MBA Syllabus

1
SEMESTER - I
Paper - 1
MANAGEMENT AND ORGANISATIONAL BEHAVIOUR
(Theory 4 hrs /week)

OBJECTIVES:
Familiarise the students with the fundamental concepts of Management and highlight
approaches in organisation behaviour.

UNIT I EVOLUTION AND GROWTH OF MANAGEMENT THOUGHT (16 hrs)
Concepts, Theory and Practice: The Evolution of Management Thought - Scientific
Management School, Organisational School, Behavioural School, Quantitative School,
Integration School, Contemporary School, The operational or management process approach.
Recent Contributions- Patterns of Management Analysis - The managerial roles approach, Mc
Kinseys 7-S approach.

UNIT II PLANNING, ORGANISING AND DIRECTION (16 hrs)
Planning Nature, Purpose, Types, Process for Planning -Concept of MBO, MBE, MBWA.
Objectives, Policies, Procedures, Strategies.
Decision Making-Approaches, Decision Making under Certainty, Uncertainty and Risk, Group
Decision Making, Guidelines.
The Nature of Organising -Types of Organisations, Organisational Levels, Process of
Organising, Line/Staff Authority, Decentralisation and Delegation, Effective Organising.
Direction - Supervision - Span of Supervision - Factors - Graicunas theory of span of
management.

UNIT III MOTIVATION, CONTROL AND COORDINATION (16 hrs)
Motivation - Elements - Importance - Methods - Morale.
Controlling -Control Process, Requirements for effective Control, Critical Control Standards
and Techniques, Maintenance Vs Crisis Management, Overall Control Process.
Coordination - Definition - Characteristics - Objectives - Principles Techniques.
Leadership: Theories, outlines, approaches-Power and Authority.

UNIT IV ORGANISATIONAL BEHAVIOUR (16 hrs)
Individual Behaviour Foundations Personality, Perception, Learning, Attitudes & values.
Group Behaviour - Foundations Group Process, Group Tasks, Types, Group Development
Conflict Management Case incidents.

UNIT V LATEST CONCEPTS (16 hrs)
Global Management-Managerial Functions in International Business. ERP: -SCM-CRM-Re-
engineering. TQM-Six Sigma-Information Technology in Management.

Reference:
1. Aswathappa K., Organisational Behaviour, Himalaya Publishing House, New Delhi, 2005.
2. Fred Luthans-Organisational Behavior, McGraw Hill Publishing Company, New York,
2005.
3. Gene Burton & Manab Thakur, Management Today-Principles & Practice, Tata McGraw
Hill Public Company Ltd., New Delhi, 2005.
4. Heinz Weihrich and Harold Koontz, Management - A Global Perspective, Tata McGraw-
Hill Publishing Company Limited, 2000.
5. James A.F. Stoner, R. Edward Freedom And Daniel R. Gilbert - Management,
Prentice Hill Inc., New Jersey, 2002.
6. Jit S.Chandan, Organisational Behaviour, Vikas Publishing House, New Delhi, 2000.
7. Prasad, L.M. -Principles and Practice of Management, Sultan Chand & Sons, 2005.
8. Ramasamy.T. - Principles Of Management, Himalaya Publishing House, New Delhi, 2000.
9. Reddy, Tripathi & Appannaih - Essentials Of Management, Himalaya Publishing, 2000.
10. Robins, S.P., Management , Englewood Cliffs, Prentice Hall Inc., New Jersey, 2004.
11. Sharma.R.A - Organisational Theory & Behaviour, Tata McGraw-Hill, New Delhi, 2004.
2
12. Srinivasan & Chunawalla - Management Principles and Practice, Himalaya Publishing
House, 2004.
13. Uma Sekaran - Organisational Behaviour Text & Cases, Tata McGraw Hill Public
Company Ltd., New Delhi, 2005.
14. V.S.P.Rao ,V.Hari Krishna Management- Text and Cases, Excel Books, New Delhi 2009.
3
SEMESTER I
Paper No - 2
QUANTITATIVE ANALYSIS
OBJECTIVES:
Familiarise the students with basic statistical techniques and business decision-making
applications.

UNIT I MATHEMATICAL BASIS FOR MANAGERIAL DECISIONS: (16 hrs)
Concept of Functions - Applications of Functions. Sequence and Series - Arithmetic and
Geometric Progressions - Applications to Business. Optimisation through differentiation -
Business Applications- Matrix Operations and Applications.

UNIT II BASIC STATISTICAL CONCEPTS: (16 hrs)
Summarisation of data - Presentation of data - Frequency distribution - Measures of central
tendency -Measures of dispersion - Skewness. Simple Correlation and Regression.

UNIT III PROBABILITY THEORY: (16 hrs)
Statements of addition, multiplication and Bayes theorems - Application to business problems.
Elementary statistical distributions - Binomial, Poisson, Negative exponential, and Normal
distributions.

UNIT IV SAMPLING: (16 hrs)
Population and samples - types of sampling - Errors in statistics - point estimates - interval
estimates - standard error. Testing of hypothesis - Test of significance for large and small
samples - T, F and CHI-square tests.

UNIT V BUSINESS FORECASTING: (16 hrs)
Forecasting procedures - Regression methods- moving average methods - time series
analysis.

INDEX NUMBERS:
The concept of Index numbers - uses of index numbers - types of index numbers - unweighted
aggregates index - weighted aggregates index - tests for consistency of index numbers.

References:
1. Dr.Aditham B Rao, Quantitative Techniques in Business Jaico Publishing house,
Mumbai 2003.
2. Arora P.N., Sumeet Arora, Mrs.S.Arora, Amit Arora Comprehensive Statistical
Methods , S.Chand & Companies Ltd., New Delhi 2008.
3. Gupta S.P., M.P. Gupta, business Statistics, Sultan Chand & Sons., New Delhi, 2000.
4. Kazmier, L.J. and Pohi, N.F., Basic Statistics for Business and Economics, McGraw
Hill, New York, 2000.
5. Saha.S., S. Mukherji, Quantitative Methods mathematical, Statistical Economic
Technique New Central Book Agency (P) , Collate, 2002
4
SEMESTER I
PAPER NO - 3
MANAGERIAL ECONOMICS
OBJECTIVES:
To acquaint the students with concepts and techniques used in micro economic
theory and to enable them to apply this knowledge in business decision-making.
To give in-depth knowledge in emerging global trends in business environment and
Macro economic management.

UNIT I CONCEPTS AND TECHNIQUES (16 hrs)
Introduction to Managerial Economics, Fundamental Concepts Basic techniques, Objectives
of business firms.

UNIT II DEMAND AND SUPPLY
(16 hrs)
Concepts - Analysis - Elasticity - Estimates and forecasting.
INPUT - OUTPUT DECISIONS
Production Concepts and analysis, Cost concepts and analysis, Empirical estimates of
production and costs.

UNIT III PRICE - OUTPUT DECISIONS (16 hrs)

Market environment of price output decision by the firm and the Industry Analysis of market
structure - large group case, Analysis of market structure - small group case, Pricing
strategies and tactics.

UNIT IV INVESTMENT DECISIONS (16 hrs)

Capital Budgeting, Public Investment Decision, Profit concepts and analysis.

UNIT V MACRO ECONOMICS (16 hrs)

Macro Economics Aggregates and Concepts GNP and GDP Aggregate Consumption-
Gross Domestic Savings-Gross Domestic Capital Formation Inflation Employment
Balance of Payments-Money Supply and Monetary
Policy- Fiscal Policy; Concept and Measurement of National Income;
Determination of National Income Consumption Function, Fiscal impact and
Investment, Synthesis of Monetary and Real Factors.

References:
1. Adhikary, M., Business Economics. Excel Books, New Delhi, 2000.
2. Baumol, W.J. Economic Theory and Operations Analysis, 3
rd
Ed., Prentice Hall Inc.,
New Delhi, 2000.
3. Chopra, O.P Managerial Economics, Prentice Hall Inc., New Delhi, 2001.
4. Joel Dean , Managerial Economics, Prentice Hall Of India, New Delhi, 2002.
5. Markar & Pillai Business & Managerial Economics, Himalaya Publishing
Co 2000.
6. Nellis & Parker The Essence Of Business Economics, Prentice Hall Of India. Varshney
& Maheshwari Managerial Economics, Sultan Chand & Sons, New Delhi, 2002,
7. Warren W. Haynes Managerial Economics., Home Wood - Richard D. Irwin Inc.
2002.

5
SEMESTER I
PAPER NO - 4
MARKETING MANAGEMENT
OBJECTIVES
Develop an understanding of the underlying concepts, strategies and issues
involved in the marketing of products and services.

UNIT I MARKETING ENVIRONMENT (16 hrs)
Marketing Concepts; Marketing systems; Marketing process and planning, Marketing
information systems- concepts and components.
Analysing marketing opportunities: Marketing environment analysis, Buyer behaviour analysis.
Understanding consumer and industrial markets.
Analysing competition: Sales and demand forecasting; Indian marketing environment.

UNIT II STRATEGIC MARKETING (16 hrs)
Marketing strategy: definition, analytical models for marketing strategic planning, BCG growth -
share matrix, General Electric approach, Ansoff product/market expansion grid, marketing
strategies for market leaders, challengers, followers and niches.
Market segmentation: approach, procedure and requirements for effective segmentation, target
marketing, product positioning.

UNIT III PRODUCT AND PRICING DECISIONS (16 hrs)
Product Decisions: Total product personality, Product Life Cycle and strategies, Product policy,
Individual product decisions - Attributes, brand, packaging and labelling decision, Product mix
decision, product line decision, new product development and launch.
Pricing: Meaning; pricing strategies/methods, setting, adapting, initiating and responding to price
changes; role of Government in pricing.

UNIT IV PHYSICAL DISTRIBUTION AND PROMOTION DECISIONS (16 hrs)
Distribution - Channel functions, Channel design and management decisions. Physical
distribution: components of physical distribution, transportation, warehousing and inventory
management; practices in India.
Promotion - Components; Advertising - Definition, Major Factors - Mission, money, media,
message and measurement.
Sales Promotion - Definition, techniques; Personal selling - principles, sales force design and
management; Aggressive selling.
Integrated marketing- organising and implementing marketing in the organization, evaluation
and control of marketing efforts.

UNIT V SPECIALITY MARKETING AND GOVERNMENT INTERVENTIONS (16 hrs)
Characteristics of agricultural marketing, industrial marketing, service marketing, marketing of
non-profit organisations.
Government and marketing: Sale of goods Act, Public Distribution System and regulated
markets, Consumerism and consumer protection in India.
References:

1. Philip Kotler; Kevin Keller, Marketing Management, Prentice Hall of India, New
Delhi, 2009
2. V.S Ramaswamy; D. Namakumari, Marketing Management: Global perspective
Indian context, Macmillan Publishers India Ltd., New Delhi, 2009
3. Biplab B. Bose, Marketing Management, Himalaya Publishing House, Mumbai,
2009
4. Rajan Saxena, Marketing Management, Tata McGraw Hill, New Delhi, 2006
5. A.Nag, Strategic Marketing, Macmillan Publishers India Ltd., New Delhi, 2008
6. U.C. Mathur, Strategic Marketing Management: Text and Cases, Macmillan
Publishers India Ltd., New Delhi, 2006
6
7. R.S.N Pillai, Modern Marketing, S.Chand & Company Ltd., New Delhi, 2008
8. Warren J. Keegan, Global Marketing Management, Prentice Hall of India, New
Delhi, 2002

7
SEMESTER I
PAPER NO - 5
ACCOUNTING FOR MANAGERS
(Theory - 3 hrs/week Practical - 1hr /week)
OBJECTIVES:
Develop an insight of postulates, principles and techniques of accounting and utilisation of
financial and accounting information for planning, decision-making and control.
UNIT I (16 hrs)
ACCOUNTING CONCEPTS
Accounting and its functions - Accounting Concepts and standards - Accounting Information
and its applications.
Construction and Analysis of Profit and Loss Account and Balance Sheet, Depreciation
Methods - Stock valuation methods.

UNIT II (16 hrs)
FINANCIAL STATEMENT ANALYSIS
Financial statement Analysis - Ratio Analysis - Fund Flow and Cash Flow Statements -
Interpretation and usages for future decisions - Proforma and model statements.

UNIT III (16 hrs)
MANAGEMENT ACCOUNTING
Management accounting -Scope - Techniques - Role of Management Accountant - Difference
between financial Accounting and Management Accounting.

COST ACCOUNTING
Understanding and classifying Costs -Absorption Costing -Cost Sheet -Difference between
Cost Accounting and Management Accounting - Process Costing.

UNIT IV (16 hrs)
MARGINAL COSTING
Marginal Costing - Differential Costing - Cost Volume - Profit Analysis.
Standard Costing - Variance Analysis - Material Labour -Overhead and Sales Variances

UNIT V (16 hrs)
BUDGETING
Budgeting and Budgetary Control - Different types of Budgets and its uses. Reporting to
Management - Types and Classification.
1. Case Analysis Application of Excel, Tally etc.,

References:
1. Arulanandam & Raman, Financial Accounting, Himalaya Publishing House, Mumbai, 2006.
2. Bhattacharya, S.K., and Dearden, J. Accounting for Management, Text and Cases,
Vikas, publishing house, New Delhi, 2007.
3. Grewal T.S. Double entry book keeping, Sultan Chand &Sons, Delhi, 2007.
4. Periyaswamy.P. Financial, Cost & Management Accounting, Himalaya Publishing House,
Mumbai, 2006.
5. Sharma R.K. & Shashi K Gupta, Management Accounting Principles and Practices,
Kalyani Publishers, Delhi, 2006.
6. Vij, Madhu, Financial and Managerial Accounting, Amnol Publications, New Delhi 2000.
7. Vinayagam & Sinha, Management Accounting Tools & Techniques, Himalaya
Publishing House, Mumbai, 2007.
8. Wayne L. Winston Microsoft Excel Data Analysis and Business Modelling Prentice Hall of
India Pvt Ltd, 2006.
9. R.K. Sharma and Shashi, K. Gupta, Accounting for Financial Management, Kalyani
Publishers, New Delhi, 2009.
10. Mohammed Arif Pasha, Accounting for Managers, Virinda Publications (P) Ltd., New
Delhi, 2009.
8
SEMESTER I
PAPER NO - 6
DATA THE STRATEGIC ORGANISATION RESOURCES (RDBMS)
(Theory - 2 hrs/week Practical - 2 hrs /week)
Objectives:
Impart basic knowledge on computer based data management systems for effective
information management in organizations
Develop competence to design and develop a RDBMS using Oracle 10g
Access the data using Visual Basic as the Front End software.
UNIT I INTRODUCTION (16 hrs)
Orientation- Introduction to DBMS-Define Data - Fields, Records, Files, Databases.-File
Processing and Access Methods-Various Database Models- Object-Oriented, Record Based,
Network, Relational-ER Diagrams-Normalization -3 Normal Forms-Functional /Trivial /Partial
Dependencies -FILE ORGANIZATIONS-HEAD, SORT, HASH, CLUSTERED-INDEX

UNIT II INTRODUCTION TO SQL (16 hrs)
Understand the concept of Tables/Relations.-What is SQL DML, DDL, DCL.-Defining a
database status :-CREATE, ALTER, DROP, TRUNCATE -
Manipulation of the data of a database-INSERT, INSERT ALL, UPDATE, DELETE, MERGE-
SELECT command and all its options.-SET operations
Control the data access-GRANT, REVOKE, USER ROLE PRIVILEGE-Control transactions
and its consistency COMMIT, ROLLBACK, SAVEPOINT-E.F.Codds 12 Rules for RDBMS

UNIT III ADVANCED SQL (16 hrs)
Working with multiple tables of a database that generate queries JOINS-Use sub queries to
generate complex queries using data conditionally from multiple tables-SUB QUERIES-
PL/SQL-Functions-Triggers-Cursors & Exceptions

UNIT IV CONCURRENCY CONTROL TECHNIQUES (16 hrs)
ACID property of a Database-Concurrency - Concurrent User Anomalies- Lock (Binary &
Multiple) -Deadlock-Isolation (RR, RS, CS, UR)- Schedules (Serial and Non-Serial)-Conflict
Instructions - Conflict Serializable - Transaction Processing -Phantom Phenomenon- Degree
Two Consistency Architecture-Memory-Files Processes

UNIT V VISUAL BASIC THE FRONT END TOOL (16 hrs)
Introduction- Procedural Vs. Event Driven Progamming-The VB IDE-Objects in VB-
Controlling objects using properties, methods and events - Forms- Properties - Events and
methods - Controls-Adding controls to forms-Control Properties-Programming Basics- Data
Types-Input and Output -Program Flow Control-Arrays-Declaration-Multi-dimensional Arrays-
Operations with arrays-Procedures-Sub programs and Functions-Event procedures-Property
Procedures-General procedures- Sub procedures-Function procedures-Adding Graphics to
Forms-Enhance with GUI- Add Menus-Add Status Bar- Add Toolbars- Add pop-up menus-Add
Dialog Boxes (Predefined, customized and Standard)-Basics Of Data Persistence-
Understanding Persistence- Files-Data Access options in VB-Working with Data Control-
Record Sets-ADO Data Controls-Connection to ODBC data sources

Reference:
1. Hipsley, Paul. Developing client server application with Oracle Developer 2000, Sams
Publishing., 2000.
2. Muller, Robert J, Oracle Developer 2000 Handbook, Oracle Press, 2000.
3. Systems and Developers Manuals for RDBMS and Oracle.
4. IBM Manual for Relational Database Management Systems.
5. Christopher Allen,Catherine Creary,And Simon Chatwin,Introduction to relational Data
base,Tata McGraw Hill,2004
6. Robert Sheldon,SQL:A beginners Guide, Tata McGraw Hill,2003
7. Kishore and Naik,SQL for Professionals,Tata McGraw Hill,2003

9

SEMESTER I
PAPER NO - 7
BUSINESS COMMUNICATION

OBJECTIVES:
Describe the communication function in an organisation and the role of electronic media in
facilitating communication process.

UNIT I (16 hrs)
COMMUNICATION IN BUSINESS
An overview of communication - its pervasive nature - Relationship between communication
and organisation effectiveness - Objectives - Media Types Barriers and gateways in
communication principles.

UNIT II (16 hrs)
WRITTEN COMMUNICATION
Structure and layout of letters - Orders and Execution - Complaints and Adjustments -
Collection and circular letters - Application letters.
REPORT WRITING
Types of reports, Structure of report - methods of collecting and preparing materials - Drafting
of report.

UNIT III (16 hrs)
MEETINGS
Notices - Agenda and Minutes of Meetings -Reports of the Board of Directors - Press report.
OFFICE CORRESPONDENCE
Office circulars and office notes. Suggestions, Complaints and office memorandums.

UNIT IV (16 hrs)
ORAL COMMUNICATION
Presentation of reports, public speaking and negotiations. Body Language and Presentation
Aids.

UNIT V (16 hrs)
COMPUTER APPLICATIONS:
Computers in Business Communication, Introduction to Windows-Use of Access, Excel,
Power Point and Word.

References:

1. Dona J yong, Foundation of Business communication, Tata Mc Graw Hill Publishing
House, New Delhi, 2006.
2. Krishna Mohan, Meena Banerji, Developing communication skills, Macmillan India ltd,
New Delhi, 2002.
3. Gorman The Complete Idiots Almanac Of Business Letters And Memos, Prentice Hall
of India Pvt Ltd., New Delhi, 2000.
4. Korlahilli.S. & Rajender Paul Essentials of Business Communication, Sultan Chand &
Sons, New Delhi, 2000.
5. Reddy, Appannaiah, Nagaraj, Raja Rao, Essentials of Business Communication,
Himalaya Publishing House, New Delhi, 2000.
6. Urmila Rai, S.M. Rai, Business Communication, Himalaya Publishing House, Mumbai,
2001.
7. Ramachandran Business Communication, Macmillan India Ltd., New Delhi 2008.

10

SEMESTER II
PAPER NO 8
PRODUCTION AND OPERATIONS MANAGEMENT
(Theory - 4 hrs/week)

OBJECTIVES:
Acquaint the students with Production and operation functions in both manufacturing and
services sectors.

UNIT I
(16 hrs)
INTRODUCTION
Production and Operations management: Meaning and Definition - Production as a system;
Operations Strategies Operations Technology - Forecasting in POM Productivity.

PRODUCT AND PROCESS DESIGN
Product design: product development process approaches to product design.
Process Planning and Design: Process Analysis Process Flowcharting - Types of Processes
Process Selection Process Design job, batch, assembly line, continuous production -
Measuring Process Performance - Value Engineering.

UNIT II
(16 hrs)
FACILITY LOCATION AND LAYOUT
Facility Location: steps in Location - Factors Influencing Location Decision Location Models.
Facility Layout: Types of layout Product, Process, Group, Fixed Position, Cellular and
service layout Assembly line balancing- computerized layout techniques CRAFT, SLP.

CAPACITY AND AGGREGATE PLANNING
Long-range and short-range capacity planning - Aggregate Planning Material requirement
planning - Master Production Scheduling - Procedures, MPS in produce to stock and
produced to order firms, Computerized MPS.

UNIT III
(16 hrs)
PRODUCTION PLANNING AND CONTROL
Objective and Functions of PPC PPC in job, Intermittent, continuous production and
process industry.

SHOP FLOOR PLANNING AND CONTROL
Scheduling Process - Scheduling Problems Scheduling techniques for job shop, process
focused system, product focused system, continuous production, Batch Scheduling.

DESIGN OF WORK SYSTEMS
Work design: Work-study Method Study - Work Measurement - Time Study Motion Study.

UNIT IV (16 hrs)
MAINTENANCE MANAGEMENT
Types of maintenance Planned, Preventive, breakdown, predictive, Routine - Planning and
scheduling of maintenance Total Productive Maintenance.

11

INVENTORY MANAGEMENT AND CONTROL
Inventory models - Inventory Planning and control Approaches To Inventory Systems P
system, Q system - inventory control techniques - ABC , HML, VED, SDE, FSN, Max-Min
system, Two bin system and EOQ.

UNIT V
(16 hrs)
TOTAL QUALITY MANAGEMENT
Total Quality Control - Role of Inspection - Statistical process control, Acceptance plans,
Quality Management Concepts - Demings way, Kaizen Technique, JIT, Quality circles, TQM,
TPM, six sigma, Quality standards - ISI, ISO 9000 and other international standards.

References:

1. Aswathappa.K & Sridhara Bhatt, Production & Operations Management, Himalaya
2. Chunawalla, S.A. and Patel, D.R., Production and Operations Management, Himalaya
3. Khanna.K.K Physical Distribution Management: Logistical Approach, Himalaya
Publishing House, Mumbai 2002.
4. Martinich , Production and Operations Management An Applied Modern Approach,
Wiley India (P) Ltd., New Delhi, 2008.
5. Paneer Selvam R. - Production and operations Management, Prentice Hall of India, New
Delhi, 2005.
6. Dan R.Reid; Sanders R. Nada, Operations Management An Integrated Approach, 3rd
Edison, Wiley India (P) Ltd., New Delhi, 2008.
7. Russel, Operations Management , Wiley India (P) Ltd., New Delhi, 2008.
8. Richard chase, F Robert Jacobs, Nicholas J Aquilano, Nitin K Agarwal, Operations
management for competitive advantage, Tata McGraw Hill Publishing Ltd., , 2006.
9. Chary S.N, Production and Operations Management, Tata McGraw Hill, New Delhi,
2008
10. L.Suganthi, Anand A..Samuel - Total Quality Management, Prentice Hall of India Private
Ltd., 2004.

12

SEMESTER II
PAPER NO -9
LOTUS NOTES - DATA COMMUNICATION AND COLLABORATION TECHNIQUES
Objectives:
Introduce the application of groupware as a strategic tool for information technology
leadership
Develop competencies to development applications using Lotus Notes.

UNIT I DOMINO DESIGNER FUNDAMENTALS-1 (16 hrs)
Introduction-Introduction to Lotus Notes Groupware.-Using the Notes Client Mail, To do,
Calendar, Searching, Scheduling, Replication-Introduction to the Domino Designer and its
user interface (IDE)- Domino Designer Database -Understanding a Domino Database, how
does it differ from other -databases and its components.-Creation (various methods) -
Understand the Data Base PROPERTIES in detail-Design elements-ACL of the database.-
Creating A PAGE-Incorporate graphics, Tables, Sections, Formatting the Text. Understand
the PAGE PROPERTIES in detail-FORMULA LANGUAGE.

UNIT II DOMINO DESIGNER FUNDAMENTALS-2 (16 Hrs.)
FORM Design Element- Design a form-Add Fields to Forms-Using form Design
elements-Add computed text to the form-Layout Regions-Hotspots and Actions in Forms.-
Understand the FORM PROPERTIES in detail.
VIEWS & FOLDERS-Designing View-Types of View -Categorized views-
Defining Column Data, add new columns.-Understand Response Hierarchy- Using Folders-
Embedded Views.-Understand the VIEW PROPERTIES in detail
OUTLINES, FRAMESETS & NAVIGATORS- Create an Outline- Update Outline Entries-Add
new Outline Entries-Understand the OUTLINE PROPERTIES in detail-Create a Navigator.-
Create Framesets.-Understand the FRAMESET PROPERTIES in detail AGENTS -What are
Agents?- Designing and creating Agents.-ACL-Determining access levels to databases and
within databases with a view to ensuring security-Working with various access Control levels-
Hiding non essential information from user.

UNIT III DOMINO APPLICATION SECURITY AND WORKFLOW (16 Hrs.)
DESIGNING WORKFLOW APPLICATIONS- A manual workflow of a business process-
Designing an automated workflow process-IMPLEMENTING WORKFLOW-Routing Workflow
documents-Routing documents to a Non-mail Database- Archiving documents SECURING
THE APPLICATION- Using the ACL to secure data-Using Roles-Controlling access to
documents, Views, Forms, Sections-Controlling Create, Read and Edit rights to documents

UNIT IV USING ENCRYPTION AND SIGNATURES TO ENSURE SECURITY (16 Hrs.)
Using encryption mechanisms to ensure security-Using electronics signatures to authenticate
documents -TRACKING WORKFLOW-Tracking documents through a workflow process.-
History Log

UNIT V DOMINO APPLICATION ARCHITECTURE-THE DOMINO INFRASTRUCTURE
(16 Hrs.)
Structure of a Domino Database-How Domino stores and access application data-Interacting
with application data using forms-Using forms to access data outside the current database -
THE DOMINO VIEWS-Structure of Domino Views-Accessing Data with a program-THE
DOMINO OBJECT MODEL-Working with Domino object Model-Design considerations for
agents -Design considerations for replication-Using routing in application
PROJECT : Applying Lotus Notes in an Organization Set up

Reference:
1. Matt Riggsby ., Mastering Lotus notes and Domino 6, 2004
2. Lotus Notes and Domino 6 Development Unleashed, Techmedia Publishers ltd. 2002
3. Brian Benz and Rocky Oliver., Lotus Notes and Domino 6 Programming Bible - Willey
publishers, 2004
13

SEMESTER II
PAPER No. 10
FINANCIAL MANAGEMENT

OBJECTIVES:
Acquaint the students with the broad frame work of financial decision making in a business
unit and to emerging global trends in financial environment.

UNIT I (16 hrs)
CONCEPT
Concept, objectives, Scope and functions of Financial Management - Financial organisation,
Roles and functions of financial manager.

UNIT II (16 hrs)
SOURCES
Sources of Long-term and Short term financing - Procedure for obtaining finance through
primary and secondary market instruments.

Leverage: Financial and operating leverages - Application in decision making.

Time value of money - valuation of shares and securities - cost of capital - Capital Structure
Theories - planning the Capital Structure.

UNIT III (16 hrs)
CAPITAL BUDGETING
Investment decisions - Capital Budgeting -techniques and criteria - Risk - Sequential decision
making.

WORKING CAPITAL MANAGEMENT
Concepts- types and factors affecting the determination of working capital.
Current Assets Management - Cash, Debtors and Inventory Management - Different
committee's recommendations.

UNIT IV (16 hrs)
DIVIDEND POLICIES
Dividend policies - Dividend decision - Types of dividends -Gorden - Walter & MM models -
Determination of dividend - Dividend policy.

MIS in financial management - Role of computers in FIS. Application soft ware and the World
Wide Web Internet -Components in the system unit - Input, output and storage -Operating
systems and utility programs- Communications and networks- Information system
development- Multimedia- Security, privacy and ethics.

UNIT V (16 hrs)
INTERNATIONAL FINANCE
World Financial Environment: Foreign Exchange Market Mechanism; Determinants of
exchange rates; Euro currency market; offshore financial centres; International banks; Non-
banking financial service firms; stock markets; global competitiveness E-banking.
Case studies.

Application of Excel, Wings and Tally.
14
References:

1. Bhalla VK and S Shivaramu, International Business environment and Business,
Anmol, New Delhi, 2008.
2. Bhalla, V.K., Financial Management and Policy, Anmol, New Delhi, 2008.
3. Khan M.Y. & Jain P.K. Financial management Text, Problems And Cases, Tata
McGraw Hill Publishing company Limited, Delhi, 2008
4. Kulkarni, Satyaprasad, Financial Management, Himalaya Publishing House,
Mumbai, 2006.
5. Maheswari, S.N., Principles and Practice of Financial Management, Sultan Chand &
6. Paresh. P. Shah, Financial Management, Dream Tech Press, Delhi, 2008.
7. Reddy, Appanaiah & Satyaprasad, Financial Management, Himalaya Publishing
House, Mumbai, 2008.
8. Van Horne, James, C. , Financial Management and Policy, Prentice Hall of India,
New Delhi, 2009.
9. Sharma R.K. & Shashi K Gupta, Management Accounting Principles and Practices,
Kalyani Publishers, Delhi, 2009.
10. Wayne L. Winston, Microsoft Excel Data Analysis and Business Modelling, Prentice
Hall of India Pvt Ltd, 2008.
11. Sudarsana Reddy Financial Management, Principles & Practice, Himalaya
Publishing House Pvt Ltd., 1
st
Ed, 2008.
12. Sudhindra Bhat Financial Management Principles & Practice, Excel Books, 2
nd
Ed,
New Delhi, 2008.

15

SEMESTER II
PAPER No- 11
APPLIED OPERATIONS RESEARCH
OBJECTIVES
Introduce the students to the principles of operations research techniques and their
applications in decision making
UNIT I INTRODUCTION TO OPERATIONS RESEARCH (16 Hrs.)
Concepts, genesis, application potential to diverse problems in business and industry - scope
and limitations.
LINEAR PROGRAMMING
Concepts - formulation of models - graphical explanation of solutions - simplex algorithm - use
of slack, surplus, and artificial variables - Interpretation of optional tableau unique optimum,
multiple optimum, unbounded-ness and infeasibility. Duality - dual simplex method.

UNIT II TRANSPORTATION PROBLEM (16 Hrs.)
Concepts - solution procedures for initial feasible solutions - optimality check - balanced /
Unbalanced, minimization / maximization, prohibited routing - problems.
ASSIGNMENT PROBLEM
Concepts - formulation of model - Hungarian method of solution maximization /minimization,
balanced / unbalanced, prohibited assignments - problems.

UNIT III NETWORK ANALYSIS (16 Hrs.)
Project planning and control by use of PERT/CPM concepts, arrow diagrams - time analysis
and derivation of the critical path - concepts of a slack / float - Crashing of CPM network -
probability assessment in PERT network.
DECISION THEORY
Concepts - decision making under conditions of uncertainty and condition of risk. The
expected value of perfect information. Decision tree analysis.

UNIT IV REPLACEMENT THEORY (16 Hrs.)
Concepts - replacement of items subject to deterioration, subject to random total failure -
group vs. individual replacement.
QUEUING THEORY
Concepts- basic characteristics of a queuing system - Kendalls notation - problems based on
M/M/1 and M/M/C models.

UNIT V SIMULATION (16 Hrs.)
Concepts - areas of application - random numbers - Monte Carlo simulation - Simple
applications.
Dynamic programming
Concept and Applications

Reference:
1. Gupta, M.P. and Sharma, J.K., Operations Research for Management, National, New
Delhi 2002.
2. Kapoor, V.K., Operations Research, Sultan Chand & Sons, New Delhi, 2001.
3. Mathur K & Solow D, Management Science, Prentice Hall Inc., Englewood Cliffs, New
Jersey, 2000.
4. Narang, A.S., Linear Programming and Decision Making, Sultan Chand & Sons, New
Delhi, 2001.
5. Sharma, J.K., Fundamentals of Operations Research, Macmillan New Delhi, 2001.
6. Sharma, S.J.K., Operations Research, Theory and Applications, Macmillan, New Delhi,
2001.
7. Srinath, L.S., Operations Research for Executives, Affiliated East West Press, New Delhi,
2004.
8. Taha Harndy, A., Operations Research An Introduction , Macmillan, India, New York,
2002.
16

SEMESTER II
PAPER No. 12
LEGAL SYSTEMS
(Theory - 4 hrs/week )

OBJECTIVES:
The course is designed to assist the students in understanding basic laws affecting the
operations of a business enterprise.

UNIT I (16 Hrs.)
Law of contracts - agreement - capacity of parties- consideration - contingent contracts -
performance - discharge of contracts - quasi contract - remedies for breach.

UNIT II (16 Hrs.)
Indemnity and guarantee - Bailment - conditions and warranties - Transfer on owner ship -
performance - remedies - Law of insurance - partnership Act.

UNIT III (16 Hrs.)
Negotiable Instruments - Notes - Bills - Cheques - Parties - Negotiation - crossing -
endorsement, marketing - presentment - discharge - Hundies. Law of Agency - Law relating
to carriage of goods.

UNIT IV (16 Hrs.)
Company Law - Formulation - Memorandum. Articles - Prospectus - share capital. Directors,
their appointment, powers, rights, duties.

UNIT V (16 Hrs.)
Meetings - Proceedings - Management - Accounts Audit - compromise - arrangements -
oppression & mismanagement - winding up of companies.

References:

1. Aswathappa, K., Legal Environment of Business, Himalaya Publishers Ltd. - 2002.
2. Gogna, P.P.S., A Text book of Mercantile Law, Sultan Chand and Company, 2007
3. Gogna, P.P.S., A Text book of Company Law, Sultan Chand and Company, 2006
4. Gordon, K. Natarajan, Banking Theory, Law & Practice, Himalaya Publishers Ltd. -
2002.
5. Kapoor, N.D., Mercantile law, Sultan Chand and Co., 2000.
6. Pillai.R.S.N, Bagavathi.V., Business Law, Sultan Chand and Co, 2000.
7. Reddy, Appannaiah, & Prabhudev, Company Law and Secretarial Practice Himalaya
Publishing House 2004.
8. Saravanavel P. & Sumathi S., Legal Systems in Business, Himalaya Publishing
House. -2002.
9. Shukla .M.C., Mercantile Law, Sultan Chand and Co., 2007
10. Tutesa, S.K., Business Law for Managers, Sultan Chand, New Delhi, 2001.
11. Varsheney.G.K., Elements of Business Laws., Sultan Chand & Co., 2003.

17
SEMESTER II
PAPER No. 13
RESEARCH METHODS FOR MANAGEMENT
(Theory - 3 hrs/week Practical - 1hr /week)

OBJECTIVES:
The Objectives of this paper aims to demonstrate the research tools and techniques that aid
Managerial Decision Making and the use of computers in various researches.

Unit I (16 Hrs.)
Introduction: Meaning of Research Objectives- Types of Research- criteria of a good
research- Research Process

Research Problem: Problem definition selection and techniques in defining a problem

Unit II (16 Hrs.)
Research Design: Meaning- Need and features of a good design- Types of research designs

Sampling Design: Need for sampling-Steps in sampling design- criteria of selecting a
Sampling Procedure- characteristics of a good sample design- types of sample designs

Unit III (16 Hrs.)
Scaling: Measurement Scales- bases of scale classification- Important scaling and scale
construction techniques.
Data Collection: Primary data collection methods Observation, Interviews, Questionnaires
and schedules; guidelines for Questionnaire and Schedule construction and successful
interviewing ; secondary data collection

Unit IV (16 Hrs.)
Testing of Hypothesis: Concepts- procedure for testing hypothesis, Analysis of variance- one
way and two-way Anova,
Non-parametric tests- Sign Tests, Wilcoxon Matched-pairs Test, U-test, H-test, One Sample
Runs Test

Unit V (16 Hrs.)
Report Writing: Steps in writing report-layout of the research report-types of report

Training in the use of SPSS and other statistical software packages.

References

1. Kothari, C.R, Research Methodology - Methods and Techniques, New Age
International Publishers, 2004
2. Suja.R.Nair, Marketing Research, Himalaya Publishing House, Mumbai, 2003.
3. K.N.Kishnaswamy, Appaiyer Sivakumar, M. Mathiajan, Management Research
Methodology- integration of principles, methods and techniques, Pearsons
education,NewDelhi,2006.
4. R.Panerselvam, Reseach Methodology, PrenticeHill of India pvt ltd, New Delhi,2004.
5. Paul.Egree,Donald.S.Tull,Gerald Albaum, Research for Marketing Decision, Prentice
Hill of India Pvt ltd, New Delhi, 2000.
6. O.R.Krishnaswami, M.Ranganatham, Methodology of Research in social science,
Himalaya publishing house, Mumbai-2008.
7. Gupta,S.P., Statistical Methods, Sultan Chand & Sons Company,
NewDelhi, 2001
18
SEMESTER II
PAPER No-14
STRATEGIC HUMAN RESOURCE MANAGEMENT

Objective:
Focus on the vital aspects and applications of the various principles of Human Resource
Management.

Unit I Nature and scope of Human Resource Management (16 hrs)
Personnel Management Vs. Human Resource Management, Human Resource Development
Strategic Human Resources Management-Linkages between HRM and Strategic
management process-Role of HRM in strategy formulation-Traditional HR Vs. Strategic HR-
HR policies-functions-Roles
Human Resource management Model -Model for effective HRM practices- Toyoto model -
Ten C model- Michigan Model- Harvard Model - Core competencies model for HRM
professional David Guest model HRM strategy HRM practices - HRM outcomes- Behaviour
outcomes -Performance outcomes -Financial outcomes

Unit II Human Resource Planning and Placement (16 hrs)
Job Analysis: Competancy Approach- Job Description, Job Specification - Job Evaluation
Methods
Human Resource Planning: Recruitment - process, screening, evaluation and control.
Selection-process, barriers to effective selection. Talent identification tools-Orientation and
placement - orientation programme, requisites, evaluation and problems Video
supplements.

Unit III Human Resource Maintenance (16 hrs)
Compensation and Rewards Management - Calculation of Pay Roll - Employee Incentive
Schemes - Stock Option Schemes - Monetary and Non-Monetary Rewards - Fringe Benefits-
employee benefit and welfare schemes-Design And Implementation of Incentive
compensation- QWL.

Unit IV Performance Appraisal and Training and Development (16 hrs)
Development of Human Resource: Performance Appraisal-Appraisal Process-Techniques-
Challenges-Performance Appraisal vs. Performance Management-performance counselling
Training and Development-Training Need Analysis-Training Process- Training Models- Design
and Development-Learning cycle-Learning Curve. Four level model for training Evaluation-
Donald Kirkpatricks Evaluation Model-Five phase model for competency Assessment and
Development video supplements experiential exercise.
Career Planning and Career Development-Career Anchors-process map- Targeted Career
Development model

Unit V Applications of Organizational Behaviour and HRM in a dynamic
Environment (16 hrs)
Applications of Organizational Behaviour in Human Resource Management:
Values, Attitudes and Job Satisfaction-Perception and Individual Decision Making- Case
Studies.

Technological changes-TQM-Reengineering-FMS-Work force Diversity-Assessing HRM
effectiveness- HR climate- -Employee Engagement-HR scorecard
19

References:

1 Aswathappa.K, Human Resource & personnel Management- Text and Cases,
Tata McGraw-Hill publishing Company ltd, New Delhi, 2008.
2 Edwin Flippo, Personnel Management, Prentice Hall India Ltd., New Delhi, 2000.
3 Gary Dessler, Human Resources Management, Prentice Hall Of India Private ltd,
New Delhi, 2006.
4 Memoria, C.B.,Gankar.S.V, Personnel Management & Industrial Relations,
Himalaya Publishers Co., New Delhi,2007.
5 Ramaswami, N. The Management of Human Resources, T.R. Publications,
Chennai, 2000.
6 Rao P.L, Human Resource Management, Excel book, New Delhi, 2004.
7 Raymond J Stone , Human Resources Management, John Wiley & Sons,
Singapore,2005
8 Robert L. Mathis, John H Jackson, Personal / Human Resource Management,
West Publishing Company, USA, 2000.
9 Sahu.R.K., Performance Management System, Excel Books, New Delhi, 2007.
10 Srinivas R.Kandula, Human Resource Management In Practice with 300
models,Techniques and Tools, Prentice Hall Of India Private ltd, New Delhi, 2005.
11 Subbarao, R. Personnel & Human Resource Management Text and Cases,
Himalaya Publishing House, New Delhi, 2007
12 Venkatarathnam and Srivastava - Personnel Management and Human Resource,
Tata McGraw Publication Co., New Delhi, 2000.

20
SEMESTER III
PAPER No. 16
STRATEGIC MANAGEMENT AND BUSINESS POLICY

OBJECTIVES:
Focuses on the strategic issues in business organisations and development of skills to utilise
the various methods and models for effective formulation and implementation of strategies.

UNIT I
INTRODUCTION : (16 hrs)
Business, Forms of Business Organisation, Business goals, Policy - Definition, Scope,
Strategy - Definition, Types. Strategic Management - Evolution, Corporate Planning, Strategic
Planning, Strategic Management Process, Benefits.
Organisational purposes - Mission - Corporate objectives Business Ethics- Social
responsibility the role of individuals/leaders

UNIT II
ENVIRONMENTAL ANALYSIS (16 hrs)
Understanding the nature of business environment Structural analysis of competitive
environment, competitive analysis, Strategic group analysis market segments and market
power, BCG model, GE model, Analysing resources and strategic capability-Resource audit,
value chain analysis, Comparative analysis, Historical analysis, Comparison with Industry
norms, Best practice analysis Assessing the balance of resources Portfolio analysis,
Balance of skills / personalities, Flexibility analysis, identification of key issues SWOT
analysis, Core competence.
Culture and stakeholder expectation- The cultural context of strategy, Stakeholder mapping,
Methods of assessing power- Case Studies.

UNIT III (16 hrs)
STRATEGIC ALTERNATIVES AND EVALUATION
Strategic options -Generic strategies, Market-based generic strategies, Sustaining and
operationalising generic strategies, Alternative directions for strategy development, Alternative
methods of strategy development
Strategy evaluation - Evaluation criteria , A framework for evaluating strategies , Strategic
logic - Portfolio analyses - Life cycle analyses - Value chain analyses, Cultural fit - Screening
options, Analysing return, Analysing risk, Analysing stakeholder reactions , Selection of
strategies

UNIT IV (16 hrs)
STRATEGY IMPLEMENTATION
Resource planning at the corporate level and business level - Preparing resource plans -
Critical success factors and key tasks, Planning priorities, Testing key assumptions, Financial
planning and budgeting , Manpower planning, Network analysis Organisation structure and
design - Structural types, The elements of organisational design, Organisational
configurations, Management systems and control, influences on organisational design
Managing strategic change - Understanding processes of strategic change - Diagnosing
strategic change needs - Managing the strategic change process - Leadership and change
agency

UNIT V (16 hrs)
STRATEGIC CONTROL
Strategic Control - Control Process, Definition, Strategic Control, Role of information in
Strategic Control, Information Systems - MIS - Strategic Review. Corporate Planning
Practices in India, Future of Indian Industries.
21

References:
1. Kazmi, Azar, Business Policy, Tata McGraw-Hill Publishing Co. Ltd,New Delhi,2009
2. Fred R. David, Strategic Management Concepts and cases, Pearson prentice Inc,
U.K 2006.
3. Pearce II, John, Robinson Richard B, Amita Mitta., Strategic Management Strategic
formulation and Implementation, Tata Mc Graw Hill Publishing Company Ltd, New
Delhi, 2008.
4. Kim Warren, Strategic Management Dynamics John Wiley Publication, 2007

22

SEMESTER -III
PAPER NO- 17M
IT Promotion and Customer Relationship Management

Objectives:

Describe the evolution of the e-economy business model
Provide In-depth analysis of successful CRM-enabled e-commerce sites
Understanding the nature of IT based promotion

Unit I (16 Hrs)
Advertising Management:
Definition, Nature, Scope and Classification
Advertising Agency Functions, Organisation and Compensation
Copy Strategy- Characteristics of a good copy, elements of a good copy, design and layout
Production of advertisements, Evaluation of Advertising Effectiveness

Unit II (16 Hrs)
Web Marketing
Evolution of Web marketing-Promotion of web-brands-web advertising- Choosing an ideal
ISP- Producing web copy.

Unit III (16 Hrs)
CRM in Marketing
CRM Marketing Initiatives: Cross Selling and Up-selling- Customer Retention, Behaviour
Prediction- Customer Profitability and Value modelling- Channel Optimisation-
personalization- Event Based Marketing
Sales Force Automation: Sales Process Activity Management- Sales & territory management-
Contact Management- Lead Management- Configuration Support- Knowledge Management-
Field Force Automation
CRM in e-Business: In ERP, SCM, Supplier Relationship Management- Partner Relationship
Management.

Unit IV (16 Hrs)
Delivering CRM
Preparing the CRM Business Plan- Choosing the CRM Tool- CRM Implementation- CRM
Road Blocks.

Unit V (16 Hrs)
Analysis of successful CRM Sites.
Customer relationship management: Software and Implementation Modules.

Reference:
1. Jill Dyche, The CRM Handbook , Pearson Education, 2002
2. J.Jonathan Gabay, Web- Marketing in a Week Hodder & Stoughton, 2000
3. John W.Gosney and Thomas P. Boehm, Customer Relationship Management
Essentials, Prentice Hall of India Pvt. Ltd., New Delhi, 2001.
4. S. Shajahan , Relationship marketing, Tata McGraw Hill Publishing Company Ltd,
2004.
5. Kruti Shah, Alan D Souza, Advertising and Promotions an IMC Perspective, Tata
McGraw Hill Publishing Company Ltd, 2008.
6. Arens, Arens, Contemporary Advertising, Tata McGraw Hill Publishing Company Ltd,
2007
7. Kamlesh K Bajaj, Debjani Nag, &. E-Commerce the cutting edge of Business Tata
Mc Graw Hill, 2004
23

SEMESTER - III
PAPER NO: 17F
INTERNATIONAL FINANCIAL MANAGEMENT

OBJECTIVES

To Understand the application of financial management tools for success of business
To Acquaint the student of the nuances of foreign exchange dealings
To Know the sources of infra-structure financing
To Learn the roles of various financial services

Unit I (16 Hrs)
International Financial Management - An overview - Motivation for International Business -
Development of Global competition - Expansion of technology and geographical frontiers -
International monetary system - The International Monetary fund - Exchange rate
arrangements - The European Monetary systems.

Unit II (16 Hrs)
The Foreign Exchange Market - Features of Foreign Exchange Market - The Indian Foreign
Exchange Market - Determination of foreign Exchange rates - Key issues in Foreign
Exchange risk management - Approaches in currency risk management - Spot hedging -
Leading & Lagging - Structural Adjustments - Types of foreign exchange exposures -
Managing translation exposure.

Unit III (16 Hrs)
Fundamentals of risk management - Delineating efficient portfolios - Marking to markets
including security positions - Measuring portfolio returns - Frequency distribution of portfolio
returns - Making the transition from return to risk - Interest rate risk - Quantification of risk -
Yield curves - Maturity gap - Simulation - Duration Approach - Net interest income and
duration gap - Limitations of duration analysis - Value at risk model.

Unit IV (16 Hrs)
Forward rates and contracts - Definition of Forwards/Futures - Term structure and forward
rates - Synthetic forwards and "Law of one price"- Euro dollar future contract - Hedging
application - Forward prices - Risk -Reward contract - Covered & uncovered interest parity -
Basic Option transactions - Straddles, Strangles & Spreads - Product analysis - option
valuation - Various Models - Swap structure - Types of Swaps - Swap risk dynamics and cash
management - Currency swap - Currency swaps with currency option - Concepts and
definitions of Collars, Caps & Floors - Forward rate agreements - Zero -fee collar relationship
to swap.

Unit V (16 Hrs)
The Balance of payments - Balance of Payments accounting - Monetary adjustments -
Balance of Payments for India.
International project financing - Concepts, types & techniques and key elements - Structuring
project financing - International project evaluation - Key elements - Indian perspective -
International capital budgeting.

References:
1. Apte P.G,:"International Financial Management", Tata McGraw Hill Publications,
2006.
2. Jeevanandam.C, Foreign Exchange and Risk Management", Sultan Chand &
3. Madhu Vij, International Finance", Excel books, 2007
4. Shapiro A.C,"Multinational Financial Management", Prentice Hall of India, 2007
5. Vihang R Errunza, Devi Singh, Srinivasan T.S, "International Business finance,
Global business press, 2008.

24

SEMESTER III
PAPER NO -17HR
HUMAN RESOURCE DEVELOPMENT
(Theory 4 hrs/week)

Objectives
Facilitate an understanding of the Concepts, Methods and Strategies for HRD.
To impart knowledge on Design, Development of Training programs and evaluation
techniques.

Unit I: HRD Introduction (16 Hrs.)
Introduction of HRD Methods, Changing paradigm of HRD -concepts-scope-objectives-
principles-framework. contribution of subsystems to HRD goals
Planning and organising HRD system-principles in designing HRD system Linkage between
HRD and organisational growth Simultaneous Vs Sequential introduction of HRDS - HRD
models-HRD in Indian industries- Challenges of Future HRD Professionals Roles and
competency requirements of HRD Professionals.
Framework of HR - The strategic HR Framework Approach The integrative framework
Human Capital Appraisal Approach HRD Score card approach P-CMM Approach.
.
Unit II: Individual Development (16 Hrs.)
Analyzing the Role for development (Role Analysis)-Matching the Role and the Person
(Recruitment and Placement)-Developing the Person in the Role (Performance Appraisal)-
Beyond the Present Role (Potential Appraisal)-Developing Dyadic Relationships (Performance
Review and Counseling)-Preparing for Advancement (Career Planning and Development).

Unit III: Learning (16 Hrs.)
Concept of Learning, Learning Principles-components-learning cycle-learning pyramid
Learning models-Blooms Taxonomy, Kolbs, MUD Models of learning.
Learning Process, approaches-learning styles: Hermenns Model, LSQ.
Learning Types: Blended Learning-Synergogy for team Learning-Self-direct learning-
Transformative learning-double loop Learning-CRAMP Model-e-learning basics, LMS
(Learning Management Systems HRD in learning organisations video supplements.

Unit IV: Training and Development (16 Hrs.)
TNA-Types-Model: six component Model; ADDIE model-Training Paradigms-Types and
Methods-Training Models. General model for Training intervention Designing Management
Development programmes.
Design and Development: Principles of Training Design-Motivational Dynamics-Design
Process-Models of training design- Determining training content- Selecting training method-
Learning Activities and Lesson plan- Evaluation Criteria Video supplements.
Evaluation of Training Programs:
CIRO Model of evaluation--design of Training evaluation-Training cost benefit analysis
Designing and Managing Assessment Centres Prerequisites Tools used 360
o

feedback as an instrument in assessment center.

Unit V: Career Planning and counseling (16 Hrs.)
Career planning and Development: Nature-Principles-Strategies-Career Branding
Counseling: Participants- counseling relationship-objectives and goals, counseling Process,
types and approaches Developing Dyadic relationships Preparing for advancement.
Latest Trends in HRD: Employee Empowerment-Emotional Intelligence -Quality of Work life- -
HR Accounting-HR Research-Competency Mapping- HR Matrix HRD Audit methodology
HRD Score card Experiential Exercises.

25
Reference:

1 Aswathappa. K, Human Resource & Personnel Management - Tata Mc Graw Hill,
New Delhi, 2005.
2 Dalip Singh, Emotional Intelligence at Work, A Professional Guide, Sage
Publications, New Delhi, 2001.
3 Dayal, Ishwar, Designing HRD Systems, New Concepts, New Delhi, 2000.
4 Rao T.V. & Uday Pareek - Designing and Management of Human Resource
System, Oxford & IBH Publishing Co., Pvt., Ltd., New Delhi, 2007.
5 PanduNaik.G-Training And Development-text, Research and cases, Excel Books,
NewDelhi,2007
6 Rao, T.V. Alternative Approaches & Strategies of Human Resource Development,
Rawat, Jaipur, 2000.
7 Sheikh.A.M-Human Resource Management, Sultan Chand & Co Ltd.,
NewDelhi,2003
8 Samuel.A.Malone- A to Z of Training and Development-Tools and Techniques,
Jaico Publishing House, Mumbai, 2005.
9 Subba Rao.P- Essentials of HRM and IR-Text, Cases and Games, Himalaya
publishing house New Delhi-2008.
10 Tapomoy Deb-Human Resource Theory and Practice, Ane Books India,
NewDelhi, 2006.

26
SEMESTER III
PAPER NO - 17 P
VALUE MANAGEMENT AND WASTE CONTROL

Objectives
1. Impart the concepts of Value management tools and techniques to the
students.
2. Analysing the methods for Value engineering techniques.

UNIT I (16 Hrs.)
Introduction to value engineering - its significance, relationship to other fields of management -
role of management in value engineering.

Principles of value engineering - problem recognition and definition, meaning and analysis of
functions.

UNIT II (16 Hrs.)
Value engineering techniques - Selection of products and operation for value engineering
action - assigning P cost equivalents - alternative-measuring benefits - reporting results -
follow up.

UNIT III (16 Hrs.)
Decision process in value engineering - decision matrix - Concept of utility - make or buy -
Application of other quantitative techniques.
Scheduling of value engineering activities - Manual system GNATT Chart, PERT & CPM, Use
of control charts.

UNIT IV (16 Hrs.)
Organising and Staffing: Level of value engineering in the organisations - Staff requirements
job specification - Consultants. Training - objectives - knowledge and skills to be developed.

UNIT V (16 Hrs.)
Waste Control - forms of waste, control of waste, techniques. The role of creativity, the
comparison - the element of choice.

REFERENCE :

1. Anil Kumar Mukhopadhyaya, Value Engineering: Concepts, Techniques and
Applications, Sage Publications, New Delhi, 2003
2. Iyer.S.S, Value Engineering: A How to Manual, New Age International Pvt. Ltd
Publishers, New Delhi, 2009
3. Del L. Younker; Younker & Younker, Value Engineering-Analysis and
Methodology, Marcel Derkker Inc, CRC Press, New York, USA, 2003

27
SEMESTER III
PAPER NO 17T
TRAVEL BUSINESS MANAGEMENT

Objectives:
To understand the retail and wholesale travel business and develop the necessary
management skills

Unit I INTRODUCTION (16 hrs)
Emergence of Travel Business Growth of Travel Agency business - Definition of Travel Agent
& Tour Operator Differentiation Interrelationship of TA/TO and principles of present
business strengths and future prospects, problems & issues

Unit II SETTING UP OF TRAVEL BUSINESS (16 hrs)
Market Research, Sources of funding-comparative study of various types of organisation
proprietorship, partnership, private limited and limited-Govt. rules for getting approval-IATA
rules, regulation for accreditation-Documentation-Sources of earning: commissions, service
charges etc.-Entrepreneurial skill for travel, tourism and hospitality trade; problems of
entrepreneurship in travel trade

Unit III ITINERARY PREPARATION (16 hrs)
Documentation Passports, Visa etc, Important consideration for preparing itinerary, costing,
packaging and promotion

Unit IV INTRODUCTION TO PACKAGES (16 hrs)
Types of Packages Nature cure, health tourism, yoga and meditation, Beach holidays,
pilgrimage tours, Soft and hard adventure tours- concepts and guidelines

Unit V TAILOR MADE TOUR PACKAGES AND SELLING (16 hrs)
Advantages and limitations of package tours to the supplier and buyer, special requirement for
out bound packages, designing a brochure, concept selling, importance of sales close

References:

1. Gee. Y. Chuck, Boberg B. Kevin, Choy J.L. Dexter & Macken C. James,
Professional Travel Agency Management, Prentice Hall, 2000.
2. Gordon Oxen , Business Travel Management, Books Surge, 2006.
3. Negi J.M.S , Travel Agency and Tour Operations, Concepts and Principles, Anmol
Publications, New Delhi, 2005.
4. Talwar Prakash , Business of Tourism Management, Isha Books, New Delhi, 2006.
5. Pond Kathleen Lingle , The Professional Tour Guiding, Wiley, 2002.
6. Foster D.L. , The Business of Travel Agency and Management, Mc Graw Hill, US,
2001.

28
SEMESTER III
PAPER NO-18M
SUPPLY CHAIN AND LOGISTICS MANAGEMENT

Objectives
Provides insights into the changing logistics environment and the strategic issues in SCM
Indicate the factors influencing logistics and supply chain management
Design strategies for various modules of logistics and supply chain management

UNIT I INTRODUCTION TO SUPPLY CHAIN MANAGEMENT (16 HRS)
Understanding the Supply Chain Definition Decision Phase Importance of Supply Chain
Flows - Supply Chain Drivers and Obstacles - Supply Chain Performance Competitive and
Supply Chain Strategies- Future Trends in Supply Chain Management.

UNIT II OPERATION ISSUES IN SUPPLY CHAIN MANAGEMENT (16 HRS)
Demand forecasting Forecasting Techniques - Replenishment Aggregate Planning-
Master Production Schedule- Materials Requirement Planning - Inventory Management -
Procurement ERP.

UNIT III DISTRIBUTION, WAREHOUSING IN SUPPLY CHAIN MANAGEMENT
(16 HRS)
Transportation Fundamental of Transportation - Transportation Structure Documentation
Warehouse Operations Warehouse Decisions Packaging Materials Handling.

UNIT IV SUSTAINING COMPETITIVE ADVANTAGE/COORDINATING A SUPPLY CHAIN
(16 HRS)
Coordination in a supply chain - Customer relationship management - Supply Chain Process
Integration - integrated logistics- creating and managing vendor relationship - Performance
Measurement along with Supply Chain .

UNIT V INTERNATIONAL LOGISTICS (16 HRS)
Role of e-business in SCM Future of SCM - supply chain reconsideration to suit local and
global environment SCM issues in global environment - innovative approaches, managing
international logistics, internationalizing a distribution brand.

REFERENCES:

1. B.S Shay, Supply Chain Management for Global Competitiveness, Macmillan
Publishers, 2004.
2. Christopher. Martin, Logistics and Supply Chain Management, First Indian Reprint,
Pauls Press, New Delhi, 2000.
3. Coyle, Bardui, Langley , The management of business logistics South-Western
Cengage Learning, 2003.
4. Joel D.Winser, G.Keong Leong,Keah- Choon Tanh, Principles of Supply Chain
Management A balanced approach - South-Western Cengage Learning, 2005.
5. Narayan Rangaraj, G Raguram, Mandyam M. Srinivasan, Supply Chain Management
for competitive advantage Concepts and cases The Tata Mc Graw Hill publishing
company, 2009.
6. Robert B Handfield, Ernest l. Nichols, Introduction to Supply Chain Management -
Junior, Prentice Hall of India, 2006.
7. Ronald H. Ballou, Samir K Srivastava, Business logistics / Supply Chain Management
Pearson & Edu, 2007.

SEMESTER -III
PAPER NO: 18F
CORPORATE TAX PLANNING
29

Objectives:
Acquaint the student with the implications of Tax Structure and Corporate profit planning in
operational as well as strategic terms.

UNIT I
INTRODUCTION (16 hrs)
Introduction to I.T Nature scope and objectives - Tax planning - concept - Relevance -
Objectives - Tax planning and Tax Management - Tax planning Vs Tax avoidance and Tax
Evasion.

UNIT II
CONCEPTS (16 hrs)
Basic concepts - Residence and incidence of Tax. Tax free incomes - Salaries - House
properties - Profits and gains of Business or profession - Tax planning in each case.

UNIT III
DIFFERENT HEADS (16 hrs)
Capital Gains - Income from other sources clubbing of income - set off and carry forward of
Losses - Deductions from Gross total income and Rebate of Tax - Tax planning management.

UNIT IV
ASSESSMENT (16 hrs)
Individuals - HUF - Partnership firms - Companies - Computation of Tax and Tax Management

UNIT V
TAX PLANNING (16 hrs)
Tax consideration in setting up of New Business - Tax factor in Management decisions - Tax
planning for Employees Remuneration - Tax planning and Forms of Business Organisations
and Foreign Collaboration - Tax implication of Amalgamation - Tax considerations in
conversion of a firm into a company. Electronic Commerce and Taxation Sales Tax (CST
and TNGST)

Case Studies

Reference
1. Ahuja G.K. & Gupta Ravi, Systematic Approach to Income Tax, Bharat Law
House, Ahmedabad, 2008.
2. Gaur, V.P., Narang, D.B., Income Tax Law & Practice, Kalyani Publishers, New
Delhi, 2009.
3. Hariharan, Income Tax Law and Practice, Tata McGraw Hill, New Delhi, 2009.
4. Ranina, H.P., Corporate Taxation - A Handbook, Orient Law House, New Delhi,
2000.
5. Singhania, V.K., Direct Taxes, Law and Practice, Taxman, Delhi, 2007.
6. Srinivas E.A,, Handbook of Corporate Tax Planning, Tata McGraw Hill, New Delhi,
2000.
7. Vinod, K. Singhania and Minica Singhania, Corporate Tax Planning and Business
Tax Procedures, Taxman, New Delhi, 2008.

30
SEMESTER III
PAPER NO 18 HR
ORGANISATIONAL DYNAMICS AND DEVELOPMENT

OBJECTIVE:
The purpose is to offer a theoretical and strategically focused understanding of organizational
dynamics incorporating dynamic processes such as decision-making, power, politics,
organisation communication and conflict management and its implications on change
management.

UNIT I
ORGANISATIONAL CHANGE AND STRESS MANAGEMENT (16 Hrs)
Organizational change Forces for change managing planned change Role of change
agents Resistance to change Approaches to organizational change Contemporary
issues of change.

Work stress and its management Meaning of Stress Consequences Potential sources of
stress Stress management techniques.

UNIT II
ORGANISATION POWER AND POLITICS / ORGANISATION CONFLICT (16 Hrs)

Organization power power vs. authority characteristics sources dynamics of power
Bases of power power tactics politics dimensions factors contributing to potential
behavior Impression management techniques.

Organizational conflict Definition Conflict process conflict leading intentions conflict
management techniques.

UNIT III
ORGANISATIONAL CULTURE AND CLIMATE (16 Hrs)
Organizational culture Definition kinds organizational cultures impact on behavior
creating and sustaining culture.

Organizational climate meaning factors influencing climate- Organisation Climate Models

UNIT IV
ORGANISATIONAL DEVELOPMENT (16 Hrs)
Organizational Development Meaning characteristics process - Models
Comprehensive intervening sensitivity training, survey feed back, process consultation, for
system management, MBO, TA, Grid training, Stream analysis, Organization mirror Team
interventions.

UNIT V
ORGANISATIONAL EFFECTIVENESS (16 Hrs)
Achieving excellence in organizational effectiveness Perspectives Approaches to
organizational effectiveness Local attainment Goal optimism systems Strategic
constituencies Approach Behavioral Approach Time Dimension And OE

REFERENCES:

1. Stephen P. Robbins, Organisational Behaviour, PHI India Pvt Ltd., New Delhi, 2001.
2. Wendell L.French, Cecil H Bell, Organisational Development, PHI India Pvt Ltd, New
Delhi, 2002.
3. French, Wendell and Cecil Bell, Organisation Development, Prentice Hall, New
Delhi, 2002.
4. Madhurendre K Varma, Nurturing change through your Human Assets optimising
Organisational Challenger in the New Millennium, Sage Publications, New Delhi, 2000.
31
5. Neal M. Ashkanasy, Celeste P.M. Wilderom, Mark F. Peterson, Handbook of
Organisational Culture and Climate, Sage Publications, New Delhi, 2000.
6. Kavita Singh, Organisation change and Development, Excel Books, New
Delhi, 2005
7. Sujata Mangaraj, Globalization and Human Resource Management , Excel
Books, New Delhi, 2008
8. Tidd, Managing Innovation: Integrating Technological, Market and Organisational
Change 3ed, Wiley India Pvt Ltd, New Delhi, 2008

32
SEMESTER IV
PAPER NO 18P

OBJECTIVES:
Acquaint the students with production Planning and Control, decision making for effective and
efficient purchase, storage and flow of materials in manufacturing and service organisation;
model material planning and delivery systems.
UNIT - I PRODUCTION PLANNING AND CONTROL (PPC) DEFINITION (16 hrs)
Nature of Production process, Production planning and Control systems, Benefits of effective
PPC.
PRODUCTION DESIGN:
Product Design - Product Research and development
Product final design, quality and reliability, standardization and simplification preferred
number, components and organizing standardization value Engineering and value analysis.

UNIT II PRODUCTION DESIGN: (16 hrs)
Process planning - process Design, operation design workstation selection, material handling,
adapting to major product changes.
Quantity planning - Forecasting techniques, EOQ, Economic Manufacturing quantity,
modifications of Economic Production quantity, theory, use of Nomo graphs and slide Rules.
Capacity Planning - Analysis of capacity, Total capacity in terms of time units, long-range
planning, short range planning and medium range planning.

UNIT III MATERIAL REQUIREMENT PLANNING: (16 hrs)
The parts requirement problem, MRP concepts and advantages, Lot sizing, uncertainty and
change in MRP.
Production activity planning - routing, Loading, Scheduling and dispatching for high volume -
Production activity and Job shop production activity.

UNIT IV PRODUCTION CONTROL SYSTEM: (16 hrs)
Prerequisition system and procedure, Advantages, Elements of production control - plans,
materials, capacity, activity, quantity, and material handling, due dates and information.

PRODUCTION ACTIVITY CONTROL:
High volume production activity control - continuous production, sequencing, and line
balancing techniques, Batch processing techniques.
Job Shop Production activity Control:
Corrections to short-term capacity, status control, factors affecting the completion time of jobs,
techniques for Aligning completion time and due dates.

UNIT V (16 hrs)
Application of schematic and Analytical techniques for scheduling and control - graphs, charts,
network, techniques linear programming, Queuing theory, Game theory, Monte Carlo
Methods, Symbolic logic.
Information and decision making systems for PPC. Computer Application in PPC

Reference:

1. Mukhopadhyay.S.K, Production Planning and Control: Text and Case, Prentice Hall of
India pvt ltd, New Delhi, 2009
2. Singh.S.K, Process Control: Concepts, Dynamics and Applications, Prentice Hall of Pvt
Ltd, New Delhi, 2009
3. Kenneth N.Mc.Kay and Vincent C.S Wiers, Practical Production Control: A survival guide
for planners and schedulers, J. Ross Publishing, USA, 2004
4. Chary.S.N, Production and Operations Management, Tata McGraw-Hill Publishing Co.Ltd
New Delhi, 2004
33
SEMESTER III
PAPER No. 18T
ENTREPRENEURSHIP IN TOURISM

Objectives:
To enhance the students to become successful entrepreneurs in various fields of tourism and
hospitality sector

UNIT I ENTREPRENEURSHIP DEVELOPMENT (16 hrs)

Definition of entrepreneurship-emergence of entrepreneurial classes-theories of
entrepreneurship-role of socio-economic environment-characteristics of entrepreneur-
leadership, risk taking, decision-making & business planning. Scope in tourism. Introduction
to entrepreneur and entrepreneurship.

UNIT II OPPORTUNITY ANALYSIS (16 hrs)

External environmental analysis (economic, social & technological)- competitive factors-legal
requirements for establishment of a new unit related to tourism & raising of funds-venture
capital sources & documentation required

UNIT III ENTREPRENEURIAL PROSPECTS IN TOURISM (16 hrs)

Travel Sector, Documentation, Ticketing, Packaging, Insurance, Hospitality Fast food, Inn
Management, Indoor & Outdoor Catering

UNIT IV ENTREPRENEURIAL DEVELOPMENT PROGRAMME (EDP) (16 hrs)

EDPs & their role, relevance and achievements role of Government in organizing EDPs-
evolution of EDPs. Social responsibility in business

UNIT V ROLE OF ENTREPRENEUR (16 hrs)

Role of an entrepreneur in economic growth as an innovator, generation of employment
opportunities, complementing economic growth, bringing about social stability & balanced
regional development of industries with emphasis on tourism , foreign earnings etc.

References:

1. P.F.Drucker, Innovation and Entrepreneurship, Collins, 2006.
2. Zimmerer W. Thomas, Essentials of Entrepreneurship and Small Business
Management, Prentice Hall, 2001.
3. Deakins David, Entrepreneurship and Small Firms, Mc Graw Hill Education, 2002.
4. Morrisan Alison, Rimmington Michael & Williams Clare , Entrepreneurship in the
hospitality, tourism and leisure industries, Butterworth Heinemann, 2000.
5. Prasain G. P, Entrepreneur & Small Scale Industries, Akansha, New Delhi, 2006.
6. Noe Frank , Entrepreneur & Innovation in Tourism, Sagamore Publications Ltd, 2005.

34
SEMESTER III
PAPER - 19Sy
IT BUSINESS MODELLING

OBJECTIVES
The objective of the courses to develop the basic understanding of Management Information
System and Decision Support System through Object Oriented Analysis and Design of the
Artificial Intelligence for Business Organisation.

UNIT I
THE APPLICATION DEVELOPMENT PROCESS (16hrs)
Management Information System: Definitions Basic Concepts Frameworks Major Trends
in Technology, Applications of Information Technology. Management Decision Making:
Decision Making Process Problem Solving Technique how decision are being supported
Decision styles group decision making features of various CBIS.
Methodologies vs. Lifecycle process Basic issues in software development, Methodologies,
object oriented methodologies, The software Lifecycle, Process Attributes.
Evolution of the process Classical phases in software development, The Waterfall Model,
The Prototyping Model, OO Models, Incremental development, Spiral Model.
A Process Lifecycle of Process Models, An Application Development Process, System
Analysis and Design, Increments, Requirements and Project Planning, Analysis and Design,
Testing, Increment Focus.
Methodologies and Work Products- OO Methodologies, Modelling Techniques for SW
Development, Modelling Views, Static Models, Dynamic Models, Work Products, VMT
Analysis Over view, VMT System Design Overview, VMT Object Design Overview
Application Development Roles Sample Application Development Project Roles, Sample
Roles and responsibilities.

UNIT II
BASIC PRINCIPLES OF OBJECT- ORIENTATION (16hrs)
It models key concepts - Principles of model-building: the modelling process - Specific
modelling tools, models in support of Real World Modelling, Real World Modelling using
Objects, What is an Object?, The Object / Message Paradigm, Basic principles of object
orientation.
Principle of OO: Abstract Data Types - Classes, Classes in typed versus type less languages,
Benefits of abstract data typing, Messages and methods. Encapsulation.
Polymorphism - Ad-hoc polymorphism overloading, Dynamic binding (late binding),
Advantage of Dynamically binding overloaded operations, Parametric Polymorphism.
Inheritance Finding Commonality, Object at Runtime, Inheritance of Structure, Inheritance of
behavior, Inheritance versus Aggregation, Single Versus multiple inheritance, Advantages of
Inheritance.
Object Identity Object Identity, Identity: Implementation, The Type/ State/Identity
Trichotomy.

UNIT III
LIFECYCLE PROCESS: ANALYSIS (16hrs)
Actors, Use Cases, and Objects ObjectOriented analysis and design basic rules. An
Application Development Process, OO A&D data-driven versus behavior- driven school, OO
A&D a complementary approach. Object-oriented Analysis and Design, Analysis activities,
VMT Analysis Overview, A Case Study. Requirements Modelling, Finding candidates objects-
object behavior stereotypes, Preparing a data dictionary,.
Object Modelling: Object modelling & CRC analysis, Object modelling, Messages and
methods, Attributes, Values, and domains, Classes, Links, Association attributes, Association
attributes versus classified associations, Constraints, Inheritance.
CRC Analysis Responsibility analysis, Collaborations, CRC analysis.
Dynamic Modelling: Messages and responses, Interaction Diagrams, Object states, State
transitions, sending messages or responses, conditions/guards, Relation between interaction
diagrams / state transition diagrams, Relation between dynamic model / CRC cards, An
35
Application Development Process.

UNIT IV
LIFECYCLE PROCESS : DESIGN (16hrs)
Design Activities An Application Development Process, Design activities, Object-Oriented
analysis and design a complementary approach, Design activities.
Application Architecture, VMT System Design Overview, Basic principles, Weak coupling
information hiding, Client-Server versus peer-to-peer, Layered construction, Tree impurity,
Sage complexity metric, Architectural components, The observer design pattern, The Model-
View-Controller framework in a client / server environment, Advantages of the Model-View-
Controller framework.
Object Design VMT Object Design Overview, Object design, Representing associations:
one-way associations, two-way associations, Classified associations, Association attributes.
Derived Data Policy.
Persistence: Translating the object model from an ER model, Replicating objects data
policies, Database integrity strategies. Detailed CRC Cards.

UNIT V
GUI DESIGN & TESTING (16hrs)
What is a User Interface? An Application Development Process, What is an OOUI?
Characteristics of an OOUI.
Mapping the User Model Mapping the User model, Users conceptual model, Programmers
model, Designers model, The usability iceberg
GUI Components Views, Choices, Action choice, Routing Choice, Setting choice, Controls,
Menus, Entry field, List box, Combination box, Drop-down list, Drop-down combination box,
Spin button, Push button, Predefined push buttons, Radio button, Value set, Check box,
Slider, Group Box.
Testing the Application An Application Development Process, Traditional Testing in the
Lifecycle Process, Unit testing, Integration testing, Use Case testing, Test Objects,
Acceptance testing, Testing of analysis / design work products.
Project: Develop a Management Information System

References:
1. Cario Ghezzi, Mehdi Jazayeri, Dino Mandrioli, Fundamentals of Software
Engineering, Prentice Hall of India, 2002.
2. Bruegge, Object-Oriented Software Engineering: Conquering Complex and Changing
Systems, Pearson Education India, 2002.
3. James Martin, Principles of Object Oriented Analysis and Design, Prentice Hall, 2000.
4. Valacich, George & Hoffer, Essentials of System Analysis and Design, 4/E, Prentice
Hall International inc., USA, 2008.
5. Kendall & Kendall, Systems Analysis and Design, 7/E, Prentice Hall Inc., USA, 2008.
6. Lejk & Deeks, An Introduction to Systems Analysis Techniques, 2/E, Addison-Wesley,
USA, 2002.

36

SEMESTER III
PAPER - 20Sy
e-BUSINESS PROGRAMMING USING JAVA 1
(Theory - 2 hrs/week Practical 2 hrs/ week)

OBJECTIVES
Impart knowledge in developing application programs using Java 2 and design web sites with
Java Applets and HTML.

UNIT I
What is programming? An overview of various programming languages What is Java?
What is its significance in the evolution of programming languages? What are the building
blocks that constitute Java?

UNIT II
FLOW CONTROL AND OBJECTS (16 hrs)
The logical system of control flow in Java The use of various program control mechanisms
in Java - An overview of classes and objects in Java.

UNIT III
EXCEPTIONS AND INPUT/OUTPUT (16 hrs)
The mechanism of Exceptions and Exception-handling used in Java to identify and handle
abnormal conditions, which arise during program execution Input and Output techniques in
Java with relevance to files, systems and inter-program communication.

UNIT IV
CLASSES AND INTERFACES (16 hrs)
What are classes and interfaces? -- What are the mechanisms they offer in making Java the
powerful language it is -- How to deploy them effectively in creating applications.

UNIT V
USER INTERFACE (16 hrs)
What is a Java Applet? How does it differ from an ordinary Java application? What is
HTML? How do Applets and HTML make the internet the rich medium of information and
commerce that it is? How to create Applets? -- Security issues and Applets
Communication between Applets.

PROJECT: Development of Website and other Applications

References:
1. Arnold, The Java Programming Language 3/e, Pearson Education India, 2001.
2. Balagurusamy E., Java 2 Programming Hand Book, Tata McGraw Hill Book Ltd., 2000.
3. Deitel & Deitel, Java 2 the Programmers Companion, Addison Wesley Publishers,
2001.
4. Herbert Shield, James Gosslings Java 2 The Complete Reference, Tata McGraw Hill
Book Ltd., 2001.
5. Vander Linden, Just Java 2 - 4/e, Pearson Education India, 2002.

37

SEMESTER III
PAPER - 20Sy
INTERNET PROGRAMMING FOR E-COMMERCE
(Theory - 2 hrs/week Practical 2 hrs/week)

Objectives
Provide an overview of e-commerce and web Technology
Discuss the network infrastructure for e-commerce
Elucidate electronic markets and the way of doing business
Highlight the interrelated modules of effective e- commerce applications

UNIT I E-Commerce & Web Technologies (16 hrs)

The world of e-business, e-business strategy, business models, e-business relationships,
Governance structures, e-business technological Infrastructure, e-business networks.

Internet concepts.
History of Internet Internet communication Technologies TCP/IP DNS and Directory
services Internet Resources Applications Electronic mail News groups FTP-Internet
client/server application-networks and internets, Software agents, Internet standard and
specification, Internet service provider (ISP), Broadband technology

World Wide Web
Overview HTML URL Protocols MIME Types Browsers Plug-in Net meeting & chat
Web servers: MTS, IIS, Apache

E-Governance and E-Commerce
Networked Governance and E-Government ,Business models for E-commerce (B2C, B2B,
C2B, C2C) - E-business model based on the relationship of transaction types (Brokerage
model, Aggregator model, Informediary model, Community model and Value chain model).

UNIT II: Introduction to HTML and HTML Features (16 hrs)

Designing HTML pages and Forms - Forming Name Anchors- Linking to Name Anchors-
SGML- Descriptive Markup- Types of documents- Data Independence-HTML Tables- Creating
basic tables- Creation of Form and Adding submit and reset buttons-General Input Fields-
GUI components - Including Select Fields-Processing forms-image Techniques-
Understanding Image Formats-GIFs,JPG/JPEG,PNG-Adding Images-Using Image as links-
Creating thumbnails, Creating Image Maps, Creating the Image Map, activating the map,
Page Accessibility - Creation of Frames- Determining Frames Size- Creating a Frameset-
Adding frames-Combining Horizontal and Vertical Framesets- Formatting Frames- Removing
borders Specifying border width and color- Controlling Frames-Controlling Frame Size-
Controlling Scrollbars- Setting Frame Margins- Creating Inline Frames - Implementing Style
Sheets- Associating Style sheets with HTML Documents- Applying Style sheets to parts of
Documents- Apply Classes to a HTML Tag- Applying Inline Style Definitions- Scripting
languages- Adding script to Our Document- Active Content- Challenges for Developers- Using
animated GIFs- Adding Sounds- Adding Video- Including Java Applets- HTML 3.2- Frames-
Objects- Entities- Tables- Forms - XML concepts Difference between XML and HTML
XML Browser support XML in real life.

UNIT III JavaScript Fundamentals (16hrs)

JavaScript Characteristics - Compatibility Variables, Data Types, Functions- Decision
Constructs-Loops- Functions or Methods- the confirm() method- Events & Event Handlers,
Illustrative Examples - JavaScript Object Model- Creating a Window-Closing a Window-
Language Objects- JavaScript String Utility Functions- Illustrative Examples

38

UNIT IV Advanced JavaScript (16hrs)

Developing Interactive Forms- Accessing Form Objects- Cookies and JavaScript Security-
Image Maps- The Navigator Object- JavaScript Custom Objects- Communication Between
Applets and JavaScript- Calling JavaScript Functions from java Applets- Accessing JavaScript
Objects and Properties- Illustrative Examples

UNIT V Servlets and JSPs (16hrs)

Servlets: What is servlet The basic servlet architecture Session tracking An image
servlet Inter servlet communication - Communication with Active Server resources
sharing data between servlets deployment using tomcat.

JSP: Introduction to JSP JSP Advantages - JSP architecture JSP Access models.

Project: Develop an E-Commerce application.

References:

1. Bryan Basham and Kathy Sierra, Head first servlet and JSP, SUN Microsystems,
USA, 2008.
2. MartyHill and Larry Brown, Core servlets and JSP, SUNMicrosystems, USA 2003.
3. David Kosiur, Understanding Electronic Commerce Prentice Hall of India Ltd, New
Delhi. 2004
4. Murthy.C.S. and V.Murthy, e-Commerce, Concepts, Models and Strategies,
Himalaya Publishing House, Mumbai, 2002.
5. Sandeep Krishnamurthy, E- Commerce Management, Text and Cases, Vikas
Publishing House, New Delhi, 2004.
Web Reference:

6. W3Schools.com (XML & Java script)
7. w3.org/XML

39

SEMESTER III
PAPER NO 21A
SECTORAL SPECIALISATION
HOTEL MANAGEMENT
(Theory - 3 hrs/week Practical 1 hr/ week)

OBJECTIVES:
Train the students on the concepts of Hotel Management and Practical Applications with
respect to different activities in Hotel Administration.

UNIT I (16 hrs)
INTRODUCTION
Development of Hotel Industry in India
Over view of Hotel Management - Internal environment - Sales and Marketing - Personnel and
training - front office - Food and Beverage - House-keeping - Maintenance and engineering -
Leisure Facilities department.
Hotel Industry: Commercial hotel, resort hotel, residential hotel, motel, hotel chains,
classification and star system, Federation of Hotel and Restaurant Association of India,
International Hotel Association, Institute of Hotel Management, Catering and Nutrition.

UNIT II (16 hrs)
SERVICE MANAGEMENT
Front office management - Role, importance, organisation and responsibility.
House keeping functions - Role, Importance, housekeeping control, cost of labour and
material - Budget - Housekeeping records and documents - Role of supervision.
Catering Function - Responsibilities & organisation, catering outlets, functions and policies.
Types of Accommodation Intermediary accommodation and grouping of accommodation.

UNIT III (16 hrs)
Production Planning - Methods of Preparation Nutrition Content, Types of menu, standard
recipes - Various types of service - Bar, room table, lounge, buffet and drive ins - production
cost control.
Materials Management: Purchasing - Daily market list, specifications and quality control -
Preservation, stock-taking, storage systems, Inventory levels.
Food and beverage management - Types of customers and food service styles - Functions -
Control and performance measurement.

UNIT IV (16 hrs)
FINANCIAL MANAGEMENT
Accounting department: Cash management, credit handling, Profit and loss account,
computerisation of accounts, operating yard sticks, targets and gaps- Costing Food cost
reports recipe costing menu pricing - Control measures, Budgets, Cost and prices, sales
tax, service tax, service charges, cover charge, stock- taking.

UNIT V (16 hrs)
HUMAN RESOURCE MANAGEMENT
Personnel department functions: Man power planning, selection recruitment and training,
performance appraisal and compensation.
Marketing department: Market environment, Market segments, Sales Promotion, Advertising
and public relations Problems & Prospects of Hotel Industry
References:
1. Sudhir Andrews,Hotel House keeping Management And Operations,Tata
MacGrawHill,2007
2. Sudhir Andrews,Text book of Front Office Management and Operations, Tata
MacGrawHill,2008
3. Demmey.G. Rutherford, Michael J O FallonHotel Management And Operations,John
Wiley,2007
40

SEMESTER III
PAPER NO 21B
SECTORAL SPECIALISATION
HOSPITAL MANAGEMENT

OBJECTIVES:
Impart knowledge on Hospital Administration, Planning and Control.

UNIT I (16 hrs)
Hospitals History, Growth and Classification - Hospital Administration Introduction
Principles Responsibilities Functions Types of medical care Review of Health
administration in India Problems unique to India. Indices for measuring the efficiency of a
Hospital.

UNIT II (16 hrs)
Principles in Planning Hospital Facilities and Services Stages in promoting and building a
new hospital Administrative services Finance, Personnel, Marketing Planning and
Designing Medical and Ancillary services.

UNIT III (16 hrs)
Clinical services Out patient Medical Surgical Paediatric Dental Psychiatric
Imaging Ophthalmology Orthopaedic Casualty and Emergencies Anaesthesia Neuro
ICU Coronary Care Special Clinics.
Non-Clinical services Enquiry Business nursing Ward Management House keeping
Pharmacy Blood bank Central Sterile Supply Services Dietary Services Hospital
laundry Medical Records - Mortuary Maintenance and Repair Communication and
Transport Campus security with Fire Prevention.
(All dealing with importance Function Organisation Staffing pattern Utilisation and
Work load Records Location Area and Space Equipment and Supplies Standards
and evaluation)

UNIT IV (16 hrs)
Control Aspects:
Financial Hospital budget Planning Forecast fund allocation Accounting procedure
Records Internal audit Cost benefit analysis.
Materials Inventory control Medical stores Surgical stores Linen stores General stores
ABC analysis Lead time EOQ Carrying cost Safety stock Re-order level.

UNIT V (16 hrs)
Hospital Information System Computer system design. Evolution of HIS, HIS solution: A
model Patient Information System, Drugs Information System, comprehensive Enterprise
wide system.

Reference:
1.) A.V.Srinivasan, Managing A Modern Hospital, Sage Publications, New Delhi, 2008.
2.) Dr.S.L.Goel, Health Care System and Management, Deep & Deep Publications Pvt Ltd,
New Delhi 110007, 2006.
3.) Nagendra V Chowdary, Health Care Sector, ICFAI University Press, Hyderabad, 2003.
4.) R.C.Goyal, Hospital Administration and HRM, PHI Pvt Ltd, New Delhi
110001, 2006.
5.) G.D.Kunders, Hospitals Facilities Planning and Management, Tata McGraw Hill
Publishing Co. Ltd, New Delhi 110008, 2006.

41
SEMESTER III
PAPER NO - 21C
COMPUTER FACILITIES MANAGEMENT

UNIT I
Computer application in Business and management - Information Technology - office -
industry - manufacturing - finance and commerce - Communication services - Publishing and
printing.

UNIT II
HARDWARE (16 hrs)
Computer Hardware Trends - Different types of CPUs memory Technology - Secondary
storage devices - Testing of system configuration.

UNIT III
DEVICES (16 hrs)
Input and output devices - Different types of Input devices - Keyboard - Monitor - Printers - Dot
Matrix Printers - Laser printers - plotters.

UNIT IV
SOFTWARES (16 hrs)
Software Trends - DOS and Unix operating system - Comparison - Different Generation of
Programming Languages - applications - 4GL - Languages and applications - advantages -
Graphical user interface - Multimedia Trends and implications.

UNIT V
NETWORKING (16 hrs)
Computer communication - Application of LAN & Wan - LAN Management data protection -
security - performance - Electronic mail.

Reference:
1. Haag, Computing Concepts. McGraw Hill, 2002.
2. Norton, Introduction to Computers, 4th Ed, Tata McGraw Hail, New Delhi, 2001.
3. Hue-Senn, William D. and Camp, James L., Business Systems for
Microcomputers: Concept Design and Implementation, Prentice Hall of India, New
Delhi, 2001.
4. Curtin, Information Technology, Tata McGraw Hill, New Delhi. 2001
5 Siddiqui, Manaullah, Khan , Fundamentals of Computer, Cybertec, Delhi, 2003

42
SEMESTER III
PAPER NO - 21D
ORGANISATION & MANAGEMENT OF NGOs

UNIT I
INTRODUCTION TO NGOS (16 hrs)

Concept, Meaning & definition of NGOs. Role of NGOs in the upliftment of the
economy as a whole and women and downtrodden in specific.

UNIT II
INTRODUCTION TO SYSTEMS (16 hrs)

- Legislature
- Executive
- Judiciary
- Legislative Support

UNIT III
INTRODUCTION TO ADVOCACY (16 hrs)

- Elements of Advocacy
- Advocacy - a tool for Social Change
- Advocacy - in Indian perspective

UNIT IV
MEDIA ADVOCACY (16 hrs)

- Print Media
- Use of Electronic Media
- Communications plans tools and samples.

UNIT V
COALITION (16 hrs)

- Coalition
- Coalition net work.
- Case Studies Managing dynamic Tensions.

Reference:

1 Snehlata Chandra, Non-Governmental Organisations: Structure, Relevance and
Function, Kanishka Publishers, Distributors, 2007.

2 Michael Edward and David Mulme,Non Govermental Organisation-performance and
Accountability beyond the magic bullet, Earthscan Publication,UK,2002

43

SEMESTER III
PAPER NO 21E
RESORT MANAGEMENT

Objectives: To understand the conceptual meaning of resort development and formalities
required for resort planning

UNIT I ORIGIN, EXPANSION & DEPARTMENTS OF HOTEL (16 hrs)
Conversion of Tavern; Inns, Chalets and places into hotels, creation of private, Public and
multinational hotel chains in India. Regional, National and International Hotel Associations and
their operation Departments - Front Office, House Keeping, Food and Beverage, Personnel
and Accounts. Role and functions of different departments

UNIT II REQUIREMENTS AND PROCEDURE FOR CONSTRUCTING (16 hrs)
CLASSIFIED HOTEL
Prescribed application form for approval of Hotel Projects. Regulatory conditions and Guide
lines for approval of Hotel Projects. Star categorisation, sources of Finance, Incentives and
subsidy extended to Hotels in Tourist areas, and Tourist Backward areas. Hotel Related
technical words.

UNIT III RESORT CONCEPT (16 hrs)
Characteristics of Resort Management as opposed to Hotel Management, Historical
Perspective, Indian Scenario

UNIT IV RESORT PLANNING (16 hrs)
Preliminary Consideration in Resort Planning and Development and Phases of Resort
Planning and Development. Trends and factors in Developed Tourist Markets leading to
growth of Resort Concept. Factors affecting rate.

Basic Elements of a Resort Complex: Loading facilities, landscaping, Dinning and drinking
facilities, Family Oriented Services, shops and services, Entertainment; Use of Community
Resources

UNIT V RESORT MANAGEMENT (16 hrs)
Resort Management and Sales Promotion: Research and Analysis: The environment, current
market, properly analysis, Market segmentation and potential guest markets, Tools of
marketing, Advertising, Promotion and Publicity.
Reference books:
1. Hotton Georgia, Introduction to Resort Management, Burnham Inc., April 2000.
2. Mill Robert Christie, Resorts Management and Operations, Wiley, Sep 2007.
3. Murphy Peter, The Business of Resort Management, Butterworth Heinemann, Oct
2007.
4. Lawson Fred, Hotels and Resorts, Butterworth Heinemann, 2000.
5. Tong Wimberly Allison, Designing the Worlds Best Resort, Images Publishing , 2007.
6. Selected case studies from Sterling. Delmia, Toshali and R.C.I. International will be
managed from concerned organisations.

44
SEMESTER - III
PAPER NO 21 F
CYBERPRENEURSHIP
(Theory 3 hrs/week Practical 1 hrs/week)

OBJECTIVES:
To strengthen and promote the creation and development of Cyberpreneurs as to support the
growth of IT/Multimedia industry
To produce highly competent cyberpreneurs who are able to design and develop innovative
solutions and technology for real life problems using IT

UNIT I INTRODUCTION (16 Hrs.)
Cyberpreneur- meaning-Cyberpreneurial Culture and views on cyberpreneurship Traits
Types Behavioural Platforms motivators Compelling factors Facilitating factors
Intrapreneurs. Challenges and opportunities of Cyberpreneurship-starting and running a
business.
Creativity and innovation and their Commercialisation
Introduction to creativity innovation- Example of creativity that leads to innovation. The
commercialization of creative and innovative ideas. Trends in technology development.

Practical
Identification of IT enabled business ventures and design of business cases

UNIT II Establishing New Venture (16 Hrs.)
Opportunities for Entrepreneurship, Products Identification in various fields, Risk
Management. - Sources of ideas for new products or services - products suitable for different
sizes of organizations - Pitfalls in a selecting New Venture opportunities -project identification-
project formulation, Project report, Project appraisal, Project design and Network Analysis-
MS-Project
The Business Plan Development
Business Plan: The Need for a Business Plan. Preparing a Business Plan: a) Forecasting
Developments and Charting an Action Plan b) Identifying the Product/Service c) Evaluating
the Business Venture d) Market Research and Feasibility Study.

Practical
Applications in project management

UNIT III Project evaluation (16 Hrs.)
Evaluating New Venture opportunities in IT: Establishing the feasibility of a new ventures -
Feasibility analysis - Technical, Marketing, Finance Human resource and Social Cost Benefit
Analysis. Assessing organisational capabilities - Guidelines to evaluate new venture
opportunities.

Financing Business Sources of Debt Financing, Sources of Equity Financing Financial
Controls.
Marketing Products Creating the Marketing Plan, Pricing for Profit, Creative Advertising and
Promotion.

Practical
Designing products and services, and marketing plans, Designing and Marketing website

UNIT IV Support systems (16 Hrs.)
Special problems in the management of small business in various functional areas- Finance,
Marketing, Production and Personnel.

Management Control: The control process - cost - finance - production - quality - inventory.

Developing Support Systems: Role of financial institutions - Government and private
organisations promoting Entrepreneurship.

45
Practical
Designing Management control systems and Support systems, formulating documentation
systems to suit mandatory systems

UNIT V Special issues in Cyber Ventures ( 16 Hrs.)
Incentives and subsidies: Central and State Government - Budget incentives - Transport
subsidy - Seed capital assistance-Industrial licensing. Taxation benefits to small-scale units,
export oriented units and also units located in the backward areas declared by Government
Export Promotion Councils Global Perspectives of Small Business in selected countries

Environmental Management: Fundamentals Sustainable Development Environmental
Management system - Environmental Auditing, Clearance / permissions for establishing
Industry, Environmental ethics

Practical
Co ordination with official bodies and documentation for mandatory certificates

References:
1. Amat Taap manshore,Ridhwan Fontaine,Mohd.Rizal Abdul Razad,Nor Asiah
Abdullah,Introduction to Cyberpreneurship. McGraw Hill,Malaysia,2001
2. Aswathappa Essentials of Business Environment, Himalaya Publishing House, New Delhi,
2001.
3. Battacharya. S.N., Entrepreneurship Development in India and at South East Asian
Countries, Amirshing Prashan Publishing, New Delhi, 2003.
4. Cherunelam Francis, Business Environment Policy, Himalaya Publishing House, 2001.
5. Dale Meyer. G & Kurt A Hepparel, Entrepreneurship as Strategy competing on the
Entrepreneurial edge, Sage Publications, 2000.
6. Gupta, C.B. Srinivasan N.P., Entrepreneurial Development, Sultan Chand & Sons, New
Delhi, 2003.
7. Schaper.M and Volery.T Entrepreneurship and Small Business A Pacific Rim
Perspective- John Wiley and sons, Australia, 2004.
8. Kanungo, Rabinda. N, Entrepreneurship & Innovation, Models for Development, Sage
Publications, 2002.
9. Khanka .S.S., Entrepreneurial Development, Sultan Chand & Co, New Delhi, 2003
10. Pickle, Hal B and Abrahamson, Royce L, Small Business Management, New York, John
Wiley, 2001.
11. Richard P Green II & James S Carroll, Investigating Entrepreneurial Priorities, A Practical
Guide for Due Diligence, Sage Publications, 2000.
46

SEMESTER III
PAPER NO. 22
DISASTER MANAGEMENT

Objective:
Familiarize the students with the significance of disaster management, various approaches,
elements and tools of disaster management.
Provide in-depth knowledge about various dimensions of disasters, their characteristics,
causes and impacts.
UNIT I CONCEPTS AND TECHNIQUES (16 hrs)
Concepts of disaster; Types of disaster natural and manmade: Cyclone, flood, land slide,
land subsidence, fire and earthquake. Issues and concern for various causes of disasters.
Disaster management, mitigation, and preparedness; Techniques of monitoring and design
against the disasters.
UNIT II DISASTER MANAGEMENT (16 hrs)
Management issues related to disaster; Mitigation through capacity building, legislative
responsibilities of disaster management; disaster mapping, assessment, pre-disaster risk &
vulnerability reduction, post disaster recovery & rehabilitation; disaster related infrastructure
development.
Remote-sensing and GIS applications in real time disaster monitoring, prevention and
rehabilitation.
Principles of Disaster Management, Natural Disasters, Hazards and Risks
UNIT III RISK ASSESSMENT (16 hrs)
Introduction to risk evaluation; Definition of risk and fundamentals of risk analysis,
environmental hazards, exposure and risk assessment, risk evaluation and management,
Basic methodology in risk assessment, hazard identification, dose response assessment,
exposure assessment, and risk characterization.
Risk assessment applications for disaster mitigation and management problems.
UNIT IV DISASTER MITIGATION (16 hrs)
Disaster Mitigation through Development: Disaster Mitigation: Basic Concepts, Structured and
Non Structured Mitigation, Relationship between Disaster and Development, Sustainable
Development for Disaster Mitigation.
Information and Communication in Disaster Mitigation: Information Technology and Disaster
Mitigation, Role of database in Disaster Mitigation, GIS and GPS applications.

UNIT V CRISIS MANAGEMENT (16 hrs)
Disasters Issues and Crisis Management: Definitions and Overview of risks and dangers,
Impact of globalisation on crisis and mass disasters.
Crisis Management Preparedness: Preparing the plan, Training and Testing, Crisis
communication, Stress management, Crisis operation guidelines.

References:
1. Goel S.L. and Kumar Ram, Disaster Management, Deep and Deep Publications, 2001
2. Mutchopadhyaya, A.K. , Crisis and Disaster Management Turbulence and Aftermath,
New Age International Publications, New Delhi, 2005
3. Sampoorna Singh , The Immanent Disaster A Vision on Climate Change, Kalpag
Publications 2008.
4. Jagadish Gandhi. P, Disaster Mitigation and Management Post Tsunami
Perspectives, Deep & Deep Publication, 2007.
5. Uberoi. N.K, Environmental Management, Excel Books, 2005
6. Goel S.L, Disaster Administration and Management. Deep & Deep Publication, 2007

47
SEMESTER IV
PAPER NO. 23
ENTREPRENEURIAL DEVELOPMENT

OBJECTIVES:
Highlight the need for entrepreneurship and to familiarise the growth of entrepreneurship in
India. Expose the students regarding the assistance from financial Institutions and
Government.
UNIT I (16 hrs)
Entrepreneurial Culture and views on entrepreneurship Traits Types Behavioural
Platforms Entrepreneurial Systems Entrepreneurial motivator Compelling factors
Facilitating factors Intrapreneurs.

UNIT II (16 hrs)
Factors-Successful entrepreneurs. Women entrepreneurship - Functions and role of Women
entrepreneurship - profile problems.

UNIT III (16 hrs)
Identifying New Venture opportunities: External and internal orientation - Sources of ideas for
new products or services - products suitable for different sizes of organisations pit falls in a
selecting New Venture opportunities. Special problems in the management of small business
in various functional areas Finance, Marketing, Production and Personnel.
Evaluating New Venture opportunities: Establishing the feasibility of a new ventures -
Feasibility analysis - Technical, Marketing, Finance and Human resource. Assessing
organisational capabilities - Guidelines to evaluate new venture opportunities.

UNIT IV (16 hrs)
Management Control: The control process - cost - finance - production - quality - inventory.
Developing Support Systems: Role of financial institutions - Government and private
organisations promoting Entrepreneurship.

UNIT V (16 hrs)
Incentives and subsidies: Central and State Government - Budget incentives - Transport
subsidy - Seed capital assistance-Industrial licensing. Taxation benefits to small scale units,
export oriented units and also units located in the backward areas declared by Government
Export Promotion Councils Global Perspectives of Small Business in selected countries.
Environmental Management: Fundamentals Sustainable Development Environmental
Management system - Environmental Auditing. Clearance / permissions for establishing
Industry. Environmental Management & valuation - Environmental ethics Trade and
Environmental Management.
Practical Designing, Trading and Selling a Product or Services, Counselling Sessions

References:
1. Aswathappa Essentials of Business Environment, Himalaya Publishing House, New
Delhi, 2004.
2. Dale Meyer. G & Kurt A Hepparel, Entrepreneurship as Strategy competing on the
Entrepreneurial edge, Sage Publications, 2000.
3. Richard P Green II & James S Carroll, Investigating Entrepreneurial Priorities, A
Practical Guide for Due Diligence, Sage Publications, 2000.
4. Mathew J.Manimala, Biztantra , Entrepreneurship theory at the crossroads
Paradigms and praxis, 2005.
5. Poornima M Charantimath, Entrepreneurship development small business enterprises,
Pearson Education, 2007.
6. Thomas W.Zimmerer, Norman M. Scarborough , Essentials of Entrepreneurship and
small business management, 2007.

48
SEMESTER III
PAPER NO: 24M
INTERNATIONAL MARKETING

OBJECTIVES
Acquaint the students with environmental, procedural, institutional and decisional aspects of
international marketing.

UNIT I
Global marketing Concepts, Principles, Theories, Driving and restraining factors,
Orientations of management, Global Marketing Planning and Strategies, the new face of
global competition, the global economy and building blocks of the global economies.

UNIT II
GLOBAL MARKETING ENVIRONMENT (16 hrs)
Country factors, Social and cultural environment, Economic environment, Legal and
Regulatory environment, Trade and investment environment, Strategy and Structure of
international Business, Business Operations, Comparative and C competitive advantage of
nations, Theory of Competitive Alignment.

UNIT III INTERNATIONAL PRODUCT AND PRICING STRATEGIES (16 hrs)
Global Segmentation , targeting and Positioning strategies , Product Strategy
Characteristics of global products, product design, Strategies for geographic expansion, New
Products in global markets., Product Market Analysis,
Pricing strategy: Export pricing, factors influencing price Decisions - Legal constraints,
Exchange, Fluctuations and Price Escalation, International Dumping Regulation, Pricing in an
inflationary situation. Foreign Exchange and Financial Decisions.- global pricing strategies
and policies and transfer pricing.

UNIT IV GLOBAL ENTRY AND EXPANSION AND PROMOTION STRATEGIES
(16 hrs)
Strategy and structure of international Business, Entry strategies and strategic Alliances,
global souring strategies, Global Business operations manufacturing and logistics
management.

Channel decisions Objectives and Constraints, structure strategies and innovations.
Factors affecting Channel choice.
Export Promoting: Measures, Federations of Indian Export organization. Export promotion
councils, commodity board, export promotion through trade fairs, personal visits and
advertising. Global advertising and branding global appeals and media decisions

UNIT V EXPORTING AND IMPORTING (16 hrs)
National policies governing Exports and Imports, Choosing export markets and market access
considerations, Export financing and methods of payment finance
Export Procedures in India, Policies relating to global ventures collaboration, mergers,
acquisitions.

Reference:
1. Charles .W. L Hill , Arun K. Jain, International Business Competing in the Global
Marketplace, Tata McGraw Hill Publishing Company Limited, New Delhi, 2006
2. Arvind V. Phatak, Rabi S. Bhagat, Roger J. Kashlak, International Management, Tata
McGraw- Hill, 2006.
3. Warren. J.Keegan,, Global Marketing Management, Pearson Prentice Hall,2006
4. P.Subba Rao ,International Business ,Himalaya Publishing House ,New Delhi,2008
49
SEMESTER IV
PAPER NO: 24F
INVESTMENT & SECURITY ANALYSIS

Objectives:
To impart knowledge in the theory and practice of security analysis and investment decision
making.
To give an in- depth knowledge of the functioning of derivative in securities market.

UNIT I INTRODUCTION (16 hrs)
Investment - Objectives - Risks - Stock Market - Primary Market - Listing of Securities -
Investment Avenues - Returns - Relationship between risk and return.

UNIT II ANALYSIS (16 hrs)
Fundamental analysis - Technical analysis - Efficient market theory.

UNIT III PORTFOLIO SELECTION (16 hrs)
Portfolio analysis - Risk and Return - Markowitz model - Sharpe model - CAPM- Utility theory
and Indifference curve - Arbitrage Pricing theory - Portfolio Investment process and
Performance evaluation.

UNIT IV INNOVATIONS (16 hrs)
Financial Derivatives - Options - Futures - SWAPS - Convertible Securities - Warrants.

UNIT V GENERAL TOPICS (16 hrs)
Commodity Market- Foreign Portfolio Investment- Mutual Fund- Guidelines for Investment

Reference:
1. Avathani.V.A. Investment Management, Himalaya Publishers, Mumbai, 2005.
2. Bhalla, V.K., Investment Management, Security Analysis and Portfolio Management,
Sultan Chand, New Delhi, 2008.
3. Fisher, Donal, E. and Jordan, Ronald J., Security Analysis and Portfolio
Management, Prentice Hall of India, New Delhi, 2008.
4. Fuller, Russel J. and Farrel, James L., Modern Investment and Security Analysis,
McGraw Hill, New York, 2008.
5. Gupta. S.L. Financial Derivatives, Theory, concepts and Problems, Prentice Hall Of
India Private Limited, 2008.
6. John Hull, Option, Futures and Swaps, Prentice Hall of India Private Limited, 2008.
7. Kevin. S. Portfolio Management, Prentice Hall of India Private Limited, 2007.

50
SEMESTER IV
PAPER NO 24 HR
INDUSTRIAL AND LABOUR RELATIONS

OBJECTIVES:
Organisational Efficiency and performance are intricately interlinked with industrial relations.
This course is an attempt to appreciate the conceptual and practical aspects of industrial
relations.

UNIT I (16 hrs)
Industrial Relations - Definition - Scope - Functions - Limitations. Changing facets. Industrial
Relations in India - Role of Government - Management - Labour.

UNIT II (16 hrs)
Trade Unions - Definition - Objectives - Functions - History of Trade Unionism - Factors
affecting growth of Trade Unions - Limitations of Indian Trade Unions - Trade unions Act.

UNIT III (16 hrs)
Participative management - Definition Scope, nature - works committees - joint Management
Councils - shop Councils - Collective bargaining - Features - Principles - Forms.

UNIT IV (16 hrs)
Labour unrest - Industrial disputes - Introduction. Forms - causes - Industrial disputes Act -
standing orders and Grievance procedure - Factories Act

UNIT V (16 hrs)
Industrial relations and the Government National Commission on labour Recommendations
- IR in public sector undertakings - Labour welfare measures - ESI Act, Wages Act, PF Act,
Gratuity Act, Payment of Bonus Act, workmens Compensation Act.

References:
1 P.C. Tripathi, Personnel Management & Industrial Relations , Sultan Chand &
Sons,2002
2 C.B. Mamoria, Satish Mamoria, S.V. Gankar, Dynamics of Industrial Relations,
Himalaya Publishing House,2008
3 Jayashree Kulkarni, Hiremathi ,Participative Management and Industrial Performance,
Anmol Publications Pvt Ltd , 2007
4 B.D. Singh , Industrial Relations and Labour Laws, Excel Books, New Delhi, 2008
5 B.D. Singh , Industrial Relations, Excel Books, New Delhi, 2008
6 B.D.Singh, Labour laws for manager, Excel Books, New Delhi, 2007
7 L. Mishra, Case Laws on Industrial Relations, Excel Books, New Delhi, 2008.
8 Sen Industrial Relations in India, Macmillan India Ltd., New Delhi, 2008.

51

SEMESTER IV
PAPER NO 24 P
PROJECT MANAGEMENT

OBJECTIVES;
Understand the framework for evaluating Capital expenditure proposals, their planning and
management.

UNIT I (16 hrs)
Project Management: Definition, Project life cycle, Project ideas &innovation. Planning and
Implementation of R and D Project Resource survey, Market researches Industrial policy,
government incentive and regulations.

UNIT II (16 hrs)
Scanning Project opportunities - Market appraisal, Economic appraisal, Technical appraisal
and financial appraisal

UNIT III (16 hrs)

Cost estimation - cost of the project, sources of finance, international finance and foreign
exchange regulation, Profitability analysis.

UNIT IV (16 hrs)

Project contracts planning and co-ordination. Project scheduling and monitoring through
PERT, CPM AND OTHER TOOLS and techniques.

UNIT V (16 hrs)

Writing a Project Proposal - Project Appraisal criteria NPV, Internal Rate of Return, Payback
period and other methods.

Project Appraisal in line with bankers viewpoint.

References:

1. Gary Heerkens, Project Management, Tata McGraw-Hill publishing co Ltd, New Delhi,
2003
2. John M. Nicholas, Project Management for Business Technology: Principles and
Practice, Pearson education, New Delhi, 2002
3. Nagarajan.K, Project Management, New Age International Publishers Pvt Ltd, New
Delhi, 2004
4. Bhattacharjee.S.K, Fundamentals of PERT/CPM and Project Management, Khanna
Publishers, New Delhi, 2004
5. Dale F. Cooper, Project Risk Management Guidelines: Managing Risk in Large
projects and Complex Procurements, Wiley Publications, 2005
6. Prasanna Chandra, Projects-Planning, Analysis, Selection, Financing, Implementation
and Review, Tata Mcgraw-Hill Publishing Co Ltd, 2002

52
SEMESTER IV
PAPER NO 24T
MICE TOURISM
(Theory - 4 hrs / week)

Objectives:
As a result of participating in this module, students will understand the managerial and
operational aspects pertaining to event and conference or Convention Management.

UNIT I EVENT MANAGEMENT (16 hrs)
Role of events for promotion of tourism, Types of Events-Cultural, festivals, religious, business
etc. Need of event management, key factors for best event management. Case study of some
cultural events (Ganga Mahotsava, Lucknow Mahotsava and Taj Mahotsava)

UNITII CONCEPT OF MICE (16 hrs)
Introduction of meetings, incentives, conference/conventions, and exhibitions. Definition of
conference and the components of the conference market. The nature of conference markets
and demand for conference facilities. The impact of conventions on local and national
communities

UNITIII MANAGEMENT OF CONFERENCE & EVENTS (16 hrs)
Management of Conference at Site, Trade shows and exhibitions, principal purpose, types of
shows, benefits, major participants, organisation and membership, evaluation of attendees.
Convention/exhibition facilities; Benefits of conventions facilities, Inter-related venues, Project
planning and development

UNITIV BUDGETING A CONFERENCE EXHIBITION (16 hrs)
Use of Budget preparation, Estimating, fixed and variable costs, cash flow, sponsorship and
subsidies.

Registration, Seating Arrangements, Documentation, interpreting press relation, Computer
Graphics, Teleconferencing, Recording and Publishing Proceedings; Interpretation and
language

UNIT V ROLE OF TRAVEL SECTOR (16 hrs)
Role of travel Agency in the management of conferences. Hotel Convention Service
Management: Human Resources Management Transportation, Group Fares, Airline
Negotiation, Extra Services, Cargo Transportation. History and function of ICCA, Role of
ICCA, Roles and function of ICIB.

References:
1. Coleman, Lee & Frankle , Powerhouse Conferences. Educational Institute of AH & MA,
2001.
2. Hoyle, Dorf & Jones , Meaning conventions & Group business. Educational institute of
AH & MA, 2004.
3. Gaur Sanjaya Singh & Sagree V. Sanjay, Event Marketing and Management, Vikas
Publishers, 2006.
4. Wagen L.V.D, Event Management, Pearson Education Ltd., 2005.
5. Sharma Diwakar, Event Planning and Management, Deep and Deep publications, 2005.

53
SEMESTER IV
PAPER - 25Sy
e-BUSINESS PROGRAMMING USING JAVA 2
(Theory - 2 hrs/week Practical 2 hrs/ week)

Objectives
Impart knowledge in developing Application Programs, Graphics, Animation using
Java 2 and design web pages with Java Applets, Chatting, Remote Method Invocation and
HTML.

UNIT I NETWORKING (16 hrs)
What is Networking An overview of networking terminology and TCP/IP which is the most
popular networking standard used in the internet -- What is client-server programming about?
How to use Java in a client-server environment and create powerful communication and e-
commerce applications.

UNIT II GRAPHICS, IMAGE SUPPORT (16 hrs)
How to draw images and create visually appealing graphics in Java How to use customize
Fonts and Colour in Applets and normal Java applications?What are Event Adapters and
Inner Classes?

UNIT III COLLECTIONS (16 hrs)
An overview of the Java Collection Interfaces How to use the methods and facilities
available in these to empower programming in Java.

UNIT IV THREADS (16 hrs)
What are threads? -- The advantages of threads in Java -- How to use create and use
threads and determine conditions when their use is critical to performance.

UNIT V SERIALIZATION (16 hrs)
What is serialization? How to design a Chat Room and create a platform for open
communication in an Internet application? Java Native Interface and its use in enabling Java
applications to make us of the advantages of applications created in other languages What
is RMI and how is it used in a networked world of interconnectivity?

PROJECT: Develop an E-Commerce Application using JAVA.

Reference books:
1. Budd, Understanding Object-Oriented Programming with Java, Pearson Education India,
2002.
2. Glenn Vanderburg, Maximum Java 1.1, Sams Publishing, 2001.
3. Herbert Shield, Java 2 -The Complete Reference, Tata McGraw Hill Book Ltd., 2001.
4. Michael Foeley, Mark McCulley, JFC Unleashed, Sams Publishing, 2001.
5. Rebelsky, Experiments in Java, Pearson Education India, 2002.
6. Rossbach, Java Server and Servlets, Pearson Education India, 2002.

54

SEMESTER - IV
PAPER NO- 25sy
ENTERPRISE RESOURCE PLANNING
(Theory - 2 hrs/week Practical 2 hrs/week)

OBJECTIVES
Discuss the role of ERP in organizations.
Provide insights into various modules of ERP system and their interrelation
Provide practical exposure to ERP package.

Unit I (16 hrs)
Introduction
Introduction - Evolution - Reasons For The Growth - The Advantages Of ERP.
Enterprise-An Overview - Integrated Management Information Business Modeling-
Integrated Data Model.

Technology- C/SIDE Development Environment, Server Options, Navigator Application
Server, Multilanguage Functionality.

Purchase order processing and management
Purchase order-creation, receiving and invoicing, purchase master-design and creation,
managing purchase prices, discounts and line discounts, purchase order analysis reporting.
Sales order processing and management:
Sales master-design and creation, creating sales quota, sales order, processing sales order
and receivables, managing sales prices, line and invoice discounts, sale of non stock items,
order processing-estimating, order process and transfer order receipts, sales analysis and
reporting.

Unit II (16 hrs)
Manufacturing
Overview, items and item card, production bill of material, routing, planning, production order,
consumption and output journals, finishing orders and auto reporting.
Inventory management
Inventory valuation, inventory age composition, Item register, order processing, returns
management, item tracking, location transfers, cycle counting
Advance manufacturing, trade and inventory:
BOM scrap and routing scrap, non-productive time, parallel scheduling, multi-level
manufacturing, serial and lot number processing, sales prices and discounts, purchase order
management, item charges, requisition management.

Unit III (16 hrs)
Human resources:
Maintain comprehensive employee records, absence tracking methods, track equipment
issued to employees, employee absence reports, staff absence register, employee birthday
report, payroll management

Finance:
Overview, chart to accounts, general ledger, receivables management, payable management,
journals, posting transaction to the general ledger, taxation India localization (VAT).
Other functional areas:
Overview, marketing, resource planning, service management, business notification,
e-commerce.

Unit-IV (16 hrs)
Database concepts
Types of concepts-standard database, SQL server option
Dynamic NAV database administration-understand basic and advanced database features,
understand how to backup and restore database in the SQL server option, know advanced
55
backup and restore information

Unit V (16 hrs)

Introduction to development I
Basic table, basic forms, introduction to C/AL programming, intrinsic data types, identifiers and
variables, assignment statements, simple expressions, terms and operators, numeric
expressions, logical and relation expressions, arrays, reports.

Order Processing , Purchases, Payables, and General Ledger
Overview, Processing Overview, New Vendor and Item Setup, Creating an Item and Vendor,
Purchase Order Processing, Creating a Purchase Order, Receiving and Invoicing a Purchase
Order, Record Automobile Maintenance Expense .Payables Processing, Pay the Automobile
Maintenance Expense, General Ledger Adjustments.

References:

1. Alexis Leon, ERP Demystified, Tata McGraw, Hill, 2005.
2. Alexis Leon, Enterprise Resource Planning, Tata McGraw, Hill, 2006.
3. Jaya Krishna. S. ERP New Insights, ICFAI University,2005
4. Pankaj Sharma, Enterprise Resource Planning PHI, 2006
5. Promod M Mantravadi, ERP Concepts and Cases, ICFAI University, 2006
6. Vinod Kumar Garg, and Venkitakrishnan. N.K., Enterprise Resource Planning
Concepts and Practice, PHI, 2005.
56
PROJECT

Two Projects are introduced.

I. Project to be pursued and completed during the summer vacation, immediately
succeeding the II Semester. This Project is to be valued internally and Carries 100
marks (Paper No.15)

II. The Major Project to be pursued and completed in the fourth semester on the
areas of specialisation, valued both internally and externally, Carrying 100 marks for
viva and 100 for the Project work
(Paper No. 25).

Broad areas of Research:

Industry Analysis Competitive Structure
Infrastructure projects - Financing & Management Road, Post, Telecom,
Power projects.
Strategic groups Identification Industry specific.
Brand Valuation.
Testing market Integration Hypothesis.
MNC Vs Indian Marketing Strategic comparison, product / service specific.
Information system Development for knowledge Management.

MBA Syllabus

Uploaded by

Copyright:

Available Formats

MBA Syllabus

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

MBA Syllabus

Uploaded by

Copyright:

Available Formats

1

You might also like