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    Public Relations

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    Relations

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    © All Rights Reserved
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    Public Relations

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    y mugambi
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    Relations

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    Relations

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    © All Rights Reserved
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    Download as pdf or txt
    1 views2 pages

    Public Relations

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    y mugambi
    Relations

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    © All Rights Reserved
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    of 2

    MERU UNIVERSITY OF SCIENCE AND TECHNOLOGY

    P.O. Box 972-60200 – Meru-Kenya


    Tel: +254(0) 799 529 958, +254(0) 799 529 959, + 254 (0) 712 524 293,
    Website: info@must.ac.ke Email: info@must.ac.ke

    University Examinations 2023/2024

    FIRST YEAR SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR


    OF JOURNALISM AND MASS COMMUNICATION

    BCJ 3152: INTRODUCTION TO PUBLIC RELATIONS

    DATE: APRIL 2024 TIME: 2 HOURS

    1. INSTRUCTIONS: Answer Questions ONE and any other TWO Questions

    QUESTION ONE (30 MARKS)

    a) What do you understand by the term public relations? (1 Mark)


    b) Describe the skills required to be an effective PR professional. (8 Marks)
    c) Explain the significance of public relations in an organization and highlight the causes
    responsible for the Growth of PR. (8 Marks)
    d) Discuss four public relations ethics (8 Marks)
    e) Describe three models of public relations. (3 Marks)
    f) Discuss 2 types of research used in public relations (2 Marks)

    QUESTION TWO (20 MARKS)


    a) Discuss the role of Public Relations as a management function. Use clear examples to
    elaborate your answer. (8 Marks)
    b) Identify two types of research used in public relations and explain their importance in public relations.
    (6 Marks)
    c) Besides posting news of a PR problem, how else can social media be used during a PR crisis?
    (6 Marks)

    Meru University of Science & Technology is ISO 9001:2015 and ISO/IEC 27001:2013 Certified
    Foundation of Innovations Page 1
    QUESTION THREE (20 MARKS)

    a. Explain what a public relations speech is and define the four factors to consider when writing
    a public speech. (8 Marks)
    b. Discuss six benefits of public relations with employees. (6 marks)
    c. Describe the factors to be kept in mind for planning a PR campaign? (6 Marks)

    QUESTION FOUR (20 MARKS)


    a) Identify and explain the various media tools used by a PR Professional (10 Marks)
    b) Write short notes on the following; (10 Marks)
    • Corporate Reputation
    • Content writing in PR
    • Ethics in PR
    • Internal communication
    • Community Relations
    QUESTION FIVE (20 MARKS)
    a) What is crisis communication? (2 Marks)
    b) How should a PR person make a crisis communication plan? (8 Marks)
    c) Give an example of a company that was successful in solving its crisis through good PR.
    (2 Marks)
    d) Your company has organized a blood donation camp in which over 500 employees with a
    few of the top level managers donated blood. Prepare a suitable press release on this
    occasion. (8 Marks

    Meru University of Science & Technology is ISO 9001:2015 and ISO/IEC 27001:2013 Certified
    Foundation of Innovations Page 2

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