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    SWOT Analysis of NCELL Company: - Suman Pokharel

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    aashika shrestha
    NCELL is Nepal's largest telecommunications company with over 40% market share in mobile services. Its strengths include its large customer base of over 8 million, strong distribution network through retail shops and service centers, and heavy advertising. However, its weaknesses are high costs of services that deter some customers and difficulties understanding local culture as an international company. Opportunities for growth include expanding services to capture the entire market and diversifying offerings. Threats are competition from other carriers, political instability impacting regulations, and changing customer demands.

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    SWOT Analysis of NCELL Company: - Suman Pokharel

    Uploaded by

    aashika shrestha
    88 views5 pages
    NCELL is Nepal's largest telecommunications company with over 40% market share in mobile services. Its strengths include its large customer base of over 8 million, strong distribution network through retail shops and service centers, and heavy advertising. However, its weaknesses are high costs of services that deter some customers and difficulties understanding local culture as an international company. Opportunities for growth include expanding services to capture the entire market and diversifying offerings. Threats are competition from other carriers, political instability impacting regulations, and changing customer demands.

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    NCELL is Nepal's largest telecommunications company with over 40% market share in mobile services. Its strengths include its large customer base of over 8 million, strong distribution network through retail shops and service centers, and heavy advertising. However, its weaknesses are high costs of services that deter some customers and difficulties understanding local culture as an international company. Opportunities for growth include expanding services to capture the entire market and diversifying offerings. Threats are competition from other carriers, political instability impacting regulations, and changing customer demands.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    88 views5 pages

    SWOT Analysis of NCELL Company: - Suman Pokharel

    Uploaded by

    aashika shrestha
    NCELL is Nepal's largest telecommunications company with over 40% market share in mobile services. Its strengths include its large customer base of over 8 million, strong distribution network through retail shops and service centers, and heavy advertising. However, its weaknesses are high costs of services that deter some customers and difficulties understanding local culture as an international company. Opportunities for growth include expanding services to capture the entire market and diversifying offerings. Threats are competition from other carriers, political instability impacting regulations, and changing customer demands.

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    SWOT analysis of NCELL

    company
    -Suman Pokharel

    This study source was downloaded by 100000784233913 from CourseHero.com on 06-06-2022 06:57:06 GMT -05:00
    NCELL is a telecommunication company/ISP (internet service
    provider) of Nepal which provide mobile services GSM,
    internet,3G etc..

    Strength:
    • largest market share:- Nell is the largest telecom service
    provide (GSM) having 40% or above market share. It has
    crossed more than 80 lakhs costumer. Beside, it is also leading
    ISP in Nepal.
    • strong distribution network:- with the equal distribution of
    costumer all over Nepal, it has established 15 or more NCELL
    care center in the major cities of the country that gives full
    phase costumer services besides, there are hundred of NCELL
    shops all over the country.
    • Advertise:- NCELL is been strong advertisement on TV, news
    paper, FM, and many other placed. NCELL are one of its
    biggest strength.

    This study source was downloaded by 100000784233913 from CourseHero.com on 06-06-2022 06:57:06 GMT -05:00
    “Weakness”
    High cost: - NCELL takes high cost in every services, ex. GSM,
    3G, MMS, Message, Internet services so many user are degraded.

    High advertising costs:- NCELL is been paying high cost for its
    advertising agency.

    Difficulty in understanding local culture:- it is a international


    company with a global strategy which is handle by telisonera
    group. Though, it operates to act as a local company, it can not
    understand the local culture as well as other locally established
    companies such as NTC , UTL can do.

    This study source was downloaded by 100000784233913 from CourseHero.com on 06-06-2022 06:57:06 GMT -05:00
    “Opportunities”
    Big market:- Here are no many ISP who not gives excellent services, if
    NCELL gives excellent services it not share only 40% or above
    market, it share 100% market.

    Diversification:- Though Ncell has entered into internet services sector,


    it has much more scope in other segments as well.

    This study source was downloaded by 100000784233913 from CourseHero.com on 06-06-2022 06:57:06 GMT -05:00
    Threats
    • Competitions:- NCELL is facing high
    competitions mainly from NTC and other
    telecommunication companies. NTC and
    NCELL have entered into a price war for
    giving GSM and internet services.
    • political instability:- it is a high influence in
    the way companies in Nepal. They are
    frequently changing minister and un-
    amended regulation. So they are change
    rules regulation and taxations.
    • changing customer demands:

    This study source was downloaded by 100000784233913 from CourseHero.com on 06-06-2022 06:57:06 GMT -05:00
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