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    Netflix Vs Chorki - Final

    Uploaded by

    Rafid Ahnaf
    The document outlines the value delivery process of a streaming service. It details the key aspects of its operations including human resources, technology development, marketing and sales, and service delivery. The service allows subscribers to stream content 24/7 across any device without ads. It utilizes a personalized recommendation system and analyzes viewing data to improve the customer experience. The company partners with content producers and prioritizes an innovative work culture focused on productivity.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Netflix Vs Chorki - Final

    Uploaded by

    Rafid Ahnaf
    41 views1 page
    The document outlines the value delivery process of a streaming service. It details the key aspects of its operations including human resources, technology development, marketing and sales, and service delivery. The service allows subscribers to stream content 24/7 across any device without ads. It utilizes a personalized recommendation system and analyzes viewing data to improve the customer experience. The company partners with content producers and prioritizes an innovative work culture focused on productivity.

    Original Title

    Netflix vs Chorki- Final

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    The document outlines the value delivery process of a streaming service. It details the key aspects of its operations including human resources, technology development, marketing and sales, and service delivery. The service allows subscribers to stream content 24/7 across any device without ads. It utilizes a personalized recommendation system and analyzes viewing data to improve the customer experience. The company partners with content producers and prioritizes an innovative work culture focused on productivity.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    41 views1 page

    Netflix Vs Chorki - Final

    Uploaded by

    Rafid Ahnaf
    The document outlines the value delivery process of a streaming service. It details the key aspects of its operations including human resources, technology development, marketing and sales, and service delivery. The service allows subscribers to stream content 24/7 across any device without ads. It utilizes a personalized recommendation system and analyzes viewing data to improve the customer experience. The company partners with content producers and prioritizes an innovative work culture focused on productivity.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    VALUE DELIVERY PROCESS

    Firm Infrastucture

    Human Resources

    Technology Development
    Margin
    Inbound Logistics Procurement

    Operations

    Outbound Logistics

    Marketing & Sales

    Service

    SERVICE SERVICE
    - Subscribers can stream 24X7 without
    digital advertisements coming up - Subscribers can stream 24X7 without
    - Subscribers can view shows & movies digital advertisements coming up
    in HD - Subscribers can view shows & movies in HD
    - Subscribers can access the content - Subscribers can access the content from
    from anywhere in the world via internet anywhere in the world via internet
    - Subscribers can get unlimited access - Subscribers can get unlimited access to
    to contents contents
    - Subscriber can enjoy a freemium & pay-per-
    - Subscribers can get access to
    view model
    exclusive Netflix original contents - Subscribers can get access to exclusive
    - New subscribers can get a 30-day free Chorki original contents
    trial
    - Subscribers can access locally-
    produced and culturally relevant
    contents

    MARKETING & MARKETING &


    SALES
    Connect with people, both online & offline, via
    SALES
    - Connect with people, both online & offline, via
    multiple channels multiple channels
    - Integrated approach to brand development - Integrated approach to brand development &
    & customer relationship management customer relationship management
    - Relies heavily on digital marketing and real- - Relies heavily on digital marketing and real-
    time data analytics time data analytics
    - Utilizes SEO toolkit - Utilizes SEO toolkit
    - Ensures continuous Social media - Ensures continuous Social media engagement
    engagement - Allocates for heavy media buying
    - Runs Email marketing - Generates personalized contents and
    - Allocates for heavy media buying and communication to engage with target and
    marketing automation ongoing customers
    - Generates personalized contents and
    communication to engage with target and
    ongoing customers

    OPERATION
    - Partners up with leading agencies
    OPERATION
    where Netflix enters to develop content - Get rights for Dubbed contents
    for Secondary activities-
    - Ensures a consistent standard within - Technology:
    their original contents by approving - Emphasizes on Big data handling
    certain - Analyzes subscriber’s watch list
    cinema cameras
    - License original contents to other
    distribution channels
    Secondary activities

    TECHNOLOGY TECHNOLOGY
    Emphasizes on Big data handling
    - Has a unique algorithmic - Technology:
    recommendation system for the - Emphasizes on Big data handling
    subscribers - Analyzes subscriber’s watch list
    - Analyzes subscriber’s watch list
    - Maintains deep learning library
    - Embrace machine learning to enrich
    customer experience
    - Deliver’s streamed media via
    Microsoft’s SilverLight platform
    - Streams using Amazon’s cloud
    services
    - Implements on HTML5 platform to
    enable a wide range of device
    compatibility

    HUMAN
    RESOURCES
    - Inspire employees to explore “out-of-
    the-box” ideas
    - Autonomous decision-making
    - Emphasizes more on effectiveness &
    productivity
    - Open & broader information sharing
    - Less organizational rigidity

    Learning:
    - Diversify for & develop more culturally relevant contents for outside markets
    - Focus more on building a technologically advanced platform backed by AI
    - Build strategic partnerships with production houses/agencies in other markets
    - Ensures a consistent standard within their original contents
    - Inspire employees to explore “out-of-the-box” ideas
    - Emphasizes more on effectiveness & productivity

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