 falls in less than 18. Then in 18-25 I have received 24% responses
which mean that 8 people out of 33 falls in 18-25 years. Then in 26-35 I have received
31% response which means 10 people out of 33 falls in 26-35 years. In 36-50 I have
received 30% of the responses which means only 10 people out of 33 falls in 36-50
years and lastly in Above 50 I have received 15% response i.e. only 5 people out of
33 falls in this category.

3. Competitor Analysis
Competitor analysis is important because it is necessary to understand the behaviour
of the viewers’ crawling on the competitor site. This will help to analyse the strongest

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competitor on the digital base and accordingly we can traffic our site and stronger our
digital zone.

Competitior Analysis

NDTV News 69.2%

Republic Bharat 23.1%

Zee News 46.2%

ABP News 46.2%

News 18 30.8%

AajTak 84.6%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0%

With the above figure we can see that India TV having the major competitor on its
digital basis. Thus, analysing the competitor’s view based on viewers point that other
than India TV people also view some of its competitor with maximum competitor of
AajTak with 84.6% which means that population of 100, 84.6% view AajTak which
high competition against it. Then comes with NDTV News with 69.2 % which in
addition carry second most upholding in digital, Then Zee News and ABP News with
46.2 % which in addition carry second most upholding in digital. Then comes another
competitor News 18 with 30.8% and Republic Bharat with 23.1%.

4. India Tv Categories Analysis

The next interpretation is upon the categories which is very much essential for us. As
there are around 15 categories and include sub-categories inside it both in English and
Hindi. Thus, including all the categories stated above in the report, there conclude
around 95 categories which include sub-categories also. Thus, as viewing digital
marketing, it is very much important to understand our viewers and crawlers most
visited category according to which we categories and provide the information to
them.

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 Categories of IndiaTv

Live Tv 38.5%

Technology 53.8%

Sports 30.8%

World 53.8%

Entertainment 69.2%

Business 15.4%

India 46.2%

Videos 46.2%

Politics 84.6%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0%

India TV

Different Categories of India TV are graphically represented with the proportionate

percentage on viewers most viewed content of India TV. Therefore, analysing the
graph, Politics has the highest percentage of 84.6% i.e. people mainly view India TV
news for Politics and the least is for business with 15.4%, which can be stated with
the point that apart from other competitor, many more competitor are there on
business line, thus India TV must to work to build up their content trust with public.
Videos and India News which contain must information mainly on their primary
content built the trust record of 46.2 % which means that many videos and India news
are trusted by the viewers.

5. India TV Viewed Language Analysis

Analysis and interpretation of India TV News language as they provide the content
both in English and Hindi, thus it is very much important as it help to know viewers
crawlers rate via analytical tool which help to create and optimise our site to create
traffic. It is only possible to analyse the customer most preferred site and accordingly
providing them the digital content.

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 Viewers most Viewed Language

23%

English Hindi Both

8%

69%

With the study of above pie chart, we draw the analysis that out of 100% population,
69% view Both English and Hindi, 23% only view only English and rest remaining
8% view only Hindi which concludes that major population of population who visits
India Tv view both languages. Thus, India Tv digital platform works upon both
language and can’t depend upon one language for its public crawling and trafficking.

6. Satisfaction Level of Viewers Analysis

It is very much important to know customer opinion on our digital service. Customer
satisfaction on different basis is judged which help us to know true and facts on which
we must work upon. Thus, we have taken different basis like knowing upon our
quality and quantity of content, biasness which customer feel on our content and site
view, knowing the credibility is also important which result in knowing the awareness
of the brand on digital and know about the crawling period of the viewers.

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 SATISFACTION LEVEL OF INDIATV
100%

90%

80%
7 7
70% 4
60%
7 7
50%

40%
3
30% 6 4
1
2
20% 1 1
0 0
10%
2 2 2 2
1
0% 0
Content Quality Credibility of News UnBiased News Website Experience Quantity of News

The above bar graph shows the Likert scale scaling on 5 scale to view on the viewers
point on satisfactory scale of India TV News. Different parameters are considered i.e.
on content quality, credibility of news, unbiased news, website experience and
quantity of news, 70% are satisfied with the content and their experience. Thus, India
TV News have proper content and their viewers experience is good. Therefore, the
digital purpose of viewers crawling, and trafficking make India TV news on high
credibility.

7. Medium of Viewing India Tv news.

It is very important to understand the visitors and crawlers most visiting reason. Thus,
it helps us to know the major visitor which conclude the Television and Website.

Platform of View
0%

39% Television
Website
61% Both
None

0%

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Analyzing the above data we conclude that the most viewed is of Television with 61%
which means that most of viewers of India TV are from Television. With after is of
both Website and Television of 39% where crawling of website and viewers of
Television. Thus only website crawlers are not there thus digital medium of India TV
is not much. Thus India TV News need to emphasis on such data other than news.
But on other hand, on my population base, India TV has maintained their brand which
means that there are viewers either non digital platform or on Television. Thus India
TV can maintain their stand with its competitor India Today which is their highest
competitor.

6.2 Data Interpretation

Analyzing the data and keeping in mind our objective, lets define our analyzes
according to our objective upon which our suggestion would be based.

1. Firstly, our objective was to know about competitor analysis, which tell that
the most highly competitive competitor is AajTak, as people other than India
TV News view AajTak as digital medium followed by NDTV News and ABP
and NEWS 18. Thus, there are mainly high edge competitive players which
are in rule of digital. Thus, to maintain the credibility, it is important provide
the stories which people want which will help to increase viewers base.
2. Secondly, to analyze our most viewed categories of India Tv News which will
help to know the most trafficking category, which will enable to analyze the
other category or it’s upon the situational state. We analyzed that Politics is
the most viewed site, connecting that viewers mostly view and trust the
content level of India TV, then after that of Entertainment segment where we
are generally ranking but contesting the view of viewers so that we can get
more crawling and rank up the all.
3. Third objective was to analyze the most preferred medium of viewing India
TV where we categorized the digital view into two parts i.e. television,
website. It’s important to analyze our viewers base because digitally via web it
is important to get the segment. Thus, we got to know from the analysis that
major segment i.e. about 60-61% visit India TV from Television and Rest

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 remaining visit from both. Thus, in viewers point of view, the digital engine
i.e. mainly website is not strong which provide the reasons of brand and other
reason of genders which creates the cause of fall in rate of website than
Television.
4. Then Lastly is to analyze satisfaction level of viewers on India Tv which is
measured on different parameters Thus from the analyzes we find that on
different parameters which include the content quality and quantity, biasness,
website experience; major viewers rates were satisfied with India TV. Thus, it
is important to analyze the reason to boost the more and work on those areas
where Satisfaction level increases.

CHAPTER 7: Suggestion
After our analysis and interpretation, let’s point out some suggestion so that the level
of India TV on digital increases.
On point view of Customer Suggestions on India TV News
 People were satisfied with the quality and quantity of India TV news.
 Some needed to increase their quality of service AMP loading and style
service.
 People suggested for more unique content than of India Today, Republic News
and others.
Other Points:
 India TV News being a brand can improve their time, quality and content
which would help to increase their trafficking.
 On Social Media, the heading and quality with medium of boosting will help
to reach the customer base and also will help to increase their viewing.
 Daily update and time update on website and social media will help to
maintain the viewers base and prompt crawling on India TV.

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 Bibliography
1. Ryan, D. (2016). Understanding digital marketing: marketing strategies for
engaging the digital generation. Kogan Page Publishers.
2. Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and
social media: Why bother?. Business horizons, 57(6), 703-708.
3. Urban, G. (2003). Digital marketing strategy: text and cases. Prentice-Hall,
Inc..
4. Taken Smith, K. (2012). Longitudinal study of digital marketing strategies
targeting Millennials. Journal of Consumer Marketing, 29(2), 86-92.
5. Baltes, L. P. (2015). Content marketing-the fundamental tool of digital
marketing. Bulletin of the Transilvania University of Brasov. Economic
Sciences. Series V, 8(2), 111.
6. Chaffey, D., Ellis-Chadwick, F., Mayer, R., & Johnston, K. (2009). Internet
marketing: strategy, implementation and practice. Pearson Education.
7. Chaffey, D., & Bosomworth, D. (2012). Digital Marketing:
Strategy. Implementation and.
8. Kannan, P. K. (2017). Digital marketing: A framework, review and research
agenda. International Journal of Research in Marketing, 34(1), 22-45.
9. Chaffey D, E-business & e-Commerce Management- Strategy,
Implementation and Practice Pearson Education, Paris, 2011, 72-79
10. Chaffey D & Smith P, E-Marketing Excellence: Planning and Optimizing
Your Digital Marketing, Routledge. Fourth Edition, 2008, 580-593
11. Waghmare GT, E-Commerce, A Business Review and Future Prospects in
Indian Business. Internet, Marketing in India. Indian Streams Research
Journal, 2(5), 2012, 1- 4.
12. Gangeshwer DK, E-Commerce or Internet Marketing: A Business Review
from Indian Context”, International Journal of - and e- Service, Science and
Technology, 6(6), 2013, 187-192.
13. Vishal Midha, Article- Impact of Consumer Empowerment on Online Trust:
An Examination Across Genders, Elsevier International Journal, 12(3), 2012,
198-205.
14. International Journal of Marketing Studies, 3(1), 2011, 128-139.

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 Appendix
Q1. Name __________________

Q2. What is your Gender?

a) Female
b) Male

Q3. What is your age (yrs)?

a) Below 18
b) 18-25
c) 26-35
d) 26-50
e) Above 50

Q4. What is your occupation?

a) Student
b) Self-employed
c) Government employee
d) Private employee
e) Others

Q5. Which state do you belong?

1. Andhra Pradesh
2. Arunachal Pradesh
3. Assam
4. Bihar
5. Chhattisgarh
6. Goa
7. Delhi
8. Gujarat

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 9. Haryana
10. Himachal Pradesh
11. Jammu and Kashmir
12. Jharkhand
13. Karnataka
14. Kerala
15. Madhya Pradesh
16. Maharashtra
17. Manipur
18. Meghalaya
19. Mizoram
20. Nagaland
21. Orissa
22. Punjab
23. Rajasthan
24. Sikkim
25. Tamil Nadu
26. Telangana
27. Tripura
28. Uttaranchal
29. Uttar Pradesh
30. West Bengal

Q6. What is the medium of seeing India Tv news?

a) Television
b) Website
c) Both

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Q7. Which language do you prefer on India TV News website?
a) English
b) Hindi
c) Both

Q8. Which device do you use to read IndiaTv News website?

a) Mobile/Tablet
b) Laptop/Desktop

Q9. Which category do you generally watch?

a) Politics
b) Video
c) India
d) Business
e) Entertainment
f) World
g) Sports
h) Technology
i) Live TV

Q10. How often do you visit the website?

a) Daily
b) Weekly
c) Monthly

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 Q11. Which News website do you generally see other than IndiaTv
News?
a) Aaj tak
b) News 18
c) ABP News
d) Zee news
e) Republic Bharat
f) NDTV India
g) None

Q12. Kindly rate the IndiaTv News on following basis:

Characteristics of Highly Unsatisfied Neutral Satisfied Highly

IndiaTv news unsatisfied Satisfied
Content Quality
Credibility of news
Unbiased News
Website Experience
Quantity of news

Q13. Suggestion ______________________

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