PURPOSIVE COMMUNICATION STUDENTS’ LEARNING GUIDE

TOPIC 2: COMMUNICATION AND TECHNOLOGY

INTRODUCTION

COMMUNICATION IN SOCIAL MEDIA

There are various modes through which we communicate with each other. In the past, these modes
took the form of handwritten messages, typewritten messages, short telegrams, computer-encoded texts,
as well as landline telephone conversation, and audio/video-recorded messages. Because each mode of
communication is distinct from the other, the ways in which we craft our messages differ. For example,
there is a greater tendencies for us to write a longer, more visually detailed message if we encode it using a
computer. If we handwrite the same message, or deliver it through an audio-recording, the message will not
be the same.

Today, with the rapid rise and spread of Internet connectivity, the old forms of communication have
given way to new forms that make communication easier and faster. Read the following news report about
the use of social media in the Philippines.

PINOYS TOP SOCIAL MEDIA USERS, ACCORDING TO STUDY

By Miguel R. Camus (2017)

(1) Filipinos spend more time on social media sites than anyone else in the world, going online roughly
four hours and 17 minutes a day, according to a report released on Tuesday.
(2) Filipinos spend most of their online time on sites such as Facebook, Snapchat and Twitter, said the
report, called digital in 2007, and prepared by social media platform Hootsuite and United
Kingdom-based consultancy We Are Social Ltd.

US AMONG BOTTOM HALF

(3) Brazilians and Argentinians followed closely behind, spending three hours and 43 minutes and
three hours and 32 minutes on social media, respectively, the report said.
(4) The United States, where many of these social media players where founded, is among the bottom
half. With Americans spending an average of just two hours and six seconds per day. The least
active were the Japanese, who log on an average of just 40 minutes daily.
(5) “It’s probably due to the same cultural dynamics that made us the text messaging capital of the
world,” said Ramon Isberto, spokesperson for telecoms giant PLDT and Smart, referring to mobile
phone text messaging in the past decade that is now giving way to internet-based applications.
(6) “Filipinos like to keep in touch,” Isberto said.

SLOWEST IN ASIA-PACIFIC
(7) The Philippines’ social media usage was in stark contrast to its internet speed. Fixed-broadband
speed here is among the slowest in Asia-Pacific, while mobile connections are among the fastest,
according to the most recent Akamai report.
(8) There appeared to be a relationship between poor fixed-broadband speed and time spent on social
media.
 (9) The Philippines, Brazil and Argentina have an average fixed-line broadband speed of 4.2 megabits
per second (mbps), 5.5 mbps and 5 mbps, respectively.
(10)The fastest was South Korea, with 26.3 mbps, and its citizens just spend about 1 hour and 11
minutes a day on social media.

INTERNET USE ON THE RISE

(11)According to the report, the Philippines’ internet and social media users grew by over 25 percent,
up 13b million and 12 million over last year, respectively.
(12)Mobile was also a fast-growing platform, accounting for 38 percent of all Web traffic in the country,
up almost a third over 2016.
(13)The Philippines, so far, had a social media penetration rate of 58 percent, higher than the average
of 47 percent in Southeast Asia.
(14)Around the world, internet users grew 10 percent, or an additional 354 million people, while active
social media users jumped 21 percent, or an additional 482 million.
(15)Global active netizens using mobile phones and other devices surged 30 percent, or another 581
million people.

DIGITAL CONNECTIVITY
(16)The total internet penetration rate stood at 50 percent, or 3.77 billion people, the report showed.
(17)“Half of the world’s population is now online, which is a testament to speed with which digital
connectivity is helping to improve people’s lives,” said Simon Kemp, a consultant at We Are Social.
(18)“The increase in internet users in developing economies is particularly encouraging,” Kemp added.
(19)The report compiles data from the world’s largest studies of online behaviour, conducted by
organizations including GlobalWebIndex, GSMA Intelligence, Statista. And Akamai in “a
comprehensive state” of social media reference.
(20)The 2016 report has been downloaded 70,000 times and read 2.5 million times on SlideShare so
far.

PAULINIAN ESSENTIAL ELEMENTS

CUTTING-EDGE, RESILIENT VISIONARIES & INNOVATORS, WHO:

1. Stay abreast of emerging social and technological trends and proactively pursue fruitful ways of capitalizing
on them; and
2. Clarify and explain emerging and potential social, economic, political, and technological trends affecting
their field and propose feasible ways to incorporate them in their work.

PAULINIAN AFFIRMATION

As a Christ-centered Paulinian, I am a Cutting-Edge, Resilient Visionary and Innovator, demonstrating my

creativity and charism.

LESSON 1: Communication in Social Media

LEARNING OUTCOMES: During the learning session, you should be able to:
 1. Identify the positive and negative dimensions of the use of technology in communication;
2. Demonstrate your knowledge about the use of social media in Asia and in the rest of the world; and
3. Convey an idea or deliver a message for a variety of audiences using the most appropriate
technological tool.

LEARNING ACTIVITIES

Task 1: COMPREHENSION QUESTIONS. Instruction: The input above reports about the use of social
media by Filipinos. Sharpen your understanding of the reading text by answering the following questions:

1. How much time is spent on social media sites by Filipinos? Japanese? Brazilians? Americans?
Argentinians?
2. What conclusion can you draw from your answer in no.1?
3. How would you compare the internet speed in the Philippines with that in Brazil? Argentina? South
Korea?
4. What conclusions can you draw from your answer in no.3?
5. The author claims that global Internet use is on the rise. What facts does the author provide to
support this claim?

Task 2: FORMS OF COMMUNICATION. Instruction. In group of five or six members, do research and
conduct interviews that will help you generate data and information about (1) various forms of
communication, and (2) the advantages and disadvantages of using these forms. The groups may be
organized as follows:

Group 1 Telegrams (or telegraph messages)

Group 2 Handwritten letters or messages
Group 3 Typewritten letters or messages
Group 4 E-mail messages
Group 5 Text (or SMS) messages
Group 6 Facebook posts
Group 7 Tweets
Group 8 Instagram posts

Report your findings to the class through an oral presentation.

Take down notes from the oral presentation of the other groups. Use the table on the next page.

Forms of communication Description Primary use Advantages Disadvantages

Telegrams (or telegraph
messages)
Handwritten letters or messages
Typewritten letters or messages
E-mail message
Text (or SMS) messages
Facebook posts
Tweets
Instagram posts

Task 3: SHARE IT!. Instruction.Imagine that you had just won the top award in a prestigious international
contest. You would like to express your thoughts and feelings about this big event. Share these thoughts
and feelings through one of the following forms of communication (20 points).

Paste a copy of your work on the box.

Option 1: A handwritten letter to your parents or teachers

Option 2: An e-mail message to your parents or teachers

Option 3: A public Facebook post

Option 4: A public Twitter post; and a text message to your parents or teachers

PROCESSING:

1. In activity 1, you learn that Filipinos are top users of social media platforms even if we are the
slowest Fixed-broadband speed in Asia-Pacific.
2. In activity 2, you discover the advantages and disadvantages of using social media forms in
communication (telegrams, handwritten letters or messages, typewritten letters or messages, E-
mail messages, text (or SMS) messages, facebook posts, tweets and Instagram posts).
 3. In activity 3, you learn how to use the forms of communication in sharing and posting your personal
thoughts and feelings through handwritten, e-mail, public Facebook, and public Twitter post.

FORMATION:

The emergence of social media has created a new avenue for facilitating daily information and
communication needs. As technology grows and expands our range of communication, social media
platforms are becoming vital tool for daily social interaction. These create opportunity for people to interact
with each other in a way that is both helpful and essential to socially motivate people. In this current
situation when COVID19 strikes the whole world and becomes pandemic, social media platforms are
beneficial to communication with others while staying at home. Whether or not people want to accept it,
social media platforms have several negative impacts on their daily lives. We cannot deny the fact that
social platform is very helpful providing news, gossips, and to keep in touch with friends and family, but we
cannot afford it to become the focal point of our lives. The access that people have on the internet and
social media platforms specifically have become too easy. It has made the language lazy and thus resulting
people uninterested in meeting others in person, which eliminates any chance of deep and meaningful
conversation. People have started losing their ability to communicate efficiently, which is a testament, to
what kind of total control social media has over their lives. Moreover, social media can be beneficial if used
wisely and in the proper proportion. Time management and social media control are key responsibilities
that we should keep in mind. Remember that we need time for solitude, silence, immersion in the natural
world, and face-to-face interaction with other human beings.

SYNTHESIS:

1. With the rapid rise and spread of Internet connectivity, the old forms of communication have given
way to new ones that make communication easier and faster.
2. Technology tools in communication such as social networking sites, for example, are used to
connect to distant family and relatives or old friends, to meet new ones, or to share the most trivial
to the most important information or ideas.
3. Each tool has its own strengths and weaknesses. Whatever tool is used, it is important to always
be responsible in conveying ideas or delivering messages.

ASSESSMENT: DEEPENING ACTIVITY. Instruction. Reflect on your own use of social media. In what
ways have you made good use of social media? In what ways have you done harm to yourself or to others
through social media? Share your answers with the class.

SELF- ASSESSMENT. Instruction. Now that you are more informed about the use of technology for
communication, rate yourself on the following practices. Use the table below for your self-rating.

Communication Practices Yes No Not sure

1. Whenever I make a public post on social media, I first
review the content and language of my post. I will ‘think
before I click.’
2. In using technology when communicating a message, I am
mindful of the strengths and weaknesses of the tool I am
 using.
3. In using technology when communicating a message, I vary
the language depending on the tool I use.
4. Although I value communication technology, I also spend
time for face-to-face interaction with people.
5. In using technology when communicating a message, I
respect the privacy of individuals concerned in the message.

ASSIGNMENT:

1. Many global companies operate in the Philippines. These companies have Filipino counterparts
which compete with them. An example of a global company is Mcdonald’s; its Filipino competition
is Jollibee.

Work in groups. Choose a global company and a Filipino counterpart that you have visited as a
costumer. Reflect on your experience as a customer of these companies. What are the similarities
and differences between the two? Did you have a good experience with either of them? Which
company has provided better products and services for you? Share your answer to the class.

EXPANDED OPPORTUNITIES: Instruction: Research on published journals related to the topic: Impact of
Social Media Platforms to Filipinos of Today’s Generation. Write the research output on the table below.

Impact of Social Media Platforms to Filipinos of Today’s Generation

Research Title Author Findings Conclusions Recommendation
1.

2.

4.
5.

REFERENCES

Floyd, K. (2012). “Interpersonal Communication.” New York, The McGraw-Hill Companies

Madrunio, M. & Martin,I. (2018). Purposive Communication Using English in Multilingual Contexts.”
Quezon City: C & E Publishing, Inc.

Padilla, M., Dagdag, L., & Roxas, F. (2018). “ Communicate and Connect! Purposive Communication.”
Malabon City, Philippines: Mutya Publishing House Inc.

3G Elearning FZ LLC (2014). “Basic Communication Skills.” UAE, 3G Elearning FZ LLC

Prepared by:

MR. ALVIN J. SUMAMPONG, MAENG