Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 36 views

    Week 4

    Uploaded by

    ctranquill
    GameOn aims to provide online tools to simplify management for amateur athletic coaches and teams. As a startup, GameOn faces financial and competitive challenges in entering the market and gaining an advantage. GameOn's strategy is to focus on customer intimacy by developing a niche product tailored to coaches' needs, using current coaches on staff. GameOn's initial product targets baseball coaches but plans to expand to other sports by adapting the software.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd

    Week 4

    Uploaded by

    ctranquill
    36 views3 pages
    GameOn aims to provide online tools to simplify management for amateur athletic coaches and teams. As a startup, GameOn faces financial and competitive challenges in entering the market and gaining an advantage. GameOn's strategy is to focus on customer intimacy by developing a niche product tailored to coaches' needs, using current coaches on staff. GameOn's initial product targets baseball coaches but plans to expand to other sports by adapting the software.

    Original Title

    Week4[1]

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    GameOn aims to provide online tools to simplify management for amateur athletic coaches and teams. As a startup, GameOn faces financial and competitive challenges in entering the market and gaining an advantage. GameOn's strategy is to focus on customer intimacy by developing a niche product tailored to coaches' needs, using current coaches on staff. GameOn's initial product targets baseball coaches but plans to expand to other sports by adapting the software.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    36 views3 pages

    Week 4

    Uploaded by

    ctranquill
    GameOn aims to provide online tools to simplify management for amateur athletic coaches and teams. As a startup, GameOn faces financial and competitive challenges in entering the market and gaining an advantage. GameOn's strategy is to focus on customer intimacy by developing a niche product tailored to coaches' needs, using current coaches on staff. GameOn's initial product targets baseball coaches but plans to expand to other sports by adapting the software.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Running Head: GAMEON STRATEGIC CHOICE 1

    GameOn Strategic Choice

    Taking advantage of technological advancements, GameOn looks to provide amateur

    athletic coaches, managers, and teams with a suite of online tools designed to simplify

    management activities and provide insight that can transform an average team into a winning

    one. GameOn looks to capitalize on the popularity of social networking to provide free and paid

    services in a format that most consumers are already familiar with.

    As a start-up GameOn faces many financial and competitive challenges that must be

    overcome to enter the market and gain a competitive advantage. How to acquire the proper

    funding to establish an office space? How to attract users to the site and keep them engaged?

    GameOn also faces long term challenges from competitors. A currently untapped market

    can become diluted by companies with similar offerings if the innovator does not have a solid

    long term strategy that separates it from the competition. Competition is the best way to judge if

    an idea is good or bad. “When there are other entrepreneurs interested in building a similar

    product to what you have, pat yourself on the back and get to work.”

    Value Discipline

    According to Pearce and Robinson (2011) “strategies need to center on delivering

    superior customer value through one of three value disciplines: operational excellence, customer

    intimacy, or product leadership.”

    Building a niche product and having industry employed personnel on staff naturally

    aligns GameOn with the customer intimacy discipline. The goal of GameOn is to provide a

    product that is tailored to the individual coach’s, manager’s, and player’s need. With a current
    GAMEON STRATEGIC CHOICE 2

    coach and former players on staff GameOn is confident it has the knowledge necessary to build

    and customize a unique and personalized product.

    Generic Strategy

    To enter the market, establish a competitive advantage, and then fight off competitors to

    maintain that advantage GameOn has to identify one or a combination of the three fundamental

    generic strategy options that best aligns with the long-term goals of the company. According to

    Pearce and Robinson (2011), three fundamental options exist: low cost, differentiation, and focus

    strategies.

    GameOn develops an innovative yet niche product that tailored to specific audience.

    Based on the product and size of the niche market GameOn has chosen the focus strategy

    anchored in a diferention base. The uniqueness of the product meets the demands of a specific

    segment of the market but to maintain market dominance the company will look to continue to

    innovate and providing new customer value by targeting specialized needs.

    Grand Strategy

    GameOn’s initial product (GameOn Baseball) will be targeted at coaches, managers, and

    players of baseball and softball but the company has future plans to expand into other sports

    markets. As most team sports are similar in statistical and scheduling aspects, changes to the

    software will allow it to be adapted to other games. Pearce and Robinson (2011) define this type

    of strategy as product development, “product development involves the substantial modification

    of existing products or the creation of new but related products that can be marketed to current

    customers through established channels.”


    GAMEON STRATEGIC CHOICE 3

    Implementation Plan

    The objectives for the first three years of operation include:

    1. To create a service based technology company whose goal is to provide high quality
    software that address the needs of athletics coaches and players.
    2. To develop a betal user base of 10,000 within the first 6 months.
    3. Increase user base by 30% on a quarterly basis.

    Funtional Tactics

    References

    Pearce, J. A., II, & Robinson, R. B. (2011). Strategic management: Formulation,

    implementation, and control (12th ed.). Boston, MA: McGraw-Hill/Irwin. Retrieved

    February 4, 2011 from the University of Phoenix eBook Collection database.

    You might also like