No of Respondents: Chapter 4. Data Analysis and Interpretation

1
Chapter 4. Data Analysis and Interpretation:
1. Which brand are you currently using?

Row labels No of Respondents Percentage
Titan 46 92%
Timex 4 8%
Casio 0 0%
Total 50 100%
No of Respondents
8%
Titan
Timex
Casio
92%
Interpretation:
From the graph it is clear that majority of respondents uses Titan watches i.e.,92%.
8% of respondents uses Timex watches and respondents using Casio watches is 0.
2
2. Which type of watch do you use?

Sports 30 60%
Chain 8 16%
Bracelet 2 4%
Others 10 20%
Total 50 100%
No of Respondents
20% Sports
Chain
4% Bracelet
Others
60%
16%
Interpretation:
From the graph it is clear that 60% of respondents uses sports watches. 16% of
respondents uses chain watches, 4% of respondents uses bracelet watches and 20%
of respondents uses other types of watches.
3
3. Is Titan a good brand for watches?

Yes 40 80%
No 10 20%
Total 50 100%
No of Respondents
20%
Yes
No
80%
Interpretation:
From the above graph it is clear that majority of respondents are satisfied with the
brand. 80% of respondents says that Titan is a good brand will 20% of respondents
says that it is not a good brand.
4
4. Which sub-brand of Titan watches do you posses?

Fastrack 26 52%
Sonata 24 48%
Raga 0 0%
Nebula 0 0%
Total 50 100%
Fastrack
24; 48% Sonata
26; 52% Raga
Nebula
Interpretation:
From the graph above it is interpreted that 52% of respondents use fastrack
watches, 48% of respondents use sonata watches and 0% of respondents use raga
and nebula watches.
5
5. Features you consider while purchasing a watch?

Warranty 2 4%
Quality 8 16%
Price 6 12%
Brand image 10 20%
Style/design 24 48%
Total 50 100%
No of respondents
4%
Warranty
16%
Quality
Price
48% Brand Image
12% Style/Design
20%
Interpretation:
From the survey it is interpreted that 48% of customers looks after the style and
design of the watch before purchasing. 20% of customers think about the brand
image, 12% of customers looks after price, 16% of customers think about quality
and 4% of customers think about the warranty.
6
6. Since how many years have you been using Titan?

1-4 years 30 60%
4-7 years 16 32%
7-10 years 4 8%
Total 50 100%
No of Respondents
8%
1-4 years
4-7 years
7-10 years
32%
60%
Interpretation:
From the above graph it is clear that majority of respondents are part of Titan
company from 1-4 years i.e, 60%. 32% of respondents are part of Titan company
from 4-7 years. 8% of respondents are part of the company from 7-10 years.
7
7. Why do you prefer Titan brand?

Attractive Design 18 36%
Reasonable Price 4 8%
Brand image 12 24%
Good Quality 16 32%
Total 50 100%
No of Respondents
Attractive design
32% Reasonable Price
36%
Brand Image
Good Quality
8%
24%
Interpretation:
34% of customer prefer Titan brand because of its attractive design. 32% of
customers prefer the brand because of its good quality. 24% of customers prefer
the brand because of its brand image. Less percentage of customers prefer the
brand because of its prices i.e.,8%.
8
8. What kind of strap material you had bought?

Leather 26 52%
Metal 20 40%
Geramic 4 8%
Total 50 100%
No of Respondents
8%
Leather
Metal
Geramic
52%
40%
Interpretation:
It is interpreted that 52% of respondents buy watches of leather material. 40% of
respondents uses metal material watches and 8% of customer buys watches of
geramic material.
9
9. If the price of the Titan company will increase will you purchase the product
again?
Yes 30 60%
No 20 40%
Total 50 100%
No of Respondents
Yes
40% No
60%
Interpretation:
From the above graph it is clear that 60% of respondents will not purchase the
products if the prices are increased. 40% of respondents will purchase the products
if the prices are increased.
10
10. Are you satisfied with the price of Titan company?

Yes 24 48%
No 16 32%
May be 10 20%
Total 50 100%
No of Respondents
20%
Yes
No
48% May be
32%
Interpretation:
From the above graph it is clear that 48% of respondents are satisfied with the
prices offered by the company on its products. 32% of respondents are not satisfied
with the prices and 20% of respondents are not sure.
11
11. Do you have any complaints regarding the product or brand of Titan company?
Yes 14 28%
No 30 60%
May be 6 12%
Total 50 100%
No of Respondents
12%
28% Yes
No
May be
60%
Interpretation:
From the graph it is clear that 28% of respondents have complaints regarding the
products. 60% of respondents are not having any complaints regarding the
products. 12% of respondents are not sure about it.
12
12. How often you switched off the brand?

Very often 14 28%
Depends on mood 16 32%
Affordability 12 24%
No (brand loyal) 8 16%
Total 50 100%
No of Respondents
16%
Very often
28%
Depends on mood
Affordability
No (brand loyal)
24%
32%
Interpretation:
From the graph it can be concluded that 28% of respondents will switch off the
brand very often. 32% of respondents will switch off the brand depending upon the
mood. 12% of respondents will switch off the depending upon their affordability.
16% of respondents will not switch off the brand in any condition. They will stay
loyal to the brand.

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1

Chapter 4. Data Analysis and Interpretation:

1. Which brand are you currently using?

2. Which type of watch do you use?

3. Is Titan a good brand for watches?

4. Which sub-brand of Titan watches do you posses?

5. Features you consider while purchasing a watch?

6. Since how many years have you been using Titan?

7. Why do you prefer Titan brand?

8. What kind of strap material you had bought?

10. Are you satisfied with the price of Titan company?

12. How often you switched off the brand?

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