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    Reseacrh Methodology

    Uploaded by

    Yasir Rahim
    The research aims to understand consumers' ice cream eating and purchasing habits, including whether they prefer ice cream parlors and their preferences for natural or artificial flavors. A questionnaire is provided to gauge how often and with whom people visit ice cream parlors, their favorite brands and toppings, and factors like price, quality, and promotions that influence their purchases. The final questions ask about preferred times to eat ice cream and seek comments about a new ice cream shop opening soon.

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    Reseacrh Methodology

    Uploaded by

    Yasir Rahim
    44 views3 pages
    The research aims to understand consumers' ice cream eating and purchasing habits, including whether they prefer ice cream parlors and their preferences for natural or artificial flavors. A questionnaire is provided to gauge how often and with whom people visit ice cream parlors, their favorite brands and toppings, and factors like price, quality, and promotions that influence their purchases. The final questions ask about preferred times to eat ice cream and seek comments about a new ice cream shop opening soon.

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    The research aims to understand consumers' ice cream eating and purchasing habits, including whether they prefer ice cream parlors and their preferences for natural or artificial flavors. A questionnaire is provided to gauge how often and with whom people visit ice cream parlors, their favorite brands and toppings, and factors like price, quality, and promotions that influence their purchases. The final questions ask about preferred times to eat ice cream and seek comments about a new ice cream shop opening soon.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    44 views3 pages

    Reseacrh Methodology

    Uploaded by

    Yasir Rahim
    The research aims to understand consumers' ice cream eating and purchasing habits, including whether they prefer ice cream parlors and their preferences for natural or artificial flavors. A questionnaire is provided to gauge how often and with whom people visit ice cream parlors, their favorite brands and toppings, and factors like price, quality, and promotions that influence their purchases. The final questions ask about preferred times to eat ice cream and seek comments about a new ice cream shop opening soon.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    The purpose of this research is to gauge a better understanding of consumers eating and purchasing habits of ice

    cream whether they prefer ice cream parlor or not and how much they are inclined on purchasing artificial

    flavored ice cream or ice-cream prepared with natural and organic flavors.

    Sample Questionnaire

    * 1. How frequently do you visit ice cream parlors?


    Everyday
    Every other day
    Once a week
    Weekends
    Once a month

    Other (please specify)


    Question Title

    * 2. Which of the following ice cream brands are you aware of? Please select all that apply.
    Walls
    Yummy
    Omore

    In case of ice parlor Other (please specify)

    * 3. With whom would you normally go out for ice cream?


    Partner
    Friends
    Family
    Children

    Other (please specify)

    * 4. How do you prefer to have your ice cream in?


    Cups
    Cone
    Bread
    Stick
    Tub
    Waffle

    Other (please specify)


    * 5. Other than ice cream, what alternatives would you like to find in an ice cream parlor? Please select up to 3

    answers.
    Sundae
    Milkshake
    Cake
    Waffles
    Smoothie
    Donut
    Banana Split

    Other (please specify)

    * 6. What factors do you take into consideration when purchasing ice cream? Please rank accordingly as 1 being

    the least preferred, 4 being neutral, and 7 being most preferred.

      1 2 3 4 5
    Price Price 1 Price 2 Price 3 Price 4 Price 5 Pr
    Quality of ice Quality of ice Quality of ice Quality of ice Quality of ice Quality of ice Q
    cream cream 1 cream 2 cream 3 cream 4 cream 5 cream
    Contents of ice Contents of ice Contents of ice Contents of ice Contents of ice Contents of ice C
    cream cream 1 cream 2 cream 3 cream 4 cream 5 cream
    Occasion Occasion 1 Occasion 2 Occasion 3 Occasion 4 Occasion 5 O
    A promotion A promotion A promotion A promotion A promotion A promotion A
    going on going on 1 going on 2 going on 3 going on 4 going on 5 going
    Launching of new Launching of Launching of Launching of Launching of Launching of L
    flavors new flavors 1 new flavors 2 new flavors 3 new flavors 4 new flavors 5 new fl

    * 7. What source will have influenced you to buy Our ice cream?
    Family
    Friends
    Advertisement
    Sampling

    Why do you prefer this brand of ice cream?

    * 8. What time of the day do you prefer to eat ice cream?


    Morning
    Afternoon
    Evening
    Midnight
    * 9. The SwrilFrost will open up a shop this coming June/July of 2021. What are your thoughts, comments, or

    suggestions?

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