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    Marketing Mix of KTM

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    Shreeshab
    KTM is an Austrian motorcycle manufacturer known for its off-road and sport bikes. It offers a range of motorcycles across several categories including motocross, enduro, supermoto, adventure, and street bikes. KTM implements a mid-premium pricing strategy to target customers looking for lifestyle, status and thrill. It promotes its brand through events, magazines, billboards, and social media with the tagline "Ready to Race." KTM has an international presence through manufacturing plants in several countries and partnerships with companies like Bajaj Auto in India.

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    Marketing Mix of KTM

    Uploaded by

    Shreeshab
    62 views3 pages
    KTM is an Austrian motorcycle manufacturer known for its off-road and sport bikes. It offers a range of motorcycles across several categories including motocross, enduro, supermoto, adventure, and street bikes. KTM implements a mid-premium pricing strategy to target customers looking for lifestyle, status and thrill. It promotes its brand through events, magazines, billboards, and social media with the tagline "Ready to Race." KTM has an international presence through manufacturing plants in several countries and partnerships with companies like Bajaj Auto in India.

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    Marketing Mix Of KTM

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    KTM is an Austrian motorcycle manufacturer known for its off-road and sport bikes. It offers a range of motorcycles across several categories including motocross, enduro, supermoto, adventure, and street bikes. KTM implements a mid-premium pricing strategy to target customers looking for lifestyle, status and thrill. It promotes its brand through events, magazines, billboards, and social media with the tagline "Ready to Race." KTM has an international presence through manufacturing plants in several countries and partnerships with companies like Bajaj Auto in India.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    62 views3 pages

    Marketing Mix of KTM

    Uploaded by

    Shreeshab
    KTM is an Austrian motorcycle manufacturer known for its off-road and sport bikes. It offers a range of motorcycles across several categories including motocross, enduro, supermoto, adventure, and street bikes. KTM implements a mid-premium pricing strategy to target customers looking for lifestyle, status and thrill. It promotes its brand through events, magazines, billboards, and social media with the tagline "Ready to Race." KTM has an international presence through manufacturing plants in several countries and partnerships with companies like Bajaj Auto in India.

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    SUMITTED BY:

    NAME: MILAN DHAKAL


    ROLL NUM: 19
    SECTION: A
    Marketing Mix Of KTM – KTM Marketing Mix
    -Sportmotorcycle AG is commonly referred to as KTM. It is of Austrian origin
    and is associated with the automotive industry. KTM was officially founded in
    the year 1981. It traces its roots to the year 1934 when it had started its operations but was still
    an unregistered company. Due to financial difficulties it had to be split into four organisations in
    the year 1992.Each of them has retained KTM brand name but KTM-Sportmotorcycle AG is
    associated with actual KTM Company. It is currently owned by Bajaj Auto Limited and CROSS
    Industries AG. Some of its competitors in motorcycle sector are as follows Yamaha

     Kawasaki
     BMW
     Honda

    1. Product in the Marketing Mix Of KTM:

    KTM is manufacturer and producer of motorcycles known for performance and durability. It
    has an expanded product portfolio that includes-

    Off-road motorcycles Sport Bike

     Motocross KTM Duke 125


     Enduro KTM RC 125
     Cross-Country KTM 640-690 Duke
     Kids Bikes KTM 990 Super Duke

    Super Moto Bikes Adventure Bikes Others

     KTM 625 SMC KTM 690 Enduro 450 SX ATV


     KTM 690 SMC KTM 950 Adventure FREERIDE E-SM
     KTM 690 SMC R KTM 1190 Adventure

    2. Price in the Marketing Mix Of KTM:

    KTM are all-terrain and practical bikes with a high demand ration in the consumer
    market. State-of-art technology and superior handling capabilities have made it a front-
    runner choice for a biker. Low maintenance and high gas mileage have made KTM
    vehicles cost-effective buys. The consumer market is now looking forward to upscale
    bikes and is ready to pay for a luxury 2-wheeler sector. KTM is a premium brand and has
    adopted mid-premium pricing policy for its motorcycles. It has recognised the mindset of
    customer who is looking for lifestyle, status and thrill in one bike and is ready to shed
    something extra for it. This is why the company has been successful in implementing an
    affordable pricing plan for someone who is demanding more than a normal commute.
    3. Promotion mix in the Marketing Mix Of KTM:

    KTM is a renowned manufacturer of bikes and its character is reflected in its products as well as
    its tagline Ready to Race. It organises several events to promote safe riding and increasing its
    social presence. The company has taken help of print and social media to promote its products
    via magazines, billboards, Twitter and YouTube.

    4. Place in the Marketing Mix Of KTM:

    KTM is a world-famous company with its headquarters base at Mattighofen in Austria. It joined
    hands with Indian auto-giants and was able to reap the benefits of engineering power of its
    partner Bajaj. Its international presence has spread to several countries via manufacturing plants
    and product availability in places like Dubai, Indonesia, Sao Paolo and New Zealand.

    5. People in the Marketing Mix Of KTM:

    KTM is the international brand makes its effective bikes in cheap and feature they provided in
    low cost . All the things are made according to the people choices. People looks for the quality
    features, mostly people are attracted by its stylish and unique. In the other word KTM can be
    used for everything from off-road to racing. People are the most important element of any
    company because they design product and sell the product or service.

    6. Physical Evidence in the Marketing Mix Of KTM:

    Physical evidence is what the customer sees before purchasing the product .KTM bike becomes
    the one of the high demanding bike in the word . Most of the youth are obsessed with speed and
    its looks, feature, mileage all the include in this bike. Comparing to other bikes people are attract
    to this bike.

    7. Process in the marketing Mix Of KTM:

    Without the right process it is impossible to provide great and services. So, all the internal
    barriers of KTM is in the way to delivering the best customer value.

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