Corporate Project Amr
Corporate Project Amr
Corporate Project Amr
Group no.()
1. Amr salah(2018/)
2. Ronica bassem(2018/)
Table of content :
INTRODUCTION.
BACKGROUND OF THE COMPANY.
SHAREHOLDER’S STRUCTURE.
INSTITUTIONAL INVESTORS.
COMMITTEES.
BOARD OF DIRECTORS.
CONCLUSION.
RECOMMENDATION.
INTRODUCTION
PepsiCo, Inc., American food and beverage company that is one of the largest in the world, with
products available in more than 200 countries. It took its name in 1965 when the Pepsi-Cola Company
merged with Frito-Lay, Inc. The company’s headquarters are in Purchase, New York.
The first Pepsi-Cola was created by Caleb D. Bradham (1866–1934), a pharmacist in New Bern, North
Carolina. Hoping to duplicate the recent success of Coca-Cola, Bradham named his sweet cola-flavoured
carbonated beverage Pepsi-Cola in 1898. The drink proved so popular that in 1902 Bradham
incorporated the Pepsi-Cola Company. After many years of moderate prosperity, the company fell on
hard times after World War I and was reorganized and reincorporated on several occasions in the 1920s.
In 1931 the company’s trademark and assets were picked up by Charles G. Guth (1876–1948), founder
of the modern Pepsi-Cola. He established a new Pepsi-Cola Company, had a chemist formulate a better
drink, set up new bottling operations, and began merchandising a hugely successful 12-ounce bottle for
five cents. Guth was also president of Loft, Incorporated, a candy manufacturer and soda-fountain chain
(founded 1919), and in legal battles in 1936–39 he lost a controlling interest in the Pepsi-Cola Company
to the new management of Loft. When in 1941 the Pepsi-Cola Company was merged into Loft, the name
Loft, Inc., was changed to Pepsi-Cola Company. In 1950 Alfred N. Steele (1901–59), a former vice
president of Coca-Cola Company, became chief executive officer. His emphasis on giant advertising
campaigns and sales promotions increased Pepsi-Cola’s net earnings 11-fold during the 1950s and made
it the chief competitor of Coca-Cola. (After Steele’s death, his wife, actress Joan Crawford, became an
active director of the company.) In 1965 Pepsi-Cola merged with Frito-Lay, Inc., the maker of snack
foods such as Fritos, Doritos, Lay’s potato chips, and Rold Gold pretzels. The newly enlarged company
diversified further with the purchase of three restaurant chains—Pizza Hut, Inc. (1977), Taco Bell Inc.
(1978), and Kentucky Fried Chicken Corp. (1986; now called KFC)—and Seven-Up International (1986),
but in 1997 the restaurant chains were spun off into a new, separate company called Tricon Global
Restaurants, Inc. Looking to add more products that were considered healthier, PepsiCo acquired the
Tropicana and Dole juice brands from the Seagram Company in 1998, and in 2001 it merged with
the Quaker Oats company to form a new division, Quaker Foods and Beverages. With the merger,
PepsiCo’s popular brands included Pepsi cola, Frito-Lay snack products, Lipton Tea, Tropicana juices,
Gatorade sports drinks, Quaker Oats cereals, and Rold Gold pretzels. In the early 21st century, PepsiCo
focused on expanding its operations in other countries, notably Russia, which was its second largest
market. In 2008 it bought a controlling interest in JSC Lebedyansky, Russia’s largest juice manufacturer,
and three years later it completed its acquisition of Wimm-Bill-Dann Foods. Those investments helped
make PepsiCo the largest food and beverage company in Russia.
In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of
Frito-Lay, recognized what they called “a marriage made in heaven,” a single
company delivering perfectly-salty snacks served alongside the best cola on
earth. Their vision led to what quickly became one of the world's leading food
and beverage companies: PepsiCo.
PepsiCo products are enjoyed by consumers more than one billion times a day in
more than 200 countries and territories around the world. PepsiCo generated
more than $70 billion in net revenue in 2020, driven by a complementary food
and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker,
Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including 23 brands that generate more than $1
billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and
Beverages by Winning with Purpose. "Winning with Purpose" reflects our
ambition to win sustainably in the marketplace and embed purpose into all
aspects of our business strategy and brands.
Our company is made up of seven divisions: PepsiCo Beverages North America;
Frito-Lay North America; Quaker Foods North America; Latin America; Europe;
Africa, Middle East and South Asia; and Asia Pacific, Australia/New Zealand and
China. Each of these divisions has its own unique history and way of doing
business.
OUR MISSION
OUR VISION
BE THE GLOBAL LEADER IN CONVENIENT FOODS AND BEVERAGES BY WINNING WITH PURPOSE
This reflects our ambition to win sustainably in the marketplace and accelerate our top
line growth, whilst keeping our commitment to do good for the planet and our
communities. It builds on decades of progress we’ve made since PepsiCo was founded in
1965, while setting a firm foundation for a new era of growth and prosperity. To help us
achieve this vision, we’ve defined a new set of aspirations: to become Faster, Stronger,
and Better.
SHAREHOLDER’S STRUCTURE
Shares
Stockholder Stake owned Total value ($)
INSTITUTIONAL INVESTORS.
THE ORGANIZATION STRUCTURES.
COMMITTEES.
BOARD OF DIRECTORS.
Name Position Qualification
RAMON L. Chairman and Chief Executive Officer Ramon, a 25-year PepsiCo veteran, has
LAGUARTA served as CEO since October 3, 2018, and
Chairman of the Board since February 1,
2019. As Chairman and CEO, he has
begun pivoting the company toward
accelerated growth, embracing a new
corporate mission
SEGUN Group Chief Executive Officer, SEGUN AGBAJE has served since 2021 as
AGBAJE Guaranty Trust Holding Company Plc Group Chief Executive Officer of Guaranty
Trust Holding Company Plc, a Nigerian
multinational institution. He previously
served as Managing Director and Chief
Executive Officer of Guaranty Trust Bank
plc from 2011 to 2021.
IAN Former Chairman, President and Chief IAN COOK served as a director of Colgate-
COOK Executive Officer, Colgate-Palmolive Palmolive Company, a multinational
Company consumer products company, from 2007
to 2020, as its Chairman from 2009 to
2019 and as its Executive Chairman from
2019 until his retirement in 2020.
EDITH W. Former Executive Vice President and Edith W. Cooper spent over two decades
COOPER Global Head, Human Capital of her career with The Goldman Sachs
Management of The Goldman Sachs Group, Inc., most recently serving as
Group, Inc. Executive Vice President and Global Head
DINA Former Executive Vice President and DINA DUBLON served as Executive Vice
DUBLON Chief Financial Officer, JP Morgan President and Chief Financial Officer at
Chase & Co. JPMorgan Chase & Co., a leading global
financial services company, from 1998
until her retirement in 2004.
MICHELLE Chief Executive Officer, Kohl’s MICHELLE GASS has served as Chief
GASS Corporation Executive Officer and a director of Kohl’s
Corporation, a leading omnichannel
retailer, since 2018. She previously served
as its Chief Executive Officer-elect and
Chief Merchandising & Customer Officer
from 2017 to 2018,
SIR DAVE Former Group Chief Executive Officer, SIR DAVE LEWIS served as Group Chief
LEWIS Tesco PLC Executive Officer of Tesco PLC, a
multinational grocery and general
merchandise retailer, from 2014 until
September 2020. Prior to joining Tesco
ROBERT C. President of various family-owned ROBERT C. POHLAD has served since 1987
POHLAD entities; Former Chairman and Chief as President of Pohlad Holdings, a
Executive Officer of PepsiAmericas, Inc. company of various family-owned entities
which operate multiple businesses across
a number of industries, including
commercial real estate
DANIEL Former Chairman and Chief Executive DANIEL VASELLA, MD served as Chairman
VASELLA Officer, Novartis AG of Novartis AG, a global innovative
healthcare solutions company, from 1999
to 2013 and as Chief Executive Officer of
Novartis AG from 1996 to January 2010.
From 1992 to 1996
DARREN President, Ford Foundation DARREN WALKER has served since 2013
WALKER as President of the Ford Foundation, a
philanthropic organization, and as its Vice
President for Education, Creativity and
Free Expression from 2010 to 2013.
ALBERTO Former Chairman and Chief Executive ALBERTO WEISSER served as Chairman
WEISSER Officer, Bunge Limited and Chief Executive Officer of Bunge
Limited, a global food, commodity and
agribusiness company, from 1999 until
June 2013 and as Executive Chairman
until December 2013.
CONCLUSION.
RECOMMENDATION