ANDHRA UNIVERSITY

SCHOOL OF DISTANCE
EDUCATION
ASSIGNMENT QUESTION
PAPER 202D-202I

First Year Journalism and Mass

Communication
Paper VI MEDIA MANAGEMENT AND
MEDIA LAWS
3, (a)

(b)
1. (a 4 (a)

) (b)
(b)
5 - (a)

2. ( (b)
a)

(b)
 Marks
LL questions carry equal marks.
A F_xplain briefly various types of newspaper
n organizations.
s Or
w
Explain merits and demerits of different types of
e newspaper organisations_ Enumerate the
r functions of press council of India,
Or
A
Do you think that these is separate
L
advertising policy of electronic media?
L Illustrate. Describe the organizational
structure of All India Radio,
q Or
u How does Foreign Direct Investment affect Indian.
e Newspaper Industry?
s What are the differences between fundamental rights and
t directive principles?
i Explain. Or
o Discuss the salient features of the 'Indian Constitution,
n How is a film certified by the Censor Board? Explain
s with examples,
. Or
Detail the guidelines for up linking and down linking for
satellite television,
A
 ANDHRA UNIvERsrff
SCHOOL OF DISTANCE EDUCATION
ASSIGNMENT QUESTION PAPER 202D.202,I

First Year Journalism and Mass Communication

Paper : V - RADIO JOURNALISM
Marks
Answer ALL questions. All questions carry equal marks.
(a)Describe the studio setup of All India Radio.
Or
(b) Describe the characteristics of online ratio.
2. (a) Discuss the functions of a radio producer.
Or
D) Elucidate various news gathering methods for Radio news.
3. (a) What is anchoring? Explain specialized forms of anchoring.
Or

(b) 'A News Reader is not a News Anchor'. Discuss.

4. (a) Critically 4::xarriine the advantages and disadvantages in outdoor broadcasting cite
examples.
Or
(b) Trace, the future of public service broadcasting,
5. (a) Discuss the significance of radio as change agent in the process of societal
development. Or

(b) Write short notes on any TWO of the following

(I) Chancla committee report
(ii) Radio jingles
Types of Microphones
(iv) Music programmes.

7
 SCHOOL OF DISTANCE EDUCATION
ASSIGNMENT QUESTION PAPER 202.0-2021

First Year Journalism and Mass Communication

Paper IV — ADVERTISING AND PUBLIC RELATIONS

All questions cam, equal marks.

(a)Describe the functions of advertising department
in an or
Or
(b)Write a note on various types of advertising with examples.
2. ta) What are the various steps to be followed on
advertising campaign planning?
Or
(b) Explain the advantages and disadvantages of radio
advertising.
3. (a) What is direct marketing? Discuss challenges
and solutions for direct marketing.
Or
(b) Dismiss the sign ifican.ce of public service advertising cite
examples.
4. (a) Critically examine the future of advertising in
development countries.
Or
(b) 'Trademarks play a significant role in the market place'.
Justify your answer with

5. (a) Trace the origin and development of public

relations in India. Or

(b) Write short notes on any TWO of the following :

(I) Media Mix

(ii)Advertising Budget
(iii) Bus Panels
(iv)Propaganda_
 ANDHRA UNIVERSITY
SCHOOL OF DISTANCE EDUCATION
ASSIGNMENT QUESTION PAPER 2014-2021

First Year Journalism and Mass Communication

Paper ill - COMMUNICATION THEORY
Mar
Answer ALL questions. All questions carry equal marks.
1. (a) Define communication. Explain seven CS of communication with relevant examples.
Or
(b) Explain the process of communication by citing any basic
communications model. 2, (a)
What is multi-step flow of communication? Explain.
Or
(b) Distinguish between verbal and non-verbal .communication_
Cite examples.
3.(a)Describe the significance of cognitive dissonance theory.
Or
(b) Discs various concepts of marketing corumunication.
4.(a)Ctitically analyse the social responsibility role of mass media.
Or
(b) Discuss any two of the normative theories of media.
5, (a) What is sunshine journalism? Explain with suitable examples.
Or
(b )
Explain the relevance of dependency theory in the present context.
 ANDHFIA UNIVERSITY
SCHOOL OF DISTANCE EDUCATION
4SSIGNMENT QUESTION PAPER 2024-2021

First Year Journalism and Mass Communication

Paper — REPORTING AND EDITING FOR PRINT MEDIA
Marks

Answer ALL questions_ All questions carry equal marks.

1. (a). Explain how to gather news and identify sources of news_
Or
NI Mention the rules of a good editing. What are the tools required by a sub-
editor? 2_ (i3) What are the biggest science reporting mistakes to be avoided by a
reporter?

Or
OA A Gime well reported is, half -solved Comment.
3. (a) How to report is:s-Lies relating to communal violence in media?
Or
tb) Journalists are gatekeepers of Infomation Do you agree?
4_ .(a) News about environment and other social problems should get more importance in
news media, liAlht is your opinion?
Or
(b) What are the principles of feature writing? illustrate with examples_
5. (a) Traditional news values are taking back seat as the tabloid journalism .s taking over
riempaper - Do you agree?
Or
(b) Live coverage has made news a 24 hrs. business. Discuss the elements of new in
the context of globalized world.

4
 ANDHRA
UNIVERSme
SCHOOL OF
DISTANCE
EDUCATION
ASSIGNMENT
QUESTION
PAPER 202-0-2021

1, (a) First Year

Journalism and
Mass
Communication
Paper I —

HISTOR
Y OF MASS
MEDIA
Marks

Answer ALL
questions. All
questions carry
equal marks.
Can James Augustus Hicky be described as father of
Indian Journalism?
Analyse Or

(b) Trace the history of early journalism in

Madras.
2.(a) Raja Ram Mohan Roy was the first man to
fight for the freedom of press in India Critically
—

comment_
Or
 (b) What were the measures taken by the
British Government to control the
vernacular press in India? Discuss,
3.(a) Discuss the significance of the role of Bal
Gangadhar Tilak as a journalist.

(b) Discuss the role played by Anita Bazar

Patrika in spreading the nationalist
movement in India..
4. (a) Discuss in detail the contribution of Raja
Ram Mohan Roy towards Indian Journalism. Or
(b) Discuss in detail the growth of Eenadu
and as hi.
5. (a) Give brief history of Radio
broadcasting in India.
r
(b) Write
short
notes
on any
TWO
of the
followi
ng :
(1)
First
Press
Comm
ission
(ii)AINEC
(iii) Satellite TV
(iv) Hollywood.
 ANDHRA UNIVERSITY
SCHOOL OF DISTANCE EDUCATION
ASSIGNMENT QUESTION PAPER 20740.202r

Second Year Journalism and Mass Communication

PAPER -1 : CULTURAL COMMUNICATION
Marks
Answer ALL questions_ All questions cam) equal marks.
1. (a) Disci.m the characteristics of culture.
Or
(b.) Explain types of misunderstanding with examples..
2.(a.) Describe the concept 01 behaviorist approach.
Or
Differentiate the verbal and non-titerba! communication-
3_ ta.) Elucidate the cultural and religious beliefs of Buddhism.
Or
NI Explain the Hindu theory of Communication,
4. a Define tion arid write on th.e effect of culture on sensing_
OT
I in th..g ba,aiC cybernetic model of communitation„
(a)'Cultural impel ialisrn 6. the result of globalization'. Slibstaratate, Or

(b)Write short notes on any Two of the 'diming

(a)Traditional media
(b) him-moss of cinema
(0 Freedom o Speech
(d) Musical metaphor
 ANDHFLA UNIVERSITY
SCHOOL OF DISTANCE EDUCATION
ASSIGNMENT QUESTION PAPER 201.0-202

Second Year Journalism and Mass Communication

PAPER - DEVELOPMENT COMMUNICATION
Marks
Answer ALL questions, All questions carry equal marks.
Write critically on dependency theory_
Or
'New Paradigm of development became an afternative model for third world countries _ Disc it.
Explain the role of national resources in development communication.
Or
Discuss the concept of participaton) deq.....eloprnent.
Write a note on the purpose of development reporting_
Or
'RTI Act is become a weapon to Indian media for news reportingn_ Explain_
'Community-radio helped in amplifying the voices and COI 4.1E1MS of rural people in
-

lndia'-Cornment.
 Or
(b) -
Freda project acted as a social change agent in Gujarat', Discuss_
5, (a) Critically ex2irnirie the role of Self help groups in empowering Indian women.

Or
(b) Write short notes on any Two of the following :
(a)Development Paradigm
(b)Development Journalism
.(c). SITE
(0 Puppetry
4, (a)

ANDHRA UNIVERSITY
SCHOOL OF DISTANCE EDUCATION
ASSIGNMENT QUESTION PAPER 2024.202J

Second Year Journalism and Mass Communication

PAPER - III : ENVIRONMENTAL. COMMUNICATION
Marks

Answer ALL Questionsquestions catty equal marks_

1. (a) Discuss the scope of environment and describe the need to create public
awareness on environment.
Or
'Global warming begins with the greenhouse effect'. Explain it.
2. (a) Write a note on sustainable development in
India.
Or
lib) Discuss the environment policy in Incte_
3, (a) Explain the advocacy of Mahatma Gandhi on environmentalism_
Or
(b) 'C'oirEmunity based conservation is one of the best methods to protect the environment',
Explain_
4_ (a) Trace out status of environrnmia.1 reporting in India_
Or
(b) Write on objectivity vs sensationalism in risk reporting.
5. (a) Elaborate Green Consumerism.
Or
(b) Write short notes on any Two of the following :
(a) Cl ate Change
(b)EnvEronmental advocacy
(c)World Environment Day
(d)Environment Journalism

1
 Al'IlDHRA UNIVERSITY
SCHOOL OF DISTANCE EDUCATION
ASSIGNMENT QUESTION PAPER 2011:1-202 I

Second Year Journalism and Mass Communication

PAPER - : TELEVISION JOURNALISM
Marks

Answer ALL questions. Al] questions carry equal marks.

1. (a) Elaborate the history of Indian Television.

Or
(II) Describe the role of Television in development.
2 (a) Explain Live recording techniques.
Or
(b) Discuss the process of Television programme production.
3. (a) Highlight the, importance of visual effects and sound system in the television news
presentation.
Or
(p) How do you plan a news story for tefevision?
4 (a) Elaborate the elements of news story structure,

Or
(b) Explain the qualities required for a good anchor.
5_ (a) Discuss about the challenges of Live Interviewing.

Or
OA Write short notes on any Iwo of the following
(a) SITE
( b Prpsara
) Hharathi
( c Fate
) to face interviews
(d) Television language

¶2