DETAIL SYLLABUS FOR THE TWO YEAR POST GRADUATE COURSE IN AGRI

BUSINESSMANAGEMENT UNDER SEMESTER SYSTEM (EFFECTIVE FROM

ACADEMIC SESSION 2017-18)

SEMESTER—I

ABM-101 MANAGEMENT PRACTICES AND ORGANISATIONAL BEHAVIOUR

Course Objective
The objective of this paper is to familiarize the student with basic management concepts and
behavioural processes in the organization.
Course Contents
Unit-I: Evolution of management thought, systems and contingency approach for understanding
organisations, managerial process, functions, skills and roles in organisations

Unit-II: Social responsibility of business, communication

Unit-III: Understanding the managing individual behaviour-perception, personality, values, attitudes,

learning, work motivation, individual decision making and problem solving

Unit-IV: Understanding and managing group process-interpersonal and group dynamics, applications
of emotional intelligence in organisations, group decision making, leadership and influence process.

Unit-V: Understanding and managing organisational system-organisational decision and structure,

work stress

Suggested Readings
1. Koontz, H and Wechrich, H. Management, 10th ed., New York, McGraw Hill, 1995.
2. Luthans, F. Organizational Behaviour, 7th ed., New York, McGraw Hill, 1995.
3. Robbins, S.P. Management, 5th ed., New Jersey, Englewood Cliffs, prentice Hall Inc, 1996.
4. Robbins, S.P. Organizational Behaviour, 7th ed., New Delhi, Prentice Hall of India, 1996.
5. Singh, Dalip Emotional Intelligence at Work, Response Books, Sage Publications, Delhi, 2001.

ABM-102 MANAGERIAL ECONOMICS

Course Objective
The objective of this course is to acquaint the participants with concepts and techniques in Micro-
Economic Theory and Macro Economic Analysis. Also the objective is to enable them to apply this
knowledge in managerial decision-making. Emphasis is given to changes in the nature of business
firms in the context of globalization.
Course Contents

Unit-I: Concepts and Techniques – Nature of Business Decision-making, Marginal and Optimization
Concepts, Theory of Demand, Demand Functions, Income and Substitution effects, Elasticity of
Demand, Demand Forecasting.

Unit-II: Production and Cost – Returns to Scale, Cost curves, Short-run and Long-run cost Curves,
Economies of Scale

UNIT-III: Theory of Profit Maximization, Perfect Competition, Monopoly, Oligopoly.

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Unit-IV Macro economics aggregates and concepts of national income; Determination of national
income, Aggregate Consumption, Consumption Function, Decision to Invest.

Unit-V: Concept and measurement, Fiscal impact and investment, Inflation, Monetary Policy, Fiscal
policy.

Suggested Readings
1. Adhikary, M. Business Economics, New Delhi, Excel Books, 2000.
2. Baumal, W.J. Economic Theory and Operations Analysis, New Delhi, Prentice Hall Inc., 1996.
3. Chopra, O.P. Managerial Economics, New Delhi Tata McGraw Hill, 1995.
4. Keat, Paul G & Philips K.Y. Young, Managerial Economics, Prentice Hall, New Jersey, 1996.
5. Koutsoyiannis, A. Modern Micro Economics, New York, Macmillian, 1991.
6. Shapiro, Edward J. Macro Economic Analysis, Galgotia Publication, 2013.

ABM-103 QUANTITATIVE METHODS AND OPERATIONS RESEARCH

Course Objective
The objective of the course is to make the students familiar with basic statistical and operation
research techniques. The main focus, however, is to develop an understanding of the techniques and their
applications in managerial business decision making.

Course Contents

Unit-I: Mathematical basis of managerial decision: Functions-application of functions-some special

functions A.P. & G.P. and their managerial applications, Matrices

Unit-II: Markov Chains and their applications, frequency distribution and their analysis

Unit-III: Probability theory and probability distributions: Binomial, Poisson, Normal and Exponential

Unit-IV: Transportation and assignment models including trans-shipment and routing problems,
queuing theory, Inventory management techniques

Unit-V: PERT/CPM, Decision theory and decision trees, Game theory, goal programming, Simulation

Suggested Readings
1. Gupta, S.P. and Gupta M.P. Business Statistics, New Delhi, Sultan Chand, 1997.
2. Levin Richard I and Rubin David S. Statistics for Management, New Jersey, Prentice Hall Inc.,
1995.
3. Narag, A.S. Linear Programming and Decision Making, New Delhi, sultan Chand

4 Vohra, N D, Quantitative Techniques in Management, TMH publication

5. Patel S K, Mohanty P K, operations Research, Scientific Publisher, New Delhi
6. Mathur, K and Solow, D. Management Science, Englewood Cliffs, New Jersey, Prentice Hall of Inc.,
1994.

ABM-104 MARKETING MANAGEMENT

Course Objective
The purpose of this course is to develop and understanding of the underlying concepts, strategies and issues
involved in the marketing of products and services.

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Course contents
Unit-I: Nature and scope of marketing, the marketing environment, environment scanning, Marketing
Information System and Marketing Research

Unit-II: Understanding consumer and industrial markets, market segmentation, targeting and
positioning, Product decisions—product mix, product life cycle, new product development, branding
and packaging decisions, pricing methods and strategies

Unit-III: Channel management Decisions, wholesaler, retailer and physical distribution system

Unit-IV: Promotion decisions-promotion mix, advertising, sales promotion, personal selling, public
relations

Unit-V: Evaluation and control of marketing efforts, consumerism, green marketing, international
marketing

Suggested Readings
1. Enis, B.M. Marketing Classics: A selection of Influential Articles, New York, McGraw Hill, 1991.
2. Kotler, Philip and Amstrong, G. Principles of Marketing, New Delhi, Prentice Hall of India, 1997.
3. Kotler, Philip, Marketing Management: analysis, Planning, Implementation and Control, New Delhi,
Prentice Hall of India, 1994.
4. Ramaswamy, VS and Namakumari, S. Marketing Management: Planning, Control, New Delhi,
MacMillan 1990.
5. Stanton, William, J. Fundamentals of Marketing, New York, McGraw Hill, 1994.

ABM-105 BUSINESS COMMUNICATION

Course Objective
The course is aimed at equipping the students with the necessary and techniques and skills of
communication to inform others inspire them and enlist their activity and willing cooperation in the
performance of their jobs.
Course Contents

Unit-I: Importance and nature of business communications, Effective communication skill

Unit-II: Process of communication, barriers and gateways in communication

Unit-III: Do’s and don’ts of business writing, commercial letters, writing business reports

Unit-IV: Oral communication-Presentation of reports, public speaking and negotiations

Unit-V: Legal aspects of business communication

Suggested Readings
1. Bowman, Joel P and Branchaw, Bernadine P. “Business Communication: From process to
Product”, 1987, Dryden Press, Chicago.
2. Hatch, Richard, “Communicating in Business”, 1977, Science Research Associates, Chicago.
3. Murphy, Herta A and Peck, Charrles E. “Effective Business Communications”, 2 nd ed. 1976, Tata
McGraw Hill, New Delhi.
4. Pearce, C Glenn etc. “Business Communications: Principles and Applications”, 2nd ed. 1988, John
Wiley, New York.
5. Treece, Maira, “Successful Business Communications”, 3rd ed. 1987, Allyn and Bacon Boston.

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ABM-106 INDIAN ETHOS AND VALUES

Course Objective
To acquaint the students with the Indian Ethos & Values for taking better managerial decisions.
Course Contents
Unit-I: Meaning, insights into Indian ethos, Model of management in the Indian socio-political
environment, work ethos

Unit-II: Indian heritage in production and consumption, Indian insights into TQM

Unit-III: Problems relating to stress in corporate management-Indian perspective

Unit-IV: Teaching ethics, Business ethics, Trans-cultural human values in management education,
relevance of values in management, need for values in global change-Indian perspective

Unit-V: values for managers, holistic approach for managers in decision making, secular vrs. spiritual
values in management, personal growth and lessons from ancient Indian educational system, science
and human values

Suggested Readings
1. Chakraborty, S.K.: Foundations of Managerial Work – Contributions from Indian Thought,
Himalaya Publishing House Delhi 1998.
2. Drucker, P: Managing in Turbulent Times, Pan Books London 1983.
3. Kumar, S and N.K. Uberoi: Managing secularism in the New Millennium, Excel Books 2000.
4. Nandagopal,R.and Ajit Sankar,R.N.:Indian Ethos and Values in Management,TataMcGrawHill

ABM-107 ACCOUNTING FOR MANAGERS

Course Objective
To acquaint the students with the basic concept and techniques of accounting for managerial
decision making.
Course contents
Unit-I: Financial Accounting-concept, importance and scope: Generally accepted accounting
principles, Indian accounting standards, International accounting standards and IFRS: overview of
accounting cycle

Unit-II: Preparation of basic financial statements-Income statement, Balance Sheet, Funds flow
statement, Cash flow statement

Unit-III: Concept and need for financial statement analysis, different techniques-horizontal, vertical,
ratio analysis, Economic Value Added, Shareholder’s Value Added, Market Value Added, Altman
model on prediction of corporate bankruptcy

Unit-IV: Cost Accounting Vs. Financial Accounting, cost classifications, cost sheet, standard costing
and variance analysis

Unit-V: Budgeting and budgetary control, performance budgeting, zero base budgeting, marginal
costing and breakeven analysis

Suggested Readings
1. Anthony, R.N. and Reece J.S. Accounting Principles, 6th ed., Homewood, Illinois, Richard D. Irwin,
1995.

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 2. Bhattacharya S.K. and Dearden J. Accounting for Management, Text and Cases, New Delhi, Vikas,
1996.
3. Heitger, L.E. and Matulich, Serge, Financial Accounting, New York, Mc-Graw Hill, 1990.
4. Hingorani, N.L. and Ramanathan, A.R. Management Accounting, 5 th ed., New Delhi, Sultan Chand,
1992.
5. Homgren, Charles etc. Principles of Financial and Management Accounting, Englewood Cliffs,
New Jersey, Prentice Hall Inc., 1994.

ABM-108 MANAGEMENT INFORMATION SYSTEM

Course Objective
The objective of this course is to develop the basic understanding of the Management
information System and with latest development and use in the organization
Course Contents

Unit-I: MIS:Introduction,objective,definition,benefits,characteristics,information system level, types

of information system, resistance to MIS, implementing MIS, features and components of MIS

Unit-II: Decision support system: Introduction, architecture, components, limitation, development

Unit-III: Data base and modelling: database models, objectives of DBMS, use of database, database
administrators, language, data modelling concept, hierarchies model, network model, relational
model,normalisation,CODD”12” rule, ER diagram

Unit-IV: Introduction to emerging trends technology, Expert system, knowledge management, A.I.,
data mining, data warehousing, E-CRM, software development life cycle and models

Unit-V: Software security: Threats, method of safety, cryptography, digital signature, RSA algorithm

Suggested Readings
1. Murthy, C SV, Management Information System, Himalaya Publication, New Delhi
2. Theierauff, Robert J. Decision Support System for effective planning – Prentice Hall-1982.
3. Kroger, Donald W., and Hugh J. Watson Computer Based Information System New York, 1984.
4. Davis, Michael W. A Management Approach – Macmillan Publishing Company, Prentice Hall, New
Jersey, 1988.
5. Andrew P. Decision Support System Engineering, Sage, John Wiley & Sons, New York, 1991.

SEMESTER- II

ABM-201 BUSINESS LAW

Course Objective
The course is designed to assist the students in understanding basic laws affecting the operations of a business
enterprise.
Course contents
Unit-I: The Indian Contract Act, 1872: Essentials of a valid contract, void agreements, performance of
contracts, breach of contract and its remedies, quasi contracts

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Unit-II: The Sale of Goods Act, 1930: Formation of a contract, rights of an unpaid seller, the
Negotiable Instruments Act, 1881: Nature and types, negotiation and assignments, holder-in-due
course, dishonour and discharge of a negotiable instrument

Unit-III: The Companies Act, 1956: Nature and types of companies, formation, memorandum and
articles of association, prospectus, allotment of shares, shares and share capital, membership,
borrowing powers,

Unit-IV: The Companies Act, 1956: Management and meetings, accounts and audit, compromise
arrangements and reconstruction, prevention of oppression and mismanagement, winding up

Unit-V: Cyber Laws and Consumer Protection Act, 1986

Suggested Readings
1. Singh, Avtar Company law, 11th ed. Lucknow, Eastern, 1996.
2. Khergamwala, J.S. The Negotiable Instrument Acts, Bombay, N.M. Tripathi, 1980.
3. Ramaiya, A. Guide to the Companies Act, Nagpur, Wadhwa, 1992.
4. Shah, S.M. Lectures on Company Law, Bombay, N.M. Tripathi, 1990.
5. Tuteja, S.K. Business law for Managers, New Delhi, Sultan Chand, 1998.

ABM-202 RURAL MARKETING

Course Objective

The objective of this course is to explore the students to the new rural market environment and the
emerging challenges in the globalisation of the economies.

Course Contents

Unit-I: Nature, characteristics and the potential of rural markets in India, Socio-cultural, economic
and other environmental factors affecting rural marketing, Attitudes and behaviour of the rural
consumers and farmers

Unit-II: Product planning, media planning, planning of distribution channels and organising personal
selling in rural markets in India

Unit-III: Marketing of agricultural inputs with special reference to fertilizers, seeds and tractors,
Organisation and functions of agricultural marketing in India, Classification of agricultural products
with particular reference to seasonality and perishability

Unit-IV: Processing facilities for different agricultural products, Role of warehousing, Determination
of agricultural prices and marketing margins, Role of Agricultural Price Commission, Role of Central
and State governments

Unit-V: Institutions and organisations in agricultural marketing, Unique features of commodity

markets in India, Problems of agricultural marketing, Nature, scope and role of cooperative marketing
in India

Suggested Readings

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1. Krishnacharyulu C.S.G. and Ramakrishnan, Lalitha “Rural Marketing-Text and Cases,”Pearson,New
Delhi

2.Kashyap, Pradeep,”Rural Marketing”,Pearson,New Delhi

3.Desai,Vasant,”Rural Development”Himalaya,Mumbai

4.Velayudhan,Sanal Kumar”Rural marketing-Targeting the Non-Urban Consumer,Response

Books,Delhi

ABM-203 HUMAN RESOURCE MANAGEMENT

Course Objective
The objective of this course is to sensitize students to the various facets of managing people and to create an
understanding of the various policies and practices of human resource management.
Course Contents
Unit-I: Concepts and perspectives on human resource management, HRM in a changing environment

Unit-II: Corporate objectives and human resource planning, Career succession planning, job analysis
and role description

Unit-III: Methods of manpower search: attracting and selecting human resources, Induction and
socialisation

Unit-IV: Manpower training and development, performance appraisal and potential evaluation, job
evaluation and wage determination, employee welfare

Unit-V: Industrial relations and trade unions, dispute resolution and grievance management, employee
empowerment

Suggested Readings
1. Aswathappa, K. Human Resource and Personnel Management Tata McGraw Hill, New Delhi, 1997.
2. De Cenzo, DA & Robbins SP. Human Resource Management, 5 th ed., New York, John Wiley, 1994.
3. Guy, V & Mattock J. The New International Manager, London, Kogan Page, 1993.
4. Holloway, J. ed. Performance Measurement and Evaluation, New Delhi, Sage, 1995.
5. Monappa, A. & Saiyadain M. Personnel Management, 2nd ed., New Delhi, Tata McGraw Hill, 1996.

ABM-204 FINANCIAL MANAGEMENT

Course Objective
The purpose of this course is to acquaint the students with the broad framework of financial decision making
in a business unit.
Course contents
Unit-I: Aims, objectives, scope and functions of financial management, Financial markets,
instruments and regulatory authority, Time value of money-interest, present and future value
calculation

Unit-II: Cost of capital-significance, estimation and components and weighted average cost of capital,
estimation of return and risk on a single security: portfolio return and risk; risk –return relationship of
two security portfolio, valuation of bonds; types of yield on bonds. Equity valuation by using
dividend discount model. Bonus issue and equity valuation

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Unit-III: Capital budgeting decisions-Significance, estimation cash flows, appraisal methods, NPV
Vs.IRR method, risk and uncertainty in capital budgeting decisions, simulation in capital budgeting
decisions. Management of working capital-Cash, receivables and inventory management

Unit-IV: Leverage-Business risk vs. Financial risk, operating leverage-Fixed operating expenses,
degrees of operating leverage(DOL).Financial Leverage-Fixed financial charges, Degree of Financial
Leverage(DFL),Financial break-even point and indifference point

Unit-V: Multinational financial management-An overview, Evolution of the International Monetary

and Financial system, The foreign investment decision, political risk management, Country risk
analysis, Managing short-term assets and liabilities, Long-term financing

Suggested Readings
1. I.M. Pandey, Financial Management, Vikash Publishing House (P) Ltd., New Delhi.
2. Prasanna Chandra, Financial Management: Theory and Practice, Tata Mc Graw Publishing Company
Ltd., New Delhi..
3. Brealey, Richard A. and Myers Stewart C. Principles of Corporate Finance, 5 th ed., New Delhi, McGraw
Hill, 1996.
4. Van Horne, James C. Financial Management and Policy, 10 th ed., New Delhi, Prentice Hall of India,
1997.
ABM-205 BUSINESS ENVIRONMENT

Course Objective
The purpose is to make the students aware and to have a deep knowledge about the different
terms, terminologies, rules,regulations and policy decisions taken by the government from time to
time in a changing business environment.
Course contents

Unit-I: Nature, features and scope of business, concept of environment, interaction between business
and environment, The emerging Indian and global scenario, Economic systems, Business and society,
Economic role of government

Unit-II: Monetary and fiscal policies, Industrial Policy, Industries(Development and Regulation)Act,
Industrial Licensing Policy; Public ,Private, Joint and Co-operative sectors; Micro, Small and
Medium Enterprises in India

Unit-III: Planning in India, Balanced regional development, Development of backward areas, SEZs,
Industrial sickness in India

Unit-IV: Environmental Management: Need for sustainable development, environmental accounting,

Regulatory framework of environmental management, National Environment policy

Unit-V: Foreign capital and technology, Foreign Trade Policy of India, Corporate Social
Responsibilities, Corporate Governance, Corporate Restructuring

Suggested Readings
1.Gupta,N.Dass,Environmental Accounting,Wheeler Publishing,New Delhi

2.Mishra,S.K.and Puri,V.K.,Indian Economy,Himalaya ,New Delhi

3.Datt,Ruddar and Sundharam,K.P.M.,Indian Economy,S.Chand,New Delhi

4.Cherunilam,Francis,Business Environment,Himalaya,New Delhi

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5.Fernando,A.C.Corporate Governance-Principles,Policies and Practices,Pearson,New Delhi

ABM-206 PRODUCTION AND OPERATIONS MANAGEMENT

Course Objective
The course is designed to acquaint the students with decision making in: Planning, scheduling and control of
production and operation functions in both manufacturing and services; productivity improvement in
operations through layout engineering and quality management etc; Effective and efficient flow,
replenishment and control of materials with reference to both manufacturing and services organizations.
Course Contents

Unit-I: Nature and scope of production and operations management; facility location; types of
manufacturing systems and layouts; layout planning and analysis

Unit-Ii: Material handling-principles, equipments, line balancing-problems; operation decision,

production planning and control-in mass production-in batch/job under manufacturing

Unit-III: Capacity planning-models; process planning—aggregate planning—scheduling-maintenance

management concept-work study, method study, work measurement, work sampling, work
environment, industrial safety

Unit-IV: Material Management: An overview of material management, material planning, budgeting

and material requirement planning; purchase management; stores management

Unit-V: Quality assurance—Acceptance sampling, statistical process control, total quality

management, ISO-9000; maintenance management; safety management

Suggested Readings
1. Adam, E.E & Ebert, RL. Production and Operations Management, 6 th ed., New Delhi, Prentice Hall of
India 1995.
2. Amrine Harold T. etc. manufacturing Organisation and Management., Englewood Cliffs, New Jersey,
Prentice Hall Inc., 1993.
3. Buffa, E.S. Modern Production Management. New York, John Wiley, 1987.
4. Chary, S.N. Production and Operations Management, New Delhi, Tata McGraw Hill, 1989.
5. Dobler, Donald W and Lee, Lamar, Purchasing and Materials Management, New York, McGraw Hill,
1984.

ABM-207 RESEARCH METHODOLOGY

Course Objective
To equip the students with the basic understanding of the research methodology and to provide an
insight into the application of modern analytical tools and techniques for the purpose of
management decision making.

Course contents
Unit-I: Nature and scope of research methodology; problem formulation and statement of research
objectives; value and cost of information—Bayesian decision theory

Unit-II: Organisation structure of research; research process; research designs-exploratory, descriptive

and experimental research designs

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Unit-III: Methods of data collection—observational and survey methods; questionnaire design;
attitude measurement techniques; motivational research techniques; administration of surveys; sample
design

Unit-IV: Selecting an appropriate statistical technique; field work and tabulation of data; analysis of
data; use of SPSS and other statistical software packages; advanced techniques for data analysis-
ANOVA, Discriminant analysis, factor analysis, conjoint analysis

Unit-V: Multidimensional scaling and clustering methods; research applications

Suggested Readings
1. Andrews, F.M. and S.B. Withey Social Indicators of Well Being, Plenum Press, NY, 1976.
2. Bennet, Roger: Management Research, ILO, 1983.
3. Fowler, Floyd J. Jr., Survey Methods, 2nd ed., Sage Pub., 1993.
4. Fox, J.A. and P.E. Tracy: Randomized Response: A Method of Sensitive Surveys, Sage Pub., 1986.
5. Gupta, S.P. Statistical Methods, 30th ed., Sultan Chand, New Delhi, 2001.
6. Kothari, C.R. Research Methodology: Methods & Techniques; Revised Second Edition, New Age
International Publishers, New Delhi, 2004.

ABM-208 ENTREPRENEURSHIP DEVELOPMENT

Course Objective

The objective of the course is to expose the students to the growth of entrepreneurship in developing
countries with special reference to India and to motivate them to be an entrepreneur.

Course Contents

Unit-I: Concept and overview of entrepreneurship-definition, nature and characteristics, need and
importance, benefits of being an entrepreneur, types of entrepreneurs, entrepreneur and
entrepreneurship, entrepreneur vs. manager, entrepreneurs vs. intrapreneurs; evolution and growth of
entrepreneurship in India—factors affecting growth of entrepreneurship in India, Indian society and
entrepreneurship development; role of entrepreneurship in economic development

Unit-II: Entrepreneurial characteristics, skills and competencies, role of entrepreneurs,

Entrepreneurial input; entrepreneurial behaviours and entrepreneurial motivation. N-Achievement and
managerial success, entrepreneurial development programme in India-History, support, objectives,
stages of performances; planning and EDP-objectives. Target group, selection of centre, pre-training
work; Government policy towards MSMEs

Unit-III: Building a new identity-identity search, identity formation and identity establishment; rural
entrepreneur, women entrepreneur, minority group; managing innovation function; goal settings-goal
settings theory, MBO as a goal setting process, SMART goal setting; creativity and problem solving
—source of business idea, ideation, idea generation methods, idea processing, input requirements,
problem-inventory analysis, barriers to problem solving, problem solving techniques

Unit-IV: Business opportunities in the context of industrial policy of the State, role of business
incubation centres in promoting entrepreneurship, start-up policy framework and incentives,
Entrepreneurial success in rural areas, case study of successful entrepreneurs

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Unit-V: Sources and criteria of financing, fixed and working capital assessment, technical assistance,
marketing assistance, sickness of units and remedial assistance, preparation of feasibility reports and
legal formalities and documentation, role of DICs in the districts of the state.

Suggested Readings

1.Desai,Vasant.Small Scale Industries and Entrepreneurship,Himalaya,Mumbai

2.Gupta,C.B. and Srinivasan.Entrepreneurial Development in India,Sultan Chand,New Delhi

3.Drucker,Peter.Innovation and Entrepreneurship,Heinemann,London

4.Vepa,Ram N.How to Success in Small Industry,Vikas,New Delhi

5.Singh,A.K..Entrepreneurship Development and Management,Laxmi Publication,New Delhi

SEMESTER-III

ABM-301 AGRI ECONOMICS

Course Objective

The objective of the course is to impart knowledge on bringing efficiency in agricultural production,
productivity,market and optimum utilisation of resources for the agricultural and economic
development of the country.
Course Contents

Unit-I: Agriculture and Economic Development- Nature and scope of agricultural and rural
economics; Traditional agriculture and its modernization; Role of agriculture in economic
development; Interdependence between agriculture and industry

Unit-II: Diversification of Rural Economic activities- Livestock economics- Livestock resources and
their productivity ; White revolution ; Fishery and poultry development ; Forestry, horticulture and
floriculture ; Issues and problems in rural industrialization and development of agro-based industries.

Unit-III: Agricultural production and productivity- Agricultural production- Resource use and
efficiency; production function analysis in agriculture, factor combination and resource substitution;
Cost and supply curves; Size of firm and laws of returns.

Unit-IV: Agricultural prices- marketing and state policy ; Agricultural markets and market efficiency-
Marketing functions and costs ; Market structure and imperfections ; regulated markets ; marketed
and marketable surplus ; Crop insurance ; Terms of trade between agricultural and non-agricultural
prices ; Need for state interventions ; Objectives of agricultural policy- Instruments and evaluation ;
Food security in India and Public Distribution System.

Unit-V: Rural savings and capital formation; characteristics and sources of rural credit institutional
and non-institutional; Reorganisation of rural credit- cooperatives, commercial banks, regional rural
banks, Role of NABARD.
Suggested Readings

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1.Desai,R.G.Agricultural Economics-Models,Problems and Policy Issues,Himalaya,New Delhi

2.Bilgrami,S.A.R.An Introduction to Agricultural Economics,Himalaya,New Delhi

3.Singh,Amarjit,Sadhu,A.N. and Singh Jasbir.Fundamentals of Agricultural

Economics,Himalaya,New Delhi

4.Rudra,Ashok.Indian Agricultural Economics-Myths and Realities,Allied,New Delhi

5.Heady,E.O. and Jensen,H.Farm Management Economics,Prentice Hall,New Delhi

ABM-302 AGRI BUSINESS AND CO-OPERATIVE MANAGEMENT

Course Objective

The students shall be exposed to the different dimensions of cooperative management like formation,
legislation,governance,types and its positive impact on agribusiness management.

Course Contents

Unit-I: Agricultural business management, forms of business organisation, production relationships,

cost concept, farm planning

Unit-Ii: Agricultural marketing, agribusiness and balance sheet analysis, project preparation, role of
agro-processing in agribusiness development

Unit-III: Principles of cooperation, process of cooperative formation, cooperative legislation,

governance in agribusiness cooperatives, management of cooperatives, overview of agribusiness
cooperatives

Unit-IV: Credit cooperatives, production/processing based cooperatives, cooperative marketing, dairy

cooperatives, tribal cooperatives

Unit-V: Financing agribusiness cooperatives, business development planning for cooperatives, MIS
for agribusiness cooperatives, collective action and leadership in cooperatives, promotion of
cooperative movement-education and training

Suggested Readings

1.Murthy,H.L.Nagaraja.Agricultural Business Management,Himalaya,New Delhi

2.Bhave,W.Subhash.Agribusiness Management in India,Vivekananda Kendra Publish Prakashan

3.Akmat,J.S.New Dimensions of Cooperative Management,Himalaya,New Delhi

4.Ansari,A.A.Cooperative Management Patterns,Anmol,Delhi.

5.Kamat,G.S.New Dimensions of Cooperative Management,Himalaya,New Delhi

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ABM-303 AGRI IMPORT AND EXPORT MANAGEMENT

Course Objective
The objective of the course is to familiarise the students on different contemporary issues, procedural
formalities and need of import and export trade in a country especially for agricultural products.

Course Contents

Unit-I: Introduction to agriculture, forms of agriculture, production, need for import and export,
analysis of marketable surplus and marketed surplus, analysis of import and export statistics of
agricultural products in India, macroeconomic forces

Unit-II: Overview of world agricultural trade, issues impacting international agricultural trade,
agricultural policy, technology advancement on agricultural products

Unit-III: Import requirements-causes, identifying agri products for import ,import substitution,
regulation of imports, quality standards, scanning the countries for importing the required agri
products, import planning, documents required,

Unit-IV: Identifying foreign markets for agri export, marketing plan for exports, export documents
and procedure, terms of payment and export finance, legal dimensions

Unit-V: Institutional infrastructure for export promotion in India, export assistance, State trading in
imports and exports, working of the State trading organisations in India

Suggested Readings

1.Varsheny,R.L. and Bhattacharyya,B.International Marketing Management,Sultan Chand and

Sons,New Delhi.

2.Abidi,Suhayl,Export Oppertunities in Agriculture Products,Ahmedabad Management Association

3.Johnson,Thomas E.& Bade Donna L.,Export Import Procedures and Documentation,Amacom

Publisher

4.Reed,Michael,International Trade in Agricultural Products,Create Space Independent Publishing

Platform

5.Seyoum,Belay,Export-Import Theory,Practices and procedures,Routledge Taylor& Francis

Group,New York

ABM-304 FOOD PROCESSING AND FARM MACHINERY MANAGEMENT

Course Objective

The purpose of this course is to develop an understanding of the underlying concepts, strategies and issues
involved in the management of food processing industries and farm machineries for enhancing agri-business
efficiencies.
Course Contents

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Unit-I: Present status of food industry in India, introduction to operations of food industry, basic
principles of food processing and food preservation, packaging of foods, analysis of costs in food
organisations

Unit-II: Risk management, Laws and regulations related to food industry, food production and
marketing, quality management, quality standards, PFA, ISO, etc.

Unit-III: Farm machinery selection for different farm size and for different agro climatic conditions,
scheduling of farm operations for higher efficiencies, indices of machine performance

Unit-IV: Cost analysis of operations using different implements, economic performance of machines,
optimisation of tractor implement system and transport of farm produce

Unit-V: Case studies on project formulation in various types of food industries—cereals and
pulses,milk and dairy products, processing of fruits and vegetables, egg and poultry processing;
agricultural equipments industry- their production, marketing and constraints; establishment of
agricultural engineering enterprise (agro service centres, etc.)

Suggested Readings

1.Potly,V.H.and Mulky,M.J.Food Processing,Oxford and IBH,New Delhi

2.Blackie,Jelen, P.Introduction to Food Processing,Reston Publishing

3.Hunt,D.,Farm Power and Machinery Management,Iowa State University Press(Wiley-

Blackwell,UK)

4.Carvilla,L.A.,Selecting Farm Machinery,Louisiana Cooperative Extension Service Publication,USA

5.Bello,R.S.and Bello,M.B.Agricultural Machinery Management,Lambert,Germany

ABM-305 AGRI LOGISTICS AND SUPPLY CHAIN MANAGEMENT

Course Objective

The purpose of this course is to acquaint the students with the concepts helpful in developing a sound
distribution policy and in organising and managing the suppliers and the marketing channels with an effective
logistic and supply chain management for the agricultural products.
Course Contents

Unit-I: Overview of logistics: introduction, nature, concepts, evolution, importance, components and
functions of logistics management; Introduction to supply chain management, value chain, supply
chain effectiveness and Indian infrastructure, outsourcing and 3PLs and fourth party logistics(4PLs)

Unit-II: Elements of logistics and supply chain management: demand forecasting, functions of
inventory, warehousing and distribution centres, transportation, protective packaging, order
processing, material handling with special reference to agri products

Unit-III: Performance measurement of logistics and supply chain management-dimensions, basic

tools, impediments to improved performance; Logistic and supply chain management in Indian agri
industry like edible oil industry, sugar industry, bakery and confectionary industry, cereal and pulses
industry

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Unit-IV: Issues in marketing and customer service with special reference to agri business: changing
environment and the importance of CRM, Gap analysis for customer service management, efficient
customer response planning for uncertainty, product costing for uncertainty

Unit-V: Logistics & supply chain management and Information technology in agri business-- from
vertical integration to virtual integration, transiting from made- to- stock to build- to- order, integrated
IT solutions for L&SCM, emerging technologies in L&SCM

Suggested Readings

1.Sahaya,B.S.Supply Chain Management in the Twenty First Century,Macmilan,New Delhi

2.Raghuram,G. And Rangaraj,N.Logistics and Supply Chain Management-Cases and

Concepts,Macmilan,New Delhi

3.Rao,N.Chandrasekhar,Radhakrishnan,R.,Mishra,R.K. and Kete,Venkatta Reddy.Organised

Retailing and Agri-Business-Implications of New Supply Chains on the Indian Farm
Economy,Springer,New Delhi

4.Aguiar,Luis de and Thelwel Jane Eastham,Simon,Contemporary Issues in Food Supply Chain

Management,Goodfellow Publishers

5.Dani,Samir,Food Supply Chain Management and Logistics:From farm to Fork,Kogan Page

Publishers

ABM-306 AGRICULTURE AND FOOD RETAILING

Course Objective

The course will focus on manufacturers’ perspective on food retailers and understanding of the agriculture and
food retail business.
Course Contents

Unit-I: Fundamentals of retailing-unorganised vs. organised retail, elements of retail marketing mix,
SWOT analysis of retail industry in India, Retail formats and classification of retailers, relationship
between agriculture and food retailing

Unit-II: Retail marketing in the modern age; Importance of e-commerce, business environment for e-
retailing, the digital age and the new global culture for retailing with special reference to food
retailing in local, national and global context

Unit-III: Retail strategic planning and operations management, evaluating the competition in retailing,
market selection and location analysis, customer services and retail selling with special reference to
agri business

Unit-IV: Retail merchandising, merchandise selection and planning, range planning, category
management; retail pricing: strategies and techniques with special reference to food retailing

Unit-V: Retail brand positioning, differentiation, gaining strategic competitive advantage, promotion
of retail brand, retailing and creating right atmosphere, ambience and interior & exterior environment
with special reference to food retailing

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Suggested Readings

1.Rao,N.Chandrasekhar,Radhakrishnan,R.,Mishra,R.K. and Kete,Venkatta Reddy.Organised

Retailing and Agri-Business-Implications of New Supply Chains on the Indian Farm
Economy,Springer,New Delhi

2.Acharya,S.S. and Agarwal,N.L.Agricultural Marketing in India,Oxford and IBH Publishing

Co.Pvt.Ltd.,Calcutta

3.Diamond,Jay and Gerald Pintel.Retailing,Prentice Hall,New Delhi

4.Levy,Michael and Barton, A.Weitz.Retailing Management,Irwin,London

5.Byrom,John and Medway,Dominic(Edited),Case Studies in Food Retailing and

Distribution,Woodhead Publishing

ABM-307 MICRO FINANCE AND SOCIAL ENTREPRENEURSHIP

Course Objective

The purpose of this course is to acquaint the students with the concept, scope and importance of micro
finance and social entrepreneurship in a broad framework of financial decision making in a business unit.
Course Contents

Unit-I: Micro finance overview: Evolution, role ,scope and importance of micro credit and micro
finance in India, distinctive features, advantages, micro finance and socio-economic development,
micro finance environment in India and abroad, micro credit and micro finance models

Unit II: Financial institutions for rural development, basic understanding of rural and development
credit, institutional structure of rural financing in India---policy and schemes of NABARD, recent
financing schemes of the government

Unit-III: Micro finance at small group level: concept, emergence, objectives, thrust areas, case studies
of recent success stories; management of small groups, cluster and federation from credit and trade
perspectives, role of facilitating agencies

Unit-IV: Social image of an entrepreneur, myths around entrepreneurship development: can

everybody be developed through entrepreneurship development programme, entrepreneurs are born
and cannot be developed; Entrepreneurial contributions and Indian economy, Social structure of India,
social entrepreneur-who and why; social entrepreneurship in India, growing number of social
entrepreneurs in India, typical sectors of investment of social enterprises,

Unit-V: Problems and prospects in developing entrepreneurship, Role of government in the social
entrepreneurship landscape- need of a national fund ,budget initiatives, some established social
enterprises, NGO’s role, establishing relationship with linkage agencies, Entrepreneurship
development in rural and tribal areas

Suggested Readings
1.Karmakar,K.G.Micro Finance in India,Sage Publications,New Delhi

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2.Swain,Ravindra Kumar,Micro Finance,Micro Enterprises and Women Entrepreneurs,New Century
Publication

3.Short,Jeremy,Ketchen J.David and Bergh,Donald D.,(Edited)Social Entrepreneurship and Research

Methods,Emerald

4.Westover,Jonathan H.(Edited),Social Entrepreneurship and Micro Finance,Common Ground

Publishing

5.Nicholls,Alex(Edited),Social Entrepreneurship-New Models of Sustainable Social Change,Oxford

University Press,New Delhi

ABM-308 SUMMER TRAINING PROJECT REPORT AND VIVA VOCE

SEMESTER-IV

ABM-401 BUSINESS POLICY AND STRATEGIC MANAGEMENT

Course Objective
The objective of this course is to develop a holistic perspective of enterprise, critical from the point of view of
the top executives.
Course Contents
Unit-I: Business policy as a field of study; general management point of view; objectives of business
policy, evolution of business policy, strategic intent—vision, mission, goals and objectives, strategic
management—nature and scope

Unit-II: Strategy formulation and choice: Environment analysis, SWOT analysis, experience curve,
BCG matrix, GEC model, SPACE, competencies and organisational capabilities, power dynamics and
organisational values

Unit-III: Strategy implementation: project, procedural, behavioural, structural and resource allocation

Unit-IV: Strategy evaluation and control: concept and techniques; management of strategic change,
different issues

Unit-V: Value chain and competitive analysis: Framework for analysing competition, competitive
advantage of a firm, value chain analysis, turnaround management;, mergers and acquisitions;
strategic management in an international firm

Suggested Readings
1. Ansoff, H Igor, Implanting Strategic Management, Englewood Cliffs, New Jersey, Prentice Hall Inc.,
1984.
2. Budhiraja, S.B. and Atheya, M.B. Cases in Strategic Management, Tata Mc Graw Hill, New Delhi, 1996.
3. Christensen, C.R. etc. Business Policy: Text and Cases, 6 th ed., Homewood, Illinois, Richard D. Irwin,
1987.
4. Gluek William F. Strategic Management and Business Policy, 3 rd ed., New York, Mc Graw Hill, 1988.
5. Hax, A.C. and Majluf, N.S. Strategic Management, Englewood Cliffs, New Jersey, Prentice Hall Inc.,
1984.
6. Kazmi, Azhar, Business Policy and Strategic Management, TMH, New Delhi.

ABM-402 TOTAL QUALITY MANAGEMENT IN AGRI BUSINESS

Course Objective

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The objective of this course is to bring consciousness among the students to the various facets of managing
quality and to create an understanding of the various policies and practices of total quality management
especially in the field of agri-business.
Course Contents
Unit-I: Basic concepts of total quality, evolution of TQM, acceptance sampling and inspection plans,
quality improvement teams, functional linkage of quality with reliability and maintainability, six
sigma, humanistic aspects of TQM

Unit-II: The importance of quality and the role of quality assurance in agri business, the quality
control process and its relevance, Quality grades and standards: overview and relevance, benefits to
consumers, producers and food processors

Unit-III: Food grades and standards for various food commodities: cereals, pulses, fruits and
vegetables, meats, poultry products; Review of statistics relevant to quality control, quality control
charts used in the food industry

Unit-IV: Process control in food processing plants in India and abroad to assess food quality-quality
maintenance, quality improvement and quality deterioration

Unit-V: Food quality standards and world food trade, differences in quality regulations in different
countries and its impact on world food trade

Suggested Readings
1.Sridhara,Bhatt.K.Total Quality Management,Himalaya,New Delhi

2.Basterfield,Dale H.Total Quality Management-Text and Cases,Pearson,New Delhi

3.Chandrashekar,M.,Dhandrashekar,H.M. and Murthy,C.,Quality Management for Agricultural

Products,Lambert Academic Publishing House

4.Mukherjee,P.N.,Total Quality Management,Prentice Hall Of India,New Delhi

ABM-403 E-COMMERCE AND AGRI BUSINESS

Course Objective
The objective of this course is to develop a basic understanding of the e-commerce with its latest
technological development and its use in the organization dealing with agri –products and services.
Course Contents
Unit-I: E-commerce overview: Introduction, features, importance to economy, models of e-
commerce, e-commerce status in India, key success factors, advantages, limitations and challenges in
e-commerce with special reference to India

Unit-II: Technology for e-commerce; internet trading, electronic data interchange, electronic payment
system, adoption of e-commerce by employees, customers, channel partners, suppliers, service
providers and regulatory authority

Unit-III: Guidelines for effective implementation of e-commerce in India; Important decisions for e-
commerce: designing website, designing web address, presence in search engines and directories,
advertising the website, monitoring and updating

Unit-IV: Present practices of e-commerce in agri business: online transactions, marketing, delivery of
of information intensive products through online, building trust through branding, online promotion
on the website; customer service and value addition through e-CRM and e-SRM

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Unit-V: Success stories of organisations involved in e-agri business, case studies and future vision of
e-agri business in India

Suggested Readings
1.Baourakis,G. And Daian,G.E-Commerce in the Agri-Business Sector:Present Situation and Future
Trends,Springer,New Delhi

2.Schmitz,Troy Gordon.E-Commerce in Agri Business,Florida Science Source Inc.

3.Whiteley,David.E-Commerce:Strategy,Technologies and Applications,Mc Graw Hill

Publications,New Delhi

4.Joseph,P.T.and S.J.,E-Commerce :An Indian Perspective,Prentice Hall of India

ABM-404 FINANCING OF AGRI BUSINESS

Course Objective
The course is designed to assist the students in understanding the basic procedure, regulations and methods of
financing of agri-business for the working capital requirements of the farmers.
Course contents
Unit-I: Financial policy, sources of finance: external, internal, owned, debt, foreign financial
participation; raising finance-some important issues: effect of legal form of organisation, provisions
of the Companies Act, control of capital issues; need for financing agri business in India, assessment
of the capacity of the borrowers to borrow and repay

Unit-Ii: financial markets: money and capital markets; regional and all India financial institutions:
commercial banks, regional rural banks, NABARD, cooperatives’(NCDC and other institutions)Agro
Industries Corporation, IDBI, IFCI, ICICI, SFCs, SIDCs; LIC, Non-banking financial companies

Unit-III: Agri business financing system in India: aims and objectives of financing of agri-business,
framework of financial decision making, changing role of finance manager, long term finance and
short term financing for agri business- methods of appraising working capital requirements

Unit-IV: Precautions and procedural formalities of financing: pre, progress and post financing
requirements, RBI guidelines

Unit-V: Role of external finance for agricultural production, marketing and processing- demand
assessment, repayment method, steps for NPA reduction; problems, prospects and challenges in
financing of agri business in India

Suggested Readings
1.Nagpal,Rahul B.Agricultural Finance,Pacific Books International

2.Geman,Helyette.,Agricultural Finance:From Crops to Land,Water and Infrastructure,Wiley

3.Miller,Calvin and Jones,Linda.,Agricultural Value Chain Finance-Tools and Lessons,Practical

Action Publishing Food and Agricultural Organisation of UNO

4.Graham,WJ Obst R. and Christie,G.(Edited),Financial Management for Agribusiness,Landlinks

Press

ABM-405 DERIVATIVES WITH COMMODITY FUTURES

Course Objective

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The aim of this paper is to set out the basic structure of exchange traded and over the counter products of
financial derivatives. This paper also focuses on pricing, valuation of such derivative instruments, the use of
derivatives in transferring and hedging risk and the opportunities of making profit through derivatives.
Course Contents

Unit-I: Role and Functions of Derivatives: Economic Role, Risk Management, Price Discovery, and
Transactional Efficiency. Types and Classification of Derivatives: Options, Forwards, Futures and
Swaps. OTC Derivatives and Exchange Traded Derivatives. Users of Derivatives: Market makers,
Hedgers, Speculators and Arbitrageurs.

Unit-II: Commodity Markets: Key Characteristics, Market Participants, Commodity Investments,

Commodity Return and Volatility, Commodity Return Correlations, Commodity Hedging.
Commodity Indexes: Concepts, Index Composition, Index Weights, Index Rebalancing and Return
and Volatility calculation of Commodity Indexes.

Unit-III:Futures and Forwards on Commodities and its Indexes. Mechanics of Future Markets:
Specification of futures contracts, margin money on Futures Contract, Daily Settlement of the
contracts and margin call and Futures Clearing Corporation. Futures pricing and Hedging strategies
using Futures. Difference between Futures and Forwards.

Unit-IV:Options on Commodities and its Indexes, Types of Options, Options Clearing Corporations,
Trading Strategies involving options, Combinations of options – spreads, straddle, strips, straps and
strangle. Pricing of options – Black & schools Model, Option Greeks and Delta Hedging.

Unit-V: Swaps, Modus Operandi of Swaps, Mechanics of Interest Rate Swaps, Valuation of Interest
Rate Swaps, Credit Risk in Swaps.

Suggested Readings
1.Kleinman,George.Commodity Future and Options,Prentice Hall,New Delhi
2.Stephens,John.Managing Commodity Risk,John Willy and Sons.
3.Commodity Derivatives,Indian Institute of Banking and Finance,Macmilan,New Delhi
4.Kevin,S.,Commodity and Financial Derivatives,Prentice Hall of India,New Delhi
5.Srivastava,Rajiv.,Derivatives and Risk Management,Oxford,New Delhi
ABM-406 AGRI TECHNOLOGY MANAGEMENT

Course Objective
Rapid technological changes have been affecting industry and business in different ways. This course aims to
discuss the major aspects of technological change in the field of agriculture and its allied sectors for bringing
efficiency in production and quality.
Course contents

Unit-I: Technology management-Aims and objectives, technology absorption and diffusion,

technology marketing issues, management of technological change: R&D activities and costing of
technologies, government and private initiatives for upliftment of technology for agriculture

Unit-II: Identification of agri technology, technologies profiles, agro ecological and socio economic
conditionality, refinement and adoptability of technology; technological need and preparatory
management, policy perspectives

Unit-III: High-tech horticulture-high density planting in fruit crops, integrated pest management,
integrated nutrient management of important fruits and vegetables, precision farming, micro
propagation, micro irrigation, protected cultivation, value addition

20
Unit-IV: High-tech agriculture-seed production technique, high yielding and hybrid varieties, bio tech
products, new crop establishment method, input use efficiency, leaf colour chart for nutrient
management, value addition in agriculture

Unit-V: Seed and fodder management, bio technological applications in dairy industry, Ultra High
Temperature(UHT) pasteurization of milk, technology management for live stock products, value
addition in eggs

Suggested Readings
1.Hawthorne,Edward P.,Management of Technology,McGraw Hill,London

2.Zhang,Qin(Edited),Precision Agriculture Technology for Crop Farming,CRC Press,Taylor and

Francis Group

3.Chowdhury,Md.Abeed Hossain and Hassan,Mian Sayeed(Edited),Handbook of Agriculture

Technology,Bangladesh Agricultural Research Council,Dhaka.

4.Chavan,U.D. and Pawar,V.D.,Post Harvest Management and Processing

Technology:Cereals,Pulses,Oilseeds,Fruits and Vegetables,Daya Publishing House,New Delhi

5. Chavan,U.D. and Patil,J.V.,Industrial Processing of Fruits and Vegetables, Daya Publishing

House,New Delhi

6.Arthey,D. and Ashurst,P.R(Edited).,Fruit Processing,Springer

ABM-407 Dissertation and Viva-Voce

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