Technology in Sport
Technology in Sport
Technology in Sport
Technology in sport –
a changing world
If facebook
was a country
Technology is transforming
it would be the our experience of modern
3rd
largest
in the
world,
sporting events and the
venues that host them
600 million
facebook users
January 2011
www.wikipedia.com
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Spectators, governing bodies, event organisers, venue
operators and clubs are demanding more from their
sporting events. Technology provides the platform to Strategy
reach global audiences and personalise events through and concepts
the use of TV, mobile and internet solutions.
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A changing world of broadcast and Technology links sport and money
media services From broadcast and media rights to retail and
The record-breaking TV audience for the 2010 membership, technology plays a vital role in the
football World Cup™ was estimated at 28 billion. sports business. High profile advertising panels
Around 70 million people viewed the event online. can get sponsors’ messages to fans in increasingly
This trend is set to continue as both broadcasters and sophisticated ways. Smart stadium access is used
viewers become more comfortable with streaming to track people’s spending and behaviour patterns,
content direct to home TVs and computers. At the enabling operators to offer spectators a more
next World Cup™, we will watch the games on TV, personal experience.
computers, mobile phones, tablet computers, and
interact with other fans.
An integrated approach
Realising the full potential of this changing
The rise of the virtual umpire world demands a deep understanding of venue
Fans now expect technology to be used for architecture, the visitor experience, and the role
controversial decisions. For example, cricket of technology in sport.
umpires can now use Hawk-Eye’s motion analysis
technology, and rugby referees can consult a video Arup specialises in designing venues, appraising
replay. Not all federations may agree with this investment in them and delivering the state-of-
approach but it does need to at least be considered the-art technology that enables venue operators to
when designing a venue. create rich visitor experiences. We offer specialist
services that can be tailored to deliver smarter
sports projects for events, venues, sports parks
Technology convergence and smart systems or even entire sport cities.
Major events and venues use smart systems
to optimise security, transport and facilities Our services cover:
management. For example, UK football clubs -- Spectator experience
are leading the way with smart cards that act as
-- Broadcast, media and content services
membership, loyalty and payment cards, enhancing
efficiency for spectators. Technology also enables -- Safety and security
these venues to conduct environmental and energy -- Event operations and lights, sound and vision
management in real-time by linking the event -- Transport, logistics and wayfinding
schedule and occupancy information with building -- Technology and sustainability
management systems to optimise on stadium bowl
or concourse cooling. -- Sustainable stadia cooling
-- Integrating technology with design
and construction
-- Sports federation compliance
-- Venue management
-- Elite athlete performance
-- Commercial strategy
-- Systems integration and IT management
-- Major event operational readiness
IN
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Spectator experience
The emergence In the past, catering for spectators at a sporting event meant
giving them a seat or a place to stand that had reasonable
of sports-related
sightlines to the field of play. This is no longer sufficient.
Converged technologies now enable spectators to interact
with an event long before they reach the venue. Shared
technology has information platforms deliver the same information to you
whether you’re at home or on the move.
put spectators Enhancing the spectator experience
at the heart of Venue operators use technology to enhance the spectator
experience and create unforgettable sporting events:
the action -- Customer relationship management systems use
information about past preferences in order to tailor
promotional offers
-- Internet technology makes it easy to buy a ticket
(which might be an electronic ticket you carry on
your smartphone)
4bn
-- Wayfinding technologies can guide spectators
to their seat
-- In-venue technology enhances the spectator experience
by showing action and analysis on giant screens or
people have streaming it to smartphones
mobile phones -- Phones may even point spectators to their favourite
today catering outlet at the venue and allow them to pay
Source: www.ft.com using contactless payment
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Main image Arsenal Emirates Stadium
Left Lord’s Cricket Ground, London
Right 2008 Beijing Olympics
©Arup Associates
©Arup Associates
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©Richard Davies
Media Centre,
Lord’s Cricket Ground,
London
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Broadcast, media and
content services
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Safety and security
©Arup Associates
Technology can be applied and integrated in an
effective way to complement the use of guards and
stewards, without the need for capital outlay. IP based
CCTV systems can provide real-time and recorded
images capable of being viewed from multiple
locations both on- and off-site using command
and control systems employing state-of-the-art
situational awareness tools. Real-time 3D models can
be produced by using accurate Light Detection and
Ranging (LiDAR) scans of the site and surrounding
areas, combined with architectural designs to provide
an accurate simulation prior to project sign-off.
Our approach
©Arup
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Event operations and lights,
sound and vision
©Stade de France
©Arup
Event operations Event overlay - lights, sound and vision
The challenges of event operations are often To survive, sports venues need to be able to host other
overlooked when a sports venue is designed. To foster events and it is often the case that an entire venue is
world-class performance, a venue’s design must created as an overlay. We have the skills to design and
meet the different requirements of all the events it is engineer put-up and tear-down venues for events like
expected to support. the 9th FINA World 25m Swimming Championships
2008, held in Manchester.
The venue needs to be capable of being reconfigured
for different events at short notice without incurring Although sports venues are designed for sports events,
significant expenses. For example, permanent systems other forms of entertainment are often significant money-
must be flexible enough to support event-specific VIP earners, with stadiums hosting everything from monster
operations and pop-up catering outlets. truck competitions to rock concerts. Venue designs
therefore have to allow all types of media systems,
Arup recognises that event operations are distinct special event lighting and sound systems to be overlaid.
from business-as-usual venue management but that
the two need to function well together to create Sightlines and seating options for other types of
a successful event. Our approach is to design events need to be studied and decisions made about
intelligent, open, modular and cost-effective systems, procurement, storage space, rental and easy access
which will serve different events equally well and for temporary installation. Roof structural loads should
can be easily reconfigured. include event-based equipment overlays, as should
power provision and temporary containment routes for
additional lighting and other electrical equipment.
2006
Easy access to installation locations and strategies for
tour and outside broadcast truck parking need to be
evaluated. In some building types, technical access
The ways might be needed to reduce set-up and strip-down
FIFA World Cup Final Top left image U2 at time and related operational costs.
Stade de France
was watched by
715
Top right image Arup understands what makes a venue successful. While
million The 9th FINA World we cannot predict the future, we can help to ensure that
people 25m Swimming
Championships 2008, a venue can adapt and continue to serve its owners cost-
Source:
www.fifa.com Manchester effectively for the whole of its expected life.
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Transport, logistics and wayfinding
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Technology and sustainability
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Empowering the individual
For the consumer to be empowered to play their part
and make meaningful choices, they need more detailed
and personalised feedback about their consumption.
On a community level, informatics can show how an
individual’s choices contribute to the overall impact and
people’s natural competitiveness motivates them to keep
improving their scores.
1bn
Arup’s global team of specialists offer services in assessing
impact, creative design and implementation, gaining
regulatory approvals, reporting publicly, stakeholder
consultation, managing risk and controlling costs. Source: www.guardian.co.uk
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Sustainable
stadia cooling
Spectator comfort
and athlete safety is
of particular concern
in hot climates where
soaring temperatures
can heat stadia to
uncomfortable levels
and can lead to
players suffering from
heat stress injury
In hot climates, such as the Middle East where outside
temperatures can reach 50°C, stadia may need to be
cooled by at least 20°C to reach bearable comfort
levels for spectators and athletes. This is not only
expensive but can consume vast amounts of energy.
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©Ben McMillan
Integrating technology with
design and construction
Giving early consideration to how a venue
will be operated and managed can mitigate
project variation and costly changes
All too often, the design and construction of a sports
venue proceeds with little input from the operations Vendor
team. When the operator’s requirements are provided, selection
construction is already well underway. This is one of the
primary causes of project variations and costly changes.
Venue Operational Sitewide
design solution design
Technology-to-operations methodology
To avoid this problem, Arup has developed a joined- End to
end user Technology
up technology-to-operations methodology where specifications
experience
operations and management are considered at the
briefing and planning stages of the construction project.
Timely information is provided by specialists with
operational experience and insight, adding value to a
design and build project.
Vented cavity
typical operation
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Sports federation compliance
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Venue management
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Elite athlete performance
©Graham Young
-- Acoustics that generate a sense of excitement,
while limiting disruption to the local community
-- Giant screens that add replays and analysis to the
spectator experience
Above
-- Technology that enables spectators around the world Royal Albert
to enjoy the event via TV, radio or the internet Regatta
Centre
-- Availability and access to performance analytics
Bottom
for both coaches and players Prozone
performance
analysis tool
Technology such as performance analysis software,
field of play sensors, timing devices, and video and
motion replay cameras is integral to an elite athlete
training regime.
1bn
transistors
for every
human being
Source: www.foundation.org.uk
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Commercial strategy
©Oaker
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Systems integration and
IT management
50bn
machine to
© Efired / Dreamstime.com
machine
interactions
by 2020
Source: www.ericsson.com
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Major event operational readiness
Major events have absolute deadlines, making
it essential for all functional areas to be
operating smoothly from day one. Operational
readiness is the process of testing these areas
to ensure they fulfill their specific roles.
Selection of
Short- Host City, Realistic plan Celebration of
Announcement listing of Candidature signing of and budget. Start previous game.
of candidacy candidate file (bid host city of real program TOK initials
(typical timeframe) cities book) due contract definition programme review
... event -10 event -9 event -8 event -7 event -6 event -5 event -4 event -3
Bid scheme - Candidature Acceptance Candidature Acceptance
Vision - “Wouldn’t it be nice if...”
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Left Allianz Arena,
Munich
200,
000h
are typically
spent on testing
and operational
readiness phases
©Arup Associates
for a major
sports event
Source: www.insidethegames.biz
In the years and months leading up to the opening day Arup deploys operational readiness skills across
of a major sports event, venues are commissioned, venue technology, security, controls, transport, IT
systems implemented and tested, people recruited and and broadcast services, to provide a technology
trained, and procedures designed and written. Multiple management and assurance service for major events.
technology sponsors, suppliers and contractors share the
delivery responsibility, and dedicate months of technical To manage the operational readiness phase, we
assurance activities to the delivery and the testing phases. have developed a set of tools including behavioural
analysis metrics for key staff, templates for
The Operational Readiness process begins by operational procedures, table top exercises, and
examining how the venue operates in a normal targeted rehearsals. We have successfully applied
environment. Once stakeholders are familiar with this toolset on deadline-dependent programmes,
this scenario, simulated exceptions to the normal such as the opening of airports and for major events
operating environment are introduced, in a controlled such as the Olympic Games.
manner, to determine how technology and people react
when things go wrong. The process concludes with
exhaustive testing of the operational contingency plans.
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About Arup
Arup is the creative force at the heart of many of
the world’s most prominent projects in the built
environment and across industry. We offer a broad
range of professional services that combine to make
a real difference to our clients and the communities
in which we work.
13 Fitzroy Street
London
W1T 4BQ
sport@arup.com
www.arup.com
2008 Beijing
Arup is a proud partner of: Olympic
Stadium,
Beijing,
China