Entrep12 q1 Mod6 Selecting The Product or Service To Meet The Market Need Angeline Garcia Bgo v1
Entrep12 q1 Mod6 Selecting The Product or Service To Meet The Market Need Angeline Garcia Bgo v1
Entrep12 q1 Mod6 Selecting The Product or Service To Meet The Market Need Angeline Garcia Bgo v1
Published by:
DepEd Schools Division of Baguio City
Curriculum Implementation Division
Learning Resource Management and Development System
COPYRIGHT NOTICE
2020
“No copyright shall subsist in any work of the Government of the Philippines.
However, prior approval of the government agency of office wherein the work is
created shall be necessary for exploitation of such work for profit.”
This material has been developed for the implementation of the K-12
Curriculum through the DepEd Schools Division of Baguio City – Curriculum
Implementation Division (CID). It can be reproduced for educational purposes and the
source must be acknowledged. Derivatives of the work including creating an edited
version, an enhancement or a supplementary work are permitted provided all original
work is acknowledged and the copyright is attributed. No work may be derived from
this material for commercial purposes and profit.
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PREFACE
This module is a project of the DepEd Schools Division of Baguio City through
the Curriculum Implementation Division (CID) which is in response to the
implementation of the K to 12 Curriculum.
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ACKNOWLEDGEMENT
This learning resource will not be made possible without the help of the
following:
To Mrs. Brenda M. Cariño, our school principal, who motivates and constantly
reminds us to do our best.
To Mrs. Janet B. Pascua, our OIC- assistant school head in the Senior High
department, who supervised, helped and imparted her ideas to further improve the
contents of this material.
To the office of DepEd Division of Baguio City, for giving us the privilege to hone
our professional skills and be part of the progress of our learners.
To my family, for your unending support and inspiration.
Mostly, to God, for His grace and love through His Son, Jesus Christ.
Thank you all.
Development Team
Author/s: Angeline Carmen Victoria G. Garcia
Illustrator: Reneé Astrud G. Garcia (Cover Art)
Marilyn Degay-Bugatti (Label Icons)
Layout Artist: Cindy G. De Jesus
CONSULTANTS
CHRISTOPHER C. BENIGNO
Asst. Schools Division Superintendent
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TABLE OF CONTENTS
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Selecting the Best
Product/Service That Will
Meet the Market Need
Learner's Module in Entrepreneurship
Quarter 1 ● Module 6
By the way, always remember to use a separate sheet of paper for you to write your
answers on the different activities presented in this learning module. DO NOT
ANSWER here directly.
Now, here is an outline of the different parts of your learning module. The
descriptions will guide you on what to expect on each part of the module.
Icon Label Description
What I need to know This states the learning objectives that you need
to achieve as you study this module.
What I know This is to check what you already know about the
lesson on this module. If you answered all the
questions here correctly, then you may skip
studying this module.
What’s In This connects the current lesson with a topic or
concept necessary to your understanding.
What I have Learned This generalizes the essential ideas tackled from
this module.
What I Can Do This is a real life application of what you have
learned.
2
What I Know
If you answer all the test items correctly in this pretest, then you may skip
studying this learning material and proceed to the next learning module.
Below are entrepreneurs who selected a product/service to be sold in the market. Find
out which guided them in selecting such product/service.
1. An entrepreneur made different designs of ref-magnet especially for those who are
fond of collecting them.
3. Maria has to decide which among her business idea will she sell in the market.
One of her business ideas is shell craft souvenirs while the other one is anchovies in
pure olive oil packed in small jars. She chose the anchovies she believed that it will
generate consistent income.
3
5. Young entrepreneur Aya Fernandez turned her school science project into an eco-
friendly social enterprise. She manufactures Eco-uling which are charcoals made of
water hyacinth, agri-forest wastes and coconut husks. Her product is known to be one
of a kind in the market.
A. It has no dominating competitors.
B. It is easy to reach market.
C. It solves a customer pain point.
D. It appeals to enthusiastic hobbyists.
6. Mary Grace Arboleda -Young is the president of Cordillera Coffee. Because of her
passion to introduce Cordillera’s art, culture and coffee, she opened her own coffee
business which transacts directly with farmers, cutting out the middle man.
7. It was in 2005 when Zarah Juan discovered the concept of reusable bags as a
substitute for plastic bags. With the help of her husband, she opened Green Leaf
Bags which manufactures eco-friendly bags for supermarkets and department stores
nationwide.
8. After talking to friends who are cake lovers, Alma realized that they were continually
frustrated that the pricey, famous brand cake they were buying lacked moist which
makes the cake easily crushed. So, Alma tried her mother’s recipe of a chocolate
moist cake to sell in the market which eventually became popular.
A. It is affordable to scale to mass production.
B. It has a potential for high profit margin.
C. It is easy to reach market.
D. It considers your personal experience.
4
10. May-ann painted some smooth, medium-sized rocks to serve as paper weight.
She made 10 pieces and gave them to her friends and family. She asked for their
opinions, suggestions or comments before launching it in the market.
A. It is affordable to develop and prototype.
B. It is affordable to scale to mass production.
C. It has a potential for high profit margin.
D. It has no dominating competitors.
11. The owner of a small bakery had to choose which among her products should she
give more attention to. Is it the cake or the cupcakes? She then chose the cupcakes
because she could produce them at a faster pace and distribute more widely. Unlike
the cakes, it is only made one-by-one for a specific customer.
12. Edilee Omoyon of Milea Bee farm started her business because of her son’s skin
condition. She studied about organic products and soon, she started manufacturing
products such as soaps, shampoos and balms made out of real honey sourced from
their own bee farm.
14. Olive Puentespina started experimenting with goat’s milk in 2005 which then led
to the establishment of Malagos Farmhouse, leading maker of fine artisan cheeses in
Davao. Today, Malagos Farmhouse cheeses are enjoyed in over 80 hotels, resorts,
restaurants & airlines in the country.
5
15. Lydia Codińera decided to become an entrepreneur in 2009. Because of the need
for clean water in her community, she formed a company called Samahang Tubig
Maynilad which applied for a water meter from Maynilad. She was able to organize
and facilitate the rationing of water in their area.
6
What’s In
What’s New
Now that you have screened your proposed product or service, it is time to
select the best one that would meet the market need or the customer needs. But
before we go through that, answer Activity 2.
Activity 2: Believe in Endless Possibilities!
If you were to select among the products below to sell online, which do you
think is the best one to meet the market need and why?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
7
What’s In It
Just Do It! The reason we analyzed the market need in your previous
lesson is for you to be able to select the best product or service that will
meet the need. Remember, your aim as an entrepreneur is to satisfy and
delight your customer with the product/service you wanted to offer. As it is
said, the market is in the hands of the customer and the customer is always right.
• And when you test a prototype, making design changes is fast and easy. In
the long run, it will save you time, money, and headaches.
• Having more products available for sale on a wider basis, versus products
made one-by-one for a specific customer, enabled entrepreneurs to ultimately
cut costs.
Since online selling is now a mega trend, it is vital that your e-commerce is
capable of picking the right product/service to sell. Select the best
product/service that can generate a high return on investment. There are things that
need to be kept in mind when it comes to selling products, and these are the
following:
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• Avoid timeless items
• Avoid in season items
Do not mimic your competitors’ product. Select the best product that stands
out or outperform your competitors’. Refer to the unique selling proposition of your
product/service.
9
What’s More
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Guide questions: Will this be one of the best products to be offered in the market?
Why or why not? What should be improved with this product?
1. The success of your business relies on the right product you choose for the market.
2. Entering the product in the market with your own expertise makes it hard for the
competitor to imitate your product.
3. Products mass produced for sale on a wider scale enabled entrepreneurs to
ultimately cut costs.
4. Prototyping will help you save time and money in case there is a need to change in
design or quality.
5. There is tight competition in ecommerce so it is important to select the best
product/service to meet the customers’ need.
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1.
2.
What I Can Do
Oatmeal
Cookies
1. It is affordable to develop
√
and prototype.
2. It is affordable to scale to
√
mass production.
3. It has a potential for high
√
profit margin.
4. It has no dominating
competitors.
5. It is easy to reach
√
market.
6. It solves a customer pain
√
point.
7. It appeals to enthusiastic
hobbyists.
8. It goes with your personal
√
passion.
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9. It considers your personal
√
experience.
10. It has recurring revenue. √
13
Assessment
1. Abdulia Austria who started her entrepreneurial journey with just P600. With that
capital, she chose to open a small sari-sari store and engaged in direct selling.
Eventually, she was able to purchase boats and open a small tourist inn named Uno
Duz Tourist Inn.
A. It has a potential for high profit margin.
B. It considers your personal experience.
C. It has no dominating competitors.
D. It is easy to reach market.
3. An entrepreneur made different designs of ref-magnet especially for those who are
fond of collecting them.
A. It is affordable to develop and prototype.
B. It is affordable to scale to mass production.
C. It appeals to enthusiastic hobbyists.
D. It has recurring revenue.
4. Young entrepreneur Aya Fernandez turned her school science project into an eco-
friendly social enterprise. She manufactures Eco-uling which are charcoals made of
water hyacinth, agri-forest wastes and coconut husks. Her product is known to be one
of a kind in the market.
A. It has no dominating competitors.
B. It is easy to reach market.
14
C. It solves a customer pain point.
D. It appeals to enthusiastic hobbyists.
5. It was in 2005 when Zarah Juan discovered the concept of reusable bags as a
substitute for plastic bags. With the help of her husband, she opened Green Leaf
Bags which manufactures eco-friendly bags for supermarkets and department stores
nationwide.
7. May-ann painted some smooth, medium-sized rocks to serve as paper weight. She
made 10 pieces and gave them to her friends and family. She asked for their opinions,
suggestions or comments before launching it in the market.
A. It is affordable to develop and prototype.
B. It is affordable to scale to mass production.
C. It has a potential for high profit margin.
D. It has no dominating competitors.
8. Maria has to decide which among her business idea will she sell in the market.
One of her business ideas is shell craft souvenirs while the other one is anchovies in
pure olive oil packed in small jars. She chose the anchovies she believed that it will
generate consistent income.
9. The owner of a small bakery had to choose which among her products should she
give more attention to. Is it the cake or the cupcakes? She then chose the cupcakes
15
because she could produce them at a faster pace and distribute more widely. Unlike
the cakes, it is only made one-by-one for a specific customer.
10. Mary Grace Arboleda -Young is the president of Cordillera Coffee. Because of
her passion to introduce Cordillera’s art, culture and coffee, she opened her own coffee
business which transacts directly with farmers, cutting out the middle man.
11. Edilee Omoyon of Milea Bee farm started her business because of her son’s skin
condition. She studied about organic products and soon, she started manufacturing
products such as soaps, shampoos and balms made out of real honey sourced from
their own bee farm.
12. After talking to friends who are cake lovers, Alma realized that they were
continually frustrated that the pricey, famous brand cake they were buying lacked
moist which makes the cake easily crushed. So, Alma tried her mother’s recipe of a
chocolate moist cake to sell in the market which eventually became popular.
13. Olive Puentespina started experimenting with goat’s milk in 2005 which then led
to the establishment of Malagos Farmhouse, leading maker of fine artisan cheeses in
Davao. Today, Malagos Farmhouse cheeses are enjoyed in over 80 hotels, resorts,
restaurants & airlines in the country.
16
B. It considers your personal experience.
C. It has recurring revenue.
D. It has no dominating competitors.
14. Lydia Codinera decided to become an entrepreneur in 2009. Because of the need
for clean water in her community, she formed a company called Samahang Tubig
Maynilad which applied for a water meter from Maynilad. She was able to organize
and facilitate the rationing of water in their area.
15. With only Php 2 000, Merle Paete started her own pili processing company in
2000. Today, her annual sales is around Php 100 000 and has even helped her
community with livelihood opportunities.
A. It is affordable to scale to mass production.
B. It has a potential for high profit margin.
C. It has no dominating competitors.
D. It is easy to reach market.
17
Additional Activity
Activity 8: E-commerce!
What could be the reasons why the following must be kept in mind when
selling products online? Explain in 2-3 sentences only.
18
19
What I Know What’s In
1. C 6. B 11. D 1. PN
2. A 7. C 12. C 2. PS
3. B 8. D 13. B 3. PN
4. D 9. A 14. A 4. PS
5. A 10. A 15. A 5. PN
What’s New
*Answers may vary
What’s More: Activity 1
1.
2. X
3. X
4.
5. X
What’s More: Activity 2
*Answers may vary
What I Have Learned
*Answers may vary
What I Can Do
*Answers may vary
Assessment
1. A 6. A 11. C
2. D 7. A 12. D
3. C 8. B 13. A
4. A 9. D 14. A
5. C 10. B 15. B
Additional Activity
*Answers may vary
ANSWER KEY
REFERENCES
Agoot, Liza. 2019. Benguet Town Offers "Kini-ing" as Pork Alternative. September
19. Accessed September 13, 2020. pna.gov.ph/articles/1086409.
Balibag, Aurora Quadra. 2018. 20 Inspiring Filipina Entrepreneurs. March 8.
Accessed September 13, 2020. goodnewspilipinas.co.
Harrison, Matt. 2020. 10 Recurring Revenue Business Ideas to Start Cashing In
Today. April 13. Accessed Septemebr 13, 2020. millo.co.
Investopedia. 2018. How Did Mass Production Affect The Price of Consumer Goods.
November 4. Accessed September 13, 2020.
investopedia.com/ask/answers/050615.
Kennedy, Becca. 2018. What Is UX Prototyping & Why Should You Test at This
Stage. May 23. Accessed September 13, 2020. userzoom.com/blog.
MacDonald, Mark. 2019. Find A Product To Sell. January 8. Accessed September
13, 2020. shopify.com/blog/.
2020. Pro Tips to Find High Margin Products to Sell Online. June 4. Accessed
September 13, 2020. chinabrands.com/dropshipping/.
Trzeciak, Byron. 2018. Secrets to Dominating Your Competitors Online. August 12.
Accessed September 13, 2020. pixelrush.com.au/blog/.
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For inquiries or feedback, please write or call:
Department of Education – Cordillera Administrative Region
Schools Division of Baguio City
No. 82 Military Cut-Off Road, Baguio City
Telefax: 442-7819
Email Address: depedbaguiocity@gmail.com
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