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Assignment - Corporate Strategy & Diversification

Savior Inc. is a local manufacturer of canned foods in Pakistan with a distribution network across the country. The company wants to broaden its regional base and expand internationally. Due to changes in the workforce, the company sees an opportunity for growth. As the marketing manager, you have been tasked with developing a business strategy for the near future. Diversification through related new food products is suggested to ensure stability in current markets while allowing for growth in line with the company's strategic goals of expansion. A managerial workshop will be held for top and middle managers to participate in developing the business strategy.

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Nasir Hussain
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28 views

Assignment - Corporate Strategy & Diversification

Savior Inc. is a local manufacturer of canned foods in Pakistan with a distribution network across the country. The company wants to broaden its regional base and expand internationally. Due to changes in the workforce, the company sees an opportunity for growth. As the marketing manager, you have been tasked with developing a business strategy for the near future. Diversification through related new food products is suggested to ensure stability in current markets while allowing for growth in line with the company's strategic goals of expansion. A managerial workshop will be held for top and middle managers to participate in developing the business strategy.

Uploaded by

Nasir Hussain
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Assignment - Corporate Strategy & Diversification

Savior Inc. is a local manufacturer of canned food including fruits, vegetable pastes etc. its distribution
network runs across the country but is popular among upper classes in urban and rural areas. Another
major segment where the products are used as food supply is in the remote border regions especially in
places with harsh weather. The company management for long aspires to broaden its regional base and
move beyond the country. Due to various social changes in workforce demographics such as the
increase of women in Pakistan and wider region the company sees an opportunity of growth and
expansion. Keeping in view of the above facts, you as the Marketing manager have been assigned by the
top management to develop a business strategy for near future.

Q1. Identify a business strategy which ensures continued stability in current markets and management’s
plans for growth in line with corporate strategy options as laid down in the course.

Answer: Growth strategies are extremely popular because most executives tend to equate growth with
success. However, in order for an organization to grow, it must generate surplus. This surplus can be
used in many ways. For example, it can be used to augment worker and management wages, salaries,
and bonuses or held in income-generating reserve. Surplus can also be distributed in dividends to
stockholders, or it could be used to reduce future prices of goods or services. Finally, surplus can be
used for either internal or external growth.

Diversification is one such corporate level strategy that would ensure continued stability and increase
business growth. Concentric diversification will be quite suitable because the company is already dealing
with food and there are many great opportunities in food industry that the company can try. They can
create new products through diversification that is related to their current business line.

Q2. Prepare an Organization announcement (Circular) to organize a Managerial workshop for all
managers (top & middle) to participate for developing a business strategy.

Answer:

We’re pleased to announce that since Savior Inc. is planning to expand its operations in various regions
of Pakistan, we have decided to arrange a managerial workshop for all the managers. Developing
business strategy is of utmost significance to us and in order to ensure success of our expansion, it is
advised that you all attend the workshop that would bring in great ideas and strategies to help us grow
better. Your presence would be highly appreciated and acknowledged.

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