Rosca, Reedy, Bendul - 2018 - Does Frugal Innovation Enable Sustainable Development A Systematic Literature Review
Rosca, Reedy, Bendul - 2018 - Does Frugal Innovation Enable Sustainable Development A Systematic Literature Review
Rosca, Reedy, Bendul - 2018 - Does Frugal Innovation Enable Sustainable Development A Systematic Literature Review
*E-mail: e.rosca@jacobs-university.de
Abstract The Sustainable Development Goals set by the United Nations recognize and promote inter-
and intra-dependencies between the economic, social and ecological dimensions, emphasize the inclusion
of local communities in the development processes and the need for sustainable consumption and pro-
duction. To achieve these goals, interdisciplinary and collaborative efforts are needed. Frugal innovation
emerges as a paradigm challenging traditional innovation pathways which may have the potential to bring
together different stakeholders’ efforts to achieve sustainable development goals. This systematic litera-
ture review analyzes current research linking the concepts of frugal innovation and sustainable devel-
opment. The aim is to highlight approaches and conditions in which frugal innovations can drive
sustainable development, especially in relation to different types of private sector actors. Based on the
content analysis of current studies, we formulate shortcomings of existing research and develop a research
agenda with the aim to bring the two research streams closer.
Les Objectifs de Développement Durable fixés par les Nations Unies reconnaissent et promeuvent les inter
et intra dépendances entre les dimensions économiques, sociales et écologiques, soulignent l’inclusion des
communautés locales dans les processus de développement et la nécessité d’une consommation et d’une
production durables. Pour atteindre ces objectifs, des efforts interdisciplinaires et collaboratifs sont
nécessaires. L’innovation frugale émerge comme un paradigme qui défie les voies d’innovation tradi-
tionnelles et qui peut avoir le potentiel de rassembler les efforts des différentes parties prenantes pour
atteindre les objectifs de développement durable. Cette revue systématique de la littérature analyse les
études actuelles qui relient les concepts d’innovation frugale et de développement durable. L’objectif est
de mettre l’accent sur les approches et les conditions dans lesquelles les innovations frugales peuvent
stimuler le développement durable, notamment en ce qui concerne les différents types d’acteurs du secteur
privé. Sur la base de l’analyse du contenu des études actuelles, nous formulons des lacunes des études
existantes et développons un programme de recherche dans le but de rapprocher les deux axes de
recherche.
Keywords: frugal innovation; sustainability; inclusive development; Base of the Pyramid; sustainable
development
Introduction
Throughout recent decades, sustainable development has risen as a means to address issues of
poverty, ecological damage, and social inequalities. Sustainable development is an approach
whereby society should satisfy its current needs without sacrificing the ability of future
generations to satisfy their own needs (World Commission on Environment and Development,
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1987). The concept has been championed by the United Nations (UN), which replaced its 2000
Millennium Development Goals (MDG) with the Sustainable Development Goals (SDG) in
2015, to include important aspects that researchers identified important throughout the previous
decade (United Nations, 2015a) (See Figure 1). The new SDG aims to increase the inclusion of
local communities in the development planning process, to decrease intra- and inter-nation
inequality, and to integrate the three dimensions of sustainable development in a triple bottom
line approach: ecological, economic, and social (United Nations, 2015a, b).
Private firms play a critical role in the success of the SDG. Specifically, they help fund
critical infrastructure projects, conduct research, increase economic trade, and provide
developing communities with employment (United Nations, 2015b). Frugal innovation, an
emerging paradigm that promotes the (re)design of products and services for low- to middle-
income consumers (Knorringa et al, 2016), is increasingly seen as a way private firms can
actively engage in fulfilling the SDG agenda.
Products, services, and systems designed through frugal innovation attempt to minimize the
use of material and financial resources across the various stages of the value chain, to reduce
their initial acquisition and total life cycle costs (including usage and maintenance), thus
requiring lower levels of society’s natural and financial resources (Tiwari et al, 2014). Frugal
innovation is defined by The Economist (2010) as not only the process of redesigning products,
but also ‘‘rethinking [the] entire production processes and business models.’’
Although it is still a young research discipline, frugal innovation scholars attempt to
systematize knowledge and advance the development of the debate. In this sense, several
literature reviews have already been conducted. Weyrauch and Herstatt (2017) identify the
most common attributes of frugal innovation mentioned in the literature in order to converge to
a common understanding, and Tiwari et al (2016) identify main schools of thought and
theoretical perspectives. While these efforts are very useful to bring together a fragmented
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research stream and further advance the field, this study responds to the call for research that
connects frugal innovation with sustainable development objectives (Hart et al, 2016).
Several researchers have already pointed out potential contributions of frugal innovation to
various aspects of sustainability. Frugal innovations may contribute to sustainable development
by providing developing communities with the increased ability to purchase products that fit
their needs, reducing the usage of natural resources and creating inclusive economic growth
through the involvement of local communities in the value chain (Baud, 2016; Knorringa et al,
2016). At the same time, frugal innovations provide profit opportunities for firms – satisfying
the profit motive, which – although not the sole motivation for a firm to partake in sustainable
actions – is still a critical one (Friedman, 1962; Schaltegger and Hörisch, 2015; Tata and
Matten, 2016). However, current empirical work suggests that frugal innovations are not
inherently sustainable (Rosca et al, 2016; Levänen et al, 2015). The provision of affordable
products and services does not address structural roots of poverty (Nahi, 2016). Similarly,
reduced resource usage does not directly translate into environmental protection. Sustainable
development understood as socially inclusive and environmentally friendly economic growth is
a complex, multifaceted challenge which requires interventions at various levels and from
different stakeholders (Sachs, 2015). In this sense, it is important to explore in-depth if, how
and when frugal innovations can drive sustainable development.
Individual research suffers from several limitations that prevent a clear understanding of frugal
innovation’s role in supporting sustainable development. Firstly, studies mostly mention potential
contribution without further evaluation of the impact on SDG. Secondly, researchers often do not
address an integration of all three sustainability dimensions and rely upon theoretical arguments
without providing empirical support. Thus, a systematic literature review is conducted in this
research in order to gain a robust knowledge on how frugal innovations can conceptually and
empirically contribute to various aspects and dimensions of sustainable development. The review
aims to depict the current content of the frugal innovation discourse and highlight schools of
thought, approaches, and conditions in which frugal innovations can drive sustainable
development, all while considering the various types of private sector actors. Furthermore, we
evaluate existing links between frugal innovation and sustainable development and highlight the
shortcomings of existing research, research gaps, and future research avenues.
The remainder of the paper is organized as follows: The next section provides background
information on frugal innovation followed by an overview of the link between frugal
innovation and sustainability research. Thereafter, the methodology of the systematic literature
review is detailed. The results are then revealed, leading to a discussion of the shortcomings of
current studies and research outlook. Finally, the paper concludes with a brief summary.
The historical roots of frugal innovation are often traced back to the Appropriate Technology
ideas of Schumacher (1973). Schumacher’s ideas came as a manifesto against the large-scale,
capital-intensive technologies transferred from high-income to low-income countries, which he
argued were largely inappropriate for local settings in low-income countries (Schumacher,
1973). Because of this, Schumacher proposed that the development of appropriate technologies
– ‘‘labor intensive, simple to operate and repair, producing for low income consumers at small
scales and with minimally-harmful impact on the environment’’ – should lead the way towards
poverty alleviation and development (Kaplinsky, 2011, p. 195). Since these ideas were mostly
popular among Non-Governmental Organizations (NGO) and development agencies,
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are embedded in networks of families and have no clear goals to grow; second, growth oriented
enterprises, which are more specialized, opportunity-driven ventures embedded in business
networks and willing to expand (Berner et al, 2012). Given the nature of these types of
initiatives, the available resources, capabilities and know-how, as well as motivations and
mindsets, the approaches employed by different types of private actors differ. Subsequently,
they may have different impacts on sustainable development.
Despite the theoretical connections between sustainable development and frugal innovation
suggested by scholars, the field has been insufficiently researched. Although various
researchers do emphasize the potential links between the two concepts, the arguments revolve
around the same ideas, namely lower usage of resources during the entire product life cycle,
affordable basic products/services, and the inclusion of low-income actors. Yet, sustainable
development is a holistic concept with multiple dimensions and interrelations. Thus, a holistic
perspective is needed.
To address past shortcomings, this literature review evaluates conceptual and empirical
studies on frugal innovation, and adopts a range of comprehensive indicators for sustainable
development aiming to map different perspectives, approaches, and implications. A novel
contribution of this work is the linking of different approaches and tools employed by various
types of private sector actors in order to distinguish contributions and limitations. Therefore,
this study contributes to cross-fertilization between frugal innovation and sustainable
development research and defines a research agenda with regard to the potential outcomes of
different types of actors. By pointing out the potential contributions of different types of actors,
further research efforts can be streamlined.
Methodology
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sustainability without actually using the word sustainability, such as poverty alleviation, human
development, waste management, and low emissions. In order not to exclude important studies,
we decided to include all articles which explore and discuss frugal innovation, with or without
sustainability-related keywords in title, abstract or author-supplied keywords.
The resulting literature base was screened to ensure the relevance of each article by reading
the abstract. This left a remaining 64 articles published between 2000 and August 2016 on
frugal innovation.
In Stage II, we divided the literature into two categories: conceptual or empirical. Then, we
analyzed the overall structure of the research stream to gain insights on the state of research, the
fields in which it is mostly studied and the level of empirical support for theories. Aside from
the descriptive categories (e.g., year, journal, method), Stage III utilized coding categories and
indicators for each of the three sustainability dimensions based on the Global Reporting
Initiative guidelines (based on de Beule and Verwaal, 2014). The social and ecological
sustainability dimensions specified in Table 1 include a list of keywords that we used to
identify relevant content in the articles for each dimension. Therefore, the coding of the articles
employed a content analysis technique.
In the Stage 4, the body of research was coded so that the overall literature could be
analyzed. The paper was revised several times as a result of feedback and critique provided by
academic peers.
Findings
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Social Employment and wages, skills level, entrepreneurship, physical safety, resistance to
development natural disasters, resistance to climate change, information transparency from
government, legal system integrity, political decision-making, infrastructure,
basic needs, discrimination, human rights, education, health education,
healthcare services
Ecological Efficiency, sufficiency, terrestrial ecosystem, biodiversity, health of marine and
development aquatic systems, air quality, material use, water use, energy, renewable energy,
waste management, natural resource management
Economic Sales, customer satisfaction, profitability, financial stability, future prospects
development
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articles suggest that the environmental and sustainability management fields are adopting frugal
innovations as a sustainability-enhancing approach, and they work to integrate it with concepts
and approaches from their disciplines. The number of scientific articles on frugal innovation
that specify sustainability/sustainable development in their title, abstract or author-supplied
keywords has grown significantly in the last years.
We discuss the emerging themes and key studies for socio-economic development and
ecological development by distinguishing between MNC/large companies and local, smaller
initiatives and social enterprises. The narratives on frugal innovation often use combined socio-
economic aspects and thus we structure it like this to ensure a clearer structure.
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marketing awareness campaigns and cooperation with NGO to donate products to low-income
people (Levänen et al, 2015).
Pertaining to the inclusion of developing communities into value chains, current studies
refer to the social impact created through local entrepreneurship, skills and capabilities
development, and inclusion of low-income actors as active contributors to value chain
activities. Rosca et al (2016) found that MNC and local companies commercializing frugal
innovations often employ people from vulnerable groups or drive local entrepreneurship,
especially for last-mile delivery services. Frequently, distribution models are designed to
include local entrepreneurs to reach geographically remote areas or combine it with
complementary services aimed at raising awareness and education (Rosca et al, 2016). Kahle
et al (2013) suggest that inclusion of low-income consumers in the formal economy as
producers, suppliers, and employees leads to development of social capital, which in turn leads
to the socio-economic development of local communities, and has democratizing effects. Yet,
this perspective does not come without skepticism, especially regarding the role of MNC who
have been known to exploit informal labor services without alleviating poverty in the past
(Birtchnell, 2013). The nature of unequal power relationships within and between different
stakeholder groups demands tighter regulatory framework to protect poor from exploitation,
and to ensure equal distribution of benefits among society members (Knorringa et al, 2016;
Baud, 2016; Pansera, 2013).
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bring together public and private sector for learning and knowledge creation (Annala et al,
2016; Kahle et al, 2013).
Prabhu and Jain (2015) argue that social enterprises can make real contribution to frugal
innovation driven-inclusive development by also providing role models and inspiration that
inspire other social enterprises to participate.
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cobbling, which is the process of using a given technology for new applications, such as smart
phone applications in banking.
The reduced complexity and input of value chain activities result in lower negative external
life cycle impacts (Brem and Ivens, 2013). Insights from frugal product development reveal
that increased focus on the product’s life cycle and modular, human-centered approaches can
also have positive ecological impacts. Shan and Khan (2016) emphasize the ecological benefits
gained by Philips by focusing on employing a product life cycle approach: reduced usage of
resources, energy, hazardous materials and packaging, increased recyclability by employing
modular design, increased product life cycle and reduced obsoleteness.
Frugal innovations often create positive ecological impact beyond their value propositions,
by engaging local communities in education and awareness campaigns, such as M-Pesa’s
campaign for renewable energy (Rosca et al, 2016). Pansera and Owen (2015) found that a key
component of local enterprises’ mission includes the green narrative, namely creating
environmental awareness and addressing environmental constraints. Finally, several scholars
emphasize frugality as a mindset (e.g., Soni and Krishnan, 2014; Roiland, 2016; Alcott, 2008).
Roiland (2016) suggests that using frugal innovation as a management philosophy brings a
different idea of increased quality of life, with more focus on free time and self-realization than
materialism and consumption. This sense of higher quality of life, living with less material
consumption, is advocated by the literature (Alcott, 2008). These ideas may be important not
only for low-income consumers in developing countries, but also rising middle class segments
and consumers in industrialized settings. On the other hand, the sufficiency model is not
necessarily a clear win for economic growth. Bocken and Short (2016), in their exploration of
existing sufficiency-based business models in practice, conclude that while some companies
already adopt sufficiency models, the possible effects of large-scale adoption are still uncertain
since reduced consumption may undermine current economic development.
Preliminary evidence suggests that different types of private sector actors address aspects of
ecological development in different manners. Namely, MNC focus on maximizing resource
efficiencies (see Lim et al, 2013; Zeschky et al, 2011), which yields both cost and ecological
benefits, while local and social enterprises aim to additionally encourage the reuse of materials,
lower consumption patterns, and the development of scale-up solutions (Rosca et al, 2016).
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Discussion
The review of articles at the intersection between frugal innovation and sustainable
development brings forward several important findings. Frugal innovations initiated by MNC
or local enterprises have the potential to increase low-income individuals’ affordable access to
critical products and services and address inequality in labor markets. Also, frugal innovations
can contribute to the development of remote communities in developing countries by bringing
in localized, easy to maintain, and simple solutions. While poverty is a much more multifaceted
concept, and thus consumption is not the primary issue (Birtchnell, 2013; Nahi, 2016), sectors
such as energy or healthcare have a large impact on quality of life, enabling economic and
social growth. Regarding ecological sustainability, frugal innovation brings in the debate on
sufficiency approaches and highlights a combination of efficiency and sufficiency approaches.
At a closer evaluation of approaches employed by MNC versus smaller, local initiatives,
there appear to be differences in how social and ecological issues are addressed. While studies
on MNC emphasize various aspects of economic issues (e.g., innovation capabilities, market
opportunities, cost reduction approaches), studies exploring local initiatives engaged in frugal
innovation highlight aspects such as local capacity building, empowerment of local actors,
enhancement of social justice and human rights. Local initiatives go beyond traditional
innovation approaches and employ hybrid innovation perspectives, where social and/or
ecological aspects are core components of the enterprise’s mission (Pansera and Owen, 2015).
These types of actors and initiatives are usually embedded in the local communities and entail a
strong social orientation. They typically start with a given problem in the community and then
work towards feasible solutions (Annala et al, 2016; Pansera and Sarkar, 2016; Levänen et al,
2015; Pansera and Owen, 2015 – in this review, but supported by other literature findings, for
example Sinkovics et al, 2014). The preliminary empirical evidence emphasizes the important
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role of local entrepreneurs and grassroots innovators in sustainable and inclusive development,
supporting the claims of past researchers (e.g., Mair and Marti, 2009).
This review puts forward preliminary ideas and empirical findings. Nevertheless, research at
the intersection of frugal innovation and sustainable development is only in the early stages and
presents avenues for future research. In the following, we explore several shortcomings of
current research and formulate recommendations for future research avenues.
First, a large array of articles refers to frugal innovation and possible outcomes for
sustainable development, but does not distinguish between the different typologies of firms
and initiators. Often studies do not adopt a clear perspective or differentiate between private
sector actors when proposing theoretical claims on the impact of frugal innovation for
sustainable development. In this sense, it is important to differentiate between private sector
actors and further advance our understanding on the motivations and contributions of each
group. Such an understanding can facilitate the combination of strengths, competences,
resources and capabilities of different private sector actors and strengthen polycentric
innovation efforts (Knorringa et al, 2016). For example, small initiatives can contribute their
strong local orientation and connection with local consumers, while MNC can bring in their
capabilities and know-how for scaling (international expertise, access to markets, and global
business knowledge). Since the two groups of actors seem to have complementary set of
skills, collaboration is theoretically beneficial to both types of private actors. Further research
should explore the mechanisms and challenges of such collaborations. The literature has
overemphasized the role of MNC and has overlooked other important actors, such as large
domestic companies or foreign driven social ventures. These groups of private actors could
have valuable contributions in the context of linking actors from formal and informal sectors
across countries. Frugal innovation scholars should further study the mechanisms and
outcomes for sustainable development from the perspective of small ecosystems created by
frugal innovation, and frugal innovation’s polycentric nature, based on collaboration efforts
between foreign, local and survival enterprises, MNC, and local companies as well as
governments. There are few studies (none in this review) which attempt to bring together and
explore how different actors interact and create value together (see Seelos and Mair, 2007;
George et al, 2015). Therefore, this complex set of actors, motivations, and implications
require further investigation in order to better understand how frugal innovations can drive
the SDG agenda.
Second, current research lacks a sufficient base of empirical evidence of the economic,
social, and ecological impacts of frugal innovations on sustainable development. From the
perspective of MNC, further research should explore how human capabilities are enhanced
through the provision of affordable products and services, and also how inclusion decreases
inequalities in labor markets. This should be explored on individual, household and community
levels. Ideally, the inclusion should be studied from the perspective of low-income consumers
through longitudinal studies combining quantitative and qualitative approaches to fully
understand the impact at community, regional, and country levels.
Third, one inherent characteristic found across geographical and cultural settings of frugal
initiatives (initiated by small and medium enterprises) is these enterprises’ normative
orientation, and their genuine desire to help and empower their local communities (e.g.,
Pansera and Sarkar, 2016). This finding from our review is aligned with insights from other
research streams (e.g., Sinkovics et al, 2014). In the case of social enterprises, Battilana
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et al (2015) find that a main driver for social enterprise’s social performance is the founding
team’s emphasis on the social mission. In fact, even in large companies, it is often found
that the personal determination and sustainability mindset of leaders drives change and
brings sustainability into the organizational agenda (Stubbs and Cocklin, 2008; Bansal,
2003). This normative orientation, required for inclusive and sustainable frugal innovations,
has important implications for the academic debate focusing on private, profit-seeking firms
at a larger scale. Since the key driver is related to the strong normative orientation of the
founders of local initiatives, further research should explore how founders’ influence can be
institutionalized in the firms’ identities and working culture, to ensure that even after the
inspiring founders leave the firm, the mindset remains the same (Stubbs and Cocklin, 2008;
Bansal, 2003). In the case of small enterprises aiming to address social issues through frugal
innovations, the strong social mission enables significant development outcomes, but can
also pose threats to their long-term survival. Since these enterprises frequently attempt to
generate internal revenues and be self-sufficient, sometimes emphasis on social objectives
can come at the expense of economic value. For example, Battilana et al (2015) found that
a strong social mission driven by the founders in social enterprises negatively affects the
economic productivity of the enterprise, mainly due to decisions related to staff hiring,
resource allocation and decisions within the firm. Therefore, in order to further understand
the effect of the initial orientation on the social and ecological impact of small, local
enterprises, scholars can build on research streams such as social entrepreneurship and
hybrid organizations.
Finally, the link between frugal innovation and ecological development is not sufficiently
addressed by current studies. Research at the intersection between sustainability and low-
income markets in developing countries is still in its early stages, and there are numerous
gaps to explore. The impact of frugal innovations on the health of local terrestrial, aquatic,
and biodiversity systems is not addressed by current literature. The application of
sufficiency-based approaches should be further explored, in particular approaches such as
product service systems (Mont, 2002), localization and focus on local capital (Stubbs and
Cocklin, 2008), cradle to cradle life cycle management and sufficiency-based business
models (Bocken and Short, 2016). From the perspective of the employed sustainability
strategies, further research can explore empirically the applicability, initial investments,
adoption barriers, contributions, and limitations of various strategies for MNC, local
companies, foreign companies, and local initiatives. However, scholars should build more on
strategies, approaches, and empirical findings from the fields of ecological economics,
sustainable business, and supply chain management (where the ecological debate is more
mature). As a guideline for developing new business models for frugal innovation, one can
use sustainability such as deliver functionality rather than ownership, maximize material and
energy efficiency, create value for waste, adopt a stewardship role and encourage sufficiency
(Bocken et al, 2014). There needs to be a change of focus from increasing asset ownership/
accessibility and reworking cost structures to one of increasing benefit ownership and asset
control (Jose, 2008). We argue that frugal innovation can bring in important aspects to help
promote different models that allow for ecologically sustainable consumption and
production in order to meet the needs of the current generation and the future ones. But
in order to do so, scholars should focus more on innovative combinations of efficiency and
sufficiency approaches to bring frugal innovations to markets and thus create sustainability
rather than reduce unsustainability (Ehrenfeld, 2005).
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Conclusion
Notes
1. BOP is a term used for people in the lowest income bracket of the world. The literature frequently
uses various income indicators to map this population segment. Often BOP researchers use thresholds
including annual purchasing power parity ranging between $1500 and $3000 (London, 2007) or daily
income threshold of up to $2 (Banerjee and Duflo, 2007).
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2. For an overview and analysis of related terms, please see Soni and Krishnan (2014), Zeschky et al
(2014), and Brem and Wolfram (2014).
3. European Commission (2003) defines enterprises based on number of employees and suggests that
MSME include less than 250 employees. Companies with more than 250 employees can be local
large companies or MNC (with assets and facilities in several countries).
4. Mobisol is a Berlin-based company offering low-income (especially rural) consumers in Africa solar
energy combined with affordable payment plan via mobile phones.
5. SimGas is Dutch company bringing mass-produced, modular and domestic biogas and bio-sanitation
systems for rural households in Africa and Asia.
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Appendix A
Table A1: List of final papers coded for the systematic literature review in alphabetical order
Authors Year
Agnihotri 2015
Alcott 2008
Altman and Endberg 2016
Angot and Ple 2015
Annala and Green 2016
Barclay 2014
Basu et al 2013
Baud 2016
Belkadi et al 2016
Birtchnell 2011
Bocken and Short 2016
Brem and Ivens 2013
Brem and Wolfram 2014
Chaix and Torre 2014
Colledani et al 2016
Dandonoli 2013
Devarapalli and Figuera 2015
Fukunda and Watanabe 2011
Harris et al 2012
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2017 European Association of Development Research and Training Institutes (EADI) 0957-8811
The European Journal of Development Research