Group 3.... Tabinda

PRODUCTION AND OPERATION MANAGEMENT
ASSIGNMENT NO 3
Project report 1
Pepsi
M.COM 3 (A)
SUBMITTED TO:
PROF.MUHAMMAD SARWAR
SUBMITTED BY:
TABINDA AFZAL (G1F18MCOM0017)
SAMRA IFTHIKHAR (G1F18MCOM0020)
KAINAT (G1F18MCOM0026)
MISHAL (G1F18MCOM0027)
SUBMITTED DATE:
23-01-2020
History:
In 1893,Caleb Bradham a young pharmacist from New Bern ,North Carolina ,begins experiments
with different soft drinks it made soda fountain with name of Brad’s Drink. In 1898 it named as
Pepsi cola on August 28,1898. It receives its first logo It develops all of his energy to made it .He
applies for trademark with U.S Patient office, Washington D.C and forms first Pepsi cola
company. Pepsi Cola was created in 1890.Frito Lay was formed by 1961.In 1926 Pepsi received
it first logo since original design of 1905.In 1926 logo changed again. It serve 200 countries.
Some brands are over 100 years old .It brand consist of Frito Lay North America, Pepsi Co
Beverage North America.
NATURE OF THE ORGANIZATION:

NBC is a manufacturing company. It produces various types of carbonated drinks and juices.
NBC
is committed to provide the quality soft drink to the customers. The organization is equipped
with all pre-requisite for meeting the future challenges successfully. NBC has a high number of
professionally qualified staff. The company is offering most popular brands of soft drinks.
Mission statement:
Mission means purpose of company .Pepsi mission to focussed on convenient foods and
beverages. To produce best products for earning profit and gives financial rewards to employees
for growth of organization and give opportunities to employees for best performance and
productivity. Treating our employees with diginity and respect in a motivating culture that value
integrity. Supporting our local communities in a good manner. Providing products and all types
of services and delivering highest quality to customers.
Vision statement:
To deliver top performance over long term by integrating sustainability into our business
strategy, leaving positive impact on society and environment. Performance
with purpose develop healthier future for people and our planet.
‘’ To create value and make a difference.’’

Introduction:
Pepsi is soft carbonated drink manufactured by PepsiCo. It is developed in 1893 by Caleb
Bradham. It proves best soft drink in Pakistan and recognized as Pakistanis National drink. In
1971,plant of pepsi was made in Multan. Because of its taste it is best choice for all age groups
and all type of people consumed it. It is bit sweeter than coca cola Pepsi maintain no 1 positon in
market due to it impressive market planning and quick diversification in creating and promoting
new ideas and create new products and develops various types of product packaging. Whenpepsi
enter in Pakistan it faced tough competition with 7up,lemon and lime drinks ,which was
established in 1968.After some years it took over 7up and increased market shares than coca cola
.Pepsi enjoys 70% shares.Pepsi also introduced first food chain in Pakistan it is KFC. Company
initially owned by late Nawab Saddiq Hussain Quereshi till 1989.Now Jhangir Tareen run this
company. Pepsi spread to international level ,introduced
by Caleb Bradham as Brad’s Drink in New Bern, North Carolina in 1898.It is symbol of
hygiene ,quality and service all over world. It is an American multinational food ,snack and
beverage cooperation headquatered in Harrison.
Slogan of Pepsi:
Pepsi made different slogans like choice of new generation ,Have fun ,but nowadays slogan is
THAT’S WHAT I LIKE.
Logo of Pepsi:
It consist of three colors red, blue and white. It design in sphere like shape.
Companies of Pepsi:
 Frito-Lay
 Quaker Oats, Tropicana, Sabra Dipping company and naked juice.
Needs and wants of customer:
Pepsi fulfills the needs and wants of customer. It is very necessary for reputation of company to
communicate well with customers and see all their wants and demands and work on it and fulfill
their demands. Company see the culture ,religion, social and psychological factors that effect on
customer needs and wants. When any company start business they see must these factors and
then work on it .Different cultures create difference on customer wants, values, perceptions and
behaviours. Social factors means groups ,family and Pepsi work on their wants and needs and
attract them to buy products. Personal factors means age, life style occupation when company
study these factors they easily determine customer wants and needs. When customer needs not
fulfill it effect on growth rate of organization because it effect on profit so, it is necessary to
fulfill all demands of customers and maintain quality of products and packaging design also
attract customers.
Products or services of Pepsi:

 Pepsi cola
 Mirinda
 Teem
 7up
 Mountain dew
 Diet 7up
 Diet Pepsi
Distribution of products:
Company use many stratigies for distribution of products. Pepsi has given franchises in all over
Pakistan for distribution.12 units in different cities for this purpose.62 agencies only in Lahore
perform this service.
MARKET ANALYSIS:
PepsiCo earnings per share decline in 2019 from previous year as investment in
business. Latest publications show that it has brand value of 10.5 billion U.S dollars as compared
to coca cola. Pepsi shares increase 2.95%for last two years and 30.64%for last five years as
compared to coca cola .It annual sales in Pakistan 75million.Market share of Pepsi 65% .More
than 2million people used Pepsi products daily. Pepsi run many production system in different
cities:
 Lahore
 Gujrat
 Multan
 Kasur
 Karachi
 Faisalabad
Production capacity :
Production capacity of Pepsi is 15million.Pepsin and Coca cola are major players of industry
.Pepsi shares 38% in Lahore and 54% in Pakistan.
Future of Pepsi:
Pepsi has bright future company believe that it touches two billion people around world and
also increase revenue per year and also increase the market shares. Employees of this company
work hard for well future of company and increase annual sales and growth rate of company It
beats competitors and also give good quality and increase productivity and made strong brand
position in market.
Market overview:
Pepsi market size is very big as compared to their competitors .It has 65% shares in
market and many products present in market. Pepsi made different products like
lays,7up,Teem etc. Company check market and check present trends of market and
then made products and maintain quality and also enhance market. Pepsi taste,
quality very important for their revenue .Company target group of people and see
their demands and then enhance product. Company before introducing new product
check it before and see what price suitable according to market trend. Reasonable
price is also important factor. Company promote it by making new adds, slogans
and logos. These changes attract customers and buying process increase. Company
see that what market of their product then work on it and create improvements in
product. It sets its price according to international market and it should be
affordable. In special events they give discounts for customers and customers
attract and revenue increase as compared to competitors.
Competitors:
 Coca cola
 Dr. Pepper
 Snapple
 Red bull
 Genereal mills.
Pepsi is sweeter than coke. It has big advantage in taste. Pepsi is drink built to shine in a sip test.
PEST ANALYSIS OF NBC:
Almost every major and minor organizations conduct this analysis in order to ascertain the
strategies for the future or to known the market trends or systematic risk involved.
It gives the overview of the whole situation of your business might be in.
POLITICAL FACTORS:
 Competitive pricing
 Political stability
 Flexibilty
 Government policies
ECONOMICS FACTORS:
 Currency Rate
 Market campaigns
 Leisure Time
SOCIAL FACTORS:
 Connect’s World together

 Associate with festivals
 Non Alcholic beverage
TECHNOLOGICAL FACTORS:
 Connect’s World together

 Associate with festivals
 Non Alcholic beverage

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PRODUCTION AND OPERATION MANAGEMENT

NATURE OF THE ORGANIZATION:

‘’ To create value and make a difference.’’

Products or services of Pepsi:

 Connect’s World together

 Connect’s World together

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