STA. ELENA (CAM. NORTE) COLLEGE INC.

Purok 10, Brgy. Sta. Elena (Pob), Sta. Elena, Camarines Norte
Tel. No. 054-885-0700

COURSE SYLLABUS

INSTITUTIONAL VISION: The Sta. Elena (Cam. Norte) College. Inc. envisions to be a leading institution in the province of Camarines Norte. It is
fully committed to quality education, build character for a humane society, inculcate culture of research, promote inclusiveness in diversity, develop a
sense of environmental stewardship and initiate advancement in technology, with administrators, faculty, students and alumni who are excellent and
responsive to the needs of time.

INSTITUTIONAL MISSION: The Sta. Elena (Cam. Norte) College. Inc. provides learning environment conducive to the enhancement of skills,
formation of good character and development of competencies necessary and relevant to produce professionals who are highly competitive and
research-oriented, technically proficient and with a deep sense of social responsibility to the community and the world.

SUBJECT CODE: GE 5

SUBJECT DESCRIPTION:

Purposive Communication is about writing, speaking, and presenting to different audience and for various purposes (CMO 20 s 2013).

Purposive Communication is a three unit course that develops students’ communicative competence and their cultural and intercultural awareness
through multimodal tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or
global context. It equips students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images
to emphasize the importance of conveying messages responsibly. The knowledge skills and insights that students gain from this course may be used
in their other academic endeavours, their chosen disciplines and their future careers as they compose and produce relevant oral, written audio-visual
and/or web-based output for various purposes.

UNIT: 3 Units
COURSE: Purposive Communication
SEMESTRAL PLACEMENT: First Semester 2021-2022
DAY/TIME: _______________________

TIME ALLOTMENT: 54 hrs.

INSTRUCTOR: John Paul V. Verzo, LPT

SCOPE:

At the end of the course, the students must be able to:

1. Explain the principles and process of communication and the ethical considerations in communication.
2. Elucidate how communication skills help resolve problems, better understand new concepts, and aid their profession.
3. Analyze media messages and/or images using Key Concepts of Media Literacy framework.
4. Compare and contrast the different modes of delivering a speech and written communication.
5. Create a blog promoting one’s unique culture and tradition.
6. Deliver effectively a message to an audience.

LEARNING OUTLINE AND TIMEFRAME

WEEKS COURSE CONTENT/ SUBJECT MATTER

Week 1  Communication processes, principles, and ethics
 Communication and Globalization
 Local and Global Communication in Multicultural Settings
Week 2
 Varieties and Registers of Spoken and Written Language
 Evaluating Messages and/or images of different types of texts reflecting different cultures.
Week 3  Communication Aids and Strategies using tools of Technology
 Preparing Multimedia Presentation
Week 4  Preparing Pecha Kucha Presentation
 Blogging
Week 5  Communication for Various Purposes
 Informative, Persuasive and Argumentative Communication
 Public Speaking
Week 6
 Reading a Manuscript
 Memorized Speech
Week 7  Impromptu Speech
 Extemporaneous Speaking
Week 8  Making Inquiries
 Writing Inquiry Letter
Week 9  Communication for Work Purposes
 Communication for Nurses: Writing Basic Patient Notes
Week 10  Communication for Journalists: Writing a Lead
 Tour Guiding
Week 11  Communication for Employment: The Resume
 Communication for Employment: The Application Letter
Week 12  Communication within a Company: The Memorandum
 Writing Minutes of Meeting
Week 13  Communication for Academic Purposes

Week 14  Avoiding Plagiarism

 Citation
 Writing a Research Proposal: The Topic Proposal
Week 15
 Writing a Research Proposal: The Introduction
 Writing a Research Proposal: The Method
Week 16  Writing Literary Analysis

Week 17  Writing Political Analysis Paper

 Week 18  Academic Presentations

LEARNING PLAN

DESIRED LEARNING SUBJECT REFERENCE/S TEACHING & ASSESSMENT RESOURCE TIME

OUTCOMES MATTER LEARNING TASKS MATERIALS ALLOCATION
ACTIVITIES
1. Explain the  Communication  Wakat,  Module (as  Quiz  Modules/Hand 3 hrs
principles and process processes, Geraldine S., their reference  Slogan Making -outs
of communication and principles, and Caroy, Analyn and answering  Reaction Paper  PowerPoint
the ethical ethics S., Purposive the lesson  Teacher-made Presentation
considerations in  Communication Communicatio activities) Rubric (will be sent
communication. and Globalization n, Lorimar  PowerPoint via class
2. Elucidate how Publishing Presentation group chats,
communication skills  PDF (sent via class FB page/FB
help resolve problems,  Internet group chats, group or
better understand new FB page/FB copied to flash
concepts, and aid their group or drives for
profession. copied to flash modular
3. Frame a slogan drives for students)
about how the modular
knowledge of the students)
communication  Informative
process aids people in Video
communicating (Downloaded
effectively. videos or
Video Lecture
of the teacher)
- sent via class
group chats,
 FB page/FB
group or
copied to flash
drives for
modular
students.
1. Cite examples  Local and Global  Wakat,  Module (as  Presentation  Modules/Hand 3 hrs
on how to Communication Geraldine S., their reference about cultural -outs
enhance one’s in Multicultural Caroy, Analyn and answering modes of  PowerPoint
ability to Settings S., Purposive the lesson different Presentation
communicate  Varieties and Communicatio activities) countries (will be sent
with people Registers of n, Lorimar  PowerPoint (students will via class
from diverse Spoken and Publishing Presentation create their own group chats,
culture. Written Language  PDF (sent via class video FB page/FB
2. Create a three-  Evaluating  Internet group chats, presentation group or
to four-minute Messages and/or FB page/FB and will be sent copied to flash
presentation images of group or via class group drives for
about various different types of copied to flash chats, FB modular
cultural modes texts reflecting drives for page/FB group students)
of different cultures. modular or copied to
communication students) flash drives for
of a certain  Informative modular
country. Video students)
3. Apply varieties (downloaded  Teacher-made
and registers of videos or Rubric
spoken and Video Lecture  Quiz
written of the teacher)
language in the - sent via class
proper context. group chats,
FB page/FB
group or
copied to flash
drives for
 modular
students.
 Online Role
Play
1. Use technology  Communication  Wakat,  Module (as  Multimodal  Modules/Hand 3 hrs
in Aids and Geraldine S., their reference Advertiseme -outs
communicating Strategies using Caroy, Analyn and answering nt  PowerPoint
effectively. tools of S., Purposive the lesson  Teacher- Presentation
2. Analyze media Technology Communicatio activities) made Rubric (will be sent
messages using  Preparing n, Lorimar  PowerPoint  Quiz via class
Key Literacy Multimedia Publishing Presentation group chats,
Concept of Presentation  PDF (sent via class FB page/FB
Media Literacy  Internet group chats, group or
framework. FB page/FB copied to flash
3. Create a group or drives for
multimedia copied to flash modular
presentation drives for students)
showcasing modular  Tutorial Video
one’s culture. students) Presentation
 Video (will be sent
Presentation via class
and Tutorial group chats,
Videos (will be FB page/FB
sent via class group or
group chats, copied to flash
FB page/FB drives for
group or modular
copied to flash students)
drives for
modular
students)
1. The students  Preparing Pecha  Wakat,  Module (as  Multimedia  Modules/Hand 3 hrs
should be able Kucha Geraldine S., their reference Presentation -outs
 to present a Presentation Caroy, Analyn and answering  Pecha  PowerPoint
Pecha Kucha  Blogging S., Purposive the lesson Kucha Presentation
about one’s Communicatio activities)  Blog (will be sent
region. n, Lorimar  PowerPoint  Teacher via class
2. Create an blog Publishing Presentation Made Rubric group chats,
promoting one’s  PDF (sent via class FB page/FB
unique culture  Internet group chats, group or
and tradition. FB page/FB copied to flash
group or drives for
copied to flash modular
drives for students)
modular
students)
 Informative
Video
(Downloaded
videos or
Video Lecture
of the teacher)
- sent via class
group chats,
FB page/FB
group or
copied to flash
drives for
modular
students.
1. Demonstrate  Communication  Wakat,  Module (as  Group  Modules/Hand 3 hrs
mastery in for Various Geraldine S., their reference Advertisement -outs
obtaining, Purposes Caroy, Analyn and answering  News Report  PowerPoint
providing and  Informative, S., Purposive the lesson  Public Service Presentation
disseminating Persuasive and Communicatio activities) Announcement (will be sent
information. Argumentative n, Lorimar  PowerPoint  Teacher-made via class
2. Present ideas Communication Publishing Presentation rubrics group chats,
persuasively  PDF (sent via class FB page/FB
using  Internet group chats, group or
appropriate FB page/FB copied to flash
verbal and non- group or drives for
verbal cues. copied to flash modular
3. Create public drives for students)
service modular
announcement students)
regarding  Informative
environmental Video
disaster (Downloaded
preparedness videos or
employing the Video Lecture
concepts of of the teacher)
informative, - sent via class
persuasive and group chats,
argumentative FB page/FB
communication. group or
copied to flash
drives for
modular
students.
1. Compare and  Public Speaking  Wakat,  Module (as  Speeches  Modules/Hand 3 hrs
contrast the  Reading a Geraldine S., their reference (video of -outs
different modes Manuscript Caroy, Analyn and answering students and  PowerPoint
of delivering a  Memorized S., Purposive the lesson sent via online) Presentation
speech Speech Communicatio activities)  Teacher Made (will be sent
n, Lorimar  PowerPoint Rubric via class
Publishing Presentation group chats,
 PDF (sent via class FB page/FB
 Internet group chats, group or
FB page/FB copied to flash
 group or drives for
copied to flash modular
drives for students)
modular
students)
 Informative
Video
(Downloaded
videos or
Video Lecture
of the teacher)
- sent via class
group chats,
FB page/FB
group or
copied to flash
drives for
modular
students.
 Speech
(Performance
Task)
1. Deliver  Impromptu  Wakat,  Module (as  Speeches  Modules/Hand 3hrs
effectively a Speech Geraldine S., their reference (video of -outs
message to an  Extemporaneous Caroy, Analyn and answering students and  PowerPoint
audience. Speaking S., Purposive the lesson sent via online) Presentation
Communicatio activities)  Teacher Made (will be sent
n, Lorimar  PowerPoint Rubric via class
Publishing Presentation  Quiz group chats,
 PDF (sent via class FB page/FB
 Internet group chats, group or
FB page/FB copied to flash
group or drives for
 copied to flash modular
drives for students)
modular
students)
 Informative
Video
(Downloaded
videos or
Video Lecture
of the teacher)
- sent via class
group chats,
FB page/FB
group or
copied to flash
drives for
modular
students.
 Speech
(Performance
Task)
1. Provide  Making Inquiries  Wakat,  Module (as  Letter of Inquiry  Modules/Hand 3 hrs
information  Writing Inquiry Geraldine S., their reference  Incident Report -outs
accurately. Letter Caroy, Analyn and answering (Students’  PowerPoint
2. Write effective S., Purposive the lesson Output) Presentation
letters of inquiry Communicatio activities) (will be sent
3. Create incident n, Lorimar  PowerPoint via class
report Publishing Presentation group chats,
 PDF (sent via class FB page/FB
 Internet group chats, group or
FB page/FB copied to flash
group or drives for
copied to flash modular
 drives for students)
modular
students)
 Informative
Video
(Downloaded
videos or
Video Lecture
of the teacher)
- sent via class
group chats,
FB page/FB
group or
copied to flash
drives for
modular
students.
1. Organize details  Communication  Wakat,  Module (as  Discussion  Modules/Hand 3 hrs
gathered from for Work Geraldine S., their reference  Video outs
informants Purposes Caroy, Analyn and answering Presentation  PowerPoint
2. Write patients  Communication S., Purposive the lesson  Text Analysis Presentation
note correctly for Nurses: Communicatio activities) (will be sent
and accurately Writing Basic n, Lorimar  PowerPoint via class
Patient Notes Publishing Presentation group chats,
 PDF (sent via class FB page/FB
 Internet group chats, group or
FB page/FB copied to flash
group or drives for
copied to flash modular
drives for students)
modular
students)
 Informative
 Video
(Downloaded
videos or
Video Lecture
of the teacher)
- sent via class
group chats,
FB page/FB
group or
copied to flash
drives for
modular
students.
1. Identify the  Communication  Wakat,  Module (as  Discussion  Modules/Hand 3 hrs
essential details for Journalists: Geraldine S., their reference  Video -outs
of a lead Writing a Lead Caroy, Analyn and answering Presentation  PowerPoint
2. Write a lead for  Tour Guiding S., Purposive the lesson  Lead Writing Presentation
a news article  Communication Communicatio activities) (new article (will be sent
3. Create an for Teachers: n, Lorimar  PowerPoint writing) via class
effective Storytelling Publishing Presentation group chats,
promotional  PDF (sent via class FB page/FB
multimedia  Internet group chats, group or
material for FB page/FB copied to flash
tourists group or drives for
4. Write effective copied to flash modular
tour drives for students)
commentaries modular
5. Tell a story students)
effectively  Informative
Video
(Downloaded
videos or
Video Lecture
 of the teacher)
- sent via class
group chats,
FB page/FB
group or
copied to flash
drives for
modular
students.
 Online Role
Play
1. Explain the  Communication  Wakat,  Module (as  Technical  Modules/Hand 3 hrs
classifications, for Business and Geraldine S., their reference Report -outs
parts, and types Trade Caroy, Analyn and answering  PowerPoint
of reports.  Writing Business S., Purposive the lesson Presentation
2. Construct and Technical Communicatio activities) (will be sent
personal and Reports n, Lorimar  PowerPoint via class
business SWOT Publishing Presentation group chats,
analysis  PDF (sent via class FB page/FB
3. Write a  Internet group chats, group or
business report FB page/FB copied to flash
applying the group or drives for
principles of copied to flash modular
report writing drives for students)
style. modular
students)
 Informative
Video
(Downloaded
videos or
Video Lecture
of the teacher)
- sent via class
 group chats,
FB page/FB
group or
copied to flash
drives for
modular
students.
 Text Analysis
1. Use a right tone  Communication  Wakat,  Module (as  Resume  Modules/Hand 3 hrs
in persuading a for Employment: Geraldine S., their reference  Application -outs
prospective The Resume Caroy, Analyn and answering Letter  PowerPoint
employer  Communication S., Purposive the lesson  Online Interview Presentation
2. Write an for Employment: Communicatio activities) (will be sent
effective and The Application n, Lorimar  PowerPoint via class
appropriate print Letter Publishing Presentation group chats,
resume  PDF (sent via class FB page/FB
3. Write an  Internet group chats, group or
application FB page/FB copied to flash
letter. group or drives for
copied to flash modular
drives for students)
modular
students)
 Informative
Video
(Downloaded
videos or
Video Lecture
of the teacher)
- sent via class
group chats,
FB page/FB
group or
 copied to flash
drives for
modular
students.
1. Discuss the  Communication  Wakat,  Module (as  Memorandum  Modules/Hand 3 hrs
parts and within a Geraldine S., their reference  Minutes of a -outs
purpose of a Company: The Caroy, Analyn and answering Meeting  PowerPoint
memo Memorandum S., Purposive the lesson Presentation
2. Explicate the  Writing Minutes Communicatio activities) (will be sent
content of a of Meeting n, Lorimar  PowerPoint via class
memo Publishing Presentation group chats,
3. Explain the  PDF (sent via class FB page/FB
importance of  Internet group chats, group or
taking minutes FB page/FB copied to flash
of a meeting group or drives for
4. Write minutes of copied to flash modular
a meeting drives for students)
modular
students)
 Informative
Video
(Downloaded
videos or
Video Lecture
of the teacher)
- sent via class
group chats,
FB page/FB
group or
copied to flash
drives for
modular
students.
1. Illustrate the  Communication  Wakat,  Module (as  Quiz  Modules/Hand 3 hrs
differences and for Academic Geraldine S., their reference  Summary and -outs
similarities of Purposes Caroy, Analyn and answering Paraphrase  PowerPoint
quotes,  Avoiding S., Purposive the lesson outputs Presentation
phrases, and Plagiarism Communicatio activities) (will be sent
summaries.  Citation n, Lorimar  PowerPoint via class
2. Write varied Publishing Presentation group chats,
academic  PDF (sent via class FB page/FB
papers using  Internet group chats, group or
appropriate FB page/FB copied to flash
tone, style, group or drives for
conventions and copied to flash modular
reference style drives for students)
3. Write an modular
acceptable students)
summary and a  Informative
paraphrase. Video
(Downloaded
videos or
Video Lecture
of the teacher)
- sent via class
group chats,
FB page/FB
group or
copied to flash
drives for
modular
students.
1. Identify  Writing a  Wakat,  Module (as  Written outputs  Modules/Hand 3 hrs
research gap, Research Geraldine S., their reference such as -outs
research Proposal: The Caroy, Analyn and answering Research  PowerPoint
objective, and Topic Proposal S., Purposive the lesson Objective and Presentation
 research  Writing a Communicatio activities) Research (will be sent
problem Research n, Lorimar  PowerPoint Problem Write via class
2. Write research Proposal: The Publishing Presentation up group chats,
objective and Introduction  PDF (sent via class  Research FB page/FB
research  Writing a  Internet group chats, Introduction group or
problem FB page/FB copied to flash
3. Write a group or drives for
research copied to flash modular
introduction drives for students)
modular
students)
 Informative
Video
(Downloaded
videos or
Video Lecture
of the teacher)
- sent via class
group chats,
FB page/FB
group or
copied to flash
drives for
modular
students.
1. Understand the  Research  Wakat,  Module (as  Writing Literary  Modules/Hand 3 hrs
important parts Proposal: The Geraldine S., their reference Analysis Essay -outs
of research Method Caroy, Analyn and answering  PowerPoint
proposal  Writing Literary S., Purposive the lesson Presentation
2. Write a method Analysis Communicatio activities) (will be sent
of research n, Lorimar  PowerPoint via class
proposal Publishing Presentation group chats,
3. Write a Literary  PDF (sent via class FB page/FB
 Analysis Essay  Internet group chats, group or
FB page/FB copied to flash
group or drives for
copied to flash modular
drives for students)
modular
students)
 Informative
Video
(Downloaded
videos or
Video Lecture
of the teacher)
- sent via class
group chats,
FB page/FB
group or
copied to flash
drives for
modular
students.
1. Differentiate a  Writing Political  Wakat,  Module (as  Text Analysis/  Modules/Hand 3 hrs
political science Analysis Paper Geraldine S., their reference Political -outs
analysis paper Caroy, Analyn and answering Analysis Paper  PowerPoint
from literary S., Purposive the lesson Presentation
analysis paper Communicatio activities) (will be sent
2. Write a political n, Lorimar  PowerPoint via class
analysis paper Publishing Presentation group chats,
 PDF (sent via class FB page/FB
 Internet group chats, group or
FB page/FB copied to flash
group or drives for
copied to flash modular
 drives for students)
modular
students)
 Informative
Video
(Downloaded
videos or
Video Lecture
of the teacher)
- sent via class
group chats,
FB page/FB
group or
copied to flash
drives for
modular
students.
1. Illustrate the  Academic  Wakat,  Module (as  Research  Modules/Hand 3 hrs
three P’s of Presentations Geraldine S., their reference Proposal outs
Academic Caroy, Analyn and answering Presentation  PowerPoint
Presentation S., Purposive the lesson  Research Presentation
2. Present a Communicatio activities) Output (will be sent
research n, Lorimar  PowerPoint via class
proposal Publishing Presentation group chats,
 PDF (sent via class FB page/FB
 Internet group chats, group or
FB page/FB copied to flash
group or drives for
copied to flash modular
drives for students)
modular
students)
 Informative
 Video
(Downloaded
videos or
Video Lecture
of the teacher)
- sent via class
group chats,
FB page/FB
group or
copied to flash
drives for
modular
students.
Suggested Readings PDF’s, Published Journal about Communication, Online Publication and Research Outputs

Course Requirements Students are required to submit their written outputs regularly and participate actively in online lectures, modular students will be given
considerations, and teacher will have to conduct follow up instructions via text message or home visitation (if necessary) in order to earn
the credits and to pass the subject. Failure to submit their subject requirements and outputs will be marked FAILED which will lead them to
repeat the course subject.
Grading system Students’ grade will comprise the following elements:

Written outputs/Quizzes: 30%

Performance tasks: 30%
Written Examination: 40%
Total: 100%

21st Century Literacy Legends:

Integration
C1. Character C4. Critical Thinking
C2. Citizenship C5. Collaboration
C3. Communication C6. Creativity
Prepared by: Checked by:

JOHN PAUL V. VERZO, LPT RYAN C. SULIVAS, MAEd

Instructor Vice-President of Academic Affairs

Noted by: Approved by:

TELESFORO INUMERABLE, Ed.D NOLI D. BAYANI, MD, CFP, MMHOA

Dean, College of Education School President