SWEET DREAMS PASTILLAS

Alyanna Kristel Bustamante

Pauleen Cielo C. Orgasan

Kobi Andrew O. Caigoy

Erick Vince Albina

Rationale

Pastillas is one of the best treats in the Philippines. It is

also called Pastillas de leche or pastiyema.Pastillas has various

versions today, it comes with ube, chocolate, cheese, and etc.

However the researchers suggested to have cheese inside for

more unique taste, combining the sweetness and saltiness of the

cheese.(Source: Canet, Lena and Eleogo, Felicidad A. and De

Guzman, Paolo, DEVELOPMENT OF TURMERIC-FLAVORED

PASTILLAS (February 25, 2021). Available at

SSRN: https://ssrn.com/abstract=3792825 or http://dx.doi.org/10.2139/

ssrn.3792825

Pastillas is considered a part of the Filipino culture. This

product originated in San Miguel Bulacan, Philippines. Their

pastillas making process became a trend that spread to other

regions of the Philippines. Thus, resulting in pastillas becoming

part of the Filipino food culture. The process of making pastillas is

very simple, it includes mixing powdered milk, powdered sugar,

and condensed milk, then from the dough and add any choosen

flavor powder and roll it, next is to form the mixture in to a bite size

and then and roll it on sugar. Pastillas making and selling can be

found in every region in the Philippines as it is very easy to make

and a very sought after delicacy.According to the study of Klhea

Moalyde a student in bestlink College of the Philippines conducted

delicacies in the Philippines.Many people love pastillas because it

is very easy to acquire, people can eat it anywhere. With its well

blended flavor, aroma and sweetness people will love and enjoy

it.The researchers concluded that pastillas is very demanding in

the market today.(Source:Moyalde, K., Calinawan, S. ., Reodava, J. ., Dizon,

T. I. ., Navarete, A. ., Prado, K. ., & Quinto, P. V. . (2020). Acceptability of

Tomato Pastillas among Grade 12Home Economics Strand Students in

Bestlink College of the Philippines,S.Y.2019–2020. Ascendens Asia Singapore –

Bestlink College of the Philippines Journal of Multidisciplinary Research, 2(1).

Retrieved from

https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/2272)

The primary ingredient of pastillas is sugar. According to

Franziska Buttgereit (2021)shows that excessive consumption of

sugar had negative effects on the body and could trigger a lot of

unhealthy circumstances. Attention to sugar intake must be the

number one priority of every person. However the author also

stated that sugar said to be the direct source of energy vital to

human needs. Sugar also produce seratonin,a happy hormone to

boost every person mood. This could help students to reward

themselves from tiring and dull moments in their day.

(Source:Buttgereit, F., & , (2021). Sugar. Journal of Science,

Humanities and Arts - JOSHA,)

pastillas culture can also be found. But unlike other places there

are no big corporation that makes pastillas, almost pastillas maker

are small time business which sells their food to sari-sari store for

retail. Others also make pastillas and sell them directly to the

customers most offers in school or other public places. The

researchers conducted a study about how pastillas could meet the

needs of students when it comes to finding affordable and healthy

snacks St.Mary’s College of Borongan students desire.

Business Name and Logo

Business Description

Sweet dreams pastillas is a corporation based business that offers

pastillas or milk candies as its main product. Our goal is to make this

sweet delicacy known again in the minds of young people. The target

market of our corporation is primarily the students of St. Mary’s College of

Borongan.

Business Location and Acceptability

Sweet dreams pastillas corporation is solely based on St Mary’s

College of Borongan as of now. Which is located at Borongan City,

Eastern Samar. From Borongan City landmark which is the city Hall, you

can ride a local tricycle as a public transport to E. Cinco Street with a fare

of 10 php where St. Mary’s College of Borongan is located.

Service Description

Our business offers both whole sale and retail to our customer. We

can sell packs of pastillas or by small quantities. It all depends on the

customer preferences.
 CHAPTER II

MARKETING ASPECT

In this aspect the researchers tackle the importance of analyzing

the demand and supply to the various unexpected behavior of the market.

Discuss on how the organization formulate strategic plans for effective

results.

Area Covered

Sweet Dreams Pastillas offers The customers a delicacy that is

loved all over the Philippines .The product is sweet,creamy,and is sought

after every season of the year. To make pastillas more eye catching team

put different sprinkles and variety of flavors to bring different taste to the

consumers.

Target Market

The target market solely the St.Mary’s College of Borongan

students and staff of the said school.

Competitors

Business exist in a competitive environment.Inditrct competitors

are in fierce competition with each other toprovide the best possible value

for money high quality and appetizing snacks and to.9ffer the most

suitable range of products for their customer

Demand Analysis
 This involves the understanding the customer demand for a

product or service in a particular market. This includes sales

forecasting,pricing/services,marketing and advertisements spending,

Manufacturing descisions and expansion planning.

Market segmentation

Demographical segmentation

As stated in our target market our customers are students of

St.Mary’s College of Borongan.The number of junior high school students

are 323,while the senior high school is 216,and the faculty and staffs are

numbered at the location of our business is very advantageous to us

because it is a school located in a city which ensures that people are

always present everyday.

Geographical segmentation

The basic aim of the business is to make benefit or profit. To

achieve this objective,an ideal showcasing strategy or the marketing

strategies is fundamental. Our business is located in E Cinco Street

Borongan City Specifically Which ensures that we have a lot of target

customers. This location is advantageous for us because it is located near

the boulevard which attracts more people.

Behavioral segmentation

Our target market/buyers are mostly students who’s age are

between 12-18 years old. So their preferences are trendy products that

are colorful and sweets.

Every consumers had different preferences. Curiosity makes them

buy the products. They could be friend,family,or people who choose to

support small businesses.

Business Cycle

Pastiillas is a delicacy that is adored all over the Philippines and

even outside the country. It could be bought any time of the year no

matter what the season is’

Service niche

The new generation seems to forget the existence of pastillas that

fulfilled the older generations childhood. The owners as well aiming to

reintroduce the product which is pastillas to the new generations that

children will reminisce even amazed of how it taste.

Growth potential

The business is located in a school so that the owners could reach

more potential buyers which results to high profit.

Supply Analysis
 The supplies of our business are primarily from the public market

of Borongan City. Very accessible and offers low prices of essential

materials. The costs of our ingredients are:

Ingredients Unit Price

Powdered milk 2kg 345

Condensed milk 1 can 38

Sugar white 1kg 48

Ube condensed 1 can 48

Chocolate Condensed 1 can 48

Cheese 165 grams 60

Pricing

The contribution of each of the four business owner is 160 pesos

and the total is 640,the price of our product is 10 per piece

Income Projection

SWEET DREAMS PASTILLAS

Statement of Financial position

As of December 2022

Contribution:640 pesos

Less:

Material expense:637
 The price of the product is 10 /pc.while the number of product made from

637 pesos is 80 pcs.

800 =Total sales

- 637 =expenses

164 pesos =income in 1 day

163 =Income in a day

x 20 =Days we operate in 1 month

3260 pesos=income in 1 month

Income projection in 1 month= 3260

Strength Weakness Opportunities Threat

Accessible Single location Unique and Economic

location means limited presentable uncertainty

area covered

Regular product No delivery Monopoly of the

service product

Good reputation

of the business

owners
 CHAPTER III

TECHNICAL ASPECT

In this aspect, it is necessary to plan and study the technical

process very carefully to provide satisfactory to consumers.

Office Location and Description

The proposed location is located in Cinco street,Borongan City,

Eastern Samar. The office itself is small and has only 3 major rooms. The

first room is called the meeting room, it is where we plan our business

operations and take rests between shifts. The second room is our

production room, this is intended for making our product which is the

sweet dreams pastillas.The third room is the packaging and transactions

room.it is where we pack and transact to the consumers. The Owners

proposed this because of the following reason:

•Accessible-All of the owners can gather at St. Mary’s College of

Borongan for planning and discussions.

•Target market-The target market is on site.

The operation is very simple,first,the people designated for

production will buy ingredients.Next,mixing of ingredients done by the

staff in charge. This includes the mixing,cutting,measuring,and adding

flavors to the pastillas.Lastly,the packaging led by the in charge staff as

well. The owners will operate at 9:30-10:00 and 12:00-1:00 pm every

weekdays, during the Marians health break and lunch break. Business

operating schedule are only this time due to the reason that we do not

want to waste the class hours of students and interrupt the discussions of

teachers everyday.
Waste management

Pastillas only acquire small amount of waste specifically the

packaging. The firm owners will ensure and make every effort to preserve

cleanliness and sustainable development. Waste materials will be

appropriately segregated. Biodegradable and non-biodegradable

including the n3rs will be conducted by the researchers. Full compliance

with environmental rules will be ensured.

Operational Equipment

in order to ensure the the success of the sweet dreams pastillas the

owners need essential tools such as:

Plates
Mixing bowl

Spoon
Knife

Chopping board
 Container(plastic tubs)

Supplies

The operational equipment are all bought from 578 emporium, because

the items from the said store are affordable.

Costing
89
Plates 49

Mixing Bowl 32

99
Spoon
80
Knife
59

Chopping board

Container(plastic tubs)
587
TOTAL

The total cost of our equipment are 587 pesos.