Poppins: Vision

Poppins
Since 1998, Poppins has been growing steadily into a renowned and much-loved
cereal brand with a wide variety of appetizing products. Poppins is a subsidiary of
Daher International Food Company s.a.l., a major FMCG group with over 600
employees and the sole manufacturer of breakfast cereal products in the Middle
East. Using only the finest raw materials and the latest technologies, Poppins caters
to the needs of families, adults and children across the region with a wide range of
high-quality, ready-to-eat breakfast cereals and cereal bars. To accommodate the
overwhelming increase in demand for its cereals, Poppins relocated its production
to a 15,000 m2 state-of-the art factory in 2006. The factory has been designed to
guarantee the health and safety of consumers and adheres to the highest local and
international standards. In 2008, Poppins achieved another milestone with the
launch of its cereal bar line, ensuring its consumers can enjoy their favorite cereal
brands on the go. With a mission to always provide its customers with healthy
choices for a healthy lifestyle, Poppins operates in the Middle East, Africa and
Europe through strategic partnerships with distributors and continuously works on
extending its reach. Today, Poppins products are available to customers through
more than 22,000 points of sale throughout Lebanon and are exported to more than
28 countries across the Middle East, North Africa and Europe; the brand is leading
in Lebanon, Jordan, UAE and Iraq. Poppins continues to expand and diversify at
an impressive rate, with plans to open a 20,000 m2 confectionary factory in 2017.
Always aiming to nurture the health of our communities, at Poppins, we invest in
the latest technologies and leading talents to provide our consumers with quality
products they can truly trust.
Mission
Vision
Vision
to further establish as a leader in the regional food industry, while expanding internationally to new
markets
Mission
to provide the communities Poppins serve with affordable, accessible and superior quality products.
SWOT
STRENGTH:
 Huge Franchise network
 Local business production
 Broad product range (better reach toward the costumers of all ages)
 4. Skilled employees and expert team of management
5. Efficient production system
 The diversity and richness of the cereal world is the ultimate playground for our
creativity
 bring together the health benefits of cereals and the indulgence of a great taste.
Weakness
 High taxes
 Weak status in the Lebanese market
 Have not the capacity to grow vast rapidly
Opportunities
 Increase social media presence and advertising
 Increase members of online buyers (schools, gyms, workplaces, hospitals…)
 Attractive Celebrities and cartoons advertising for the products
 Promote sustained, inclusive and sustainable economic growth, full and
productive employment and decent work for all
 1. Opportunity to expand the market
2. To be more efficient and productive
3. To be more creative and innovative
 More popular health based products
Threads
 Cheaper prices
 economic recession and fluctuations in the currency can lead poppins to
losses
 Sensitivity to prices
 1. Rules and regulations are different across the countries.
2. Changing preferences of the customers have made problems
3. New and emerging competitors are adding
Pestel analysis
Political:
 abide by the Lebanese business regulations.
 There are worker rights and employee laws which affect the poppin’s
internal procedures
 unstable political environment
Economic:
 due to economic downturn consumers can be affected and it can reduce
consumer confidence towards products of poppins
 there can be risk of currency, interest rate and exchange rates for poppins’s
product
 increasing material prices and outsourcing for increasing the living
standards can also affect poppins’s product sales
 the Lebanon unemployment rate is currently 6.28% and it’s getting higher.
This could give the company opportunity poppins can be the way in
creating new jobs
 increasing of inflation rate affect the business of poppins
social
 65% of Lebanese adults use social media applications (Facebook, Instagram,
twitter…) this is a great way to reach out to customers and get brand
awareness up
 Lebanese customers are more heavily influenced by peers and word of
mouth when it comes to purchasing decision
 poppins needs to ensure their consumer experience and customer service
is extremely high to gain a good reputation and portray the brand image
correctly.
Technological
poppins create mobile app and website from which customers can do online
shopping through new digital trends and enter their feedbacks and check all the
recipes that poppins is offering
is already equipped with advanced technologies, but in the future, it should be
more concerned
Environmental:
 The change in climate in Lebanon means consumers demands from
products changes and Poppins’s need to accommodate these needs.
 Neals operate a good ethical company who are considerate for the healthy
and safety of the costumers

Intro
Background
Situation analysis
Competition analysis
Threat of suppliers and threat of consumers

strategies
horizontal vertical integration

Poppins: Vision

Uploaded by

Copyright:

Available Formats

Poppins: Vision

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Poppins: Vision

Uploaded by

Copyright:

Available Formats

Poppins

Threat of suppliers and threat of consumers

You might also like