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    Consumer Behaviour

    Uploaded by

    Angelie Faith Macairan
    The document discusses how consumer behavior changed during the COVID-19 pandemic. It describes how people initially panic bought groceries and supplies. It then explains how spending decreased on things like restaurants and travel as people stayed home more. Online shopping and delivery services increased in popularity as people spent more time at home. The document concludes that different industries were impacted differently by the pandemic and consumer behavior depended on needs, availability, and purchasing power.

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    Consumer Behaviour

    Uploaded by

    Angelie Faith Macairan
    13 views2 pages
    The document discusses how consumer behavior changed during the COVID-19 pandemic. It describes how people initially panic bought groceries and supplies. It then explains how spending decreased on things like restaurants and travel as people stayed home more. Online shopping and delivery services increased in popularity as people spent more time at home. The document concludes that different industries were impacted differently by the pandemic and consumer behavior depended on needs, availability, and purchasing power.

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    Consumer behaviour

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    The document discusses how consumer behavior changed during the COVID-19 pandemic. It describes how people initially panic bought groceries and supplies. It then explains how spending decreased on things like restaurants and travel as people stayed home more. Online shopping and delivery services increased in popularity as people spent more time at home. The document concludes that different industries were impacted differently by the pandemic and consumer behavior depended on needs, availability, and purchasing power.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    13 views2 pages

    Consumer Behaviour

    Uploaded by

    Angelie Faith Macairan
    The document discusses how consumer behavior changed during the COVID-19 pandemic. It describes how people initially panic bought groceries and supplies. It then explains how spending decreased on things like restaurants and travel as people stayed home more. Online shopping and delivery services increased in popularity as people spent more time at home. The document concludes that different industries were impacted differently by the pandemic and consumer behavior depended on needs, availability, and purchasing power.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    March 2020, when COVID-19 started.

    At first, it was just an unconfirmed disease


    from a person in China. But as days pass by, the cases of this disease rapidly increased
    declaring COVID-19 as pandemic. Because of this, the government needs to take
    action and that’s when Enhanced Community Quarantine was implemented. Enhanced
    Community Quarantine is where the people are oblige to stay at home for safety and
    to lessen the possibility of spreading the virus.

    Since the people cannot go outside whenever they want because of this strict
    protocol, they need stocks in their household. It’s in the first weeks when there’s a
    massive increase in consumers’ spending habit, particularly in groceries and other food
    items. Mostly, the food items, hygiene, and at-home entertainments are high on the
    agenda of consumers. People are buying everything they need in order to sustain them
    for a long period of time. It’s also in this time when panic buying happened. The
    grocery stores and supermarkets were even forced to carry out a rule of limiting the
    purchases of each customers just to give everyone equal opportunity to buy groceries.
    Some products are rapidly getting out of stocks and in order for people to somehow
    satisfy their desired option, they are searching for close substitutes and other
    alternatives.

    After some time of self-quarantine, there has been a decrease in consumers’


    spending habit for restaurants, public transportations, air travel, and other categories
    because there’s not much reason for people to go outside. On the other hand, other
    businesses like food delivery service and online shopping actually increased. With the
    time people spend at home, being active online is what usually they’d do and that
    explains why most of the delivery services like Food Panda and Grab are active
    nowadays.

    The consumers make up choices if what would most likely satisfy them and it
    varies with their purchasing power. In this hard time, buying everything would be
    possible for people who can afford or are in the high class. It won’t hurt, especially if it
    could benefit the whole family. But for those who have limited income and purchasing
    power, they need first to distinguish what’s the most important thing before they
    would definitely buy it. Whatever their status be, rational consumers tend to choose an
    option that will offer maximum utility which could satisfy their needs/wants and at the
    same time will not waste their sources.

    In conclusion, COVID-19 doesn’t equally impact every industry. There are some
    business that is in its downfall at this time of difficulty, while others can have their own
    advantage to provide service for people. The consumer behaviour depends on the
    situation, the needs of the people, the availability of the service/products with its
    varying price, and purchasing power of the consumers. Consumers tend to spend for the
    things that they really need, and also apt in spending less in other categories. All in all,
    despite the prevailing circumstances that we have, life in this pandemic and after
    pandemic is significantly different.

    https://www.mintel.com/blog/consumer-market-news/research-your-way-out-of-a-
    crisis-covid-19s-effect-on-consumer-behaviour

    https://review.chicagobooth.edu/economics/2020/video/how-has-covid-19-shaped-
    consumer-behavior

    https://www.weforum.org/agenda/2020/05/coronavirus-covid19-consumers-shopping-
    goods-economics-industry/

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