Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                

Business Analytics Using R-Course Outline

Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 3

Business Analytics using R

MBA 2018-20: Term-V


Business Analytics using R (BAR)
Credits 3
Faculty Name Rahul Kumar
Program MBA
Academic Year and 2019-20
Term
Term V
Course Description

Analytics is the ticket to one of the most exciting careers in corporate today. As information
proliferates in the form of data, going straight to mine insights from it is one of the most
straightforward ways to add value to the business. This course provides a broad introduction to
business analytics, supervised and unsupervised learning and text mining applications in
practice. More importantly, students will learn about the theoretical underpinnings of statistical
learning. Further the course aims at building the practical know-how needed to quickly and
powerfully apply these techniques to new business problems.

Leaning Outcomes

The course has been designed to impart comprehensive knowledge to the future managers, on the
following key issues:
• Data requirements and collection techniques
• Data preprocessing and basic analysis using data/text mining
• Model executions using computer software, interpretation of results, managerial
implications
 Understand and apply techniques for Predictive/Classification modelling

Pedagogy: Class Lectures, Real life datasets, Case Discussions, Project Assignments,
Presentations and Hands-on in R
Session Plan

Session No Topics/Activities Reading


1 Introduction to the course with
review of statistics
2-3 Getting acquainted with ‘R’ Hands-on in R
platform
4-7 Unsupervised Learning: Data Mining- Concepts and
Dimension Reduction Techniques
Cluster Analysis by Han, Kamber and Pei
Association Rule
8-10 Supervised Learning:
Predictive Modelling using Hands-on in R vs Excel
regression
11-12 Classification modelling using Hands-on in R
Logistic and Ordinal Logistic
Regression
13 Performance Evaluation
14-15 Decision Tree based Modelling Data Mining- Concepts and
16 Build your own algorithm using Techniques
Random Forests and other tree by Han, Kamber and Pei
based concepts- for Feature
selection
17-18 Non/Semi Parametric Data Mining- Concepts and
Approaches to Modelling Techniques
by Han, Kamber and Pei
19-20 Project Presentations-Final
takeaways

Evaluation components and weights

1. Quiz - 10%
2. Project Assignment – 40% [Project Presentation – 20 marks + Project Report -20 marks]
3. End-term - 30%
4. Class participation – 20%

Compulsory readings:

1. Data Mining: Concepts and Techniques – Han, Kamber & Pei. Publisher: Morgan
Kaufmann
2. Hand-outs & Research Articles
Suggested Readings:

1. Machine Learning: A Probabilistic Perspective-Kevin Murphy


2. Elements of Statistical Learning – Trevor Hastie, Robert Tibshrani & Jerome Friedman.

You might also like