Group 4

MARKETING
PLAN
"Coffee jelly"
2
The Executive Summary

For the first operation, Our group decided to make a
unique taste and appearance of coffee jelly by
putting and applying some twist and ingredients to
make a difference from old taste of coffee jelly, and
also to provide the target customers a quality
product with healthy good taste. The product is
made of coffee, creamer, sugar and jelly. The
product which is Coffee Jelly is very affordable and
it is tasty that it will be worth the customer's money.
3
To start our business we plan to divide capital into five,

and start of producing small batches at first to introduce
it to people. Since the product is not well known yet so
we plan to introduce it to people we know or
acquaintances at first. The business is a partnership type
for we will divide the financing and management into
five. We plan to equally divide the management among
us. And also the profit that we will earn will divided
among us.
4
Our business aims to satisfy the needs of our

customers for delicious foods and provide them a
nutritional treat for such an affordable price. Our
team will channel a friendly and pleasant
atmosphere in every customer we will interact and
productive environment in which our group can
work happily. We will sincerely value each of our
customers.
5
Our customers are the students, faculty teachers

and staff, and our neighbour as our team residents
in different places. We seek far and responsible
profit, enough to keep the team financially healthy
for the long term and to fairly compensate the
future investors for their investments and risk.
6
This business is owned by the partnership of Jerald T. Buaga,

Nicole S. Calayag, Jorgie L. Olivarez, Joey Cris Montealegre, and
Jopet B. Simon . We have a share capital amounting to PHP200.00
that we divided to buy equipments, materials and ingredients for
the production
The key to success for Coffee Jelly Product will be repeat business
and the right food with a right price. This business plan describes
a profitable business and a competitive team with good growth
prospects.
7
Product Description
Coffee jelly is made from sweetened coffee added to agar, a gelatinous
substance made from algae and called kanten in Japanese.[10] It may also be
made from gelatin rather than agar, which is more common in European and
American cuisine.
It is often cut into cubes and served in a variety of dessert dishes and
beverages. Cubes of coffee jelly are sometimes added to milkshakes, at the
bottom of an ice cream float, or to garnish an ice cream sundae. Coffee jelly is
often added to a cup of hot or iced coffee, with cream and gum syrup added.
Condensed milk is poured over cubes of chilled coffee jelly in a bowl.[13]
8
STRATEGIES LEVEL
A. Product/Service Strategies – The products being offered are

also in other coffee shops but our recipe will be home made,
which provides the customers a unique taste in it.
B. Pricing Strategies – The price of our products will be

affordable for everyone’s budget. But it will also be based on
the supplies that we will be using.
9
C. Distributing Strategies – Since our business was starting, and

if our product will be popular with the consumer, we thought
of having an online shop too. In this way we can promote it to
others too and we can provide them our products.
D. Advertising and Promotions Strategy – We will be handling
some flyers to those who we will be passing by and to get their
attention and enjoy our product.
10
TACTICAL LEVEL
The target customers of our business are mostly students since they
are the ones who are Aggressive when it comes to coffee. To get our
target customers, we are offering products that fit their budget, or
in other words, affordable.
Risk and Possible Threats:

Other competitor with similar products
Consumers’ capability in purchasing the product/s
Demand & Supply
Shortage in resources and raw materials
11
Products/ Price/ Cost.
Quantity Product Price Total
2 pcs Coffee jelly Gulaman 15.00 30.00
1 pc Condensed milk 35.00 35.00
2 pcs Instant coffee 3.00 6.00

1 pc Vanilla 10.00 10.00
¼ Brown Sugar 25.00 25.00
30 pcs. Salad cup 45.00 45.00
1 pc. All-purpose cream 35.00 35.00
2 pcs. Oreo 7.00 14.00
Cost Php.200.00
12
Ingredients and measurements:
10 cups of water 1 canned of condensed milk

1 all purpose cream 25 grams brown sugar
2tsp. Vanilla 2tsp. Instant coffee
2 pack coffee Gulaman 2 pcs. Oreo for toppings
13
Process for making coffee jelly

Combine hot water, coffee powder, and sugar in a bowl. Add
gelatin powder, and stir until dissolved. Transfer to a rectangular
mold. Refrigerate until set, about 4 hours or overnight.
Once set, slice coffee jelly into 1/2-inch cubes. Set aside until
ready to assemble.
Combine all-purpose cream, condensed milk, sugar, vanilla and
coffee powder in a bowl. Add coffee jelly and mix gently. Then
put in a cup first before putting crushed Oreo on top. Then
Refrigerate.
14
OPERATIONAL LEVEL.
For the sale of our product, our group decided to manually carry the
ice box where we will put the coffee jelly with ice and we will sell it
to the students studying here at Occidental Mindoro State College.
At the same time, we provide flyers of our own creation with the
name of our team page written for online selling. Through the net,
our customers can easily avail if they want to buy our product again.
In this way, the process of selling our product will be smooth and
easy. We will also have free one cup of coffee jelly for those who
buy a maximum of 10 cups.
15
The estimated total market supply will be 30-35 pieces of each

product in each day. But we will be expecting more products to be
made soon. We will be offering affordable products and services so
it is already expected that there will be a lot of products to make in
the near future.
The business goal is to achieve 22.72% profit for the first week of
selling.
THANK YOU !!!
PREPARED BY GROUP 4:
Buaga, Jerald T.
Calayag, Nicole S.
Olivarez, Jorgie Rose L.
Simon, Jopet B.
Montealegre, Joey Cris

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MARKETING

The Executive Summary

To start our business we plan to divide capital into five,

Our business aims to satisfy the needs of our

Our customers are the students, faculty teachers

This business is owned by the partnership of Jerald T. Buaga,

A. Product/Service Strategies – The products being offered are

B. Pricing Strategies – The price of our products will be

C. Distributing Strategies – Since our business was starting, and

Risk and Possible Threats:

Products/ Price/ Cost.

Quantity Product Price Total

2 pcs Coffee jelly Gulaman 15.00 30.00

1 pc Condensed milk 35.00 35.00

2 pcs Instant coffee 3.00 6.00

¼ Brown Sugar 25.00 25.00

30 pcs. Salad cup 45.00 45.00

1 pc. All-purpose cream 35.00 35.00

2 pcs. Oreo 7.00 14.00

Ingredients and measurements:

10 cups of water 1 canned of condensed milk

Process for making coffee jelly

The estimated total market supply will be 30-35 pieces of each

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