SRI SARADA MAHAVIDYALAYAM ARTS AND SCIENCE COLLEGE FOR

WOMEN, ULUNDURPET

DIPLOMA IN ENTREPRENEURSHIP AND DEVELOPMENT

PROJECT REPORT

on

Briyani Hut

Restaurant

SUBMITTED TO

INSTITUTE FOR ENTREPRENEURSHIP AND CAREER DEVELOPMENT

(IECD), BHARATHIDASAN UNIVERSITY, TRICHY

PREPARED BY

1.MONISHAA.S

2.MONISHA.K

3.NITHYA.S

4.PADMAVARSHINI.V

5.PARVATHI.A

6.POOJA.N
SRI SARADA MAHAVIDYALAYAM ARTS AND SCIENCE COLLEGE FOR
WOMEN, ULUNDURPET
CERTIFICATE
PROJECT REPORT ON Briyani Hut Restaurant
Bonafide record of work done by

1.MONISHAA.S

2.MONISHA.K

3.NITHYA.S

4.PADMAVARSHINI.V

5.PARVATHI.A

6.POOJA.N

Submitted in partial fulfilment of the requirement for the award of Diploma in

Entrepreneurship and Development of IECD, Bharathidasan University, Trichy.

Dr.V.Palaniammal
Principal

Submitted for the viva –voce examination held on --------------------------------- at

Sri SaradaMahavidyalayam Arts and Science College for women, Ulundurpet.

INTERNAL EXAMINER EXTERNAL EXAMINER

 DIPLOMA IN ENTREPRENEURSHIP AND DEVELOPMENT

COURSE III – PROJECT MANAGEMENT

S.NO. REGISTER NO. NAME OF THE STUDENT

1 MONISHAA.S
2 MONISHA.K
3 NITHYA.S
4 PADMAVARSHINI.V
5 PARVATHI.A
6 POOJA.N
 NAME OF THE COMPANY

Briyani Hut

Table of content

Introduction

Executive summary

Product profile

Our product and services

Mission and vision

Objectives

Business activity

Swot analysis

Financial analysis

Investment

Monthly salaries

Our team

conclusion
Introduction

As it stands the restaurant market is growing at a CAGR of 20% and above the covid-19
pandemic has fuelled this growth by complimenting the food chains making the sector one of the
fastest growing in the country however at the same time small local restaurants have taken it hit
owing to prolonged lockdown. Despite that the surging demand for take away foods will
continue into 2020 as consumer remains uncertain which way the economy will may as such we
expect our restaurant market to raise further to INR 827.63 billion by end of 2025 .

It's noteworthy that expanding the reach of e-commerce (food delivery) companies like zomato
and swiggy is helping raise consumer awareness about both the famous food chain & local
brands besides consumer are shifting towards eating out more often then even before due to
raising disposable income coupled with the convenience offered by online ordering.
Executive Summary :

The food industry in India has been booming in recent times, the spike in the number of
restaurants in India could be linked to evolving customer lifestyles, widening the working-age
population pool, and rising adoption of western culture in food. In addition, such cafes offer
tailored local Indian meals to suit the needs of the local community. Some of the nation's biggest
chained coffee shops involve a2b, Indian coffee house, Thalaserry Biryani, and several others.
Such chain-level restaurants remain dominant in the industry by 2021, due to their development
plans associated with sustainable attempts to locate their product portfolio.

The Indian restaurant and café market is expected to rise by more than 11% throughout 2016-21
amid covid-19. The main reason for this can be rapid urbanization, growing coffee culture,
growing disposable income, and evolving eating and drinking tastes. Shit in trends also boosts
the market for this kind of restaurants, coffee shops, cafes, since these shops provide amenities
like free wi-fi, entertainment areas, car delivery, etc.
Company profile:

The founder of the company is monishaa.sk and co-founders are nithya, parvathi, pooja,
padmavarshini. Our company was found in the year 2021. Name of the company is Briyani hut
and located in no:30/6 marriamman koil st, west tambaram, Chennai-45. This is a partnership
company. It consists of 6 partners at the ratio of 2:2:1:1:1:1 investment and profit.our company
gives many employment generation. To contact our service

phone number:7200311038
mail id: briyanihut@gmail.com.

Product and services

We serve briyani as a special and unique dish of our restaurant. Our restaurant is locate in
Chennai and also we provide services by door delivery options. We provide all kind of briyani
like veg and non-veg briyani, all side dishes, beverages and all flavor ice cream.

Veg briyani

Paneer briyani Baby corn briyani

Bread kofta briyani Jack fruit briyani

Non veg briyani

Chicken briyani

Mutton briyani
Fish briyani Prawn briyani

Beverages
Ice cream

Snacks or fast food

Company name:

Briyani hut

Company logo:

Mission and vision:

Vision

To serve happiness to our customers through delicious, quality meals and extraordinary
restaurant experience while working toward the greater good for our employees, community and
environment.

Mission:

To give our customers a place to celebrate life’s special moments by offering the best food,
service.
Objectives

Restaurants are complex organisms, providing food and service to customers and providing a
livelihood to employees and owners. Restaurant business models are as diverse as the varieties
of food that they serve, and the details of any specific restaurant's objectives will depend on its
target market and its core offerings, such as whether it offers convenient fast food or an elegant
sit-down dining experience. Regardless of how humble or fancy they may be, all restaurants
must provide a menu that meets their customers' needs, serve food in appropriate and satisfying
ways and ultimately earn a profit.

Food
Providing food to customers involves designing a menu that is appealing and appropriate to
your target market's budget. Menu planning should be closely coordinated with purchasing
systems and supplier relationships in order to ensure that the restaurant can consistently obtain
the ingredients it needs at prices it can afford. Menu planning also involves input from kitchen
staff as to whether the proposed dishes can be prepared well in an appropriate time frame.

Service
Although the automats of another era provided food without the intervention of human hands,
virtually all contemporary restaurants use some form of interpersonal service to deliver food to
customers. Restaurant service models range from the efficient counter service provided by fast-
food establishments to the attentive, informative service that is the signature of many high-end
restaurants. Regardless of whether a restaurant provides minimal or extensive customer
service, interactions between staff and customers should be pleasant and geared toward
meeting customers' needs.

Safety
All businesses depend on keeping their customers safe, but this mandate is especially strong in
the restaurant industry, because virtually any ingredient could harbor food-borne illness if not
properly handled. Store cold foods below 41 degrees Fahrenheit and hold hot foods at
temperatures of at least 145 degrees Fahrenheit. Bleach all surfaces at appropriate intervals,
throw away ingredients that have passed their expiration dates and implement pest-control
procedures to keep your restaurant free of bugs and rodents.

Profitability
Like any other business, a restaurant must make a profit. Restaurant profitability depends on
maintaining sustainable margins by ensuring that costs -- especially for food and labor -- are
low enough relative to gross sales for proprietors to earn a living. According to the National
Restaurant Association, a typical restaurant spends about a third of its incoming revenue on
payroll and about a third on food and beverage costs. A restaurant that maintains these
percentages has a better chance of earning a profit than a restaurant whose basic costs spiral
out of control.

 To provide the customer with Quality food at competitive price.

 Quality and Quick Service
 Quality Dining Area
 Quality Waiting Facility and
 Overall a Best and Enjoyable atmosphere
Raw materials required and cost incurred:
Raw materials
cookingVessels
serving vessels
Cylinder
Provisionaries
Meat
Egg
Water
Cost incurred is 1,50,000
These raw materials are purchased in a direct manufacturers and farmers. In
order to pay a reasonable cost to farmers and also to reduce the intermediator
cost

.
Business activity
A restaurant with new concepts:
a restaurant concepts define the overall theme or idea behind a restaurant including cuisine
service style, music and menu design.
A restaurant concept inspiration comes from a variety of places like heritage , family background
a far off places or personal experience. They can also be inspired by time periods, public interest,
art and culture and it can of course be a mix of many of those things and that’s what makes every
restaurant unique. We also have mobile website dor our restaurant only 26% have this facility.

Menu design:
Our menu contains many stations like briyani station, fried rice station, noodles station, ice
cream station and beverage station.

Decors:
our restaurant have entertainment / play area for kids provides free wifi. We serve our food with
potteries. Our restaurant is based on traditional theme.
Promotionl activities:
1.Exciting offers 
Our Restaurant also provide some exciting promotional activities such as free drink or dessert
coupon facilities. Participants can collect these coupons through many contests posted on
Facebook or Instagram. Where customers can participate in the game and win the voucher. Or
can win the competition by tagging their friend. And only the first ten lucky people will win the
competition along with their tagged friends. This promotion message, therefore, helps to
generate a huge lead.

2.Buy one get one offer and combo offer. 

Customer of our restaurant can complete their lunch with a full stomach at a low price and have
the opportunity to share lunch with you plus one with the price of one dish. 

3. Giveaway contest

Our restaurant customers can post a status “ tag your friend, and your friend will get a surprise
with a free meal.” Every week ten people will get the chance to win this fantastic opportunity.

4. Free taste and review 

Popular food reviewers can taste food free in our restaurant and give review for their followers.
So that our restaurant also gets customers and reviewer also gets money and followers as well.

5. Social Media Marketing

The social media platform is the most acceptable way to promote your restaurant and attract the
customer's eyesight. Therefore creating a separate Facebook or Instagram profile is very
important. The restaurant owner can share their logo as a profile photo, add their biography,
contact number, and location linked with Google Maps. Hence, anyone who searched for the
nearest or any specific keyword related to that cafe or restaurant over google Maps. That
restaurant or cafe will appear as a suggestion on the visitor screen.

financial Analysis

Variable cost 25
Fixed cost 150
Expected total sales per day 50
Average Price per unit 100
Total revenue 5000
Total variable cost 1250
Profit per day 3600
So profit for a month equals to profit per day *30
3600 *30= 108000
Investment

The following would be the initial non-returnable investment

Description Amount (INR)

Civil, Plumbing and Electrical Works xxxxxxx

Kitchen Set up App. 800,000/
Equipments
Exhaust
Coolers and Freezer
Kitchen Utensils
Store Set up
Gas line

Restaurant set up App. 1,100,000/

Furniture & Fixings
Interiors
Air Conditioning
Crockery & Cutlery

Misce llaneous - App. 400,000

Accounting
Billing
License Fee
systems
Display boards
Uniforms for Staffs
Traveling and Visa Charges
Promotions during Launch
Total App 2,300,000 + Cost of
ivil, Plumbing & Electrical
works
Note:
The above estimate does not include Rental Deposit for the Restaurant and Staff
Accommodation
.
(2) Total Investment (App)

The total approximate Investment = 2,300,000+ (1) +(2)

Monthly Salaries
 Staff nos Amount (INR)

Production
Chefs 2 40,000
Cooks 2 20,000
Assistants 3 15,000
Supervisor 1 7,500
Pot Washing 2 8,000
Dish washing 2 7,000

Our Team

 The success of any organization always depends on the Knowledge, Experience and The
Skills of the promoters.
 Working together as a Team would satisfy our common goal of, Providing Quality food
and Service and hence the, Customer Satisfaction.
 Our Team would be made up of Dedicated and Experienced Staffs and Chefs who would
work together to achieve our common goal of Customer satisfaction.

Restaurant SW OT Analysis

 
Restaurant Restaurant Restaurant
Restaurant Threats
Strengths Weaknesses Opportunities

Highly rated Offering online

Existing competitors Rising fixed costs
online ordering 

Brand loyalty Similar cuisine types  Increase reviews Forced closing 

New openings Social media

Pricing power Guests have less income
happening campaigns

Better local
High supplier cost  Grow local brand Home delivery options
knowledge

Guest first
Poor online presence Reach wider audience Bad ratings on review sites
approach

Great interior Loosing VIPs and high value

No marketing team Introduce new menus
design customers

Local value Not offering online Increase customer

Loss of good suppliers
offering ordering experience

Unique dishes
No brand awareness Increase loyal guests Lack of differentiation 
and service

Guest loyalty Small local population Run special offers Lack of trust from customers

Close to
Small market share Train staff Competition taking customers 
customer

Premium Limited menu items More personalised Bad local weather

location guest experience 

Local staff High cost Expand locations Cancellation of near-by events

Market potential & Strategy

India is also one of the largest consumer markets globally, and one of the youngest with more
than 45% of the population under 25 years old. India's restaurant market is at the growing stage
with most of the requests for coffee and similar beverages that are coming from urban areas
likeNew Delhi, CHENNAI, Bengaluru, Chennai, Hyderabad, and Kolkata.

About metros and tier 1 regions, new business and market-leading players are planning to extend
to tier 2 and tier 3 regions. This combined with the introduction of numerous government
projects to build smart cities, etc is forecast to support development in the cafes market over the
next 5 years,

Sales of multi-cuisine, non-carbonated drinks, as well as international food and fast food, are
increasing rapidly in Inia thanks to rising incomes and increasing market awareness. Even so, the
industry is faced with challenges related to mass acceptance, owing to the propensity towards
conventional drinks, together with the heavy cost of such latest ideas. Businesses invest money
to raise knowledge of their goods and to stay up with global concepts.Therefore, rising customer
desires and behaviors are expected to encourage market players to launch a new range of goods.

Market Analysis Summary

The increasing number of new establishments such as fast food franchises, fancy restaurants and
gourmet bakeries around CHENNAI has shown a significant growth in this sector. Food
spending is around 56% of total consumer expenditures in CHENNAI and consumer spending on
leisure and recreation made up of 13% of total consumer spending.

A much broader appeal exists for weekend slots because those are the days when most of our
core target market enjoys the mall going activities.

Age - Youngsters, single, currently enrolled in college and high school.

• Family unit - We will also appeal to families (young families) with children.

• Gender - We will target both sexes, with a slight skew for males due to their lower attention to
dietary concerns.

Income - We will appeal to the medium income individuals and to all in the lower medium
income bracket

Future plans:
The first thing which is necessary is that we will make our sub braches in different
places of tamil nadu.

Secondly. We will make its branches in different cities of india like Mumbai, delhi,
etc.

Our restaurant will organize weekly sale and offers . it will also be helpful to earn
revenue.

We will also provide private dining facilities for corporate, etc.

In future we will donate some portion of our total income to different charities.

Conclusion:
The project as a whole describes the scope and viability of the Service industry and
mainly of the financial, technical and its market potential. The project guarantee
sufficient fund to repay the loan and also give a good return on capital investment.
When analyzing the social- economic impact, this project is able to generate an
employment of 5 and above. It will cater the demand of Service and thus helps the
other business entities to increase the production and service which provide service
and support to this industry. Thus more cyclic employment and livelihood
generation. So in all ways, we can conclude the project is technically and socially
viable and commercially sound too.