How To Make Business Plan

Business English II
HOW TO MAKE BUSINESS PLAN

LECTURER: IKA OKTARIA CN
Part of business proposal
▪ It’s like you make some proposal, there are:

▪ Chapter 1 : Background of your business plan,
purposes of your business, business vision
and mission.
▪ Chapter 2: Specification of Product, Analysis
SWOT, Marketing Mix (4P Concept).
▪ Chapter 3: feasibility study
▪ Chapter 4: clossing
Chapter 1
▪ Background of your business

▪ Explain in detail but not large extend, focus
on your business.
▪ Purposes of your business
▪ Explain about your purposes / goal of your
business
▪ Business vision and mission
▪ Explain about your vision and mission of your
business
Background
▪ In globalization era, home industry is increasing, especially local products. Cendol popular in
Southeast Asia, and Indonesia is a common drink, because in the daytime most of us see cendol in
the streets. Ice Cendol also popular as a culinary entering the Ramadan month in break the fast.
Cendol is a typical Indonesian beverage made from rice flour, served with shredded ice and liquid
brown sugar and coconut milk. This drink taste sweet and savoury.
▪ Why did we choose cendol then added with ice cream? as we know that cendol is food or
traditional snacks are often encountered in the streets or small shop at a very low price, because
that by adding cendol with ice cream we hope to improve the return value or price of cendol and
increase public interest to eating cendol.
▪ “MR.HD” is short for the initials of our names M (Mega), R (Rizal), H (Husnul), and D (Dzakwan).
MR, when you hear the word of “mister” that will surely comes to mind is the male figure. Then
the pink colour that will show the figure of a woman because as we know that most of the colour
pink (majority) preferred by women. So the words “MR” with this pink colour indicates that the
business was founded by men and women that Rizal, Dzakwan and Mega and Husnul. HD is short
for High Definition, the word that we often encounter on the photos or images this means that
the picture or the image with high quality, not blurred, clear and so on. But in our business, we
expect the business (product cendol) has the quality and charm of the consumers that our
products will often consumed by consumers.
The Purpose
▪ In running a business, an entrepreneur has the purpose why she or he
establishes the business. The followings are the purposes of our
business:
1. To increase local product
▪ Time after time, many local products are often overlooked. Therefore,
we intend to increase the existence of local product in Indonesia, namely
Cendol Ice Cream.
2. To share business experience
▪ This business has good prospects to be developed by many people
especially for students in university. And then, if we share this business
experience to others, Cendol Ice Cream will be widely known by many
people.
3. To improve market opportunities and prospect
4. To get high profit
▪ Besides our product can be known by many people, getting high profit is
one of our goals in increasing the progress of the business.
Business Vision and Mission
▪ To open market opportunity.
Even though many competitors are range in the same business, but we
work around with the different innovation of the products that already exist. That
with better taste of the innovation, affordable price, and highly nutritious. We
believe that Cendol Ice Cream is able to compete in the market.
▪ To provide the best service to consumers.
Service is one of important aspects in increasing the quality of the
business. We must be better doing the excellent service to consumers.
▪ To make Cendol Ice Cream as the favourite food.
We will always increase the quality of our product that Cendol Ice Cream
can be favourite food for many people.
▪ To maintain the quality of the product and environment.
Not polluting the environment is one of our reference to make Cendol Ice
Cream be more quality.
▪ To maintain the purity of product.
With maintaining the purity of our product, to become Cendol Ice Cream
has good taste.
Specification of Product
▪ Cendol is a traditional food from Indonesia, in

our business we sold cendol with variety tastes
of ice cream.
▪ Cendol CIC (Chocolate Ice Cream) / Cup is Rp.
7.000,00
▪ Cendol DIC (Durian Ice Cream) / Cup is Rp.
7.000,00
▪ Cendol VIC (Vanila Ice Cream) / Cup is Rp.
7.000,00
▪ The price can be changeable according to market
conditition
Analysis SWOT
▪ Before we do the business activities, we must

pay attention to the problems and threats which
can disturb our business activities in the future
and we have to find the opportunity that is
profitable to run our business. Therefore, we
must make business plan by using SWOT
analysis. They are:
1) Strength
2) Weakness
3) Opportunity
4) Threat
By SWOT analysis, we can find the strength, weakness,
opportunity, and threat of the business that can increase
our product. Here is the SWOT Analysis of Cendol Ice Cream:
▪ STRENGTH
a. Cendol is the famous local product.
has known by many people. It can be one of our strength that can be able to increasing our business.
Cendol with ice cream can increase the value of cemdol.
b. Healthy
Being made from high quality of rice flour that contains vitamins, and minerals, ice cream that contains
nutrition and calcium, aren flour contains iron and most important our product is homemade.
c. Fresh and delicious
Because Cendol we serve with Ice Cream and that make it fresh and with variety tastes of ice cream
makes our product delicious.
d. Favourite food.
Because the taste of Cendol Ice Cream is different from another Cendol, it makes our product excellent
as a favourite food.
e. Affordable price.
Just with Rp. 7.000,00 you can enjoy our product that has high taste.
f. No preservative.
To maintain the purity of our product, in the production of Cendol Ice Cream we do not used
preservative. Because, preservative is not good for our health.
g. Having a lot of marketing relation.
▪ WEAKNESS
Not lasting food
Because it is without preservative and has high water
content, it makes our product not durable.
▪ OPPORTUNITY
a. Less Competitor
Because our product is different than other and it is
rarely we find in around Makassar that makes our
product in the good graces cause has unique taste.
b. For All ages
c. Because our product is healthy it can consume by all
ages and genders.
▪ THREAT
We don’t know what the response from our customers
if they like our product or dislike.
▪ Marketing Mix (4P Concept)
▪ In marketing, there are four basic elements of marketing
activities. They are called 4P; product, price, place, and
promotion. To provide customer’s satisfaction, the 4P Concept is
necessary to be set up well by concerning what customers need
and want.
1.) Product
▪ The product is Cendol Ice Cream. It is from selected and high
quality materials. Has a delicious taste, and good for our health.
2.) Price
▪ The price of our product is very competitive and cheap, and it can
be bought by everyone. Cendol CIC (Chocolate Ice Cream) / Cup
is Rp. 7.000,00, Cendol DIC (Durian Ice Cream) / Cup is Rp.
7.000,00, Cendol VIC (Vanila Ice Cream) / Cup is Rp. 7.000,00.
3.) Place
▪ Our product can be found on ….. Street.
4.) Promotion
▪ The promotion is carried out by spreading brochures, personal
selling, and social media.
CHAPTER 3
FEASIBILITY STUDY
▪ Machine soft ice cream 3 Rp.25.000.000
▪ 1/4kg aren flour Rp.3.500
▪ 5 slice pandan leaf Rp.2.000
▪ 2 old choconut rasp Rp.10.000
▪ 500gr brown sugar Rp.7.500
▪ 5 slice suji leaf Rp.5.000
▪ 500ml fresh milk Rp.2.500
▪ 250ml cream Rp.3.750
▪ 200ml condensed milk Rp.7.000
▪ 150gr sugar Rp.1.500
▪ 5 eggs Rp.7.500
▪ 90gr cocoa powder Rp.20.000
CHAPTER 4
CLOSING
▪ Cendol Ice Cream is one of traditional food in

Indonesia. Our product is different from the
other Cendol because it has different
appearance, it is fresh because we put ice cream
on top of our cendol. It can be consumed by all
people because it is made from rice flour, aren
flour, ice cream (milk) containing high protein.
▪ Based on the explanation, we can conclude that:
1. The purpose of our business is to promote local
product
2. This business has good prospect to be
developed.
Another example
▪ Digital printing
▪ Food plan
▪ English course
▪ Catering
▪ Technology computer
▪ Clothes
▪ Restaurant or warteg
▪ Etc

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Business English II

HOW TO MAKE BUSINESS PLAN

▪ It’s like you make some proposal, there are:

▪ Background of your business

▪ Cendol is a traditional food from Indonesia, in

▪ Before we do the business activities, we must

▪ Cendol Ice Cream is one of traditional food in

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